Category Archives: Mobile Application Development

Trends 2016 for Mobile App Development to Rock This Year

Trends 2016 for Mobile App Development to Rock This Year

In recent years, mobile app development went through a huge transformation and much of these transformations addressing innovations, top-notch technologies, new ways to deliver better user experience and breakthrough technical traits to learn. This is quite obvious, that when it comes to innovations and addressing latest concerns related to users, 2016 will bring different but new possibilities and promises.

As per mobile application development company, it doesn’t matter whether its Android app or iOS, developers are facing the competition of bringing innovation in almost every industry. Particularly talking about mobile app development, this field is experiencing immense transformation, due to the emerging technology trends. Although, the emerging technical trends are likely to command the app development market in the coming time, but we would say that evolving industries such as enterprise development and rapid development continue to play important roles.

Below, we have introduced some of the tech trends that have evolved and will help you to rock this year:

App Security is at the Center Stage

As per the Gartner Study 2015, “75% mobile apps fail due to the lack of security measures.” Last year, due to this issue many app developers were working on their toes and now it has grabbed the center stage. In iOS 9, the marketers have already put emphasis on high-end security aspects, similar in Android app development where Google has already constricted security protocols in the latest operating system i.e. Android 6.0 Marshmallow.

Enterprise Mobile Apps will maintain their Lead

Over the last few years, enterprise mobile apps are in more focus, due to their increasing interest in all fields such as small and medium enterprises. The increasing number of businesses whether they are small or big, they have realized the integral role of mobile apps that they play for their business, while proposing more ease in connecting their customers and leading towards the growth. And in 2016, this trend is likely to nurture more.

More Focus on Cloud Compatibility

Throughout the last year, Cloud platforms have influenced the mobile app development superior ways and due to the impeccable potential of this technology, the cloud platforms are likely to extend this year. Today, users are irrespective of their locations and availability of the device on multiple devices has made possible, all thanks to cloud platforms. In addition, these platforms have contributed in performing delegated tasks for the organizations and made access to internet as well as mobile apps easy.

Beacon will continue to lead in Location Technology

Being a location technology, the beacon has contributed a lot in clearing the difference between being a mobile device offline or online. This top-notch technology for location comes integrated with iOS and Google and also proposes countless possibilities for connecting the users contextually. Although, it also stiffens the security measures depending on the information derived from their location.

Development of Mobile Commerce with Great Mobile Payment

Thanks to mobile commerce, which has made all the regular e-commerce offerings easy and transferred the funds or payments by using the mobile phones. The latest mobile devices are also comes integrated with breakthrough security technologies and aspects facilitating secure payment with ease. For example, we have Apple Pay or Google Wallet and both of them made mobile payments easier than ever before. In 2016, we will be seeing more apps that make your transaction quicker, faster and easier, as stated by SEO Company India.

If you thing, that your thoughts should add up in the above-mentioned trends, then share it with us in the comments section below!

Why the Strategy for Mobile Apps Fails in Business Startups?

Why the Strategy for Mobile Apps Fails in Business Startups

The success of mobile apps depends on various factors, whether it’s the gap between demand and supply, the budget or the marketing plan. The mobile app development company, follow the industry’s best practices and make sure that your app is working as per the set standards. From these aspects, you can make the difference between your mobile app’s failure and success.

However, its not easy that you will make a right choice every time without making any mistakes. And remember that a mistake can lead to your mobile app failure.

In this post, we at Vervelogic are going to highlight those mistakes which can be the reasons of your business failure, and if you avoid these mistakes then no one can stop you to become the industry leader.

1.  Poor designing

As per the statistics, most of the submitted mobile apps developed on different operating systems such as Windows, Android or iOS, rejected or failed, just because they were having poor design. Here, the poor designing means that the app is not able to impress the users or make an impact with its interface.

Thus, make sure that your app is having a proper user interface, well-design along with superior user experience.

