Designing for Micro-Moments: Why Your Website Needs to React, Not Just Exist
In this blog, we are going to be talking about micro moments and how they are important in mobile applications and websites. Let’s first understand what they are.
Micro moments are intent-rich, short interactions of users with the mobile app. For instance, any time a user performs a function related to any of the principal desires, i.e., to go, to know, to do and to buy. In each of these interactions, users get a response from mobile applications in the form of gamification animation or the app redirects the user to the location page is a micro moment. It’s simply the way of a mobile app recognising that it responded to the user request.
Micro moments are making a big difference in user engagement and ease of use. In this blog, we will look into the top examples of micro interactions from various mobile apps, which will give you an in-depth idea of how they work and impact user engagement.
What are the Different Types of Micro Interactions in a Mobile App?
There are essentially four parts of a micro-interaction, which include trigger, rules, feedback, loops and modes.
For example, when a user clicks, taps, swipes, or scrolls the screen, the system initiates a trigger. Once the user triggers a micro interaction, the rule determines what action the mobile app will perform.
The feedback-based micro interactions are the ones when mobile apps keep users updated about what is going on. For example, a wrong or invalid input in the payment field shows a red border around the box so that users know that it’s a wrong input.
The last micro interaction in the form of a loop and modes occurs when the system gives you real-time information about the progress of your activity. For example, a user’s action requires the app to track the activity progress, and hence it shows a timer that isn’t paused until the activity is completed.
Popular Examples of Micro Moments (Bet You Didn’t Know Them)
You must have interacted with Instagram a thousand times, but did you notice these micro interactions happening every time you take an action?
- Uploading a video on the Instagram app shows you a progress bar that doesn’t stop until it reaches 100%.
- On double-tapping on any post, Instagram shows a micro moment in the form of a red heart that shows your action is recorded.
- When you pull the home screen, you get a spinning icon that plays when you pull your feed down to refresh it.
Bottom Line?
Simplistic designs in mobile apps are fine and work well until they don’t convert. Make your application so intuitive that every user action counts. Adding micro interactions in the mobile app will improve user engagement and make them spend more time on the app. So reach out and get your hands on a versatile, user-friendly and intuitive app developed by VerveLogic, a leading mobile app development company in Florida.
