Category Archives: Ecommerce Development



ecommerce development

How to turn those seasonal one-time shoppers into permanent customers

Seasonal and Black Friday shoppers are unique in the way that they will purchase your products without knowing anything about your brand. This means chances are there that they might forget your brand entirely if you don’t make any effort to keep them interested.

Transforming seasonal shoppers into lifelong customers will have a huge impact on the success of your e-commerce business, over time they will cost less, buy more, and even develop a strong connection with your business.

Here are some effective ways suggested by experts from e-commerce development companies.

Nurture your New Relationship through email

Email is a great way to stay in touch with your customers. How can you form that connection through email? Introduce them to your brand and tell them a story with very first email you send them. You should consider sending your first email to the seasonal customers after your sales end and once the dust settles.

Here is an example of effective email from NOMAD

‘ We are glad you found us’

Welcome to NOMAD. Here are few things that we(and hope you love it too):

We are 100% funded by our customers and early backers from Kickstarter and Indiegogo.

We accept barters, not just money.

We make the smallest and most portable cables in the world so you don’t have to worry about running out of battery.

We are happy to have you onboard and love to hear from you.”

An effective email can kick off the nurturing process with new customers. It warms them up to your brand and messaging. It let you share your story and what your brand is all about.

Do not make a mistake by blasting your customers with promotions right in the first email, otherwise, you won’t be able to develop a worthwhile and lasting relationship with them.

According to a report, nurturing emails get 10 times more engagement than promotional emails. Keeping them engaged will make them less likely to forget about you and more receptive to future promotional emails.

Here are some ideas of email you can send out after your welcome emails to keep your customers engaged

  • Educational Content – Share your helpful blog posts or create content that educates people interested in your niche. For example, if you sell yoga mats tell them about the new pose or share some workout routines you have enjoyed.
  • Entertaining content- You can also engage your customers by sharing some entertaining content. For example, if you sell dog food, share some cute video of dogs playing or creating memes that dog lovers would enjoy receiving.
  • Customer stories – Your customer has interesting stories about your products and their lives that new customers might relate to. Tell this story through your emails that your new customers can relate to your brand.
  • Content curation– You don’t have to create original content every time. Share some useful and interesting resources from around the Internet into one email that they can digest.

Exceed Customer Expectations

What can you do to be different and stand out of other e-commerce websites that seasonal shoppers do shopping with? How can you surprise customers and exceed their expectations?

If you are able to stand out, your business will be memorable and if it is memorable, it can begin to build a worthwhile relationship.

Here are some things you can do to exceed customer expectations

  • Follow-up thank you email/note – Contact customers a few days after the holiday season craze with a personalized and meaningful message. If this was your first holiday season sale, let them know. Also, let them know how grateful you are to have them as a customer (if you really mean it!), wish them a happy holiday and hope they love what they purchased.This could be far better if could send them a handwritten note, but an email will also be good enough.
  • Follow-up discounts, coupons, and gift cards: To get people back to your store offer them a discount, coupon or free gift card. This might be better a few weeks after their purchase (when they receive their order) to entice them to come back.
  • Be proactive rather than reactive: Do not wait for customers to have an issue or question before offering assistance. Be proactive. Ask your customer if they need help assembling your product, ask if they have any questions and what their experience with your product has been like so far.
  • Tweet/ FB message your new customers: It’s better to engage with your customers on social media after their purchase. Though it can’t be possible always but if you are small and have time to find your customers on social media you can ask your customers to use hashtag or Tweet you with an image of their purchase, this will give you an opportunity to engage with your customers also make them feel special.

Re-engage customers with Re-targeting

Consider placing Facebook Retargeting(custom audience) pixel on your website and retarget visitors that reached the checkout. This will allow to keep you engaged with one-time shoppers and allow you to build a relationship and brand awareness outside of your website and email list. This does not need a huge budget either, a small budget will do.

