As we observe the current status of the digital market, we can say there are many new attributes that have the potential of taking off the market soon. And one of them is Voice Search.

Voice search is growing rapidly in the search market. In fact, according to the figures, 55% of teens and 41% of adults are already performing their search through voice search and these figures continue to grow, as stated by SEO Company India. One can’t deny the allure of voice chat, its faster, and hands-free, and it allows you to perform multiple tasks.

As the technology is improving, there is another thing in the queue which becoming increasingly reliable – voice chat. Again the fact says, there are 20% of word error in searches, while the speech recognition word error rate is as low as 8%, reflecting an immense leap in a short period.

Perform Search Smartly than Ever Before

There are few people who type the way as they speak if we specifically talk about search queries. When you type words in the search bar, you tend to use your shorthand, so you search for like weather Jaipur or used car Delhi, whereas, in terms of voice search, you speak the complete question like “What’s the weather in Jaipur?” or “find used cars in Delhi”.

Since the applications such as Google Now, Siri, and Cortana becoming more popular and their programming has been refining, its quite important for the search engines to interpret the common phrases properly. Regarding this, Google has been trying its luck, while adopting the search quirks and peculiarities to integrate with its voice search programming.

There are many traits that voice search delivers such as:

1. Corrections in spelling or queries

For example, if you ask Google to show the images of Wales, then it will come up with some pictures of whales, where you have to clarify W-A-L-E-S and then images of the country will come up in the results.

2. What was the last search?

If you ask Google, “where is Gateway of India” and follow that search with other queries like “show some pictures of it” and “what’s its history” then Google will show the results on the basis of your first picture which gives all the details, like where the Gateway of India, some of its pictures and information related to its history.

3. Location based results

If you’re at India Gate, Delhi and you search for how far the Indira Gandhi Airport from India Gate, then Google will automatically understand that India Gate is the current location of yours and provide complete information for your query.

4. Context based on App

In case, you’re chatting about a specific restaurant in one of the apps like Whatsapp, then next you ask Google to show you the menu, Google will understand that which menu you want and show the menu of the same restaurant.

5. Results based on your on-screen content

When you’re looking at the Wikipedia page of Mahinder Singh Dhoni and then you ask for pictures of Mahinder, then Google will definitely show you the pictures of Mahinder Singh Dhoni, since you were seeing its page on your screen.

6. Context about you

If you ask Google, what’s my address? Then it will show you your address only, without asking for the specification about “my”.

But it doesn’t end here, there is a lot more to which Google is currently working hard. Now it will be soon, that Google will lend the results for your purchase like you can ask for “Order a pepperoni pizza for me from Dominos” or you can ask “show some jeans of size 28 from American Swan.”

Short-Tail Keywords are Endanger!

After all the above discussion, its quite clear that conversational search is becoming more important for search industry, as we are seeing the evolution of voice search. So what will happen with SEO?

Well, for this the webmasters have to get serious and integrate voice search into their websites since we can say Voice Search is on its path to becoming a crucial part of search engine optimization or it is the future of SEO.

Also, you need to understand that, users who are typing the search query and users who are performing voice search comprise two different types. For example, the typing people would be fine with some research while the voice searchers typically need quick answers. Thus, you need to entice both types of users.

So, here we have compiled that the things that you should take into consideration:

1. Concentrate on Long Tail Keywords

Although, we don’t believe that short tail keywords will disappear completely, but they act like less relevant when we see the common phrases in voice searches. Thus, it will be good if you concentrate more on long tail keywords.

2. Perform Optimization for your Site’s Microdata

For this, make sure that make some of the things like locations and XML sitemaps readable to the users and search engines. The mobile users and voice searchers often look for this kind of information.

3. Include Pages with FAQs Answers

When a user performs voice search, it is quite obvious that he or she will start the sentence with wh-words like “who”, “why”, “what”, “when”, “how” and then look for the answers that meet their immediate requirement. To provide answers to these search queries, you must include a FAQs page and start each question of yours with wh-words, and provide answers to appeal them.

