Social Media are the biggest platform in today’s market. Social media platforms are also marketing platforms. The top social media applications like Instagram, Facebook, Snapchat have gained a lot of popularity among the users since their mobile app development. Because of which the top social media platforms are aggressively in competition with each other to be on top. You can also see a competition between Facebook and Whatsapp however, both of them are owned by Facebook Inc. And even Instagram which is one of the best social networking apps is also owned by Facebook.
Among this hustle and bustle of social media, brands are too much for people. So, users created accounts on all social media platforms. Even the top mobile app development companies look for such amazing developments to gain success.
Top Facts about Social Media Applications
-> There are about 5.5 billion mobile phone users worldwide with an increase of 3% year on year.
-> 4.5 billion internet users worldwide with an increase of 10% year on year.
-> 4.33 billion social media users around the world at the start of 2021, equating to more than 55% of the total global population.
So more than half of the people use any kind of social media platform and that is why it has become the best place to promote and market your application. And that is why many IT outsourcing companies are getting a lot of requests for the development of social media applications. So, without waiting any further let us have a look at the top 20 best social media apps that will rule the market in 2021 and tell us what is the future of Social Media?
Best Social Media Apps in 2021
Let us have a look at these top social media applications, their notable and unique features along with distinct interfaces that helped these applications to top the charts.
Telegram is a freeware, cross-platform, cloud-based instant secure messaging software. It also offers end-to-end encrypted video calling, VoIP, file sharing, and several other unique features which makes it one of the best social media platforms among users. It was launched for Android in October 2013 and for iOS on 14th August 2013. It’s Telegram’s security that makes this app stand out among the competitors.
As a business, it gives you an opportunity to connect with the users instantly. For example, brands and businesses can create chatbots on the Telegram platform or use Telegram’s channel feature to broadcast messages to several subscribers at once.
Top Features of this top Social Media App:
-> Free without any Advertisements
-> Can easily create with around 2 lakh users
-> Most important encrypted and self-destructive messages
-> Turn off notifications, message preview, and lock particular conversations
-> Personal cloud-based storage
Reddit is another top-class social media platform. Reddit is a social news aggregation, web content rating, and discussion website, and it also claims to be “The front page of the Internet”. With its recent update, Reddit added Livestream content through Reddit Public Access Network. It was founded on 23rd June in 2005. There are also dedicated forums for pretty much anything called “Subreddits’ ‘. However, subreddits have different engagement levels which allow the business to find out the relevant and popular subreddits for their brand promotion. Reddit has reached over 430 million monthly active users which raises the question “Why social media marketing is important for your business’s ultimate success?”
Top Features of Reddit
-> Join the conversation of your choice
-> You are allowed to have a comment, upvote, or downvote every post
-> Gives you a global platform as a discussion forum with thousands of unique topics
-> Create and moderate subreddits to build your community
-> Feature unlock based on your account’s karma
Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. Facebook acquired Instagram in April 2012 for approximately US $1 billion in cash and stock. Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users which makes it one of the top social media platforms.
The best thing about Instagram is that it works day and night to add features to keep its users engaged. With its recent launch of IGTV in order to support long-form videos, it has emerged as the best platform to target users. It is a great platform for social media marketing services if you want to promote your brand or business.
Top features of Instagram
-> Go live to connect with your friends and followers
-> Browse your feed and interact with posts
-> Share pics, videos, stories using creative effects
-> Discover other people’s videos, photos, stories, etc
-> Message your friends in private
4. Facebook Messenger
Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. It was originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled, college students. Facebook has converted messenger into a standalone top social media app and expanded its features.
Businesses can sign up and can advertise, send newsletters, create chatbots, and do many more things on messenger. These top features have given businesses and entrepreneurs a multitude of new ways to connect and engage with their customers. With the increase in the number of Facebook, companies are even getting benefitted through Facebook messenger marketing solutions to boost the business reach and profitability.
Top Features of Facebook Messenger
-> Can send messages to anyone on FB without a contact number
-> Voice call, voice message, and video call
-> Add stickers, GIF, emojis and express yourself better
-> Connect with businesses to get customer support
-> Send money securely and easily in the US, UK, and France only at the moment
Twitter is a very popular and known social media application around the world. It is a real-time public microblogging network where users can get new updates in the blink of an eye. It has been appreciated by most of the mobile social media app designers and users for its short word limit feature. Its emphasis on real-time info and the things that are happening around the world makes this one of the best social networking apps and websites, unique and different from other platforms. As per the advertisers, more than 80% of social customer service requests are served on Twitter.
