When you are a start-up business entrepreneur who stepped into this competitive business world for the first time. The first thought that hits your mind is definitely how you can promote your business! or what strategy you can use to promote your business? Well, we understand that no one step into this zone just for fun, of course! you have that brilliance and capability to start up your own business and maybe you know your industry well in which you are working and your targeted customers too. But the real challenge arises when you get into the promotion zone!
Well before the internet came into existence the only way to promote the business cheaply is done through sponsoring local events, printing out fliers or even distributing the pamphlet having the descriptive services of companies written on it. But now as the technologies booms, there are many alternatives available in the market to do the promotion – you just need to identify where to look.
Any successful business works by pointing out the effective areas of business which are vital for the success of the business. We have categorised the success into two different categories: Would you supply the product which people can pay? And can you put the offer in front of your customers? Maybe you may say that doing both of them is easy but when you reach the second point you will find this task tricky.
Thus, in this article, we are suggesting highly effective and easy ways that will constantly promote your business And the best part of these suggested points is that you don’t need to do any significant investment for these. All you have to do is implement these points.
So, let’s take a look over these points:
A. Offer the discount coupons or free services-
If you want to attract more targeted audiences towards your business then providing offers like – discounted coupons or the free services can be pretty helpful. According to research, it was found that 80% of customers feel encouraged to purchase the new brands or the common brands on offers. 95% of customers admit that they like to do research first about the discount which the companies provide. Today’s customers are well acquainted with the technology thus, they always focused on smart shopping.
Above we have mentioned the shopping site example where you can see that the company has offered the sign in coupon to their customers which they get after signing in to their site. There are many other examples of it like – free trial, free gaming trials etc.
B. Participate in alliance events –
Participation in alliance events helps your business to boost its sales though we understand that it’s the era of technology and half of the world is moving towards it. But according to a survey it was found that the digital and online both marketing are important to run a successful business. But still, if we count today’s best marketing then offline comes over the top. You can understand it with the help of a diagram which we have shown as under:
On the above, you can see that offline investment is a bit more than the online one. Therefore, we can say that still, business investors invest in offline more than the online one. If you want to promote the business more effectively then you can jump directly to participate in the alliance events. Or else you can also choose to join another company if you want to save some money.
C. Espouse social media marketing –
If you wish to take your business to the next level then taking the help of social media platforms can be the best option to go for. The best part of it is that you can easily target the audience from all over the world. You can post your offers and ads on the Facebook page or you can directly target the audiences for twitter or you can also take advantage of LinkedIn. You can use this platform for your own personal as well as business promotion use.
D. Ask for the feedback and reviews –
As we all know feedback and reviews are the most important part of the business. Through which you can understand and evaluate your workings. According to a survey, it was found that 85% of people trust reviews more than a personal recommendation. On the other hand about 57% of people visit a website only after reading a positive review. Reviews help a business to attract more customers for them. If we talk about the feedback then feedback is also a type of review which is done by the customer who has already taken the service. The feedback is done for the company’s benefit which helps the company to understand whether it is good or not. So, they can do the changes in their service if needed.
E. Showcase your services at trade shows –
Participating in trade shows help your business in getting more audiences. It was 98.9% of marketers who have stated that they have found interestingly high value in the trade shows as compared to the other marketing mediums. And why not they get the benefit? After all, it’s the trade show in which the huge number of buyers and sellers visit to watch and exhibit their services. Although set up the trade show can be pricey! But you can easily get your investment in the next 6 – 7 months of the business run.
F. SEO (Search Engine Optimise) your business website –
The word SEO states the search engine optimisation which is done for the benefit of the business. The main purpose of the SEO services is to optimize the website as well as it’s ranking too. The promotion technique which is used in it is done with utilizing the keywords which result in boosting up the ranking of the website. It also helps in increasing the targeted traffic for the business. It was found that when you do the organic SEO you will get a hike of 75% organic traffic over your site. When you do the organic SEO you will get the result within 6 months and also your site will grow with the greater ranking over your competitors.
G. Create attractive and fresh content –
It is the thumb rule of the SEO (search engine optimisation) that whenever content you write for your website must have the original content and attractive content. An effective keyword and non-plagiarised content can help your business to constantly make it over the top search. As technology booms, people get attached to online content reading. And why don’t they do the same, when they are getting free knowledge or content to read and understand. The more time they invest on your website page the more you get the ranking on the search engine platform.
But always remember the basic and major thumb rule while creating the content for your website. That your content must not contain the plagiarized sentences etc. otherwise you have to face the google penalty and as a result, it will rank down your website too.
H. Showcase your content in Different platforms –
Promoting or Showcasing the content in different platforms will help your business to gain more benefit. It is one of the most effective ways to seamlessly promote your business. All you need to do is to directly promote your business by posting it all over the world with the help of social media or online services like – emailing content to the subscribers, sharing it to the community sites i.e. Reddit, Twitter, Linkedin etc. sharing the content to the social media followers, sharing the links in the question-answer field of the Quora etc.
I. Take the advantage of Google my business –
We all know Google will search everything for you, if you want to search nearby cafe google will do this for you, if you want to search nearby grocery store then google will do this for you. But Google can do one more thing too i.e. being a small business dictionary. Yes! Google is a small business dictionary too! If you have a business then you have a plus point form the Google’s side i.e. you can easily take advantage of the Google tools too. As it provides the Google my business account when you set up the same you will get the following benefit.
1. You will get the search engine optimisation so that the seeker can easily find your services on the search engine platform.
2. Your business will get listed in the google maps and can be easily searched.
3. When you get reviews from the customers on your website you will get the benefit of no cost-free advertising for the Google side.
G. Examine your online name, address and phone numbers –
NAPs is one of the most important element if you had registered your business on the googles my business then your NAP must have to be correct. The NAP stands for “Name, Address and Phone number”. You can understand it with an example –
From the above-mentioned example, you can understand what is wrong with the addresses… you can see that three out of four fields are not the same i.e. phone number, address, and company name. Publishing the wrong identity of your company on a different platform not only take you under the google penalty but also rank down your site too.
Therefore it is important to maintain an excel sheet which has the correct information about your company. Also, make it the priority to constantly check and examine your company’s NAP so that you will not face any issues in future any further.
We hope that you will find our suggestion effective and worthy to do to promote your business. As we had found these strategies effective and under the budget. Talking about business success, we must say that there is no guaranteed strategy that can lead your business down and at the top. It’s just the hit or miss thing, all you need to do is constant work to promote and succeed your business.