Social media is one of the best ways to reach out to attract a loyal audience. As of July 2021, there were about 34.48 billion social media users around the world. There is a large audience on these sites that are waiting for your products and services.
By bringing fresh content to your social media sites, you will be able to attract a lot of potential customers. Although, posting new content every day can be a little tiresome. So we have for you a list of 103 social media post content ideas that have the power to increase your engagement.
Social Media Content Ideas
Here are some of the social media content ideas that can help you keep up the engagement.
1. Share your achievements
Sharing your achievements will make your existing customers retained and will increase social media engagement. Potential users would want to try out your products/services when you share your achievements.
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— Verve Logic (@VerveLogic) August 30, 2021
2. Ask The User
Asking your followers what kind of content they expect is one of the best ways to keep them updated. Do not use this technique as the last option when you are out of ideas. Doing so at the very start will help you meet the expectations of your users.
3. Take Opinions From Users About Something
Do you have a new product or service launch ahead? Make sure you reach out to the users through your social media accounts. This will help you gain their trust and also make them feel like a part of their company.
This is one of the best social media content ideas that usually work with all types of social media accounts. Inspiring quotes can be integrated with the product and service you wish to feature. A little motivation works for all.
5. Ask a question
Asking your users a question is one of the best ways of attracting user attention. This social media content idea must be kept as simple as possible and related to the niche you belong to.
6. Fill in the blank
This is just like a question; rather, the users will have to complete a story or a sentence. This social media content idea excites users hence better engagement can be seen. For example, I have/want to have a mobile app to ________.
7. Company blog posts
Keeping your users updated with the blog you are writing is one of the social media post ideas that you always will have. This way you can also redirect your followers to your website.
— Verve Logic (@VerveLogic) July 26, 2021
If you want your users to interact with you, do post polls on your social media accounts. You will be able to boost engagement and also let users know they are important.
9. Posts/photos of your company
You can let your users know more about your company by posting photos of company events, culture, and special things you are doing.
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Resharing the content that someone else has written and you find useful can also increase your social media engagement.
11. Re-post an old post
If you are out of ideas you can reshare your old post that you still find relevant.
12. Pair “serious” topics and casual content
Some niches are not able to share engaging content as their niche doesn’t allow it. But in that too, you can share some casual things with serious topics.
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— Verve Logic (@VerveLogic) July 14, 2020
13. Personalized content
Offering something to your loyal customer and publishing it online can be one of the ways to improve social media engagement. This way you will be able to attract more people.
14. Guest posts
Do you have any posts that you write on some other websites? Do share them on your social media too. This social media engagement strategy works at best.
15. Share a photo
You can share a picture with your followers and ask them to caption it.
16. Customer reviews
Putting customer reviews online can be one of the best social media content ideas. This way you will be able to represent your company’s values online.
Sharing infographics related to your brand have also worked as a good social media content strategy for many.
18. Theme/Series of posts
A series of posts keep people engaged and waiting for what is next to come up.
19. Tips and Advice
You can share some of the tips that are related to our industry. This can become good engaging content for social media.
— Verve Logic (@VerveLogic) July 30, 2021
20. Post a challenge
People on social media websites love to take challenges. You might go viral with one interesting challenge you post. This social media content post idea can turn around the game for you.
Sharing posts and memes on your social media sites always works. This engages your audience and helps you share a laugh with your audience.
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— Verve Logic (@VerveLogic) November 5, 2020
22. Photos that are irrelevant to your business
Post something that is irrelevant to your business yet something people can relate with.
23. Share your brand stories
Connecting with your social media followers can become easy as you share the story of your company.
24. Run contests
Contests are one of the social media content ideas that can drive new followers to your social media page.
25. Ask for suggestions to improve
You can ask your followers to suggest improvements to your products and services or the type of content you post. This can help you increase your social media engagement.
26. Share an offer
Sharing an offer can help you spread the word about your social media sites and brand. People will look forward to availing of the offer and also share it with their friends and family.
27. Holiday posts
Show your audience your excitement about the upcoming holiday/festival. This social media content idea helps people understand more about your business.
— Verve Logic (@VerveLogic) August 30, 2021
28. Ask your customers to share photos with your products
This is a social media post idea that can help you share customer feedback with a photo on your social media accounts.
29. Post Answers to Frequently Asked Questions
This way you will be able to increase your engagement on social media and also answer what people are curious to know.
30. Share a third-party resource
Sharing a third-party resource of the products and services you like can increase the credibility of your brand.
