Stop Sending Generic Pushes: FOMO Notifications That Actually Convert

For many brands, AI and automated systems have taken charge of maintaining customer relationships. Meaning, brands send push notifications to customers to serve as a reminder of ongoing sales, discounts, offers, etc. 

Push notifications are an integral part of marketing where you can send subtle nudges reminding customers of sales, prices drop, discounts, etc. Push notifications are basically pop-up messages sent directly to customers to re-engage with them. However, generic notifications are not creating much impact on customers, which is one of the struggles brands face today. 

So let’s understand why you need excellent copywriting to create FOMO notifications 

Let’s Understand Why Your Push Notifications Are Not Converting

Push notifications are a smart way of reminding customers what they are missing out on. However, with generic or overcrowded push notification copy, you are not engaging customers but rather creating confusion. The impact of your words should be se profound enough that customers should be compelled to click on that “buy now” button.

The best practice for targeting customers through push notifications includes segregating customers into segments and creating push notification copy that resonates with the audience. Next, send personalised nudges or notifications to hook customers. And ultimately, the best guidance for push notifications is to stop overspending them. They are supposed to create FOMO and drive customers to open the ecommerce mobile app. But instead, if you oversend the notifications, customers may get frustrated and uninstall the app altogether.   

Suppose you run a fitness or athletic wear ecommerce business online. You get many customers browsing the products, building a cart and adding all their details in forms, but not completing the final purchase action. In such scenarios, you can send push notifications to re-engage with the customers. 

Sending a generic push notification like – New Sportswear collection for women just launched, shop now! 

Instead, you can go for more impactful words that customers can resonate with. Your words should drive customers to open the notification and continue their shopping. 

Revised Push Notification Copy: Don’t let uncomfortable clothing interrupt your gym sessions. New arrivals in all sizes, choose your ideal gym fit now!

This is where talented and results-driven app development agencies can help you understand your customers better and make a meaningful impact. You can retarget customers who have abandoned carts. Our experienced copywriters have made an impact with over 150+ mobile apps and integrated push notifications to compel customers.

Bottom Line?

Push notifications don’t have to be generic. This is the time when customers appreciate genuine conversations. So instead of sending robotic nudges that don’t get the job done. We encourage you to contact our team for professional help at VerveLogic, one of the best app development firms in Florida. For more timely user action and stronger personalisation, you need professionals and experts in this field to truly win over customers.