From Browsing to Buying: How to Design an eCommerce App That Feels Personal
The success of an ecommerce app development depends on many factors, but the main reason for failure is mostly that the app didn’t meet user expectations. If you want an ecommerce app that doesn’t fall flat when launched in the market, read along this blog to find out the most crucial features and functionalities the app MUST HAVE. So let’s dive right into it.
Create a Personalised Browsing Experience for Customers
Do you ever browse an e-commerce website or app and find the section – “only for you” or “customised for you”?
These sections are primarily showing you the smart recommendations that you’ll most likely buy. That’s the power of machine learning algorithms as they are continuously learning from new data on customer purchase patterns, interactions with the app, wishlist, and searched products.
By learning from customer patterns, machine learning algorithms pull the products from the app inventory and show them to the customers. These recommendations are dynamically changing, just like user behaviour on the commerce app. It keeps users hooked and enhances their shopping experience.
Visually Rich and Realistic Graphics Instead of Generic Images
In any ecommerce app, no purchase is made without looking at the images first. The graphics are how customers learn about the product. It’s how they get an idea of the fabric, styling, length, etc of the product. So brands running ecommerce apps must invest in high-quality images that are realistic and show the actual product. It is how they can appeal to customers and show them what your product is like.
You can include short product videos to show demonstrations, styling, functionality, unboxing, etc. It helps customers get a detailed view of what they’ll get inside the package.
Enable a Friction-free Checkout Without Mandating Account Creation
It is one of the most versatile features we see in the ecommerce apps today. Frictionless checkout means allowing customers to purchase the product using a guest login. The ecommerce app should not force customers to create an account, but instead, go to the checkout process using a guest login only.
Without proper authentication, a purchase is not possible. But instead of giving a lengthy sign-in process mandating users to create their account, you can allow guest login for a seamless customer shopping experience.
Bottom Line
With millions of shopping apps available online, upcoming and new brands need a smarter and more intuitive app development strategy. The developers at VerveLogic, a leading app development company in Denver, have worked extensively on ecommerce apps to create a value-added service that puts your brand at the forefront. So don’t sit back and relax because your competitors are currently making headlines with improved sales and conversions – something we can help you with!