2.  Not considering your competition

At the initial period, mobile app usually focuses on their own business, instead of worrying about their competition. But in case of the mobile app, you need to that. Ignoring your competitor is directly proportional to your startup failure. So try to know what your competition is up to and what tactics they are applying in their marketing strategy. By getting all these information, you can work better for your mobile app and can make it successful. Most of the business access analytics to prepare their strategy, hence you have to do the same since you can’t afford to lose at the basics.

3.  Lateness in launching app or launching it early

Are you aware of the fact that 90% of the mobile apps fails, because either the business owners have launched the app too early or too late. The problem in launching the mobile app is that it is associated with a risk. For example, you have launched your app early and users have tried it, in case they didn’t like the app, then remember they will never come across.

On the other hand, if you have launched your app late then the users might get disappointed with your service, and maybe they will not prefer downloading your product.

4.  Lack of Security

Safety is priority, whether you are designing a website or developing a mobile app. But make sure that you have tested your app while considering all the security concerns. There is a high risk of failure, in case the user is not having a secure experience with your mobile app. According to the industry experts, 2016 will the year which in comprises better security businesses by the businesses.

5.  Inappropriate marketing strategy

The marketing strategy plays a leading role in every business, no matter whether you are developing a site or mobile app. Due to an inappropriate marketing plan, your business or product can experience a huge irrespective of how good it is. Mostly, the startups make their resources engaged in developing the product and services and while doing this they miss out their marketing purpose which turns out to be great failure for their mobile app. The internet marketing company suggests you to work efficiently for your marketing plan.

Your Turn

Now its your turn to work out for your mobile app effectively. Avoid all the above mistakes and also, make sure that you are leading on the right track. Since no one would like to see all their efforts and hard work falling for their business. So why not working out properly?

Mobile App or Mobile site – Which one is better for Investment?

Mobile App or Mobile site – Which one is better for Investment

After so many posts on the importance of mobile web presence and after providing so many reasons, if you still don’t have one, then you are inviting danger yourself. We, the mobile app development company have mentioned thousand times and again, that smartphone reach has been continually growing at a rapid pace, not only in India but all over the world. In case your business is still missing out this aspect, then you are avoiding a massive opportunity for your firm.

However, exploring the options for going mobile can be a bit tricky since there is a range of decisions you have to make and the foremost of them would be “Does your business need a mobile site or a mobile app?”

Well, we can help you to take this decision, just scroll down!


Mobile Apps


Mobile apps or applications are those programs that can be saved in the mobile device and can also be accessed offline. These applications are designed and developed specifically for the mobile’s operating systems such as Apple’s iOS, Android operating system, or you can develop the app for both. As a result, developing a mobile application can cost you more and can make you spend your hours.

Mobile apps turn out to be successful when they give really engaging, innovative value to the users by dominating the functionality of mobile devices.

Considering the advantages of mobile apps, the primary benefit can be that it provides a separate corner to the user to access all the functionalities with ease. But, in order to make the most of this separate corner, the user have to download and install it on their device. Moreover, the mobile apps make it easy to deploy the programs and make payments through mobile without any hassle.

There are many mobile apps that are leading this area, but if you are thinking of going in this direction, then you have to pull up your socks and make best efforts in marketing with excessive bucks in your pocket.


Mobile Websites


While, if we consider the current status of the digital market, mobile apps are not the best option for investment. Most of the time, the merchants try to deliver decent user experience by designing an engaging mobile website. In case, you are selling your products immensely with your mobile website, then it is not required to dominate the functionality for any device.

While working for your mobile website, you should focus on optimizing the site as per mobile optimization guidelines. Well, we can give you a quick look of these guidelines here in this post. Have a look:

  • Large buttons or call-to-actions for better finger tapping
  • Sufficient spacing between different elements to avoid any conflict
  • Quick loading time
  • Large font for content
  • Optimized Images
  • A separate mobile website URL similar to the form as “”
  • Create responsive website that can load on any size of screen

Finally, at the end of this post, we would say that if you want to take advantage of taking your website mobile, then it is required for you to take time in figuring out which option would be best for your business.