Here are some ideas for Facebook ads suggested by experts from e-commerce solutions company for your custom audience of holiday season shoppers

  • New product announcement – If you have added a new product that the seasonal shoppers might be interested in, create an ad letting them know.
  • New sale – If you are about to run another sale or deal on your store, let the customers know about that who took the advantage of the previous sale.
  • Offer coupon – If you are having a hard time getting the seasonal customer’s attention, consider offering a coupon. Something along the line we haven’t seen you in a while or similar to it, with coupon offer, can work well.
  • Do something different to grab their attention – You can create a unique ad to grab the attention of your seasonal customer attention.  It could be a personal ad such as ‘ Hey, how was your experience with our product? Let us know in the comments of this ad’. The goal doesn’t always have to be the immediate repeat sale. Sometimes, it’s just about brand awareness and nurturing a relationship with previous customers.

Know Your Business Should Say Yes to Open Source Platform

Know Your Business Should Say Yes to Open Source Platform

For a successful e-commerce website, it is essential for online retailers to pick a prominent platform, as suggested by e-commerce website development company. Open source platforms propose an approach of offering undeniable freedom, scalability and flexibility. However, sometimes they don’t stand as the best choice for everyone since these platforms can be technical, difficult and expensive to manage individually.

In this post, we are going to elaborate those major factors that e-commerce retailers must consider when you determined that your site requires the support of an open source platform.

Your Budget

When it comes to having an impact on your budget, open source platforms are more expensive than alternative options such as template-based platforms.

What’s the reason?

Essentially, an open source retailers start from scratch that means they have to invest more money, time and resources into their site development and pay some money to the aspects like developers, updates, extensions, maintenance and much more. But keep in mind that this cost is largely unpredictable, with some unanticipated expenditures such as security boards, updates for software and redesigning pop-ups.

All in all, we can say platforms like open source cost an average of 4 times more than other options such as template-based platforms. Later, the key is for retailers to be aware of these differences and ponder those factors such as the potential of the company towards growth, nature of the company, and overall growth for the site to evaluate open source is worth or not.

Users in Open Source Platform

An ideal user accessing open source platform can be designed highly structured, heavy site developed by the experienced development team and a well-developed business plan. With all these factors defined, the e-commerce company can have both internal bandwidth and the requirement of an open source since these sites comprise specific vision for their site and a need of customization level that other platforms can’t provide easily.

On the contrast, a retailer working at small-scale along with easy-to-evaluate catalog and a technical team might get overwhelm with the requirements of open source platform.

Later, the major points are that retailers have to consider all the relevant aspects, prior to allocating the budget and determining that open source platform is a smart decision for their business.

Technology to Access

If e-commerce retailers wish to develop a proper and well-structured website, then they must connect with expert, certified developers. The nature of open source platform depicts working with the site’s source code which directly reflects that retailers will be having a clean slate when we consider the back-end actions for their site.

However, it provides a sort of freedom permitting for an unparalleled amount of customization and flexibility. If a development team has lots of resources and a clear vision, but still there are some limitations for them, there is still a room for error, as depicted by Internet Marketing Company. For instance, in case, an e-commerce retailer is using multiple developers and all the developers are not Magento certified, then there are the chances that they will build conflicting codes, incompatible connectors, and unsupported extensions and keep in mind that if things will exist on your site, it will turn into an unresponsive website and it will likely to be redesigned which means loss of revenue, time and some unanticipated expenses.

It is highly recommended that retailers must consider the technological scope before they land on the open source platform.

Your Business Strategy

Companies, who are having a well-defined business strategy, should access an open source platform and once again it has to be combined with flexibility and scalability. By implementing template-based platform such as BigCommerce, most of the time the retailers have to change their business actions in order to fit in the template-based model.

Thus, we would recommend that retailers should consider the requirements and limitations of their business while choosing an appropriate solution.

Type of Product & Catalog

While taking the platform into consideration, e-commerce retailers must consider both the number of products their website have and the number of variations available for their site. Depicting the general rule of thumb, the more complex and variations in catalog, it is more likely to have an open source platform.

Why this?

When it comes to template-based platforms, they tend to perform best for simple catalog type. Once the catalog starts becoming more complex, the product’s page performance begins to suffer on such template. And this can easily cause a big problem for the retailers since it can lead to slowing the site’s speed, unresponsive product page design, or low-quality images and directly it is going to have direct negative impact on traffic and conversions.

