The Future of App Monetisation: Subscription vs Freemium

Almost every app you use either works on a subscription model or a freemium model. Subscription-based mobile applicati ...

Real-Time Personalisation with AI: 2025 Playbook

In the age of AI, transformations keep rolling in and surprise customers with what they witness in mobile apps and web ...

Industry-Specific App Ideas for 2025 (Healthcare, Retail, etc.)

All you need is a good app idea to stand out in a saturated market. Technologies like machine learning, artificial int ...

B2B App Trends: What’s Changing in 2025?

The ongoing trends in the B2B environment are a result of changing buyer expectations and a technology shift. If busin ...

Predictive Analytics in Mobile Apps: How It Boosts Engagement

Predictive analytics, just as it sounds, has to do with ‘predictions’. In a world where people are running relentl ...

Building Scalable Apps: From MVP to Enterprise

Start-ups and businesses often begin the development of a minimum viable product and launch it to gain traction from c ...

Decoding the Success of Apps Like Blinkit & Cred

Cred and Blinkit are operating in two different industries. Blinkit is popularly recognised as a quick commerce mobile ...

Why Your Brand Needs Video Ads to Survive

If you are not using video ads for your business yet, you are missing out on major opportunities to grow. An ...

Top 10 App Niches That Will Boom in 2025

It is most likely that any app idea you could think of already exists. Coming up with new mobile app ideas requires se ...

Gamification in UX: How to Drive More Engagement

We keep hearing about how people have even less attention span that necessitates app development companies to brainsto ...

UI Mistakes That Kill Conversion in Mobile Apps

Your product may be excellent, but if its design confuses users, it will fail. This is true in the case of mobile apps ...

Designing for Micro-Moments: UX That Converts

The mobile world is constantly evolving. We live in a digital world where user experience is everything. Businesses st ...

App Maintenance in 2025: What Clients Need to Know

Mobile app development does not end at the development stage. Mobile apps require ongoing maintenance through which ap ...

OpenAI, Google Gemini & Meta AI: Comparing AI for Businesses

While we debate how AI is replacing human jobs, AI chatbots and agents are competing with each other to determine who ...

What is an Instant App? 7 Ways It Boosts User Engagement & Interaction

In today’s fast-paced digital world, users expect everything instantly—whether it’s receiving a parcel or gettin ...

Top AI APIs to Integrate into Apps in 2025

The fast-paced technological industry is witnessing the revolution of AI in almost every sector. Whether it's logistic ...

Chatbots vs. AI Assistants: What’s Better for Customer Experience?

Before choosing which AI agent is better for your business, you must first understand what they do. AI assistants and ...

Cross-Platform vs Native: What’s Better for Long-Term ROI?

Your manager comes to you with an app idea - which platform should you opt for? The debate centres on whether to selec ...