UX Metrics That Matter: Measuring Design Impact

Every mobile application designer needs qualitative and quantitative insights into the data to determine whether their designs are converting into satisfying digital experiences or not. For evaluating and assessing the design parameters and their success, you need user-experience key performance indicators, which are crucial to track the progress of your UX efforts. Designers can measure user experience in an efficient manner, where they can track the UX metrics. Based on this, they can get an idea of the quality of the design. It’s important that designers thoroughly research what users expect from mobile app UX. The valuable insights given by UX key performance indicators are crucial to track whether the design choices are converting into meaningful results or not. In this blog, we will discover why UX metrics are important and which metrics are crucial to measure the design impact. 

Let’s Discover Top Key Performance Indicators in UX

Metric #1: Customer Satisfaction Score 

The CSAT metric, or the customer satisfaction score, is one of the highly effective and customer-centric key performance indicators. The goal of this metric is to evaluate whether customers are happy with the mobile application design. It measures their happiness in terms of customer satisfaction, which doesn’t follow a rigid methodology, but you can frame a single question to a full range questionnaire, where you can keep closed-ended questions whose answers range between highly satisfied, moderately satisfied, satisfied, neither satisfied nor dissatisfied, highly dissatisfied, or dissatisfied. 

Based on the data gathered from the customers, designers turn it into measurable insights which they can analyse in scores or percentages. Through this, they can get a broad understanding of the way their product is performing among the consumers. They will also understand the necessary steps and design changes they need to take in order to improve customer satisfaction.

Metrics #2: Net Promoter Score

Net promoter score is one of the key performance indicators in UX research. It is one of the standard metrics that gives insights into whether the customers are likely to recommend the application to their friends and family members. If a person chooses a score of 9 or 10, it means that they are likely a promoter of the product. However, anything below this number, like a 6, 7 or 8, places them in the passive category. 

If users have a score below seven, it makes them a detractor. Businesses can identify the possible target market and gauge customer loyalty based on the NPS survey. We recommend implementing the NPS survey once a month so that you can get insights into the probable target users of your product. 

Metrics #3: Task Success Rate

There are several behavioural key performance indicators in UI/UX design. One of the highly adopted UX metrics in usability testing is the task success rate. It evaluates the impact of the user activity on the user interface. Designers can find possible interface design and accessibility issues based on the interaction of users with the product. The designers get a primarily quantitative measurement, like a rating or a score, based on which they prioritise and solve the design issues. 

While testing the usability of the user interface, mobile app designers can create a behavioural questionnaire in which they ask probable questions related to the app’s UI. The final survey outcome gives insights into the behaviour of the users that you can measure to track the possible design issues in a mobile application or website.

To Sum Up

You have a range of choices to measure the design challenges and UI complexities. Businesses can measure the design aspect of the mobile application by employing key performance indicators (KPI) like the attitudinal metrics, such as net promoter score, customer satisfaction score, along with behavioural metrics like task success rate, task completion time, etc. If you want a full-fledged, intuitive and user-friendly mobile application which can transform your business landscape and help you attract more customers, we encourage you to contact our developers at VerveLogic, a leading mobile application development company in India.