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15 Reasons Why You Need A Mobile App for Your Business

15 Reasons Why You Need A Mobile App for Your Business

People are increasingly moving towards a high usage of smartphones and businesses cannot stay behind taking a rich advantage. Mobile app development is seen becoming an integral part of most of the existing businesses since it keeps them connected with prospects 24*7.  It is not necessary that people remain in front of laptops all the time, but the smartphone is such a belonging that remains with them for the whole day. If you are releasing an offer, you can simply drop a push notification. If a user’s searched item is soon going to be out of stock, you can immediately send an alert. There are a lot more advantages which we will share in the further section of this article.

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1. Increased visibility: On average, a user spends 162 minutes on a smartphone every day so if you remain available there, you are simply increasing the visibility of your brand. When we go through images, our brain records the memory unconsciously. Even if your app is not visited, the image i.e. the app’s icon will be there in the user’s mind and when needed, he/she might consider you. Through your mobile app, you will also be able to maintain visibility over app stores by performing app store optimization and adopting the right strategies.  

2. Direct communication: Through a mobile app, you can establish direct communication with your customers instead of making them travel through browsers. In a way, you reduce the time for them to reach you. If your business is dependent upon just a mobile responsive website, then we must tell you that it is never loved by users as per many studies carried out. A well-designed mobile app relatively runs faster than a responsive website. Personalisation is key to target modern customers which is why mobile apps are on a lead. Mobile applications are capable of offering tailor-made content to the users as per their preferences, usage behavior, location, and more factors.

3. Sales growth: With the development of your mobile app, you will get a new channel for sales generation. You can allow users to directly make payments through the app so that they move down the conversion funnel quickly. If you have come up with an offer, you can quickly drop a push notification to the users with a time limitation so that they can make a quick decision. Loyalty reward is another time-tested method to increase repeat business. If you are somewhere related to a restaurant, lounge, spa, parlor, or any such space that demands reservation, then through mobile app development, you will be able to provide users with a calendar functionality through which they can see the available seats and book right away. Mobile devices come up with an amazing feature called GPS through you may know user’s location. Now, when the users come into your zone, you will definitely want to pitch them. Mobile apps let you such functionality through which if the user comes in the vicinity, he/she can unlock coupons. Many such ways can support an increase in sales through mobile apps.

4. Direct marketing: All the actionable information that you want to share with your potential audience travels through your app due to its commendable features like messenger, push notifications, newsfeed, etc. You can carry out much of your direct marketing through a mobile app. It is a way to keep the users updated with all the information regarding your offerings.

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5. Customer engagement: Whether you sell a flower or software, your customers always need an easy and quick way to connect which can be made possible through a mobile app. Mobile-first is a reliable approach to increase user involvement as it comes up with messaging features facilitating an effortless connection. Users can also suggest feedback for recent updates. They can even drop a query for the products they are interested in. By offering a personalized experience you can keep them engaged on your platform and once they leave you always have a tool called push notification through which you can re-engage them. You can provide them a fully-fledged onboarding experience in order to guide them completely about your services and flow. The most important feature to keep users engaged is time. If you come up with things in lesser time than expected, you will be valued the most in the market. Mobile apps come up with such features. Apps are powered with the high-speed feature which is why they are fast and dependable every time user opens. With clean coding and optimization, you can keep your mobile app light else it does not take much time in becoming a liability for you.

6. Customer loyalty: One of the most important aspects of running a business successfully is customer loyalty. Offer the things through which they remain engaged with just you and become completely loyal towards your services. Promotions, in pap purchases and advertisement, are some of the ways to cultivate customer loyalty. You can append features like loyalty points or rewards on your platform through which the regular shoppers are eligible for additional benefits. You can drop regular notifications to the users regarding the latest offers, updates, or anything new about the platform. Through this, users would know that the platform is not stagnant in one place, it is evolving and hence it is trustworthy. Keeping the information relevant and interesting keeps the customer coming back to the business. A great app is always useful and fun, does not matter which field it is related to, whether it facilitates shopping or not. It is easy to keep the users engaged on a mobile app rather than through a mobile responsive website. Since it runs on the browser, we have to take care that the browser does not get closed accidentally. With an app, you can pick from where you left. Moreover, you just have to tap the icon rather than going to a browser and type a URL. 

