The Dark Side of Notifications: What Happens When Engagement Turns into Annoyance

Being a consumer, are app notifications encouraging you to open the app and place an order, or are they annoyingly overwhelming?

App notifications are how brands engage users to stay connected with them. But the sheer overuse or overly robotic notifications are leading to digital fatigue. This blog is simply about understanding what app development companies should focus on when developing mobile apps, as well as how repetitive and bland app notifications can create cognitive load for users. 

So let’s get into it. 

Are Notifications the Hero of App Engagement?

Notifications are the gentle push sent to users to bring them back to the mobile app. Notifications remind users of important events, offers, promotions, abandoned carts and anything important. But now, the practice of sending notifications feels intrusive and unnecessary. When this happens, users are more easily annoyed, which leads to an increased app uninstallation rate.  

This is where smart mobile app development companies step in. 

What Users Expect from an Intuitive Mobile Application?

Users certainly get excited when new products drop, or their much-awaited collection becomes live on mobile apps. Users are constantly reminded about the promotions, offers, and new collection launches through mobile app notifications. But what do users actually want? How to design app notifications that hook users and not repel them? 

Mobile app development agencies in Chicago understand that the real strategy behind designing app notifications is to build relevance, not frequency. Relatable, meaningful and humanised notifications hold more value than repetitive, bland and robotic ones. So, the app development firms design notifications powered by smart audience segmentation, behavioural triggers, and real-time user data. 

In a nutshell, brands must understand that smart and intuitive mobile apps are the ones that understand user behaviour, along with:

• What users click on?
• What users interact with?
• What items do they add to the cart?
• How much time did they spend on a particular page?
• Where do they drop off?
• When are they active?
• Where are they showing interest?

Bottom Line?

Personalisation plays a crucial role in designing smart notifications. Your most important messages should be conveyed in a way that engages users, which leads to an improved conversion rate. So choose a seasoned and top mobile app development firm in Chicago, like VerveLogic, where experts understand the difference between building signal vs noise. They design notifications that make users want to reach for their devices to unlock the screen.