You certainly not be willing to wasting your marketing budget on the option which is not-so-beneficial for your business, thus move ahead and take every step wisely or you can consider any mobile app development company in India. After all, it’s your business and your money!

Google Developing Keyboard App for iPhone to Boost Searches


iOS Keyboard Development by Google is the step towards acquiring boosted search volumes


Google developing iphone keyboard

According to the recent report by ‘The Verge’, Google is all set to launch its own third-party keyboard for Apple phones. The released report states that the keyboard app will be incorporated with a variety of search options in order to attract more searchers towards Google through iOS devices. Alongside, this app will be deployed with a number of functions like swiping, gesture-based typing and predictive text.

With the release of iOS 8, the brand Apple has permitted the third-party apps to take the place of its own keyboard. Plus, there will also be a Google logo on the developed keyboard, tapping on the logo will allow you to perform a quick Google search. Moreover, the keyboard will comprise some buttons for images and GIF searches – reflecting the lack of feature in Android phones. Apparently, with the development keyboard, Google reflects its main objective that gives the clear indication towards increasing the search volumes coming from iOS users. The developed keyboard has seemingly been on the testing stage for months, and Google has not confirmed that when they are going to launch this keyboard.

IPhone 6 keyboard Image

In the market of third-party apps developed by mobile application development company, Google is not the only company who is trying to reveal innovation, but Microsoft is also working to release its new Word Flow keyboard for iPhones. Although, just like Google, Microsoft has also not announced the date of their keyboard’s launch, but we are hoping that soon both of these quality apps will hit the App Store.

Further in this post, you’ll find the reason why Google need to boost iOS searches? Since it is already the king of searches.


Why Google?


There is no doubt that Google is the master of searches with 63% of share on desktop searches all over the world. But when it comes to mobile arena, the company faces some challenges. While using mobile, many people directly access apps rather than searching over Google and some take help from virtual assistants like Siri for quick results. Additionally, the iPhone users can change their default browsers in Safari. Thus, all these things may lead to raising encounters for Google mobile searches.

It will be very interesting to see Google and Microsoft working dedicatedly into developing keyboard for iPhones since third-party apps on iOS have not proven to be popular among iOS users due to some issues like slow in speed, crashing, and other bugs. We, at Vervelogic, are quite excited to see how their keyboard apps will perform.

Why you Need a Mobile App for your Business? – Check the 5 Reasons!

Need of mobile app for your business

We all have heard of the saying that a business can’t exist in the market if it doesn’t have the website. The saying is true, but now there is a change in technology. When we talk about marketing, each and every business has to be cautious towards the evolving trends and search engine updates.

Recently, the popular search engine Google came up with its new update which was related to mobiles and many mobile application development companies successfully helped a range of businesses. This can be one of the reasons for having a mobile app for your business. However, there are a lot of reasons for developing a mobile app and we have listed some 5 of them. Check out the reasons and understand the importance of mobile app for your business:

Brings additional sales

With three ways, mobile apps comprise the potential of generating additional revenues for the company. The first can be the popularity of smartphones as today mostly everyone is carrying a smartphone and the installed apps encourage the users to make the orders. Secondly, the company can be benefited with the advertising element integrated with mobile apps. Thirdly, the compelling design of mobile app can help the business to add its revenues.

Improves Customer Experience

Most of the business websites don’t look nice on small screens, but mobile apps are designed with the purpose to satisfy the customers on small screens and take the business to the sky. Simply, the mobile apps are easy to use and can be prominent in delivering improvised user experience.

Provides Competitive Edge

While most of the companies are wrapping their mobile apps, perhaps you work in the niche where your competitors haven’t thought of developing a mobile app, then you can be a differentiator for your customers. By delivering unique features to the users, you can build great chances of growth for your business.

Extends your market coverage

Not having an app for your business, can make you miss some segments of the market that prefer to do business, in the same manner, you have adopted. If you want to observe the market, then you simply check the number of visitors who arrives at your website or who have downloaded the app.

Delivers Speed

The mobile apps take less time than the websites to load, in fact, some of the features of a mobile app can be used with the internet connection. And we all know that no one likes to wait till the page loads, they don’t have enough time to waste on the loading time.

