Why Your Brand Needs Video Ads to Survive

If you are not using video ads for your business yet, you are missing out on major opportunities to grow. An average user spends 19 hours watching online videos in a week, according to a Statista report. Many industries today use video content to show their services and products to customers. They have an in-house team just to create video ads for YouTube, Instagram, Facebook and other channels.

Using videos for marketing can attract more consumers and improve brand awareness. With the rising demand for content consumption, especially on social media sites, it is a very good opportunity for businesses to leverage it to their advantage.

For example, there are approximately 2 billion monthly active users on Instagram. Businesses have the opportunity to appeal to all of these users by showing them relevant and authentic videos to help them connect with the brand. Online video advertising is going to raise awareness about your brand that no other form of content can do in seconds. It will leave an imprint of your products in the audience’s minds, which will turn leads into more traffic.

Hence, video marketing is one of the best forms of marketing through which you can grow your online sales. In this article, we will understand why small and medium businesses need video marketing too. It’s not only for well-known brands and larger enterprises. 

Let’s Explore The Reasons Why Small and Medium Businesses Need Video Marketing

Visuals are more Valuable

Online video advertising is not only for big enterprises, small and medium. Businesses can benefit from uploading valuable visuals and videos for their audience. Scientifically, there is an explanation for visuals. We say that videos are more effective than other forms of advertising. But why is that?

The majority of the population in the world is classified as visual learners. This simply means that 90% of all the information that we process in our brains is visual. Hence, video ads create more engagement. They are more entertaining and one of the best options at your disposal to reach a wide range of target audiences. For example, brands posting video ads on Instagram and YouTube, which is the second largest search engine after Google, can benefit from the exposure.

Improved Social Media Standing

Another reason brands post videos on social media and other platforms is for improved engagement from viewers. Apart from paid ads, any exposure you get from social media is free of cost. If more viewers are hooked on your content, they will share the video with their followers and friends. It will not only boost brand awareness but will also generate additional leads for your company.

Faster Growth in Revenue

Performance marketing companies that use video advertising can help brands grow revenue much faster as compared to those who use non-video content.

You can experiment by creating a video on a niche and a static post on the same niche. It’s a no-brainer that viewers are more likely to watch a video if it’s engaging rather than a post.

Videos Perform Well on Social Media

One of the most important reasons for making videos related to your brand is that videos perform really well on social media. Videos can engage viewers and capture attention on social media. Brands can come up with areas and niches in which they can create videos. They can start an episode series showing behind the scenes or introducing their products in a creative manner.

Posting videos on social media encourages interaction from users and captures attention quickly, through which you can stand out from the crowd and reach a wider audience. 

Share UGC For Authentic Connection

VerveLogic, a leading mobile app development company in USA, works with various brands and businesses to help them achieve their business objectives. We encourage brands to share user-generated content (UGC), which is a great medium to develop a loyal following and build relationships with customers.

UGC includes reviews, testimonials, demonstrations, positive feedback, etc. If real-life customers are creating ads for your brand, it is the best kind of advertising you can leverage. You can share user-generated content on your social media accounts and official channels to let your product reviews tell your story to new potential customers.

To Sum Up

Your marketing strategy will be strengthened by incorporating video. It will also help brands stay competitive in today’s changing market landscape. Through video marketing, brands can improve their search engine ranking, engagement, and drive more conversions. Video consumption has seen a significant increase in recent years.

Brands can capture the audience’s attention and foster positive relationships by sharing more about their products, motivation, story, values, etc. VerveLogic, a mobile app development company in USA, delivers client consultation and provides web app development, mobile app development, branding and marketing to businesses. You can reach out to us to drive business growth.