Well, if you are thinking that there’s a pure formula to generate the top-notch logo design idea then we must say unfortunately there is no simple formula to make it happen. But in this article, we are giving some tips which you follow to become more creative and making new logo designs. As we had met the top logo designers and understand how they work and what makes them more creative. They suggested the below-mentioned points which they use for making their mind more creative.
But before reading the points it’s important for you to understand what makes a great logo design…
So, What makes a great logo?
If we talk about the great logo there is no great rule to make it. As Paul Rand, the American art director once said, “a logo’s primary goal is to identify… to say who the company is, and that’s its only function”.
Although there are no rules which exist for this there are numerous proven guidelines which can be learned from the great and famous graphic designers of the past. We are saying this because we can understand which designs are still working in today’s time after the 50-60 years of use.
When you look at the designs you can see principles which applied to all of them that have stood the test of time, these are ….
–>> Unforgettable/ Memorable
–>> Simple/ Unmixed
–>> Multifaceted/ Versatile
–>> Timeless Designs
–>> Proper/ Appropriate
Let’s understand the above-mentioned points and what they actually mean…..
It was well-said that simplicity always wins the heart therefore, memorability is achieved via simplicity, as usually, people only remember simple shapes faster as compared to the complicated one. Hence a logo is likely to be made as it can be used on everything which a business does. Therefore it is important to create the logo simply so that people can remember it. The colours also play a vital role in recognising and identifying anything.
It is proven by Brazilian graphic designer “Paula Rupolo” in an experiment he stated, “Colours are the first thing you notice in a logo, what gets fastest to our brains,” she says. “Then you read a logo’s shape, icons, or typography.”
To become memorable, the supporting brand and logo identity needs to be different from its competitors, so during the making, it is important to do the research. It’s a valuable exercise to keep up a visual record of the identities to reference and competitor’s logos for your designs against the later date.
At the time of the test the logos which stood are those which are simple – you can take the example of the logos for Apple, Nike, McDonald’s and IBM as the proof of this. Also, we have seen that designs that were complex to understand at the beginning of the business have been simplified over time which helps in increasing recognition.
As Paul Rand, one of the greatest American art directors have made a comment in his book i.e. “Design Form and Chaos”, that “A design that is complex, fussy, or obscure harbours a self-destructive mechanism. No amount of literal illustration will do what most people imagine it will do. This will only make identification more difficult and the “message” more obscure.”
A logo will be made which can be used on anything from a little button to a large building. Which means that the logo which you design should work effectively with anything from smallest to largest anything.
Also, a logo needs to work with any range of scenarios which may include different background colours and even styles. Which suggests that the logo should need to work effectively in a single colour (including both white or a black) to a full or a multicolour. Also, the logo will ideally be allowed for different types of configurations and layouts to ensure it will look its best, no matter where and in which way it’s been used.
If you are searching for an effective logo design then must consider that a good logo should stand the test of time. So, it’s better to avoid using and following trends as they might look good this day but they last quickly.
Avoid using trends. They might look great today, but they date quickly. As David Airey, an Irish graphic designer and the author of “Logo Design Love: A Guide to Creating Iconic Brand Identities” make a good point in his comment that :
“Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.”
So, we understand that a logo should be suitable for the intended audience of a business. You can understand it with an example, suppose if you aiming to target children, then you might use a bold typeface or a bouncy face shape and on the other hand if you are creating a logo for a company then it will not go up with as the firm’s logo as creating a childish logo is not the best logo to go for.
So from the above we understand what makes the great logos, now let’s take a look at how we can use above-mentioned points in developing logo designs ideas….
Discover the right Path
As the logo designers have told us about the designing process we have learned that as part of the design process you need to ‘discover’ the solution that’s most relevant for that business … Something that has the right aesthetic and right ‘feels’ for such business.
Always have a clear objective
It is difficult to come up with new ideas without a clear roadmap of where you’re actually heading, so before coming up with any of the ideas it’s essential for everyone to create a logo design brief. So, that you can clearly understand the business, audience as well as competition.
A helpful idea exercise
Another point which we want to share here is “exercising the thoughts”. As the logo designing experts told us about the thought exercise which they carry out before working on any logos idea we actually find it immensely helpful, so here what they share with us…
They told us Whatever a person’s picture will be drawn from their personal experiences. It may include anything that movies and tv shows you watch, Where you travel, where you eat and what you read will all contribute to a mental toolbox of visual associations and philosophy that you will draw from, so, it is important to experience all the wonders of life…
Creating an emotion state board
For creating an emotion state board, you should pull together the images that have the right ‘feel’ for the company, then you have to paste them all into a large PowerPoint or keynote document, whatever is easiest for you to select. After that pull designs, fonts and images all together. You can take the help of Pinterest, magazines, books, Google, Dribbble, Behance, etc… Finally, only focus on what is appropriate and what “feels” right and don’t worry about the ideas at this point.
So, from the above, you have got some clarity on the direction which you want to take the design. The experts told us that some designers prefer directly making on the blank sheet which they say that wouldn’t work with them; they actually prefer to go with the paper for idea-generation. They suggest that starting with a blank piece of paper can be daunting! so they carry out a few exercises which carry out the creativity from them.
Picture mapping is the most effective way to draw a logo. The expert suggests that instead of drawing pictures one should start from drawing different symbols, icons or even shapes.
It is an amazing technique which will help you in thinking out of the box. For this, all you have to do is write down the word which can relate the business for which you are creating the logo. So, write it down in the middle of the paper circle and highlight the word so that you will always remember what is important in it. Draw the extended lines attached for the word, attach as many words as you can which is related to the same word you had highlighted before. You can also use a thesaurus in case if that is needed!
Do the same with the words which may relate to the same, do it until you find it fine. It can be related to the company’s name, their tagline, even the type of services or the products which they offer to their customer etc…
And when you get the budget for the same you will find those words which can provide you guidance for the same after that you can highlight those words which will make you feel worthy enough to be used for the logo designing.
Well, drawing is the best way to find out what you actually need, as nobody will see what you are drawing. It’s the simplest way to get the ideas done and take them out of your mind even if you are drawing rubbish it will go beast!
As experts told us that “the thing which appears to be rubbish or waste, in the beginning, will actually result in the potential as well as the best idea which came out from your mind, so it is better to develop those ideas on paper. So, don’t’ sit and start drawing”
In the end, you may come up drawing hundreds of ideas, but it was suggested to keep going until you get a handful of ideas that may have real potential for further development. Do not stop, just keep doing it, draw as much as you can and finally you will end up getting your best logo in front of you. You don’t need to draw a perfect picture in the beginning just draw what you can.
So, our final words for this is that no matter how you draw and what you are drawing. It will always come up as superb logo design in the end. Just don’t give up and don’t get stressed up, if you feel confused then take some rest. Go for a walk, play some games, even talk with your friends and then again continue your work. Even if you feel sleepy, then take some rest, you will definitely find something imaginative for drawing. Always carry a small drawing book in your pocket so in case you find something creative you can draw it on the same.
Ideas can come from any source from worthy to trash everything can work for you, so, don’t give up and always trust yourself!
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