10 Website Features That Are Still Killing Conversion Rates in 2025
Websites and mobile apps are ruling in 2025. Rapid technological advancements have led to businesses of all sizes establishing an online presence.
However, when designing and deploying websites, there are several factors which you must take into account because they are killing the conversion rates. A website which is poorly designed and has questionable performance ruins the customer experience. So let’s discover the top 10 website features that impact the conversion rate in 2025 –
1. Unoptimised Website Leading to Slow Load Speed
Website optimisation is just as important as building it in the first place. The high resolution of images, videos and excessive plugins on the website leads to slow loading speed, which frustrates users.
2. Cluttered Website Interface
Overcrowding on the website is not going to win you customers. The users want to be able to see clear and coherent information on the website.
3. Poor Navigation
Unclear navigation is one of the biggest mistakes on the website. In today’s digital age, customers want everything fast and at their fingertips.
4. Poor Mobile Design Affecting Responsiveness
Mobile app development companies help businesses create a responsive website which can be adjusted dynamically to different screen sizes. Non-responsiveness kills the user experience.
5. Missing CTAs
Call-to-action buttons should be a priority on the website. Missing CTAs confuse users as they wouldn’t know where to go next to book an appointment, get a quote, etc.
6. Generic Images
Don’t use generic images on your website; they don’t add any value to your authenticity. Try to include realistic pictures which seem genuine and that people can relate to.
7. Autoplaying Videos
Embedding videos on the website sometimes slows down its speed. Moreover, the autoplay feature can frustrate users by requiring them to take action immediately upon landing on the website.
8. Robotic Content on Website
Users want to see clear value and deliverables offered by your business. When you include extremely technical or almost superficial content on the website, it impacts the conversion rate.
9. Infinite Scrolling
Users often find it frustrating when a webpage contains too much content. Instead, you can segregate the information on various pages that can convey the meaning and deliverables instantly.
10. Lack of Social Media Integration
Lack of social media links on the website may compromise users’ trust, which will eventually affect the customer conversion rate. So, build credibility and authenticity of your business by redirecting the customers to your social media pages like LinkedIn, Instagram, etc, where you have established a strong business presence.
Bottom Line
Businesses seek assistance from top app development agencies in Florida, like VerveLogic, to build apps and websites so that they can reach target customers more efficiently. Through a business website, customers can inquire about services, place orders and connect with industry experts who are ready to assist them.