31. Custom artwork
Artwork that is related to your niche can be shared with the audience. This social media post strategy works the best.
32. Conversations with influencers
One of the best ways to attract new people is to converse with influencers and post them as podcasts or screenshots.
33. Behind the scene posts
Telling your followers what happens in your company can help them connect more with you. This social media content idea is one of the best ways to increase the credibility of your organization. You can share in a video format or as a picture.
34. Case studies
Posting the case studies is yet another way of increasing the engagement of your social media accounts.
35. Share cute things
People stop scrolling and pause to view cute things. If you want people to focus on what you are posting, try posting some cute things.
Giving freebies is an unmatched way of attracting new followers. You will be able to gain a lot of followers on your site with this technique.
37. Re-share fan photos
You can share photos of your fans/clients which they posted on their social media accounts.
38. Product photos
Photos of your products and services can attract potential customers and social media users. You can post them on photo-centric websites like Instagram and Pinterest.
39. Create a product illustration
Sharing what you have created with the world can help you explore a completely new dimension.
40. Start your podcast
Topics related to your niche can be shared with your audience with podcasts. Podcasts engage your audience well.
41. Share a book recommendation
There are always some people that like to read books on your followers’ list. So share the books that are related to your company with people.
42. Weekly posts
You can assign one day of the week on which you can share a specific tip. This will keep your followers awaited.
43. Post a job
If you have a job opening do post it on social media sites too. People will know you are expanding and you might get some amazing candidates.
44. Write about your favourite products
As a company, you can also post your favourite products or services. This can help your customers to make a decision for themselves.
45. Funny posts
People love to watch funny things. Creating an amazing social media engagement can be enabled by some funny posts on your social media sites.
— Verve Logic (@VerveLogic) September 20, 2019
46. An explainer image
Explaining the process of your product or service delivery can attract a new set of clients. This social media content idea can work towards credibility building.
47. Introduce new team members
If you have any additions to your team, you can also post them on your social media. This allows people to connect better with your company. This also makes your team members feel valued.
48. Re-share your most popular blog posts
You can also re-share the old blog posts that you feel were good. Blogs that are having high engagement can be shared to increase social media engagement.
49. Fan of the week
You can reward your fans based on their activity on your social media account. This way you will be able to attract a lot of engagement on your social media sites.
50. Explore Pinterest
People usually prefer Pinterest to explore new ideas. You will be able to share amazing ideas with your fans here.
51. “This Day in History”
You can share some of the relevant information with your followers which happened on the day of posting the content.
52. Ask for random advice
Create a hypothetical situation and ask for advice from your users. This can interest your customers and hence drive more traffic to your social media.
53. Ask the mood of the followers
Being concerned about the followers can make them feel good. If you ask them about their mood they would be happy to share.
54. Live videos
Having a face-to-face conversation with your followers is yet another one of the best social media content ideas where people can connect with you.
55. Do you remember
Sharing the photos of your website and/or products can help them keep reminded of you as a brand.
56. Industry statistics
You can share any data, stats, or updates that you find interesting on your social media profile to make your account engaging.
— Verve Logic (@VerveLogic) August 17, 2021
57. Fun facts
Keeping your followers up-to-date with the latest facts can be one of the ways to keep the engagement high. People love to read random facts and react to them.
58. Sign-up links or forms
Do you have an event coming up? Do ask for form filling and sign-up links to be filled by your followers if they are interested. They may also suggest other people join.
59. Share popular topics from Reddit
To find what’s trending try searching on Reddit. On Reddit, you will almost always be able to find what is trending as per your niche.
60. Post an image
Sharing any random picture with your users with the logo of your company can help you increase social media engagement too.
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— Verve Logic (@VerveLogic) February 5, 2021
61. Share a series of images
Have you recently had a party in the office? Share the images with your followers in a series. This social media post content idea will help you connect with your audience personally.
62. Image puzzles
You can post a scrambled image for your audience to guess what it is. This definitely will increase social media engagement.
63. Video reviews
Videos you have received from your clients as feedback of your products and services can be shared online. This will help you come out as a genuine brand.
64. Show your brand doing good
Share photos of social work done by your company. This social media post can make a change in the views of people and how they look at your company.
65. Motivational quotes
Sharing motivational quotes can be one of the best ways to attract the attention of the audience.
66. Organise a photo contest
To create engagement with your social media accounts, you can organize a photo contest. This way you will be able to gain some followers as well.
67. Big holiday offers
Is there a big holiday coming? Give something to your genuine followers. This can keep your followers retained and help you gain some new ones.
