Predictive Analytics in Mobile Apps: How It Boosts Engagement
Predictive analytics, just as it sounds, has to do with ‘predictions’. In a world where people are running relentlessly after artificial intelligence (AI), predictive analytics is one of its subsets that uses AI to predict user behaviour, preferences, future trends and outcomes. Mobile app development companies use predictive analytics to enable an enhanced user experience.
In this blog, we will understand how predictive analytics improves customer engagement, personalisation and customer experience, all of which are the backbone to boost conversions.
Let’s Understand Predictive Analytics From The Lens of Data Science
According to data science, predictive analytics uses present and historical data for forecasting future outcomes with the advancements in data science and artificial intelligence. The applications of predictive analytics have been numerous. Predictive analytics uses data mining techniques, machine learning and statistical algorithms so that it can identify trends and patterns in an event. But what is the real application of predictive analytics in mobile applications?
E-commerce businesses are increasingly using predictive analytics to understand customer behaviour and learn about their preferences. Based on this, they provide tailored products and offers to their target audience. It not only allows them to optimise their operations, but also enables them to make proactive decisions.
In technical terms, predictive analytics utilises a wealth of data from various sources, including social media statistics, spreadsheets, and open databases. After properly cleaning and transforming the data, the machine learning algorithms pre-process the gathered information to ensure consistency and accuracy in the results. Among various applications of predictive analytics are finance, retail, human resources, healthcare, supply chain management, and marketing.
Let’s Understand the Application Area of Predictive Analytics
The application of predictive analytics is in various fields. You may know its popular application in e-commerce, but what about other domains? Let’s discuss some popular applications of predictive analytics.
#1: Predictive Analytics in Finance Mobile Apps
In the finance industry, mobile application development companies have embedded predictive analytics features in mobile apps to assess financial risks by understanding future trends and patterns. Predictive analytics in financial applications can forecast the performance of the market and detect financial fraud.
#2: Predictive Analytics in Human Resources
In the human resource industry, predictive analytics in mobile applications allows seamless identification of high-risk employees by understanding the changes in their behaviour. Predictive analytics can effectively understand patterns and changes in behaviour in employees, based on which it protects the high-risk and low-risk behaviour.
#3: Predictive Analytics in Healthcare Apps
In the healthcare industry, mobile application development companies enable predictive analytics in mobile apps and their systems. Predictive Analytics uses patient data, including past medical history, admission history, etc, based on which it predicts future patient outcomes. Overall, predictive analytics in healthcare improves disease management and optimises resource allocation.
#4: Predictive Analytics in Marketing
In the marketing field, predictive analytics in mobile applications can effectively predict customer churn rate. E-commerce businesses use mobile apps having predictive analytics based on which they target their customers.
Predictive analytics in e-commerce can effectively understand what customers’ purchasing behaviour looks like. They also learn about the past trends and patterns related to their shopping behaviour. Through this, e-commerce businesses can learn what their customers want and offer them relevant deals to convert them into paying customers.
Marketing firms can optimise their marketing funnel based on predictive analytics. They launch marketing campaigns based on what their customers want to know. Predictive analytics enables improved decision-making as it works with high-level data-driven insights.
Benefits of Predictive Analytics in Mobile Apps
After a point, with relevant data and analysis, predictive analytics understands your customers better than businesses do. Let’s see how predictive analytics benefits businesses for long-term growth and profitability –
- Predictive analytics offers a customised experience to customers by understanding their past interactions, preferences and user behaviour on the app. By understanding their past behaviour on the mobile application, predictive analytics forecasts future needs and offers personalised products.
- Predictive analytics improves user engagement and retention for businesses. You don’t have to worry about planning specialised recommendations and customisations for your customers because your application is smart enough to do it. It can send motivating reminders, customisation, and unique offers to engage customers through predictive analytics.
- Predictive analytics improves operational efficiency as it can effectively optimise resources, forecast demand and predict system downtime. Hence, businesses can make an informed choice of embedding predictive analytics in mobile applications to optimise business operations and deliver better customer experience.
To Sum Up
Predictive Analytics offers a seamless customer experience as it enables data forecasting, proactive customer engagement and personalisation. Our mobile app developers integrate artificial intelligence in mobile apps to improve conversions and boost engagement for businesses. If you are also looking for a functional and AI-first mobile app, you can contact our team at VerveLogic, a leading mobile app development company in India.
