Voice Search Optimisation for Apps & Sites

Why voice search is even more prominent in 2025 has a lot to do with its accessibility. Voice search is not a feature only for a digitally advanced group of people; it is used and preferred by many. Voice search optimisation allows your website and mobile apps to rank better in search engines. A report indicates that approximately 150 million people in the US used voice search, according to statistics from 2024 and 2025.

By optimising your website and mobile applications for voice search, you can make your platforms more discoverable for your audience. There are several strategies which you can adopt to optimise your website and mobile applications. In this blog, we will understand the key strategies which are influential in improving voice search optimisation.

What is Voice Search and Why is its Optimisation Important?

Voice search differs from traditional text-based search as it allows the use of long-tail keywords and conversational terms to perform searches. By optimising your website’s content, such as its structure and metadata, websites can interpret user queries and respond accordingly.

By optimising your website and mobile application for voice search, voice assistants like Alexa, Siri, and Google Assistant can understand the content more effectively. It also benefits companies by catering to real users, answering their queries directly and more clearly.

Key Strategies for Voice Search Optimisation for Mobile Applications and Websites

#1: Use Long-Tail and Conversational Keywords

You can optimise your mobile application and website for voice search by using long tail conversational keywords. As opposed to the text-based searches, which are shorter and less specific, the audience can search using longer phrases and long-tail keywords to get specific answers.

For example, “which is the best project management software for small-scale organisations?” is a long-tail keyword you can use to find the best software for SMEs. In voice SEO, you must embed longtail keywords and conversational terms as the voice queries are much more specific and natural compared to text search.

In a voice search, users are highly specific about what they are looking for. The voice assistants can understand the intent of such searches and deliver quick and reasonable answers that match their query. Hence, to improve your voice search SEO strategy, you need to research well about what your audience might ask. You can include relevant FAQs on the website related to the possible search questions of users.

#2: Improve Technical SEO

By improving the technical SEO of your mobile application and website, you can improve your website’s speed and mobile friendliness. Other elements of technical SEO include structured data, a secure HTTPS connection and an XML site map. Especially for Voice SEO, technical SEO is paramount as voice searches require a well-structured website, highly optimised for mobile having fast loading speed.

Most users perform voice searches on their digital handheld devices. The search engines favour fast and responsive websites having structured content to meet user intent and fulfil their expectations. By keeping the technical SEO of your mobile application and website robust, search engines will likely push your website to the audience. But it’s only possible if your content is both accessible and discoverable.

#3: Optimise Website for Feature Snippets

Do you see the specific answers related to your voice search query on top of the Google search, often shown in a box format? These are called feature slippers.

Feature snippets can give you a short summary matching the voice search query. Users can read the summary from feature snippets without having to open the entire website. Search engines pull the content from high-quality webpages and show it in the feature snippet, which may be shown as a table, list or paragraph.

You should optimise your website and mobile application for feature snippets so that search engines can recommend your website to users. By optimising the website for feature snippets,  you can drive more traffic to your webpages organically, improve visibility and boost authority in search engine results pages. 

To Sum Up

Mobile app development companies use structured data while designing the webpages and mobile apps. Content classification is highly important so that search engines can understand the content and recommend your website to users while they search using specific queries. In voice SEO, there is a crucial role of structured data as the voice assistants rely heavily on structured information, clear and quick information to answer user queries. Many top mobile app development companies in USA, like VerveLogic, follow the best practices to design, develop and implement websites and mobile applications that are quick to meet user expectations. By adopting robust SEO services, especially for voice search, you can improve your website’s ranking in search engine results pages.