Social advocacy can be understood as a strategic planning to make the company grow and make its top executives communicate to marketplaces as social media spokesperson. Companies that create a lasting impression by social advocacy tend to create their customers and clients as their social advocate. Business to business clients usually rely on sales person […]
Everyday we all meet with multiple people and make various perceptions for them based on the first few seconds of interaction. Ever thought why? Human being has innate tendency to make perception and this process is common with everything and not only human being. It can be clothes, colour, shoes, food etc. The game of […]
Marketers usually focus on technical facets such as optimization, promotion, conversion, etc. But without exceptional content to present in the market, their strategies are bound to miss the mark. Content is the footing of any effective online marketing approach. And, coming up with unique and innovative content ideas is undoubtedly one of the most arduous […]
Microcopy is the smallest text of a website which can have the biggest impact on your website.Microcopy includes all kinds of instructions, labels, navigation,tooltips, navigation etc which help users within the website design. Microcopy can aid navigation and the final element make users read before clicking on a button. Often microcopy is neglected in the […]
Augmented reality has been a growing trend in the app development world. For late, Apple has been investing in this technology by doing some recent updated in ARKit. In the process to develop apps for iphone in augmented reality, begin with planning the app and playing the app which are already present in the market. […]
Creating any kind of app needs a proper estimation process be it mobile or web app. It is the cost of app development that determines the approach of the company by implementing features and functionalities that the budget allows. In this post we will focus on estimating the cost of building MVP of web apps. […]
The mobile world is dominated by the dominance of smartphones and apps. The statistics tells that 80% of users own a smartphone and rather than frequency of using the smartphone, it is the impact of apps which are created in the mind of the users. Research suggest that mobile users spend over 90% of their […]
Call to action is one of the most powerful tool to get better conversion in a website. A CTA acts as a guide to serve the customers, users and readers to participate and bring better communication. However, this is not the end of it. CTA is a tool that allow ecommerce entrepreneurs to encourage action […]
We all know the importance of doing SEO but never does we give attention to what happen if we stop doing SEO all of a sudden? The success of SEO campaign depends on achieving the top of organic page ranking. Seldom the marketers tend to enquire the tenure for reaching the top of traffic and […]
There are many ways by which textures in web design can be used. You can extensively use this fact for the background of the website, if you take a modern approach and follow some really simple steps. Here’s some simple tips to help in using background textures in web design Let us begin: Go simple […]
