Matrimony Mobile App Development: Benefits, Features, & Cost

Matrimony Mobile App Development: Benefits, Features, & Cost

Not long ago, matchmaking in India was a tradition followed by family and relatives. Families were to meet, and the “Subjects” under question would be made to sit together; whether they were willing or not. Soon discussions responsible for the future of the two would commence over a beverage of common choice, and the output would hardly be affected by the likes and dislikes of the two.

A whole lot of pairs were made this way, the majority of which would go on to be successful; for most of the part. However, there were few who found loopholes in the system, bringing a technology-driven business model that not only addressed the issues but also delivered the needed solution, now known as Matrimony Apps.

Below we investigate what propelled the market of Matrimony apps and online matchmaking, the features that further made the idea famous, and the cost involved in developing such apps. But first, know about the matrimony market stats.

Rise of the Online Matrimony Market

Now, what were the loopholes that we mentioned above? There are a few actually, but we will be seeing the major ones that won the trust of the users of such websites. Choosing a partner having the same interest was a luxury in broker-based matchmaking.

The other complaints were related to the lack of research about the educational qualifications, professional background, financial standings, etc. of the potential partner.

Personal chat, or DM, was the facility that was much craved by the young generation, as they never had the freedom to converse freely in the case of the traditional matchmaking process. But the owners of the platform knew that modern or traditional, Indian marriages are about families, relatives, and community; the last one is made of caste and religion.

The point was soon put into action, and now the development process involved providing search filters designed to promote marriage based on the community system.

Soon, the websites become as famous as the social media platforms for the right people, only this time, unlike social media, the users meant business. According to the New York Times (Asia-Pacific) article about India’s online matrimonial landscape, there were around 1,500 matchmaking websites in India., one of the leading matrimonial websites in India, witnessed over 5 million visits every year. while the number of paid subscriptions is 890 thousand in the year 2022.

More on matrimony stats:

The majority of this traffic (over 70%) for the website comes from India, while the rest is fulfilled by the USA (14%), Canada (about 1%), Germany, and other countries having a good share of Indians in their population., another top matrimonial website in India, has an annual revenue of $40.9M.

The same for which is estimated at $15M. The big figures keep on repeating themselves as we move from one website to another, proving to be a major reason behind investors placing their trust big time into such platforms.

What benefits of Building a Matrimonial app developed for your matchmaking business?

Building a matrimonial app for your matchmaking business not only serves your business but also helps you serve your people and community. Nowadays, the ever-growing career demands are not letting professionals spare the time it needs to look for the right life partner.

You can help them, and their families, by finding them the right match as per their requirements, without making them wander from one place to another, with expectations that are too good to come true with the traditional matchmaking method. If community service is not the only reason you are willing to invest your money, then have a look over how a matrimonial app or website would help your business grow.

-> Matrimonial apps make it easy for your clients to find the right partners, that too within the same community.

-> Apps/website helps users look at multiple profiles at once

-> No need to contact anyone unless fully satisfied with their profile, thus saving time on both ends.

Leaders of Online Matrimony

Founded by Anupam Mittal in 1997, Shaadi has made “6 million success stories”, and has  “35 million people” for its user base. Other than serving people via its iPhone, Android, and website, Shaadi also operates retail outlets that offer matrimony-related services, called Shaadi Centres. Apart from India, where the majority of its users reside, Shaadi operates in other countries like America, Canada, UAE, etc.

Bharat Matrimony

Founded in 2000 by Murugavel Janakiraman, the platform has two other major arms, going by the name Elite Matrimony and Assisted Matrimony. The first one caters to the elites (the rich and wealthy), while in the second one, authorized relationship managers help people find their right match. Apps for both Android and Apple are available in their respective stores, and the sites are available for various communities and regions.

This matchmaking platform clearly states on its website that “[..] only meant for users with a bona fide intent to enter into a matrimonial alliance”, and shouldn’t be used for “[..] users interested in dating only”. This tells us the commitment one needs to run such online services.

The search filters available on the website are quite detailed, allowing its users to search partners according to caste, religion, mother tongue, state, occupation, and city, and, if these couldn’t get you anything suitable or satisfactory, then you could search your next-potential hubby based on his or her college (IITs, IIMs, IIScs, etc.)

What are the Features of the Matrimony Mobile App?

Features of a matrimony app should be developed and designed to keep the convenience and safety of the users. Every other click made on the screen should bring something worthwhile. Listed below are the basic features that must be included in the matrimony mobile app.

