Shopping Cart Abandonment? Build These Features into Your App to Recover Lost Sales
One of the biggest pain points online businesses are facing today is shopping cart abandonment. Customers open the website, build a cart, and after browsing for hours, they leave it abandoned, which can be due to anything.
Even with an eye-catching interface and high-quality products, e-commerce business apps are losing over 70% customers before checkout. But the good news or the silver lining is that the strategic app features and smart UX enhancements can help you recover a significant portion of the “almost customers”.
Collaborating with a seasoned app development company can help you enhance user flows and UX features, resulting in reduced drop-offs and increased conversions.
1. One-Click Checkout for Frictionless Buying
E-commerce mobile apps should have a frictionless checkout process where users are not stuck filling lengthy forms, which leads to a higher dropout rate.
You should integrate one-click checkout, provide quick payment options and features like save cards and auto-fill form that dramatically shorten the buying process. This way, you are fulfilling the demand of busy shoppers who prefer speed over anything else.
2. Smart Push Notifications That Convert
Integrate push notifications in the e-commerce mobile application, but don’t keep them generic can be draining after a point because customers no longer relate to it. But using personalised reminders that don’t frustrate users can help you improve the conversion rate (Also, know why personalisation engines fail in website and mobile apps).
Some e-commerce applications use notifications like “the item you loved is selling out”, or “your cart misses you” to create FOMO among busy shoppers
3. Exit-Intent Pop-Ups
Send smart pop-ups to users when they try to exit the app or during the mid-checkout process. Exit pop-ups offer rewards and cashback to users, which entice them to stay longer and complete the purchase. You can offer a limited-time discount, a free delivery or cashback, which will save the sale. Working with top mobile application development companies can enable these strategic changes so that you can improve the overall shopping flow of customers.
4. Multiple Payment Options + Wallets
Provide multiple payment options to the customers because most of the abandonment spikes are seen when users don’t find their preferred payment method. Include UPI, cash on delivery, wallet, UPI, BNPL (Buy Now Pay Later), and Apple/Google Pay so that users have multiple options to choose from. E-commerce applications are becoming increasingly prevalent, and a strong payment gateway integration is a non-negotiable in apps in 2025.
Bottom Line
Shoppers abandon carts if they feel doubtful about security, delivery timelines, or return policies. Adding trust badges, clear shipping details, estimated delivery dates, and accessible support instantly boosts confidence. Businesses can convert the abandoned cart into steady sales, and a collaboration with top app development companies in Jaipur, like VerveLogic, will help you retain the lost customers with recovery-focused features in the app.
