The Future of Super Apps: All-in-One Experiences
The ever-changing digital world is transforming the landscape of mobile applications. Have you ever wondered what if all your mobile applications could be tucked into one single app? This is what a super app offers, which makes it easy for users to get access to everything from one place.
Super apps offer a lot of services, including retail payments, messaging, shopping, etc, all from the same place. Instead of keeping multiple applications serving a singular purpose on your mobile, you can get everything from one place. Hence, a super app is a collective mobile app which lets users leverage other services like making digital payments, ordering food online, booking a ride, shopping, etc.
Super apps not only make online shopping convenient, but they also offer a seamless experience to users as they no longer have to switch between different applications. In this blog, we will discover what the future holds for super apps and how they are changing the mobile application development landscape.
What Exactly are Super Apps?
A super app is a comprehensive application that enables multiple services by integrating various mobile applications into one platform, offering an optimal user experience. Users no longer have to switch between multiple applications to shop, message, make payments and access financial services as super apps have everything in one digital platform.
Super apps create an ecosystem of individual applications through which you can improve user retention and enhance user engagement. You may have heard of WeChat, one of the most widely used and popular applications in China. What began as a messaging application is now a full-fledged platform that includes food delivery services, social media, payments, and much more.
Let’s Look at the Key Characteristics of Super Apps
The leading super app of China, WeChat, has over 1.2 billion transactions daily. The application offers financial services within its ecosystem, where over 80% users state their satisfaction with using multiple services from one platform. After integrating payments, loan processes and food delivery services, the top application of Southeast Asia’s Grab witnessed an increase in user engagement. Super Apps are offering enhanced functionality to users, due to which they spend three times more time on applications as compared to single-purpose apps.
#1: Integrated Digital Payments in Super Apps
The super apps have the feature of in-built payment processing. It enables users to complete their shopping purchases seamlessly by adding their payment preferences the first time they use the app. Post that, they can complete their purchases in simple steps, which improves the overall customer engagement and retention rate. The super-fast process of the app enables users to repeat their purchases and spend more time on the app.
#2: Seamless Integration of Other Apps
Super apps can integrate multiple single-purpose applications within their ecosystem without causing any lagging issues. They are highly feasible as they offer no additional download functionality, and they eliminate the need for users to install separate applications. It leads to data saving and more storage access. In addition to this, the users no longer have to worry about attempting multiple logins for individual applications. They can enter the basic user details using the login API, which gives them access to multiple applications present in the super app.
#3: AI-Driven Personalisation
AI personalisation is customising the user experience based on the past purchasing behaviour, engagement, preferences and search history. Personalisation is the next best thing in super apps as it is powered by AI, which delivers an adaptive, intelligent and predictive user experience. Personalisation in super apps helps you automate workflows for task scheduling and making payments online. In addition, it offers smart recommendations and product suggestions to users, based on which they make critical purchase decisions. Mobile app development companies add conversational interfaces like virtual assistants and chatbots in super apps, which assist users with their queries and issues related to shopping, payment, bookings, etc.
To Sum Up
Super apps have single sign-on options for users, along with which they offer unified wallets and consistent navigation, through which the user journey within the app becomes effortless. Users can perform a range of activities in super apps, like booking a restaurant table, booking a ride, making an online purchase, etc, all through the ecosystem of super apps. The multi-service journey enabled by super apps allows users to use their gamification points, loyalty points and rewards to avail benefits from individual applications present in the super app ecosystem.
The security and accessibility of super apps are highly robust as they follow strong data encryption, straightforward permissions, and secure privacy settings that allow users to completely trust the application. If your business offers multiple services to customers, a super app can really help your target audience enjoy a seamless experience – All through one place. You can contact our developers at VerveLogic, a leading mobile application development company in New York, to leverage their services for intuitive mobile application development.
