Website to App: When Does It Make Sense for Your Business to Make the Leap?
Choosing a mobile app or website development is not only about what fits your budget, but also what suits your target audience.
There are over 6.3 billion smartphone users, according to a recent survey. Given the large number of smartphone users, building a mobile app is a more reasonable choice. However, you cannot just jump into developing a mobile app without considering your business requirements, your deliverables, your target audience, your product, and your customers’ online behaviour.
In this blog, we will first understand how user engagement differs between websites and mobile apps, and whether businesses should make the leap from websites to mobile apps in this fast-paced, competitive world.
User Engagement: Website vs. Mobile Apps
In mobile apps, the interface is designed with target users in mind. Mobile app interfaces can be optimised according to the user’s screen device, which enhances overall user experience. In addition, there are gestures, personalisation, and specific touch controls which allow seamless access to mobile app features.
The user flow of a mobile app typically includes Unlock Phone > Click the mobile app icon.
On the other hand, websites only run on search engines. Users go to their browsers, where they open the website using its unique URL. Compared to mobile applications, website development is simpler and less expensive. Among its many benefits, a website is an effective choice for long-form content, SEO optimisation for improved ranking, and quick bug fixes.
The user flow of a website typically includes Unlock Phone > Open Browser > Enter Website URL > Go to Website
When Should You Choose Mobile App Development over Website Development?
You must have heard “Every modern business needs a mobile app”. This is necessarily true in the case of specific businesses in ecommerce, tech, ride-sharing, food delivery, etc. The list includes all the businesses that want to offer a unique experience to their customers. So without further intervention, let’s take a look –
- The businesses that offer location-based services require mobile application development over website development because mobile apps can offer a seamless experience by enabling GPS, real-time data and online updates related to travel, food delivery, ride sharing, etc.
- Businesses in the retail and e-commerce industry should work with a mobile application rather than a website to provide a more personalised shopping experience. Here, you can offer push notifications, personalised nudges to remind users of an ongoing sale, provide loyalty programs, and one-click checkout, which is not possible with a website.
- The business operating in the fitness and wellness industry requires a mobile app to conduct virtual sessions, take class bookings, allow users to track their progress in fitness and offer personalised workout plans. Through mobile apps, businesses can deliver a convenient and more integrated user experience, which is not as effective on websites.
Bottom Line?
So are you ready to step it up and get a custom mobile app for your business? It’s great if your answer is yes because our team at VerveLogic, a leading mobile app development company in Chicago, are ready to build a versatile mobile app that considers your business requirements and long-term goals to serve your potential audience all over the world. So let’s connect and go through all your business needs one by one. Your professional help is just a click away!