Concluding Words

With all the above reasons it is clear that having a mobile app is just for out reaching the customers and for better engagement. Since we know that first impression is the last impression, the mobile app can make you have a lasting impression on your customers with its first impression.

There is a range of mobile application development companies running out there, who can help your business to have a compelling mobile app with great features!

iPhone6 – size matters


The market is abuzz with guesses and rumors doing the rounds for the release dates and features packed into the latest offering by Apple.  While this smart phone giant is known to unveil its products in the months of September/October, this year might see a new trend since we hear that this launch has been postponed till July’ 2014.

There has been an ongoing debate among the techies on whether smartphones should sport bigger screens, but if sales are any indication, it can be safely concluded that consumers prefer larger screens. No surprises then that it is being rumored that Apple too is stepping into the larger screen market, and if sources are to be believed their next will boast a screen 20% larger than the  latest version. It could well be that with its 5+ inch wide screen, its next product could usher in the new ‘iphablet’ category which combines the best of both worlds, the functions of a tablet and the functionality of a smartphone. In fact iPhone6 may have two variants, one with a 4.7” display and 1280×720 pixels and the other 5.7” with 1920×1080 pixels full HD screen resolution.


There is a good chance that like its predecessor iphone5S,  the iPhone6 (Mobile Application Development Company India) may not only have  a new version of Touch Id fingerprint reader featuring a cut sapphire crystal cover but it could  also  be looking at incorporating expensive and high quality sapphire for screens. It will work on the iOS8 operating system with an A8 chipset. Aside from this, there’s talk of camera enhancements, Large Quantum Dot Display, solar power, styluses and liquid metal, amongst many other things.

All we have right now are a lot of speculations. For the real product, we’ll have to wait for the cat to be out of the bag.

Galaxy S5 with fingerprint security technology

Recently, the much awaited Samsung Galaxy S5, finally, got unveiled with a bang. The mobile phone was launched at the ongoing Mobile World Congress, 2014 at Barcelona. At the launching defining about the prominent features of the Smartphone the Co- chief executive and President of Samsung’s mobile business shared that the Samsung’s consumers are not looking for an eye-popping technology or complex technology, rather they look for beautiful design, faster connectivity and technology and better camera that would help them and are easy to handle.(Mobile Application Development Company India)


This upcoming mobile set consist of various special features that would draw attention of any techno lovers. The Galaxy S5 has a slightly bigger screen then the earlier one, with an improved camera technology and better protection against water and dust. The phone is coming up with a fingerprint security. However, Samsung is the third with this technology. Through this technology you are able to lock your phone by recognizing the finger by swiping it on the mobile seven times. Even a passcode is saved if in case the phone doesn’t recognizes the finger. The most impressive feature of the mobile set is that it is built as a health focused Smartphone that comes with a heart rate monitor. Though the features are not heart throbbing, but still they are better than the predecessor.

With the launching of this new Smartphones it has brought a new revolution in the field of mobile development. A new wave of change could be felt in the mobile development companies. The company had declared the news of the launch six months ago. From that day onwards the mobile development company India started working on the application that has come in the market. Verve Logic is considered to be leading companies in India providing the best mobile development. Verve consist of a skilled team that keep themselves updated with the latest happenings in the market. The company provides services almost on all the important platforms of Smartphones.


Features that the Samsung is providing is not as a complex one, but they tend to be unique. Though the phone comes with impressive features but not crazy features.

Software Development- Essentiality of Corporate Life

Remember IT, Remember India!

India has become biggest industries of IT services in all over the world. All the company owners are willing to prefer India for outsourcing their Web development services especially.

IT services served in India mainly focuses on software development, Information Technology Assistance, Web design and development, internet marketing, Offshore Outsourcing, Seo Development, Business process outsourcing, Utility Development, Multimedia and custom software applications.

With the increase in worldwide business need for its related services have also simultaneously increased up to a great extent. Business activities have no more remained offline. Nearly all types of business are working online with so advanced technologies gifted by internet. But maintenance of same become compulsory if one is working in online sector of business.