7. Analytics: A mobile app can be a great source of analytics for your business. You can collect a lot of customer data through a mobile app and later use it for analysis. You will get to know the products or categories in which most of the users are interested. At the same time, you can eliminate unwanted pages, categories, or products from the website by knowing the pages with zero counts in terms of traffic. You can improve the user experience of your platform by knowing how exactly the users interact with your app. Through the app, you get the data associated with the customer such as location, demographics, interest, age, gender, etc. All these things help you gain a better understanding and improve your targeting in the future. 

8. Competitive advantage: Mobile applications got introduced into almost all the industry lines. Still, a lot of businesses are not considering them as marketing or sales tool at present. You can gain a competitive advantage here because most of the businesses have their website but not all of them are powered by functional apps. You can confidently strengthen your position in the industry by generating an additional serving for the target users. 

9. Brand recognition: A mobile app can be created for any reason like E-commerce, Online reservation, E-learning, etc but what the brand gets as an added advantage is brand recognition. Mobile app development helps brands create awareness in the market and makes them stand out from the crowd. An application represents values. The way an app is branded reflects the company’s character. You need to cultivate a unique voice in the app’s messaging that can represent your values extensively. It will increase the brand authenticity. 

10. Accessibility: Through a mobile app, different people present at different places can be targeted at same time. In the absence of such a model, it was difficult to target all the prospects at a time. With its great returns, push notifications have overcome some of the old school methods of marketing like SMS marketing, email marketing, etc. Having said that, you can tell all your customers or potential audience about the latest offers running. Mobile apps have brought the customers near to a brand with their amazing features. With just a few taps, they can instantly get information, carry out a purchase, or even make bookings. If you want to bring people close to your brand, make sure to have an app in place. 

11. Customer service: Mobile apps are seen to offer better customer service than ever. Are you wondering why? Over 2.7 billion people have smartphones in their hands now. Mobile apps are live for 24 hours a day, hence businesses do not have to completely rely on smiling salespeople all the time. Moreover, an app works on an algorithm and hence the operation would not be mood-based as in the case of human beings. The interface would be the same all the time and there are equal servings for all. 

12. Notifications: When there were no apps, there were fewer and moreover not-that-much effective ways to reach customers like SMS, Emails, Face-to-face meetings.  With the advent of mobile apps, we are blessed with a feature called push notifications. An app is capable of sending push notifications to the users regarding any offer, discount, or updates in their services. Applications can also send important reminders and alerts to the users. For example, I participated in an online event through an app that sent me a reminder a day before and even an hour before the event hour. Push notifications are comparatively less intrusive than other marketing tactics and can potentially drive traffic. It assists users with useful information on time. Such notifications are capable of carrying even the deep links that can make your customer wherever you want inside your app. Push notifications can be harmful to your business if you use them going out of limits. No one loves a piled-up notification tray. If you are sending a dozen of updates in a day then customers would simply either uninstall your app or turn off the notifications due to which you will not be able to make even the important information reach them. 

13. Personalization: It is one of the fascinating buzzwords in the market. Personalization is basically providing a tailor-made experience to the users according to their preferences, purchasing behavior, history, location, etc. Personalization can bring a significant hike in your sales since an online store is generally piled up with products. It is difficult for the users to find something completely according to their preferences. They keep on scrolling and in the end, get tired and just leave the app. At the same time, if you show them something of their choice and preferences, they will definitely consider it. 

14. Customer journey: Mobile apps reduce the efforts a user needs to put in to find or purchase something from your store. The features such as categorization, filter, sorting, etc. ensure good navigation and hence you can offer a good user experience. By the grace of mobile apps, users can easily maintain the cart and perform online purchases through various payment modes. 

15. Instant online and offline access: Through mobile apps, users can connect with you instantly whether they are in-network area or slightly out of connectivity. Whereas, if we talk about mobile responsive websites, they cannot run without connection. Mobile apps allow users to access their content instantly and offer a seamless experience by a huge amount of data that can be accessed offline as well. Some of the applications like banking, storefronts, finance, retail, games, and news can work online and offline. It is just the new updates made by the admin would appear only when you come in connection again. Also, if transactions and such activities are carried out through the portal then a connection is needed. Mobile apps also come in Lite versions these days through which the core features can be easily accessed in low network areas as well. For example, we have Uber Lite which lets you book a cab even when you are in the basement or anywhere will little connectivity. 

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Mobile applications are clearly acquiring the whole market due to which it keeps sheer important to adopt a mobile-first approach. Moreover, it is the demand of modern users that cannot be overlooked. If you are running out of budget to consider mobile app development at the moment, then there are certain ways through which you can bring down the development cost significantly. Feel free to get in touch with us through the comment box in order to get more assistance.

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