Top Feature of Twitter which makes it one of the most used social media apps:
-> See viral topics and trending hashtags
-> Chat privately with friends and followers
-> Get suggestions about influential people to follow
-> Discover what your favorite sports, news, entertainment, etc.
-> Go Live with a tap and watch premium and exclusive live streams
Snapchat is another social media application that is loved by millennials. By the end of 2020, Snapchat will have 238 million users worldwide because of its unique features like self-destructive “Snaps’ ‘ and the users can send a picture or a short video as a message which automatically disappears after a few seconds. Snapchat was the first social media platform that made stories popular and later incorporated by other social media apps like Instagram. The popularity of Instagram has been affected by Snapchat’s growth as both are very similar applications as a marketing and advertising platform. Snapchat and Instagram are loved by the fashion industry as they offer long-lasting benefits of social media marketing for the fashion industry.
Notable Features of Snapchat
-> Live Messaging and video chat
-> Check your astrological compatibility with friends
-> Check out snaps shared earlier with free cloud storage
-> Create and add filters, lens, 3D Bitmojis to your photos
7. Meet Up
Meetup is going to be the best social app on our list that will make it big in 2021. However, Meetup has a subscription plan which ranges from a month to six months. For one month you need to pay $9.99 and for six months, it’s $29.99.
Top Features of Meetup
-> Easy switch between locations
-> Options that help personalize and schedule events
-> Options to explore groups and events by category
-> Save events you’re interested in and revisit them later
-> Discussions and messaging within the app
LinkedIn is just like Facebook but for professionals from all around the globe. It allows users to promote themselves and their businesses. Users can increase their business connections while connecting with other professionals from various different factors. LinkedIn is also a great advert tool for businesses, like sending personalized ads, displaying ads on the site, and also boosting your content on the site. That is why many android app development companies look to recreate this type of application.
Notable Features of LinkedIn
-> Create a professional profile
-> Make your blogs and articles reach professionals
-> A great marketing opportunity to showcase your company
-> Follow the relevant activities of your connections
Tapebook’s name is very similar to Facebook, it is a new social network that lets you record short audio or video clips with friends and uploads them to its social feed. The short videos are known as tapes which makes it social podcasting with a video twist. Tapebook’s success in the market tells you Why your Business is strongly needing Social Advocacy?
-> Allows users to share their talents, travel stories, podcasts, live music, cover songs, and also teaching skills.
-> Real-time recording
-> Record with connections
-> Meet and follow interesting people and discover topics through #hashtags
Download link: iOS
Pinterest is another major player in the mobile social media application, which has been providing to the entire globe that how significant visual content is or could be. Pinterest inspired the users with new ideas to try new things, which makes Pinterest a top marketing tool for businesses as it directly targets the consumers. However, before you start with social media ads you should understand the basics like What are social media ads? Types & Examples of Social Media advertising.
Top Features of Pinterest
-> photo sharing and visual bookmarking
-> Invite your friends to collaborate
-> Buy, make, use the ideas you found
-> Discover lifestyle inspirations
Tumblr is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The young generation widely uses it for showcasing attractive features like customized blog share platforms and versatile blog content. You can find insightful blogs like 21 Best Marketing blogs you must read which will keep you ahead in planning the market strategies.
Most Notable Features of Tumblr
-> Viral tags to make your post stand out
-> Other social media integration
-> create your own GIFs
-> Allows posting text, photos, videos, audio, live, videos, etc.
-> More than 250 beautiful text blocks
12. Tik Tok
TikTok has an amazing growth rate as it is a new social media app for music video sharing. It became a social media sensation as soon as it was released in 2016. On this social media app, users can record videos for up to 60 seconds, edit them, add music and special effects before publishing them to the wall.
Most Likeable Features of TikTok
-> Social Media Integration
-> Integration of music library along with language support
-> Editing tools with AR features
-> Simple yet attractive user interface
-> Make duet videos with anonymous users
Whatsapp has already surpassed a lot of social media and messaging platforms. It has a vast user group that has further shadowed Facebook messenger grades as it is one of the best social media applications. People from more than 180 countries use this free social media app for communicating in business also. It also offers WhatsApp Business for business owners to have a proper professional profile to share updates and provide customer support to the customers. It is easy once you learn How to Promote your Business – 24 result-driven business promotion strategies.