In this big picture, it is important to site owners to identify a potential platform, since it works for the foundation for your online business and provides best support for company’s requirements.

Top 3 Ways to Employ User-Generated Content in E-Commerce

Top 3 Ways to Employ User-Generated Content in E-Commerce

While working on any marketing strategy, it is essential to work on your social proof. User-generated content (UGC), is the form of customer reviews and pictures, addresses the head point of ambiguity that further affects the buyers as well as the business owners, as suggested by the e-commerce website development company.

Sometimes buyers hesitate to buy anything from an online store since it can be hard to evaluate the quality or products without seeing them personally. Whereas, the owners of e-commerce stores have to liaise with some essential tasks of building trust with the users and promote their products through the barrier of digital screen. The customers’ experiences and reviews provide something for which buyers always look for i.e. confidence.

Here we have outlined the best practices which will assist you to leverage user-generated content in order to grow your business.

1.  Build Relationship with your Customers

By providing relatable information, customer reviews increases the shopper’s confidence in a brand. This user-generated content throughout the online store including home page, checkout page, and product details page makes the entire shopping experience outstanding if genuine customers address their positive reviews.

If you let a conversation happen between the interested shoppers and previous buyers, then it will build a community around a brand, which also showcase the social proof for the products as well as for the brand. These communities break all the barriers between the shoppers which in return establishes a unique connection with the store and leads to conversion increment.

It is considered as an effective way to ask your customers for reviews, which further help you in engaging your audience and developing retention to make them feel important.

2.  Make your Social Ads more Effective

With user-generated content, people can increasingly build trust on social media while generating leads.

Social ads are kind of process that extends your reach and stimulus the shoppers when they are not shopping on the site actively. There are many times that people are scrolling through social media and they easily ignore a brand-sponsored ad.

Reviews upsurge social commerce because it provides immediate visibility on social media which includes authentic customer reviews, and embedded images in social ads enable you to build a significant brand reputation, while bringing more traffic to the site.

3.  Boost your visibility during Search Engine Marketing

The reviews posted by customers differentiate your brand and products from all the other results that come up on the list. These form of user-generated content not only attract the shoppers’ attention but lead to sales increase.

Due to the use of user-generated content in your paid and organic search engine marketing practices such as listing ads along with rich snippets that underline your search listing and make it look more enticing for the searchers to click through.

As per the internet marketing company, during the research phase, when shoppers come across the customer reviews, your product comes to an edge over the other search results and boosts the shoppers to head towards your website.

If you have something to tell us? Then leave in the comments section below!

13 Social Networks for E-Commerce Website Owners in 2016

13 Social Networks for E-Commerce Website Owners in 2016

For an e-commerce merchant, social networks work as a platform full of opportunities that assist them in promoting their business, and even increasing their sales. According to E-commerce website development company, the popularity and people’ interests towards these social networks are growing at a rapid pace, and this is the reason we see new social networks running on the web. Alongside, these emerging social networks propose new features linked with established networking sites in order to explore new opportunities for your business.

If you are an e-commerce merchant, then further you will find a surprise. Just kidding… Though, its not a surprise but it definitely going to cheer you up. Have a look:

Emerging Social Networks

Peach

Peach social network screenshot

Peach is a messaging app which is going to make its debut this year at Consumer Electronics Show. This app accesses relative magic words to attach pictures, drawings, songs in between the conversation. The new social networking app, Peach is specially designed for increasing the privacy scope, as it allows the users to chat with their friends privately. Dom Hoffman designed this app who is the co-founder of Vine.

Anchor

anchor social network screenshot

This is an iPhone app which is available for free and enables the users to record and broadcast their short audio clips in seconds on a global platform. While sharing the audio clips, your listeners can also revert back and can initiate a group conversation. Once you are done with publications, you can share the conversations as podcasts.

beBee

bebee social network screenshot

It is a compatibility-networking channel that helps the e-commerce merchants to establish connections with like-minded people. beBee permits you to join or create your own group where people with common interests can easily connect with you.