In offline business there was a time when one used to hire an accountant who recorded all company’s transactions into a book or even on PC in recent modern time. But what when you are dealing with lots many of transactions online? How to record proper and systematic records of the same when the transactions are not even taking place manually. You can’t keep a track of where are goods moving and from whom?


Working online is blend of components which are necessary to be performed together in order to have smooth and proper functioning in working.  Software Development Company India helps to develop all the required components to furnish the need of a smooth online working.

 Software developed supports in operating the online business with more of ease and to keep track of all the activities going on in concerned online business. It talks about all the told that one online trade will require to achieve heights of success effectively and efficiently.


Mobile application Development Company is also part and parcel of this leading sector which allows a marketer to carry his office in his hand wherever he goes. Even if an owner if out of touch with his online business may track all his business records if he has required mobile software technology for the cause.

India can be the best place for every organization to get the essential software designed and developed with India bunch of brains as they offer the service in most economic prices than available anywhere else.

“Keep your office in your pocket”

A Mobile application developed for a company can work as a first aid even like complete treatment of a deceased business. It can put life into an almost dead business, as it is the major source for alarming any company regarding its loop holes or ongoing performances. One should not be confused with its name and should not relate with application only handled with mobile, instead can be operated with any handheld device.


There are numerous ways in which a mobile application can be helpful for both business men as well as for his users. With a specifically developed mobile app, he can come to know about the sales made even if he is not present at the store by linking the mobile app with computer’s sale database. For a client, he may find the location of one’s enterprise by opening his app and finding the location mentioned there, he can also place order online through his mobile or tablet rather than switching on pc and operating from there.

Another use can be of informing through group messages about the new discount and offers issued, to all the connected users through the app. One can also send the snaps of the latest innovative and unique stock introduced in the store and can inform its customers about the same before entire stock gets purchased. Designing a mobile app also adds to the dignity and stands of business enterprise and makes it look hi-tech and effective.

There are so many developers providing such mobile app development services to its users, Mobile Application Development Company India leads on all of them. India has served the best user experienced mobile application designs to its client worldwide. India has also earned mastery in Social Application Development and has provided the best of platforms to business vendors to be connected with their customers and community of their like minded people. One should wisely select a service provider after checking out his portfolio before assigning him work for such application development.

Applications are the way to take your business to the sky

With the new advent of technology the market could see fresh applications every day. The usage of internet has increased and so is the importance of websites. Online marketing is one of the important that gave rise to invent new applications. The web application is actually the software that can be used by websites to run on any browser. It is very useful for business purpose as it takes the business into the horizon. It is making the business technology easier and advanced every day.

Web application Development Company India plans out strategies that would go according to the products and services. It is very important that the web made should be designed and developed as per the latest technology in the market. The prime role of web applications is nothing but to have business to business interaction efficient and successful. Web applications is a source of information, which is shared by anyone. The credit goes to application for bringing more innovation along with creativity that is adding value to the business. Companies from various sectors be it banking, entertainment, travelling are now investing money to develop their own web applications. In other words web application has smoothen the use of business.


With the introduction of Smartphone devices internet access has become much easier and handy. Now applications are developed for mobile devices to promote business via mobiles. The Mobile application Development Company creates easy and simple to use applications. Mobile applications are much in use because to promote business. Smart devices now use not only for business purposes, but there are application that would make a child to grab the device and play hours.


Online marketing has helped to make the business to reach at the heights and it is due to the promotion of business new application are being developed to support you. The mobile application will naturally have a wider impact on the public as it is now most commonly used device. We can see that large number of people are turning towards Smartphones and especially the people who are in business and corporate world. Increase in online business has helped to develop mobile applications helping the onlookers to use anywhere in the world. Mobile applications have made the Smartphones more interactive and user friendly.

It is with the help of applications that your products and services are able to reach the maximum audience and onlookers. Therefore, it needs to be designed in such a way with one glance the onlooker is able to interact with the site.