Mobile game industry has seen a tremendous boom due to the widespread availability of smartphones throughout the world. In today’s scenario, mobile game industry has become tremendously competitive, hence importance of mobile game marketing has also increased by many folds. However, apart from getting revenue from mobile games, this competitive scenario has given a new door for digging gold in the hands of the developers. This doorway is nothing but increasing importance of advertising.
Let us discuss five tips that can help game developers to earn profit from mobile game marketing:
- The increasing role of advergaming
The reach of mobile games are increasing exponentially, it has becomes the favourite platform for advertising among big and small companies. Brands are advertising their product in the form of games and distributing weekly prizes to attract the customers conveniently. According to some the best mobile game developers across the globe, this trend is highly lucrative as the games are downloaded thousands of time and the sale of the products also increases.
- Mobile gaming- popular means of entertainment
In general, the rate at which mobiles are getting popular among people is beyond expectations. Today, mobile is not about meaningful purpose, it is also used for entertainment and fun in the form of games. Everyday new features are added in mobiles to give better experience to the users which are getting madly addicted to the fun of gaming. This is a golden opportunity for game developers to develop high end games for big ventures and gain lucrative income.
- Mobile gaming still price sensitive
Mobile gaming users are still apprehensive about the price factor for most of the part of the world. Most of the users look for free trial mobile games to play and does not go on buying games. However, best iphone game developers from various parts of the world, have view that if the prices are reduced for games, it may create stronger demand. The easiest way to reduce cost is advertising within game. This way the cost will reduce and the demand will increase.
- Mobile to mobile marketing
Mobile to mobile advertising is marketing technique that is designed to increase the sale of mobile wallpaper, games, ringtones etc. the conversion rate for M to M marketing is very high. Mobile users are highly active and always online, hence presenting targeted ads of games to consumers will enhance the profit of the mobile game industry.
- Mobile ad network
Mobile ad network play a dominant role in ensuring that the game is well marketed. They provide adequate game interface like geo-tagging, web interface etc which makes developers job a lot more easier. If ads developed can enhance the features offered, it can create spurt of growth in mobile industry and also provide developers to advance the app even more!
Marketing is a field that needs technique, vision and understanding of the people targeted. These three factors when kept in absolute proportion can give your profit in your mobile game marketing efforts. However, in this competitive landscape, marketing of the games should begin well before the launch to create that much needed buzz which can help in popularity of the game and better profit for the developers.
Have you started your marketing strategy?