Yubl

Yubl social network screenshot

Looking for a dynamic messaging app, then Yubl is your destination. Coming towards its features, this social app enables you to add overlays, text, graphics, filters and stickers. Alongside, it has an interactive Yubl button, which makes you get a vote from your connections, and you can also organize your meetups.

Weave

Weave social network screenshot

It is also referred as a networking platform for curated professionals. With this network, every week you will be linked with someone who will have similar interests, and like this, you will get a chance to expand your network within real people.

Hyper

Hyper social network screenshot

This social app lets you share images and chat to like-minded people about what you love the most. While exploring the network, you can make posts to those areas that interests you, and thereafter everyone who is linked with that zone will be notified about your post. Like this, Hyper let you get instant feedback and votes while letting you increase your visibility.

Blab

Blab social network screenshot

A live video-chat app that can help you in different ways such as interviews live workshops, products videos or interviews. You can watch live or tune into for later replay.

Slyce

slyce social network screenshot

This app is designed for live Q&As. It was co-founded by NBA’s brilliant mind, Steph Curry. Primarily, it works as a tool that makes you get in touch with popular athletes. However, Slyce also serves to the influencers who connects with followers that help them to expand their reach.

Alignable

Alignable social network screenshot

Alignable works as a social network for local online businesses, enabling them to connect and collaborate with other business owners. With Alignable, you can be the part of discussion in order to learn and share some important points on business.

Established Networks & Their New Features

Twitter

twitter social network screenshot

Recently, Twitter has rolled out its “buy buttons” for e-commerce platforms such as Bigcommerce, Demandware, Shopify, and Stripe. Twitter launched this feature after testing it with big brands of e-commerce world. One can share their products with followers or they can use the feature named as Promoted Tweets in order to extend their reach.

Pinterest

pinterest social network screenshot

Last year, Pinterest enabled the purchasing of products directly from social networking site by launching its “buyable Pins”. You won’t believe that till December 2015, there were approximately 60 million buyable pins on the site. In fact, 84% of the customers in buyable pins were new. By introducing the buyable pins aspect, this social network has turned into social commerce platform.

Facebook

facebook social network screenshot

In 2015, Facebook and Shopify make an extension to beta testing for Facebook’s buy buttons that make the users purchase the item without even leaving the Facebook. Recently, Facebook has made some changes to Messenger and launched Messenger for Business, providing a new opportunity to the merchants to have real-time conversations with their customers.

Instagram

instagram social network screenshot

Instagram has come up with a new API during mid-2015 that let you include direct response functionality to advertisements. Alongside, the social network have also launched some prompt buttons such as “shop now”, “install now”, “learn more” and “sign up”.

Therefore, to get an increase in your business sales, you need to expand your reach through social networks, as your work is not restricted to applying GDD to your e-commerce site.

Looking for more social networks? Well, this time SEO Company India would like to hear from you!

Leave your comments below!

How to Deploy Growth-Driven Design to E-Commerce Sites?

How to Deploy Growth-Driven Design to E-Commerce Sites?

Applying growth-driven designs (GDD) to your websites is considered as an effectual marketing approach, which can lead to huge benefits. In digital market, people uses GDD to provide an evolutionary, dynamic and implemented interface to the viewers as suggested by the e-commerce website development company. Especially for e-commerce websites, GDD works as one of the valuable elements.

For an e-commerce website, it is required to be consistent, embracing security points and comprise fresh, educational and interesting content that directly relates with the visitors and to make sure about these actions, GDD helps the most.

Further, you will find the fundamentals of implementing GDD for your e-commerce website.

Start with a Foolproof Plan

For any of your business task, you need a smart plan which will provide you the realistic sense of what steps you should be taken in order to create a top converting e-commerce website. Here, the top converting website means that site which drives conversions and makes sure about your future success.

How to plan?

For a successful website, it is required to work on a SMART plan that signifies specifications, measurable, attainable, relevant and time-bound. Instead of making a goal which generates more revenue, try to incline towards the goal that accurately measures your progress in the industry. Regarding a foolproof plan, you need to pull your socks up for executing some research and assessment.

