A Practical Guide on when you Need to Redesign your App
Human passion and fashion are growing beyond the technological aspects. The main reason behind the success of humans has little appreciation for growing technology mainly the mobile and mobile applications that set the trends with various applications. Developing apps doesn’t just set the trend there are so many facts that set a trend in the market, attract the user, keep them engaged with the app always. One among those is being updated always, either it is humans or apps everything needs to update to have the stand.
Redesigning apps is very important, so we’ve prepared a simple guide on when you really should redesign your app and how to do it properly.
Is redesigning apps is the solution?
There are a wide variety of apps with many categories over the world so to keep up the constant reviews it’s better to have gradual change and the introduction of the new features or updating with better quality and enhancement is a must for the company’s benefits.
As the cherry on top, happy customers can quickly become app brand ambassadors, spreading the word about it, onboarding more users, and driving more sales.
When to redesign an app?
1. When your app conversion rate is poor
Every application aims to produce a high sales conversion rate, but when you realize your sales aren’t that impressive, and users are rather unenthusiastic, and there’s weak growth of the user base. Redesigning helps in increasing the app rate by 34% in users. By redesigning your mobile app UX, you can end up not only with a higher conversion rate but with more satisfied customers.
2. When you want to improve your audience reach
Once you make the huge decision to attract or focus on a new audience, you should prepare a new product vision and marketing strategy. This might also give you a new audience to reach and improve your conversion rate.
3. When you are rebranding your company
If planning to incorporate new ideas into the application, display them to the audience as well so that people can decide if they want to resonate. This might also give a new audience to reach and improve conversion rate.
4. When your competitor’s app is performing well then your app
There are various types of similar companies that launch the product, so it’s mandatory to look over the progress to keep the better market results of the application.
How to redesign the app?
A. Analyse app performance
From top surfing to deep routing analyze the defect in the app and also check the major features where you can find some reviews.
-> Conversation rate
-> Content consumption rate
-> Drop-off rate
-> Active users
B. Examine the customer feedback
These may be good also and critics, consider critics and improvise the application according to customer satisfaction. Make use of social platforms to find out more about it
-> Read reviews overplay/app store
-> Surveys – Link to an online survey, Email, app pop-up
-> Social networks
-> Evaluate competitors
Compare and analyze the product of the same category to surpass and increase the quality of the product.
C. Understand the user journey
Try yourself figuring it out using the app from a user point of view and have a flow diagram of the app and analyze it that shows the bottleneck that is stopping users from using the app.
D. Define a list of improvements
To-do lists are very important. It helps in missing out on things while redesigning and also make sure that all the improvements are properly updated or not. And also it helps in finding anything is missing out.
E. Redesign the app
1. User interface a look and feel surface should be enhanced with better UI/UX pattern designing. This can be achieved by using highly technological Frameworks with better programming and using a widget in a better way.
2. Select a design pattern for each business problem you want to solve (even if the pattern never existed before).
3. Compare it to other patterns to solve the same problem.
4. Check how many of the top 10 apps in your industry are using this pattern and see if it really works for them.
5. Create wireframes, then create high-fidelity design screens.
6. Prototype an app with the chosen design pattern and test it with users.
F. Test new mobile UI design
Before proper market distribution, it is better to test with few users and get feedback if there are any bugs in order to ensure the functionality of the application.
Once the designing is completed and when it’s time to release the application for the customer usage, just realizing the app doesn’t make any sense users won’t get to know any of the updates of the app there are some majors to take while the customer release of the product.
1. Graphics update
Users are always amazed at new things and when it comes to applications they are very eager to explore and find out what’s better.
-> Structured release note – give the complete information on updating what’s been added, removed, modified and how it would benefit the users.
-> Be creative in release notes – no one likes to read a paragraph, everyone wants a precise look so have keywords and define the status of the app.
2. Implement changes gradually – adding complete look change would be a burden for the people who run the app continuously, so updating the app in bits gives the patch of the update that would help users to be friendly and gradually adjust to the app. That feels good to the user about new features and enhances the usage.
3. Never stop experimenting – A redesign is a great chance to bring new technologies to amaze your users and serve them more effectively. Even if there is a failure in first redesigning, never back up instead keep up with changes in users’ demands and make good use of advanced technology to cater to ever-growing user appetites. After all, trends are dictated by needs.
4. Respond to feedback and wait for the settle down
Sometimes the app redesigning might completely be wrong and put the user in bad intentions, in such times make the user understand, respond to them and take a breath update the app with feedback and wait for the settlement in market.
Some example companies redesigning
It is one of the most popular social media apps and was launched in 2010 with an app logo and interface which is very different from how it looks today. Instagram
redesigns its app very often to provide a premium user experience to its audience.
It was launched in 2004 and became a massive trend in the youth by offering
high-quality UX. The application has redesigned itself self-multiple times according to
the consumer’s taste and feedback
It is an online music listening app and Spotify has redesigned the application various
times. The latest change of Spotify was on making navigation simpler.
From search engine to adverse technology of Gmail, images search, video search, and voice search it has been redesigned with one of the highest search engines.
A redesign journey can be either an undue risk or a big success depending on how you approach it. If it’s an upgrade decision resulting from careful consideration then there is a high chance the redesign will bring better app performance, a higher retention rate, and more sales that help to perform much better in the market, for companies of all sizes.