E-Commerce App Development: How to Compete with Market Giants

The recent rise in ecommerce apps, whether for clothing, electronics, appliances, equipment, etc, is so significant that it makes us wonder how each one differs from the other. With many ecommerce mobile apps providing a range of advanced features like smart search, voice-to-text translation, AI-enabled chat support, personalisation and advanced filtering, how can you compete with ecommerce giants like Amazon and Flipkart? In this blog, let’s dive into the blog to understand some core and add-on features that an ecommerce app must have to gain a competitive advantage in the ecommerce marketplace.

Top Ecommerce App Features and Functionalities: Learn How to Win Against Competitors

According to the statistics related to mobile shopping, smartphones today are surpassing all records because users increasingly prefer them over desktop applications to shop online. It is one of the biggest opportunities for upcoming e-commerce businesses. Mobile app development companies focus on creating tailored mobile applications for e-commerce businesses, along with ensuring smooth and fast processes, leading to better conversion rates. Other features that we find so commonly in e-commerce applications are push notifications, personalised recommendations, AI-based chat support and voice recognition.

Let’s look at some of the add-on features that developers at Vervelogic, one of the top mobile app development companies, will enable in e-commerce apps to gain a competitive edge in the industry. 

#1: AR for Virtual Try-ons

Integrate an augmented reality (AR) feature into the e-commerce mobile application so that you can allow customers to try on the products virtually, like eyewear, cosmetics, clothing, sunglasses, furniture, visualisation, home decor, etc. Not many e-commerce apps have this feature, which provides an engaging and fun shopping experience to customers. AR into ecommerce is a unique add-on feature in e-commerce applications through which customers will develop better decision-making, and this will result in a decline in the order return rate.

#2: Smart Wishlist 

Create a smart wishlist for customers, where the mobile app reminds them of their saved items as soon as they are about to sell out. This will create an urgency for customers and help them gain insights about their shopping patterns. You can track customer interest and use this data to send smart notifications to customers to drive them to shop for the saved items.

#3: AI-Enabled Smart Product Comparison

Enable smart product comparison in the e-commerce mobile applications so that they can compare the products with each other. This enables a smart shopping experience for customers as they can compare the values, features and prices of the products they want to buy and take quick decisions based on the comparison outcome. This feature leads the customers to make their decision as fast as possible, which will benefit you in the long run by improving the conversion rate.

To Sum Up

Different types of ecommerce apps exist in the market, like marketplace e-commerce apps such as Amazon, eBay, etc. There are B2B e-commerce applications run by businesses that want to sell products in bulk. On the other hand, there are B2C e-commerce applications where the independent firms offer an innovative shopping interface to customers along with a seamless digital storefront for customers. If you have a business vision that involves the development of a versatile e-commerce application, you can reach out to VerveLogic, a leading mobile application development company in Miami.