Ultimately, you are working for attracting and delighting your site’s visitors with your content, products and services.

Create Your Website

Before you get all set to apply GDD on your e-commerce site, you need to prepare a wishlist which keeps all the information regarding your plan and aspects you want on your website. To create a wishlist, sit down with your team and outline all the ideas that you get from them.

Once you are done with your wishlist, then its time for some analysis. Thus, analyze your ideas and shortlist the ‘must-have’ elements for your site. This will include user-friendly aspects and optimized product pages. We have mentioned some “must-have” aspects for your e-commerce site that plays a major role for any online store:

Entrance = Homepage

Aisles = Category Pages

Shelves = Attributes that are used to sort your products

Products = Product page embracing every detail

Analysis Followed by Development

As you step forward on the path, continue to implement analysis, development, and revision for your website. Always maintain a tracker for all your practices, which will help you to check the potential of your plan, strategies so that you can make changes accordingly.

As you analyze the products and information available on your site, then start drawing conclusions to make sure that everyone is locating to your site and you are making most of it. By doing this, you will be controlling all the embedded tools and taking full control of your website including the site’s performance, conversion rates, and online presence.

As per Internet Marketing Company, this sort of precision and control is extremely difficult in case of conventional web designs. Although, GDD may seem like a time-taking and complex procedure, but trust us it is one of the best marketing strategy working out there, especially for e-commerce websites.

Basics Points for E-commerce Website Security

Basics Points for E-commerce Website Security

“Think Safety Work Safely”, security for e-commerce websites is considered as the keystone for running a successful business. Why? Since people only want to spend their money on trusted companies and organizations. And many e-commerce website development companies know the security fact.

You are working for the e-commerce templates, but if you have not worked out for your website’s security, then all your marketing efforts would go wrong and will never bring you positive outcomes. Here, at Vervelogic, we know the importance of security for an e-commerce website so we are introducing the basics of security. Thus, scroll down and consider these basics to make your website a secure and successful destination.

 

PCI Compliance

 

PCI Security Standards Council works as a global entity, whose founding beings includes Discover Financial Services, American Express, JCB International, Visa, and MasterCard. This council is established to develop, improve and maintain the advanced security standards for payment gateways. While working together, the members of this council came up with basic security requirements which as a group known as Payment Card Industry Data Security Standard (PCI DSS).

Staying compliant with PCI and ensuring that all confidential information is tokenized (Replacing sensitive information into non-sensitive data) in such manner that greatly reduces the risk of information being stolen, reflects the first and foremost key to be successful. For an online store, it is extremely important to keep the data safe from scammers and hackers.

 

SSL Certificate

 

SSL certificate is used to make sure that the sensitive information which is sent over the web is secure and encrypted. When a site visitor or any merchant send confidential information over the internet, then it passes through various computers before it reaches to its destination server. At any point, during its process, it can get stolen if SSL certificate has not encrypted the data.

The SSL certificate actually changes all the sensitive information such as usernames, password, and credit card details in unreadable form for everyone who is the part of the sending-information process. It is considered as a mandatory aspect for e-commerce websites since it helps the store to build trust with site visitors and merchants.

 

HTTPS

 

HTTPS or Hypertext Transfer Protocol with Secure Sockets Layer is the protocol that transfers the information all over the web. Once again, this protocol implements encryption on the confidential information which is sent over the internet.

Moreover, many customers know the difference between HTTP and HTTPS, so they try to avoid purchasing from those websites that access HTTP. That means, using HTTP can actually affect the retailers’ sales numbers.

 

Firewall

 

Firewall is the hardware and software system that allows authorized traffic and blocks malicious traffic from accessing the network or the system. That means it works as gateway or wall in between two systems.

There are different kinds of firewalls, but the two most effective firewalls for e-commerce stores named as proxy firewalls and application gateways. Both of these works as an intermediary system between two or multiple networks, indicating about the no direct connection between two networks.