Notable Features of WhatsApp
-> Saved offline messages
-> Backup your chat and media
-> Voice call, video call, group video call
-> Share contacts, locations, and every kind of docs
-> Run your account on PC
As of 2020, Facebook is the largest social media platform globally with 2.6 billion monthly active users worldwide and this number is enough to tell you its craze among the millennials. We all can say that Facebook is ruling the social media market. It is easy to start with the best social media mobile app as you are allowed to post images, text, videos, stories, and live videos. With so many users all around, you might not find the person in the directory but the chances of finding a person are high on Facebook.
Top Features of the most used social media app:
-> Offer free games to play with your friends from your own place
-> Buy and Sell on Facebook marketplace
-> Get every walk of your favorite artist, companies and get their latest news
-> Find local events and make plans with friends
Along being a social media application, Youtube is also the best video streaming app and best video uploading app. You can find every kind of video, you just have to search for it. Youtube is also the second-largest search engine after Google. As of 2020 Youtube has 2.3 billion users worldwide.
Top Features of Youtube which makes it the best video streaming app
-> Youtube live offers 40+ cable channels
-> Dark Mode along with a big-screen interface
-> Video Management as per your choice
-> Easy access to subscription channels and feeds
-> Bell icon to know about the latest videos
Viber is among the fastest and most secure messaging applications. With more than 1 billion users worldwide, Viber is surely giving tough competition to the listed best social media apps. Users can text and make high-quality crystal clear phone calls for free of cost.
Notable Features of Viber
-> Viber Out allows users to make low-cost calls to landlines
-> Make unlimited Audio and video call with mobile data or wifi connection
-> Users can sync their desktop and tablet apps
-> Can start a Viber community with unlimited members
Whisper is a proprietary Android and iOS mobile app which is available on the respective app store for free. A whisper is a form of anonymous social media that allows users to post and share photo and video messages anonymously. Whisper has a large online community where millions of people share their thoughts. With a user base of more than 30 million people Whisper is among the top social media applications.
Top Features of this top Social Media App
-> No Followers, friends, or user profile
-> Can maintain their anonymity through the chat or private messaging function
-> Users don’t have an identity when using the service
-> Uses the user’s locations and allows users to add a group
The line is an instant messaging app that brings users closer to their friends and loved ones. Enjoy free messages, voice calls, and video calls anytime anywhere. Along with voice and video calls, it also offers limitless creative stickers to share with the other users so you can express yourself in a better way. At the moment this social media app has more than 600 million users.
Top Feature of Line
-> Option of auto-syncing different devices
-> With Line out features, users can make international calls
-> Interactive and easy to use social networking features
-> Free voice and video calls from anywhere to anyone
19. Sina Weibo
Sina Weibo can be referred to as an international edition of social media platform that allows users to discover things that are trending over the internet with just a few clicks. Many top iOS mobile app development companies are looking for similar app solutions in order to rule the market in the upcoming years.
On Sina Weibo, users can easily catch the trendy topics, get closer to their favorite online influencers, and find the scoop story being the scenes. As a user, you are free to search for your interest and share anything they want at any time.
Notable Features of San Weibo:
-> Smooth social media integration for sharing on other top platforms
-> Post and repost your content that expresses your likes and dislikes
-> Supports all media types
-> Stay updated with the latest news
Tencent QQ is also known as QQ, are an instant messaging software service and web portal developed by the Chinese tech giant Tencent. QQ offers services that provide online social games, music, shopping, microblogging, movies, and group and voice chat software. QQ boasts of having over a billion registered users, the user can capture any area of their screen or even record a short video clip on the spot, and then share it instantly with their contacts.
Notable Features of QQ:
-> Consist of a Game Center with the hottest mobile games
-> Users can easily personalize the theme, business cards, and ringtones
-> It also offers prepaid recharge to payment transfers
-> Send and Receive unlimited group messages anytime and anywhere
Download link: Android
This list will let you know about the newest social media apps. Well, you do not have to be active on every platform but these are the future of marketing. If you are a business owner then these social media platforms are the best to connect with the target audience on a particular social media site.
The biggest social media platforms like Facebook, Instagram have a varied range of users which makes it easy for businesses to target the audience. With a top branding and marketing strategy, you can find your target audience.
If you are also an aspiring business, VerveLogic can help you with exceptional mobile app development for android and iOS. With the top team of best mobile app developers as we make android and iOS mobile app development easy.
We’re VerveLogic and we’ve been serving our clients with our IT, designing, and Marketing services since 2012. Every day, our team of dedicated professionals works to make this world a little better through our premier solutions. Our exclusive services include Mobile App Development, Web Application Development, UX/UX Designing and Digital Marketing Services to businesses from all around the globe irrespective of your business domain.