A logo has a lot to offer to any industry. It act as a central idea about your brand or business, hence, it should be designed in way that replicate your brand needs. A strong and well designed logo can prove to be an asset for a brand.
In order to create a unique and memorable logo design, it is important that the brand idea personality should be clear to the designer.
Mainly your real estate brand logo requires a thorough knowledge from three areas:
- Your brands personality: how do you want your customers perceive about your brand? What kind of value you can provide to the audience? Are you technically sound, simple,trustworthy or fun or exclusive? All these and many more information is needed to understand the personality of the brand for creating a logo.
- Unique appeal: what value your real estate brand can provide which cannot be achieved by any other brand. Do you have specific area of speciality? What do you focus on real estate industry?
- Your audience: ones the key area is established, it is easy identify your audience, identify the targeted audience, income state, age group etc.
What should you consider while designing the logo for real estate industry?
Once all the necessary informations are collected, it is time to implement it in the form of logo. It is important to incorporate these unique features to make the logo design as the replication of the brand identity.
- Include the name of the company
Many real estate logos are seen very minimalistically designed, they are either simple icon or the name of the company. If the intention of the owner is to bring awareness and recognition of the brand in the real estate industry than resorting to simplicity will only work. Using the name of the company as a logo design make people easily recognize the brand and connect to it.
- Include elements that are unique and reflect the brand personality easily
Knowing the essence of the brand can provide immense help in making a logo. It helps in deciding about the colour, font, size etc.
Designers from Calendar design services points out that each elements used in logo designing or for that matter in any form of designing should be relevant to the brand targeted. If these elements are not kept in sync with the brand goal, it can mess up the whole personality of the brand making people confused. If all the elements of the logo complement the brand identity, it will be a great way to communicate a unique story to the audiences.
- Design while keeping the audience in mind
Not only your brands identity that matter, it is the perspective of the audience that make it easy for people to interact with the brand. Design a logo that fits well with the expectations of the users and easily convey what your brand can offer to them.
- Avoid using cliche images and symbols
We commonly see construction logos generally have common logo designs in the form of house roof, building structure, homes etc. These designs are outdated now to bring spark in your real estate business. Consult designers to get unique logo designs which can be generated with unique pattern of designs. Things like geometrical shapes, origami style symbol can bring a break in the usual patterns, making your logo look attractive to people.
- Experiment with typography
Using typography in the logo design is very trendy these days. Using unique typography can work well. You can go ahead in using abbreviations or the initial business names to create unique real estate logos. Make sure to keep the design simple and readable without making it over the top creative which can even backfire the whole process.
- Usage of colour
Usually real estate logos are seen limited with colour but there are no norms in using colours for real estate logo designing. Unless the brand owners does not have specific colour in mind, experimentation with the colour can be done in logos. Colours like blue, grey, rust or brown, black, gold, silver are mainly used to make the logo look professional. Giving a little contrast of colours with these existing colour palate, may enhance the look of your logo and make it unique.
Logo is visibly the first interaction of the brand with its customers. As it is said that first impression is always the last impression, a unique logo can attract the customers in first stance. A unique logo design will be able to communicate with the customers easily, bringing better conversion ratio.