 

Proxy Firewall

 

This firewall is considered as the most secure one. Its true that it works an intermediary system between two networks, but it provides an extra aspect – instead of making your information travelling all over the networks, proxy firewall create a new network connection for your store. That signifies, that there will be no scope for direct connection between the systems, which actually increases the difficulty level for hackers to attack.

 

Application Gateways

 

When application gateway is in access, then it establishes two communication lines – one of which is established between your computer and proxy, and another is established between proxy and the destination server. By working as a middle point, the application gateway only allows the authorized traffic to get in while hiding and protecting your network from others.

By working on all these safety measures, you can efficiently build your customers trust and your brand’s reputation, as recommended by every web development company India.

Check the 3 Decisive PPC Metrics for E-Commerce

Check the 3 Decisive PPC Metrics for E-Commerce

The moment online advertising and e-commerce stepped into the market, Cost Per Click (CPC) was marked as the primary KPI. After so many years, now the status of online marketing has been changed drastically, reflecting greater demands, and ROI of online advertising. If we talk about only e-commerce companies or e-commerce development company, then measuring ROI for PPC needs development in how we can grow in the industry.

Still, there are various online retailers or PPC firms who considers CPC as their major KPI. But due to the high competition in the e-commerce world, it is very difficult to imagine a metric created in conventional form could consistently lead the companies on the path of growth. In order to cope up with the current industry scenario, CPC has been replaced with more advanced KPIs that directly track ROI from the PPC accessed – Cost Per Acquisition (CPA), Cost Per Value (CPV), and Cost Per Profit (CPP).

 

Cost Per Acquisition (CPA)

 

CPA stands as the useful aspect for measurement since it directly connects with the heart of ROI. This KPI measures the ROI while considering your acquisitions such as sales, contact request and newsletter sign up.

However, CPA also signifies the actual measurement of ROI, as it believes in “success” not on the actual value of “success”. This can be acceptable in a business, which is providing a single product or services, but when it comes to e-commerce business, CPA doesn’t quite cut it. As e-commerce companies propose a range of products and services and also manages e-commerce promotions.

Hence, CPA proved to be an effectual KPI if you want to measure the ROI on your ad spend.

 

Cost Per Value (CPV)

 

In terms of CPV, it has an advantage over CPA as it returns the actual value of business from the customers or transactions. However, CPV is not just popular because it results in the actual value, but it also considers the value of a keyword with keyword strategies and bids to optimize effectively.

Opportunely, if you use Analytics or Adwords value tracking on your e-commerce website, then you are able to relate with each and every keyword available in your Adwords account with the amount of generated revenue. Accessing this data can assist you in optimization which can directly maximize the amount of revenue.

 

Cost Per Profit (CPP)

 

CPP is as good as CPV, although CPV proposes the advantage of getting the actual value of each item, but it does not point out the profit. We can say, profit is the ultimate readout for any e-commerce business. Remember that, higher revenue per sale does not comprise any association with the higher profit margin, which means considering CPP would bring you greatest ROI.

CPP is believed to be an ultimate metric that optimizes and measures your PPC campaigns by web development company. Due to its advanced character, Google analytics e-commerce tracking can be integrated in order to seizure the transaction IDs and the associated profit value.

Optimizing and measuring your PPC campaigns signifies that you need to be thorough and focused on the correct KPIs, but not focusing on the number of clicks and the gross sale amount. Accessing CPP as your primary KPI can result in your PPC campaign into mean, immense profit margin and maximized ROI.

Increase Sales with These Four Magic Words

Increase Sales with These Four Magic Words

According to the recent studies, four words have been defined as the secret weapons for SEO Company India that have immense power of increasing your sales. These words comprise the potential of engaging customers at a subconscious level and helps the retailers in increasing their sales.

Let’s check what the four words are:

 

New

 

Whenever you see the word ‘New’ you think something exciting would be there, and of course, you want that. According to the recent study, the word ‘new’ attached with any product or services can easily draw the shopper’s attention.

Consumers associate with the products that are new in store, but not with those SEO blunders. For example, people constantly wait for the new versions cars, new phones, newest technology, new store and much more. Being an online store owner, you should play with this word as much as possible.

