Transform Your Jewellery Brand with a Website That Sells – Shopify or Custom?

Being in the jewellery business, you must already know how crowded the entire industry has become in the past decade. However, the digital world offers one-to-many opportunities for jewellery businesses where you can start selling unique jewellery online to customers. Here, they can explore various jewellery categories, find easy filters and navigation and focus on the authenticity of your jewellery brand. 

Platforms like Shopify and WooCommerce enable jewellery businesses to create their own distinct website and take advantage of their integrated content management system. In this blog, we will tell you about the popular website platforms like WooCommerce, Shopify and Wix, where you can create a custom website for your jewellery business and attract customers. 

Our developers at VerveLogic are highly experienced and skilled in working with cross-platform technologies and website builder platforms like Shopify to help create efficient and user-friendly websites for your business. Let’s see how platforms like Shopify simplify the website development process and what steps you can take. 

Why Do You Need a Shopify Website For Your Jewellery Brand?

The website development platforms like Shopify, offer you a great opportunity to make your business online and improve its visibility through a number of advertising and marketing means made available on the platform. Shopify lets you create a unique website and offers AI-based recommendations to set up the site depending on the purpose of your jewellery brand. 

Our developers at VerveLogic will help you create a Shopify website which is easy to set up and use because it comes with an integrated content management system (CMS). Here, you can upload your individual photos and description of the jewellery pieces that will become visible to the customer on the website. You can upload products and set a price according to their authenticity and credibility. Customers will be able to see the final changes instantly on the website. 

The content management system of the Shopify platform is robust and comes with a user-friendly interface where even less tech-savvy individuals and jewellery brand owners can set up the site with ease and efficiency. Let’s see what steps you can take to set up your website on Shopify or other similar website platforms:

• First, you should create a Shopify website account where you can provide the basic description of your business, like the name of the site, logo and proceed ahead. 
• You should choose a plan between basic, Shopify and advanced, depending on how much data and features you require for your website
• In the next step, you should focus on the design aspect of the website. You should choose a theme for your brand and customise the entire website based on that theme.
• Next, you should upload all the products (jewellery designs) according to their respective category and provide their descriptions, specifications and prices. 
• In the end, set up the payment feature. Shopify offers an integrated payment gateway which you can employ to receive online payments through the website. 

Why Custom Website Development is Better Than Shopify? A Guide for Jewellery Businesses

When compared with custom website design, you must note that builder platforms like Shopify and WooCommerce have a limited number of design templates and ideas. If you opt for custom website development, you will have more leverage and freedom to experiment with design, features and functionality. You can add tailored customisations to your website design which fit the changing user needs. 

Custom website development is a much more feasible and cost-effective solution where entire control is in your hands. You won’t have to rely on third-party platforms for the long-term effectiveness of your online presence. So, think wisely and compare your options before you invest heavily in website design and development for your jewellery business. 

Final Thoughts

You can promote your jewellery store created on Shopify to attract more customers to the website. You can add custom blog posts to focus on the SEO marketing domain and gain organic traffic to your Shopify website. You can also integrate tools like Klaviyo for email automation and for getting reviews from customers. By evaluating the automated Shopify reports, you can determine the best-selling products on the website. 

Many top jewellers in India have started their business by establishing an online presence through a Shopify website. You can contact our developers at VerveLogic, a leading mobile application development company in Chandigarh, who will create custom websites for your ecommerce jewellery business to cater for a large number of customers. By leveraging technologies like Laravel, we will help you create web apps and websites from scratch that offer unique design and personalisation functionality for users.