We came to know how much people love to shop ever since Social Media brought in our notice the words like Shopaholic, Shopping spree and Fashionista. We did not realize how quickly the concept of Ecommerce completely replaced the traditional brick and mortar stores. Development of Ecommerce websites which was once counted in the list of revolutions has now been taken over by mobile apps. If you carefully look at the analytics and market trends, you will come to know that half of the total people visiting online businesses, access them through phones. At this point of time, your low speed mobile responsive website is just not enough to boost curiosity and offer a great user experience to the customers. So, here is guide on how to build a mobile app for your store.
How to build an Ecommerce app for your business?
Ecommerce market is seen to grow leaps and bounds nowadays with a lot of business people aspiring to have a user-friendly online store accessible through web as well as mobile phones. The latest technologies such as AI, Machine learning and Augmented reality have given further boost through their tremendous features like virtual trials. For example, a lot of jewelry ecommerce apps offer you a virtual trial feature through which you can try products on yourself. Suppose, if you want to try a ring, you just have to put your hand in front of camera, the app would detect the finger and the ring automatically appears.
Key aspects to develop an app for your ecommerce store:
1. Buyer persona: Develop a buyer persona by getting to know your target audience and their preferences. Get to know their likes and dislikes and most importantly, their online behavior.
2. Competitor analysis: If you get to know what strategies your competitors have already tried and tested, you are done with half of the work. There is no need to follow them blindly but yes, getting a fair idea is important.
3. Technology choice: At this point, you have to see your budget, select CMS, collect inventory information, important frameworks, backend & front-end languages, database and a lot of other things required in coding the app.
4. Image quality: Images frame more than 70% of the data in any ecommerce store so they play a great role in offering desired user experience to the expected buyers. Make sure to use high quality and good-looking images to appeal users towards your products. Offer multiple images taken from different angles and embed zoom feature to help out customers in taking a closer look of the product.
Important features of an Ecommerce mobile app:
If you go on hiring a Mobile app development company, you first need to have a feature list in your hand containing all the small details associated with your requirements. Here is the list of features (buyers) important for you to create a decent store and make a buzz in the market.
c. Product List
d. Product Details
e. Loyalty Programs
g. Add to Cart
i. Image gallery
j. Option for same day product delivery
k. Payment options
l. Voice search
m. Rate Product
o. View offers
p. Product Comparison Tool
q. Purchase on EMI
r. Manage Profile
A. Easy Registration: Keep the registration process uncomplicated for users to quickly connect with you. In this fast-paced era, people do not generally like to have patience. If you are slow at any step, they will take seconds to make a switch. Keep the registration process easy like allow social media registration/login. Moreover, you can allow guest checkout to give a boost to your sales.
B. Multiple payment options: Offer hassle free and secured payment options to the users while they checkout from your store. You need to also offer multiple payment options so that you do not lose prospects at the last stage of conversion.
C. Easy navigation: Users should experience a smooth navigation while they come on your store. No one likes to search for an item for hours so to not lose onto the expected buyers, designing a simple and uncluttered layout.
D. Push notifications: Push notifications serve as an effective and easiest way to pique interest in user’s mind. Sending timely notifications to the users would let them know about your offers and things on which an immediate action is required. For example, if you have left an item unpurchased at the last step, admin can notify you when the product is about to go out of stock or when any discount appears on that particular item.
E. Eliminate so many taps: Asking for less information would let users fall into the conversion funnel fast. Lubricate the registration/login, checkout, payment and all other processes associated with the purchase. Eliminate all the unwanted taps.
F. Include analytics: One of the key components for any kind of E-Commerce mobile App is to have analytics. The app owner must be able to track users and get to know experience and actions. Tracking does not mean getting to know their location. You just have to track their experience.
G. Dedicated discount features: Abandoned cart is one of the major issues faced by most of the ecommerce stores. 70% of carts abandoned leads to a significant amount of revenue loss. Retarget the customers who have left unpurchased items in their carts by providing the special discount. There can b many reasons why users abandon their carts like Cost, long checkout process, absence of payment options etc. but cost makes a big percentage.
H. Live chat support: Live chat support is another thriving feature taking place in the smooth functioning of ecommerce marketplaces. Let the customers communicate directly with your support team so that they can discuss any type of query regarding to product, payment or anything which is restricting them from making a purchase.
There can be ‘n’ number of more features depending upon kind of products, domain you are operating in and your business strategies. E.g. Real time order tracking, AR view, Personalization, Google map integration, Reporting, CRM integration etc.
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