 

You

 

The word "You"

Thinking from the perspective of a digital marketer, the word ‘You’ is more influential than the words ‘money’ and ‘business’. The customers always want you to talk to them directly, this word does it very effectively.

We should admit that, when a promotional banner or product descriptions directly relate with us, we feel a subconscious connection with it. Regarding this, you need to explore all the e-commerce websites and find out how many ‘You’, you see on those product descriptions or promotional banners. For example, see the following banner, it relates directly to us.

Apple's music banner with word 'you'

 

Free

 

The word ‘Free’ is not just associated with the price, but it works as a strong emotional trigger and of course can be used as a source of groundless excitement. Do you remember that buffet, where you are full, but still you keep eating because its free! So here we can understand, the power is associated with word ‘Free’.

Free shipping example

Whenever the shopper sees, free shipping, free gifts or other free things, then they try to grab the thing as soon as possible. Moreover, if you will use the word FREE in your email campaigns, it can significantly open the gates for your sales. The shoppers simply love the concept of getting anything in exchange for nothing – but you can’t blame them!

 

Guaranteed

 

Nobody would like to buy those products or services, which does not comprise any guarantee with it. The word ‘Guarantee’ works as the main component for most of the e-commerce marketing copy. The professional e-commerce development company in India would suggest you to link your goods with this powerful word.

This word ‘Guaranteed’ appeals the customers with some important aspects i.e. security and trust. It serves the customers as a safety net, indicating that the customer will be satisfied with his/her purchase. As per the studies of behavioral economics, it is observed that humans are afraid of loss and they seeks security. When you buy a product online, the chances of not liking the product are quite high, thus providing a guarantee with the product would work as a relief for you. Since, if you don’t like the item you can return it, or somehow if the product is damaged then the brand can resolve your problem.

Your return policy should also be attractive and helpful for the customers.

8 Premium E-Commerce Website Templates to Design Amusing Platforms

Have you launched your online store? Have you used an exciting template for it? Well, if you have not launched your e-commerce product, then we have some interesting for you by the Web Development Company India.

Before you pull your socks to work for your online store, you need to consider two major questions: which e-commerce platform to select, and which e-commerce template to buy for your own digital store. No store exist without a platform or template, thus, here we have brought you 8 premium e-commerce templates that might inspire you with their designs and embedded features.

All of these listed templates are SEO and mobile-friendly and designed as per the latest trends of web design market.

 

Styler

 

Styler E-commerce Template Screenshot

Style has been developed for fashion stores that sell fashionable wares. Since, the release of this template has undergone a range of updates, so it includes several other features like 3 new homepage, layouts, social media options, media elements and much more. This template can be transformed easily with classy design and exclusive feature set. In case, you are looking for an exciting clothing store template, then Styler can be one stop destination for you.

 

Coffee

 

Coffee E-commerce Template Screenshot

The ready-made design solution for a cafe or restaurant, Coffee features numerous rich elements. Its dynamic tabs include sections for New Arrivals, Best Sellers, and Popular Brands. Contemporary sliders, interesting blog previews, and creative typography flaunt the overall sight of a professional online café website.

 

Minimal

 

Minimal E-commerce Template Screenshot

Embracing low density of content, this Minimalist template showcases a distinguished list of features. It shows few elements on screen at a time, so that the visitors focus on them only. This template proposes numerous colour schemes that reflect text blocks, logos, icons and some minor designing aspects.

 

Infant

 

Infant E-commerce Template Screenshot

It is a responsive design embracing boxed layout and a classic appeal. This template supports a range of characteristics such as mega menus, parallax scrolling, Google maps, live chat and sliders. This e-commerce theme is coded with HTML5 + CSS3 and it is search-engine friendly.

 

Simple Constructions

 

Simple Constructions E-commerce Template Screenshot

Simple Construction design theme comprises all the construction related services such as hardware, tools for plumbing, building materials and more. If you are thinking of launching something like this, then grab it without giving a second thought.

 

One Page Store

 

One Page Store E-commerce Template Screenshot

Unique, and showing a few exclusive products, this e-commerce template enable you to develop a precise online store. Its layout reflects one of the landing pages and it also includes video backgrounds, expressive buttons for call-to-action, big social sharing buttons, galleries and interesting design for testimonials.

