Voice Search Can Change SEO Forever – But How?
As we observe the current status of the digital market, we can say there are many new attributes that have the potential of taking off the market soon. And one of them is Voice Search.
Voice search is growing rapidly in the search market. In fact, according to the figures, 55% of teens and 41% of adults are already performing their search through voice search and these figures continue to grow, as stated by SEO Company India. One can’t deny the allure of voice chat, its faster, and hands-free, and it allows you to perform multiple tasks.
As the technology is improving, there is another thing in the queue which becoming increasingly reliable – voice chat. Again the fact says, there are 20% of word error in searches, while the speech recognition word error rate is as low as 8%, reflecting an immense leap in a short period.
Perform Search Smartly than Ever Before
There are few people who type the way as they speak if we specifically talk about search queries. When you type words in the search bar, you tend to use your shorthand, so you search for like weather Jaipur or used car Delhi, whereas, in terms of voice search, you speak the complete question like “What’s the weather in Jaipur?” or “find used cars in Delhi”.
Since the applications such as Google Now, Siri, and Cortana becoming more popular and their programming has been refining, its quite important for the search engines to interpret the common phrases properly. Regarding this, Google has been trying its luck, while adopting the search quirks and peculiarities to integrate with its voice search programming.
There are many traits that voice search delivers such as:
1. Corrections in spelling or queries
For example, if you ask Google to show the images of Wales, then it will come up with some pictures of whales, where you have to clarify W-A-L-E-S and then images of the country will come up in the results.
2. What was the last search?
If you ask Google, “where is Gateway of India” and follow that search with other queries like “show some pictures of it” and “what’s its history” then Google will show the results on the basis of your first picture which gives all the details, like where the Gateway of India, some of its pictures and information related to its history.
3. Location based results
If you’re at India Gate, Delhi and you search for how far the Indira Gandhi Airport from India Gate, then Google will automatically understand that India Gate is the current location of yours and provide complete information for your query.
4. Context based on App
In case, you’re chatting about a specific restaurant in one of the apps like Whatsapp, then next you ask Google to show you the menu, Google will understand that which menu you want and show the menu of the same restaurant.
5. Results based on your on-screen content
When you’re looking at the Wikipedia page of Mahinder Singh Dhoni and then you ask for pictures of Mahinder, then Google will definitely show you the pictures of Mahinder Singh Dhoni, since you were seeing its page on your screen.
6. Context about you
If you ask Google, what’s my address? Then it will show you your address only, without asking for the specification about “my”.
But it doesn’t end here, there is a lot more to which Google is currently working hard. Now it will be soon, that Google will lend the results for your purchase like you can ask for “Order a pepperoni pizza for me from Dominos” or you can ask “show some jeans of size 28 from American Swan.”
Short-Tail Keywords are Endanger!
After all the above discussion, its quite clear that conversational search is becoming more important for search industry, as we are seeing the evolution of voice search. So what will happen with SEO?
Well, for this the webmasters have to get serious and integrate voice search into their websites since we can say Voice Search is on its path to becoming a crucial part of search engine optimization or it is the future of SEO.
Also, you need to understand that, users who are typing the search query and users who are performing voice search comprise two different types. For example, the typing people would be fine with some research while the voice searchers typically need quick answers. Thus, you need to entice both types of users.
So, here we have compiled that the things that you should take into consideration:
1. Concentrate on Long Tail Keywords
Although, we don’t believe that short tail keywords will disappear completely, but they act like less relevant when we see the common phrases in voice searches. Thus, it will be good if you concentrate more on long tail keywords.
2. Perform Optimization for your Site’s Microdata
For this, make sure that make some of the things like locations and XML sitemaps readable to the users and search engines. The mobile users and voice searchers often look for this kind of information.
3. Include Pages with FAQs Answers
When a user performs voice search, it is quite obvious that he or she will start the sentence with wh-words like “who”, “why”, “what”, “when”, “how” and then look for the answers that meet their immediate requirement. To provide answers to these search queries, you must include a FAQs page and start each question of yours with wh-words, and provide answers to appeal them.
4. Perform keyword research for conversational queries
Access any of the keyword research tools and prepare a list of potential keywords that are popular in voice searches. After that, base your FAQs questions on those potential keywords and provide good answers to them, and you’re done!
It is clear that voice search is on the rise and it will continue to rise in this industry. People who’re not taking it seriously, surely missing out the most important aspect of SEO market, as stated by digital Marketing Company. Its time to distract your focus towards conversational queries and find out, how you can optimize your site for voice searches. Since the future the conversational.
All the Best!