4. Perform keyword research for conversational queries

Access any of the keyword research tools and prepare a list of potential keywords that are popular in voice searches. After that, base your FAQs questions on those potential keywords and provide good answers to them, and you’re done!

Concluding Words

It is clear that voice search is on the rise and it will continue to rise in this industry. People who’re not taking it seriously, surely missing out the most important aspect of SEO market, as stated by digital Marketing Company. Its time to distract your focus towards conversational queries and find out, how you can optimize your site for voice searches. Since the future the conversational.

All the Best!

The marketers in startups and their efforts towards PPC seems quite overwhelming. While setting up a PPC campaign, there are so many factors to consider and too many data to collect, not mentioning the cash concerns that can come with any startup company.

But if you’re working with a thoughtful planning, careful considerations, and right hacks, then PPC advertising can turn into a productive approach setting your startup off the ground along with effectual marketing campaigns as followed by the SEO Company Jaipur.

Further, we have underlined the five core aspects associated with PPC that startups marketers should focus on while working on the most impactful ads for their business. Read further and you’ll get to know:

Specify your goals more clearly

Well, the goals are considered as the most logical place to start with. After all, you have to be clear in mind that why you putting all these efforts and how they can align with your business objectives.

Before working on your advertising, we suggest you ask yourself some of the questions as mentioned below:

Questions related to your startup company:

What do we offer? What is so special with us? Where are we offering our products?

Questions related to your prospects:

Who are our target audiences? Where are your targeted customers? What do we want our audience to do like buy or sell?

Questions related to your spending:

How much budget we have? How much have we planned to spend on PPC monthly? How much are we planning to pay for our new customer or sign-up?

Hence, the more specifically you’ll provide the answers to these questions, the more effective your PPC advertising will be. Therefore, invest some of your time in getting the answers prior to your marketing efforts and picking potential keywords.

Make an all-inclusive keyword list

When we consider the keywords for startups, long-tail keywords would be a great aspect of starting with. These keywords are highly targeted, cost-efficient and comprise more competitive terms.

The best way to do this, to understand the above mentioned questions and getting specific answers. Once you find out some long terms that imply with your company, then perform some research and make a list of popular long-tail searches associated with those terms. For example, if you’re working in real estate industry then popular searches could be “best location for house on rent” “find house to buy” “how to sell a house in Delhi”.

Alongside, if you want to find the long-tail terms for your PPC campaigns, then you can access some of the tools like Google Keyword Planner.

Know your competitors better

Once you’re done with your business objectives and comprehensive keyword list, the next move is to perform a thorough competitive analysis, so that you can identify the new opportunities.

Check, whether your competitors are offering any benefits? Are they bidding on keywords that you’ve missed? How their ads are landing pages performing better? Getting the answers to these questions will provide you more clarity about your business and competitors, and what their attainment tactics are.

Keep in mind, that you differentiate your harmless competitors and dangerous one. And don’t waste your time and money on such competitors that aren’t standing on your primary list.

Keep tabs on your conversions right from the beginning

When heading on the path of optimizing your PPC campaign, tracking your conversions stands as one of the landmarks for you, which helps you to be confident about your efforts. Likewise, you can easily determine what expenditures led to conversions and which ones are not, and like this you can optimize your spending.

Bonus: Getting to know which ones led to clicks, new leads, and customers can also show you the clear picture of about your success, not only for the PPC campaigns but for your targeted audience as well.

For this, you can access the conversion tracking tool such as Google AdWords Conversion Tracking or Google Analytics Conversion Tracking, which will work right from the start and never make your PPC perform blindly.

Keep a fine-tune with your PPC campaigns

Your entire business concept will make no sense if you’re not promoting it over the internet. Being successful with PPC campaigns calls for becoming a real pro. How can you initiate? Learn from the industry experts like digital marketing company and never stop in updating yourself, since PPC is a dynamic and comprises constant updates and new aspects.