Basic Features of Matrimony App:

a. Login/Register

b. Profile verification by contact number & email ID

c. Add bio, educational lifestyle, pictures, Horoscope

d. Create desired partner profile

e. Partner preferences Settings

f. Profile search by category & subcategory (Filters)

g. View contacts and details of searched users

h. Check astrology compatibility

i. Sending requests to people with favorable profiles

j. Favorite List

k. Share, block, and report user profile

l. Request photo & horoscope of any contact user

m. Real-time chat with other users

n. Paid membership packages

o. Activate membership packages & pay online

p. Multiple payment Gateways

q. Coupon code, Offer,& discount for membership packages

r. Customer supports. Set privacy and visibility

t. Refer and earn points/rewards/discount

u. Manage profile

v. Call, SMS, and email alerts

w. CMS

x. Notification & alerts

Advanced/Extra Features of Matrimony App:

A. Success Story Request: Users could allow the publisher to share their story on the website or app.

B. View success stories: Other users could read about the experiences of people who got hitched via the platform.

C. GPS Integration: GPS keeps track of users’ location, helping them find the match in areas near them.

D. One-Time-Password integration: For confirming the identity of users via any of these options: call, SMS, email, etc.

E. Data Sync: Data sync will help the admin to sync user data with social accounts, and other platforms.

F. In-app Camera: Helpful for users in sharing their pictures from their phone or cloud storage.

G. In-app calling & messaging: Will allow users to call or message directly from their app.

H. Social Sharing: Enable users to see the visit the social media accounts of other users.

I. Ratings/Reviews: Reviews act as social proof. It allows users to leave their ratings and talk about the good experience they had while using the portal.

What is the Cost of Developing a Matrimony Mobile App?

There is no one bracket or margin when it comes to developing a matrimony mobile app. Factors like app complexity, size, the number of mobile platforms you want the app to run on, and the country where your project is being handled affect the cost greatly.

  • Feature: It is the price factor on which the app is highly dependent. Align your app with the latest features that are quick to access. However, every feature requires a high level of security and responsiveness. it is the must-have factor that raises the cost of mobile app development.
  • Designing: It is the first impression, the user experience while navigating through your mobile matrimony app. make sure that it should be captivating with animated illustrations.
  • Development: It is the critical factor on which mobile app development entirely depends. The mobile app developer will decide how in reality application works. For building the app there are different platforms like android, ios, or windows. Take a keen analysis of the market audience and the competitors who use these applications. On understanding every parameter you get to know that price is affected by the addition of new features.
  • Developer Location: One thing is clear if you hired the app developer from outsourcing then your app development cost would fluctuate. Based on the location of the developer the price for mobile app development varies. Let’s take a look at how the cost is variable for different locations.

UK-based app developer: $50-$250 per hour

US-based app developer: $80-$300 per hour

India-based app developer: $20-$50 per hour

The app development process is stigmatic and affected by the latest industry trends. But roughly if we talk about the cost of mobile app development then it may cost you around $20,000 to $30,000. 

Technology Stack for Mobile App Development 

Using the right technology not only makes the app more useful and user-friendly, but also looks out for security, privacy, and customer-related issues while keeping them in robust form.

1. Mobile Platform – Android, iOS

2. Push Notifications – Twilio,

3. SMS, Voice, and Phone Verification -Nexmo, Twilio

4. Payments – Braintree & PayPal, Stripe, EWallets, NetBanking, Cards

5. Database – MongoDB, Hbase, Cassandra, Postgres, MailChimp Integration

6. Cloud Environment – AWS, Google, Azure

7. Real-Time Analytics – Hadoop, Spark, BigData, Apache Flink, Cisco, IBM


The world becomes more social now, pandemic played a great role in that. With the advancement in modern technologies, one prime solution like a mobile app caters to everyone’s needs. The business takes great responsibility for new ages and gives them a platform to find their life partner. An app on giving customization to people to add their personalized filters to identify the most accurate partner suggestions.

If you are a business and want to develop your own app platform, then you can start by hiring an expert team of developers. For mobile solutions, you can connect with a dedicated mobile app development company that can understand your business app idea essential and start from scratch.

VerveLogic can be your one-stop solution for mobile app development and web development because we have a team of experts and market experience. You can get your app or website developed at the best price possible.

Also, if you are looking for branding solutions or online marketing for your brand then you should check out VerveBranding and Verve Online Marketing today and make your brand stand out. We hope we have solved your every query regarding the app icon and how to create an amazing app icon. Let us know in the comments and questions.

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