 

Furniture

 

Furniture E-commerce Template Screenshot

The well implemented unfussy designing template, Furniture lets you launch your full-featured store without making any changes to the coding. But in case, you are a pro in HTML and CSS, then you can easily reshape this e-commerce designing theme in order to fulfill your preferences.

 

Kitchen Tools

 

Kitchen Tools E-commerce Template Screenshot

Enclosing a wide range of online store aspects and dealing with kitchenware and home décor, this designing template let you release your digital store with no hassle. While using this template, you can take advantage of most elements such as newsletter popup, visually striking and informative product cards, cross-selling options and cloud zoom.

Looking for more, then keep in touch with the internet marketing company and we will bring more interesting information about web development.

7 Serious SEO Blunders of E-Commerce Websites

7 Serious SEO Blunders of E-Commerce Websites Banner

We have observed, many online merchants think that their responsibilities towards their e-commerce website are restricted to listing hundreds of products. Maybe they are not aware of the essential element for their E-Commerce website i.e. Search Engine Optimization (SEO).

The reason can be, optimizing e-commerce websites for SEO is much tougher as compared to those blog sites or 5 pages brand websites. Having lots of product pages converting frequently on or off the website, various issues occurs, all of these things makes very difficult for online merchants to work for their SEO. But E-commerce Website Development Company can help you with this.

Today, we will be highlighting some of the SEO blunders that can harm your e-commerce business success. Thus, it is essential for you to focus on these areas and optimize your online business sales.

 

1. Lack of Product Description

 

Lack of text on a product page virtually declares an end of the chances for the page being noticed by the search engine bots. So regarding this, you need to be sure about each of your product page, whether they comprise the description or not. If not, then add some text about the product, and you will surely see the difference.

Product Description Example

 

2. Adding Product Description from Vendors

 

If you want to get noticed by search engines, then add the vendor’s product description on your pages, and what you’ll see – your site got banned from the search engines.

The reason is, that same description have been used on various other e-commerce websites, and most of the owners leave the text in their original form. Therefore, to overcome from this SEO blunder you should follow the rule as “always create unique content” and Google will definitely give you a bump in your website ranking.

 

3. No Product Pages Optimization on the Basis of Search Demand

 

While working for your e-commerce website, make sure that you are considering the search keywords and demand in the digital market. Try to focus on those aspects, for which people are looking for, and then optimize your headlines, page titles and product descriptions accordingly. Or else, you will be facing the situation in which you are promoting something for your e-commerce website and no one is searching for that product.

 

4. Lack of Product Reviews

 

Around 70% of consumers see the review section on the product page, before they buy anything. That means, in case your site has no such product reviews section, then there is a probability of losing a huge percentage of the audience. In addition, the pages also help the site to reach the top search results.

Product Reviews Example

 

5. Non-unique Page Titles

 

Another blunder that most of the online store merchants perform, duplicate title tags. To elucidate this issue, you need to pay attention to the uniqueness and ignore the practice of putting identical values on your page. Well, uniqueness is the prominent culture of SEO, but when it comes to online shopping most of the people are not working as per this culture. Thus, they see some adverse impact in the rankings.

 

6. Excessive Duplicate Content

 

Again, we have come across duplicate content. As we have already mentioned, Google likes uniqueness and if your website can’t show it, then it will be very difficult or impossible to get a knock in search rankings.

 

7. Lack of Interactive URLs

 

Interactive URL Example

Here, with the term “Interactive URLs” we mean those URLs that clearly defines what actually the page contains. For example:

The URL of this page on which currently you’re reading this blog shows:

7 Serious SEO Blunders of E-Commerce Websites

We see title of the blog in URL, thus, anyone can easily figure out what the page contains.

In terms of SEO and according to SEO Company, interactive URLs are very important for all the listed products. So, from now no more anonymous numbers! Create unique and interactive URLs to get noticed by the search engines.

So tell us, what errors have you identified on e-commerce websites? Leave them in the comments section below!