68. Success stories
Whatever happens in your company, let your followers know about it. They will be able to catch up with your success too and celebrate with you.
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— Netflix India (@NetflixIndia) August 30, 2021
69. Hold a debate
If you can, hold a debate. A debate can help your audience to present their views and interact with you.
70. Show the people behind your brand
Show who all work for your company. Showing the faces of people that work with you, can help you gain credibility for your brand.
71. Host a live discussion round on Twitter
Twitter is one of the best places to connect with people. Here you can chat with people and add value.
72. YouTube videos
This social media content strategy can help you gain the attention of people. You can share your YouTube video on your social media sites.
73. Make use of trends
Making use of the trends can help you gain a lot of followers. You can also make a trend of your own just like VerveLogic did.
74. How-to tutorials
You can post how-to tutorials that are related to your niche. This increases social media engagement and attracts new people. For example: How to Write an Effective Mobile App Product Requirements Document
75. Industry news
If there is something newly launched, do post them on your social media accounts.
76. Use your hashtags
Hashtags can attract many people. This social media content strategy can help you gain followers.
77. Question and Answer Sessions
People always have a lot of queries independent of the niche. Having a question and answer session can help you increase your social media engagement.
78. Share region-specific posts
You can share posts that are specific to your region. Like any festival or any other occasion.
79. Invite fans to join a company event
If you have a company event that everybody can join, do reach out to your followers to attend that.
80. Share music
Share songs with your followers. This way you will be able to grab their attention at best.
81. Ask for predictions
Ask them to predict what is going to happen. You can ask generic questions like, “Who will win Man of The Match”. Or, niche-specific questions like, “What do you think would be the features of iOS 15?”
This social media content strategy can improve your likes. You say, “Like the post if…”
83. Create a show or series
Creating a weekly or daily series can keep your audience waiting for more.
84. Ask for questions
Reach out to your audience. You can show your care with this social media content idea. Ask your audience if they have any questions related to your brand, product or service.
You can ask your followers to share your post if… For example, “Share our post if you own a mobile app.”
86. Post maintenance notices
Are there any products or services you are providing that need to be shut off for a while? Do let your followers know that.
87. Old content in a new version
You can repost your valuable old content by refurbishing it and adding all the new information you have.
88. Product videos
Making a video of your product and publishing it online will help you not only gain attention but also new customers.
89. Post about little-known holidays
This social media content strategy works almost all the time to attract a new set of followers by posting interesting little-known facts.
90. Conduct a survey
Do you have any product or service that you need to be reviewed? Conduct a survey on your social media sites.
91. Ask a ‘truth or myth’ question
You can share some of the posts related to your niche and ask your users whether it is a truth or myth according to them.
92. Share live updates of an event
Do you have any events? Keep your followers updated with all the live information.
93. Share other profiles
You can share profiles of prominent people, your partners on your social media sites as well.
94. Organize an instant sale or giveaway
Limited-time sales and giveaways compel people to share your post with other people increasing your engagement on social media sites.
95. Seasonal posts
Is there any festival coming or an important day for your niche? So post them on your social media sites.
May the coming year bless you with prosperity
May it bring good luck to you and your loved ones
Happy New Year 2021 pic.twitter.com/N8JPI9dt3j
— Verve Logic (@VerveLogic) January 1, 2021
96. Industry research
Is there any recent research or statistics that relate to your company? You can use this as your social media content idea. For example, 100 Bitcoin and Cryptocurrency Statistics, Facts- We Must Know About
97. Post affiliates
Share some of the products and services that are related to your niche.
98. Remember when
You can go down memory lane by sharing old pictures/stories with your followers.
99. Thank your fans
This social media content idea will not only help you retain your loyal followers but also make other followers sincere towards you.
100. Photo of the day
This social media content strategy is among the best to connect with people. Sharing a unique picture with your followers would be loved and appreciated.
101. Give a sneak peek
If you have an upcoming product or service launch due, giving them a sneak peek can excite your followers.
102. Original content related to the Business
You can share the products you have created and the content you own. This will make your company feel legitimate and worth availing of services with.
103. Hold Interactive Sessions
Interactive sessions are loved by the users. They always look forward to connecting with you over live videos, question-answer sessions, and more.
Social Media Post Content Ideas to Increase Engagement: Conclusion
Here are some of the social media post content ideas to increase engagement on your social media sites. This can help you gain some ideas when you are out. Do let us know which idea you liked the most. Also, comment below any more ideas that you have that can help people increase social media engagement.