To optimize your PPC campaign, you could also try a bid management tool and keep your focus on the optimization of your ads, landing pages and more.

So, do you have any questions to ask regarding PPC practices? Then use the comments section below and we would love to answer that!

Just some time before, I was analyzing some of the reports and realized that I was actually drowning the basic statistics which includes benchmarks, KPIs, rankings, conversion rates, dashboards, audits and many other things. There is a fact, that all of the data and tools make life easier, but this is really too much!

At SEO Company India, we put major significance on the data which is important to make sure that are we delivering what we have asked to do. Since as we were working, we realized the more you dug into the data, and switch the tools, the less time you will be spending in doing the required work.

With the world of search engine which is crowded with various options and resources, we would say it’s time to get back to the basics and simplify the entire mechanism.

But how can we access all the data and impeccable SEO tools to generate a more streamlined and simplified approach towards SEO? You’ll get the answer below:

Simple doesn’t mean it’s Easy

Here, with the term simple, we do not mean it’s easy. If it were easy, everyone would do it effectively. We used the term simple for consistency and the results it delivers. Thus, instead of concentrating on the number of deliverables, we should focus on the results that we could get.

By simplifying the overall mechanism of SEO, you will make your path towards some of the extras that really don’t matter and you’ll start focusing on the actions that help you obtaining your overall objective. To make you understand more, we have shown a picture of “Simplified Search Productivity Cycle”.

This is all start with a goal

You can’t move even a step ahead if you don’t have a fool proofed plan. With the help of defined goals, we can easily find our desired destination. Once we’re clear on what actually we want, we can work backward and start generating an effectual strategy that helps us to get in the right direction.

While you’re working on your goals, here are some of the questions that you should ask yourself:

What is the main purpose of my site?

Is your site for driving leads? Increasing sales with four magic words? Want people to connect with your content? Your site’s purpose is directly proportional to the goals that you will set. Therefore, this is step is pretty important.

What do I want to obtain?

And here you’re going to draw a picture showing how your end goals will look like. Is it based on revenue? Based on users? Based on traffic? Defining these things, and you’ll determine whether you’re succeeding or not!

How will I measure success?

When you know what you want to acquire, you’ll definitely know how you will measure the success. In order to be sure about the positive ROI, you just the need to know the count. For example, your site is for generating leads, you just not need to drive traffic, but your traffic should also convert. If you have thousands of visitors and none of them is converting, then doesn’t make any sense.

Who is my competition?

Knowing what you’re up to is important. But looking at your competition what they’re doing give you some idea of taking advantage of the holes in their search engine marketing strategy.

Real Outcomes

As we have already mentioned, in SEO we have to access more data than ever before. This is a mixed concept, good and bad.

When we mention the term “real results” we mean anything which has the real impact on the leads towards your overall objective. At this point, you should ask the following questions and estimate that are these your real results!

• What worked?
• What didn’t?
• Why?
• What’s next?

So, if you find the answers to these questions, then you can find out are you walking in the right direction or not? And keep in mind you get the answer of the last one since you can’t get stuck with the results and data and you have to look forward and keep pushing yourself, as suggested by digital Marketing Company.

Making Adjustments

Now, just because you have a defined plan, it doesn’t mean it is going to work well. In fact, I would say it’ll never going to work perfectly. So what you should do with it? Well, this is the time to make adjustments. After reviewing your real outcomes, now you should start working on your calculated adjustments.

Use the data that you’ve collected from tweaks, add and remove some of the actions and start focusing on your strategy around the goals.

Get Back to the Start

Now, you’ve made tweaks, the cycle starts again from the top place. You should spend some time in reviewing your goals after you’ve made the changes. And somewhere you’ll definitely find that the objectives you created initially need to be shifted slightly. Hence, now the ball is in your court!