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The 7 Principles of Design

The 7 Principles of Design

The principles of the designs are just like the ingredients to create the most effective design for logos or other aspects needed by business for digital or print. If the principles of design are followed by the designer then you get an insurmountable design which demystifies & describes the businesses with a single look. That is among the top reasons why you should opt for best logo design companies for your business. The fundamental principles of design are Emphasis, Balance, Contrast, Movement, Alignment, Proportion, White Space & Repetition.

Design & art can be differentiated on the basis of the purpose. The design has a purpose whereas the art doesn’t usually have any purpose & is created by the imagination of the artist. Yes, design is also about imagination & creativity but it also serves a purpose like being a cynosure, or a point of focus for potential people. If you are a new designer then you must have also combined many colors to come up with new ideas but mostly it is muddled, unfinished or not usable. That is why following the fundamentals of design are crucial to create an effective design.

So, sticking to the defined rules can help in stable & balanced design which can help in various aspects of business & in direct connectivity with the people. This article will help you with a perfect definition of 7 basic principles of design so you know which factors you need to work on for your next design.

7 Basic Principles of Design

1. Emphasis 

Whenever while creating a design, you should find out its main purpose. Like what information the people should know through this design? Is it about the business or about the audience? Creating such outlines help you organize the information while creating the design so it can communicate with the audience in the same way it wants. If the business’s name is essential information, then placing it the center of attraction or the biggest element on the poster or put it in the strongest boldest type. Learning about the color theory will help you find the right color combination to make the business name pop. Similarly, you need a blueprint before starting to create a building, you also need a proper outline or a clear idea to create an amazing design.

2. Balance & Alignment

Every element that you add on the design it adds a weight on the design. This weight can come from texture, color & size. So, you should consider these elements before adding them to the design. Consider this as your interior designing as you do not want to crowd your space with unwanted furniture. Balancing is the key as it can help people stick to your design. Just like symmetry creates a balance, you should also consider the weighted elements before using them. Symmetrical designs will always help be more pleasing, bolder & visual design that can be used to serve the defined purpose.

3. Contrast

If you want your design to pop up then Contrast is the one aspect that will help you with it. Right contrast in the design helps it stick in the minds of the people. It also helps in creating space & difference between elements in your design. If the background of your design, you want it to be significantly different from the color of your elements so both of them can blend together & make it readable.

Contrast is another important principle about which you need to learn as it directly means the weight & size of your type are balanced. You can’t make everything bold to add contrast as it won’t define what is important and what’s not in the design. So, using contrast to mark the important feature in the design will do. Because as you add fonts you dilute & confuse the purpose of your design.

4. Repetition

We can understand that if you limit to two strong typefaces or three strong colors then you have to repeat some things and there is no harm in it if you understand how to repeat these aspects. The repetition helps in strengthening the design. Repetition can be important beyond one printed product and you will know how to use it in your design, no matter even if it is a logo for your business.

5. Proportion

Proportion helps your design in sections, instead of as a whole. It can be defined as the visual size & weight of elements in a composition & how they relate to each other. If you are planning to group related items then you can give it at the bottom of your poster or design. Proportion can be easily achieved only if all the elements that you want to add are well-sized and smartly placed. So you need to master balance, alignment and contrast along with proportion to find the perfect match.

6. Movement

Movement helps in controlling the elements in every composition so the information is delivered in the proper manner and the eyes are led from one information to another. It helps in easy communication with your audience as it helps in creating a narrative of what information you are planning to tell through the design. The elements that are mentioned above when combined together will work towards that goal that you want to deliver. If the design is stuck towards one element then you should keep finding the concentration to adjust the design.

7. White Space

All the elements that we talked about add to the design but white space helps in specifically deals with what you don’t add. It gives the composition more room to breathe and can upgrade it from a mediocre design to a successful one. Most designers who are new in the field often think that whitespace does nothing but only there for hierarchy & organization. But adding a white space around an element adds a sense of luxury. It can also communicate an entirely different image from the main design that will reward your audience for engaging it.

All these elements or fundamentals of design are really important for any designer. However, you must have an idea how to implement these fundamentals as it can come up with the experience but having some tips are also beneficial.

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