You are out with a great app that is unique, useful and easy to operate. Do you think it is going to win the race in this highly competitive market? You would probably put a lot of efforts in order to make it popular. The bitter truth is Android and ios app development company in jaipur have become arenas where you have to undergo a huge fight to become visible. While doing marketing for you app you forget to maintain the reputation of your brand via app. It is not enough for your app to just get plenty of downloads everyday. You need to take care of brand reputation also. The mobile presence of your business is extremely important for you.
While marketing a particular product or service, marketers do not realize how much the mobile channel is influencing their brand’s reputation. Today, brands to maintain its reputation across all the channels including the physical store, mobile and app. The brands want the same as they have spent too much in making these assets available for us. They definitely want to maintain the brand reputation.
Apps are normally left behind in marketing brand strategy discussion. No matter you create a game app for iphone or Android, you need to take care of accepting mobile channel in your marketing strategy. A Sitecore and Vanson Bourne study found- The research confirms brands need to focus on improving mobile experiences in real time, brands must also implement a flexible strategy and anticipate consumer expectations to evolve over time. Two-thirds of those surveyed admitted their expectations and requirements as a customer will change within the next three years.
App reputation management is all about customer reviews and ratings. The review section is not actually taken to know what people think about your brand. It is taken so that you may know that what problems your customers are facing in operating the app. It is about how early you take the responsibility to solve them. It is what sets you apart. Give importance to the reviews people leave about your services. This is how you can set a good brand reputation in the market.
If your are a leading marketer it is is important for you to take care of your brand reputation via mobile apps too. Here are some ways with which you can do so.
- Encourage rating and reviews- Rating and reviews should be received from both happy and unhappy customers. The ones from unhappy customers makes you understand the flaws in your app. However you may use segmenting tool to show up only positive reviews on app store. To do this you need to understand your goals. What do you want from this section? Would you like to read reviews from unhappy customers? Do you want to give a boost to ratings and reviews? Do you want to know the reason behind your success and failures in the online market? Once you have set up the goals, define your segmented audience. It can be done on the basis of device data like what version of your app they are using.
- Implement customer feedbacks- Next comes implementing the positive and negative feedbacks. Customers expect the company to listen to their queries. Lend an ear and you can score some really good points with customers. You cannot meet expectations if you are proactive in listening to them and telling them the solutions. Thanks to mobile that has made customer feedbacks more accessible than ever before. See your current product roadmap. Look for the problems that is annoying a number of customers and set you priority accordingly.
- Take feedback at right time- Identify the right time to ask for feedback. Giving a pop up at the wrong might make them leave the process. If the user is doing something important then he/she might not be interested in leaving reviews. Ask for feedback after the completion of a process. For example, for a shopping website the right time may be after the completion of purchasing process and for a gaming app, you can ask for feedback if someone crosses some stage. If you ask for reviews at wrong time then the users might find it time consuming and interrupting. You need to keep in mind customer experience while asking them for feedback. When you ask at the middle of a process then it might not accomplish your goal.
- Set up listening tool– Start listening to your customers when you come up with new version of your app. When you will listen directly to your customers, you will be able to solve their problems in a quick manner.
Customers reviews are the building blocks for online reputation and you need to take care of both positive and negative ones.