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How To Take Benefit From The Discovery Phase Of Mobile App Development?

How To Take Benefit From The Discovery Phase Of Mobile App Development?

In this Mobile-first era, having a mobile application has become one of the prime must-haves for your business. Whether you belong to F&B, Healthcare, Beauty, or any other business line, you can find a wide range of applications operating under each. There is no set rule for a specific industry. Innovation and advancement in every field are mostly welcomed by today’s tech-savvy audience. When you decide to have a mobile application for your business, you would want to hire the Best Mobile App development company to carry forward your dream project.

There are chances you would hire a company that people in your professional circle have already tried. Else, you will rely on Google ratings, reviews, and maybe portfolios presented by the various firms. Even if you decide on the best one to proceed with, you need to have a clear understanding of your requirements. Does not matter which firm you approach; their first question would always be-

“What are your requirements, Sir?” 

Now, you have to share the requirement document with them containing even the smallest details about the project. If it lacks something, further questions will be put up. If you do not have the document, you just outline your requirements and they will draft a high-level document for you. They will keep on detailing as per your requirements and their suggestions. This is generally called the Discovery Phase in which the chosen company would gather your requirements and understand them.

Several mobile apps are launched in a day and only two out of them succeed to win the hearts of owners and target audiences.

Why is it so?

The biggest reason behind a poorly executed or failed app is little or no diligence given to the discovery phase which is why the deliverable does not meet the actual requirements. The app owner is not going to compromise on his idea and hence it becomes the reason behind the unending disputes between the business owners and companies.

To protect yourself from such a situation, keep the answers to the below questions ready with you while you approach any mobile app development company.

Questions your mobile app development company would ask you

We have divided the queries based on stages of the project lifecycle.

Mobile app development client questionnaire

Defining Mobile Strategy:

It is not enough to have the most sought-after business plan to proceed with mobile app development. Your GTM pitch, competitor analysis, and other such things can be a part of your mobile strategy but not the whole of it. You have to put in extra effort to frame your strategy and execute it the right way. Here are some of the queries your development company might be having.

1. What is the Goal that you want to accomplish through this app?

2. Do you have a pre-defined requirement document or do you want our assistance in refining the concept?

3. Is there any reference app you would like to put forth?

4. Do have a defined business model or do you need assistance from our end to draft it?

5. Do you need our assistance in competitor analysis?

6. Do you need assistance in the creation of a blueprint for the application?

Designing Phase: 

Your app should be greatly designed to attract prospects. Your app design would be the first element of your business getting in touch with the potential audience. You know what they say- The first impression is the last.

The UX/UI designing of an application is a sensitive task with should be done with precision. Search for a company that has years of experience and great hands-on designing so that they can deliver you the desired level of design in one shot. Else, we have seen companies providing continuous design iterations to clients due to which the development phase suffers a lag. There is some set of questions your designer might ask you to proceed with the design. Be sure that you have answers to all these queries so that in the future there is a lesser probability of rework.

A. Do you have app sketches? 

B. Do you have wireframes? 

C. Is there any specific color combination that we have to use? 

D. What should be the proportion of images and content on a landing page? 

E. Do you need different designs for iOS and Android applications? 

F. Is there any reference app that you want us to follow in terms of designing? 

G. Do you have a logo? 

Platform and Technology Choice: 

You might launch your app for just iOS or just Android or both. It completely depends upon which operating system is mostly used by your target audience or what level of investment you want to make initially over mobile. If you want to go for both then which technology would you like to opt for? The type of application platform and technology chosen by you at this point affect your long-term goals as well. Here are the general questions your development company might ask.

A. Do you want to get both iOS and Android apps developed?

B. If both, do you want to go for Native apps or Hybrid apps?

C. Do you want a fixed layout or a responsive one?

D. In the case of cross-platform, which technology would you want to go for?

Development Phase 

The most important and complex phase of the whole project cycle is the development phase when the decided functionalities are executed. It includes scoping, coding, deployment, and other internal things. When you approach any development company, they would ask you if you have the feature list i.e. scope of work.

It is the scope of work based on which the major cost of the project and timeline are given to you. We are done with it at the first step i.e. planning the app. But still, if are planning and designing company is different from the development company, this question can be put up at this stage as well. Here are the other questions which might be asked by your company.

1. Do you want us to divide the application development into multiple phases?

2. Does any of the features require R & D from our end or you are pretty much sure about the decided features?

3. Do you want us to use any third-party module or everything needs to be built from scratch?

4. Do you want us to work on your server backend as well or is it ready?

5. Do you want to work over APIs that connect your application with the database, or your team can provide the same?

The questions might also be related to the functionalities. So be sure you know all the details.

Security Options: 

There are a lot of applications hitting the market every day, but the number of hackers has also grown who use such apps to implant malware. Though, the leading mobile app developers always know the security measures to prevent apps from any kind of attack. Security has to be your primary concern if you are thinking to develop a mobile application. Here are some of the features suggested by the development teams.

A. Password encryption

B. SSL integration to protect sensitive data

C. Verification of email IDs

D. Verification of phone numbers.

E. Session time out

F. Encrypt all the data

If you have something specific in your mind related to app security, you can tell your company. They would ask if they need to take any other security measures or just proceed with the general ones. It also depends upon the type of application. If there is an app that stores the credit card information of the users then it would most likely be prone to attack so there are some special security measures you need to take for the same.

Server and Deployment:

There might be several questions related to server and deployment as well such as-

A. What would be the preferred app distribution model? Would it be private, public, or enterprise?

B. Would you also like to get the banner created and the content is written?

C. Which cloud service provider would you choose?

D. Do you want us to take care of the deployment process or your team can handle it?

Cost and Timeline 

These are two very important questions that would be asked by your app development team.

1. What is your budget?

2. Is there any strict timeline?

Some business owners come up with an idea and do not have much strict timelines while for others, their sale season might go off if they make it too late to strategize and launch the app. Things also depend upon the budget of the seeker. App development is not a cheap affair. If it is a simple app then definitely it would be cost-effective but yes if it’s a complex one and you go for native platforms, then it might bring you a good amount of cost. Still, the cost and timeline would be dependent completely upon the feature list of the project.

Go ahead! We wish you all the luck with your dream project.

VerveLogic can be your one-stop solution for mobile app development and web development because we have a team of experts and market experience. You can get your app or website developed at the best price possible.
Also, if you are looking for branding solutions or online marketing for your brand then you should check out VerveBranding and Verve Online Marketing today and make your brand stand out.

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