Marketers usually focus on technical facets such as optimization, promotion, conversion, etc. But without exceptional content to present in the market, their strategies are bound to miss the mark. Content is the footing of any effective online marketing approach. And, coming up with unique and innovative content ideas is undoubtedly one of the most arduous tasks for content marketers. Wouldn’t it be nice to always have a long list of creative topics at your disposal ready to intrigue the reader’s mind?
“53% of businesses across the globe use content marketing to engage with their audience.”
In this article, we will delve into ten innovative ways to generate fresh ideas and extraordinary topics to give your content an edge over the others prevailing in the market:-
1. Understand Your Readers
SEO Companies curate content to attract the audience towards the brand and that wouldn’t happen if they’re are not empathetic towards the readers. Understand what are their challenges and pain points, what kind of information are they searching for on the web, what are their expectations from the market, etc. As an SEO company, you need to tread the extra mile and reach out to some of your frequent customers and scout for their likes and dislikes about your content, and what would help make it better and more relatable.
“ You cannot write if you cannot relate.” – Beck Hansen
2. Questions on Quora
Quora is a popular Q&A platform where people put forth their doubts to get answers from the community that is spread across the globe. It is difficult to source your targeted audience online and connect with them, therefore, this is an alternate approach that would help you generate content ideas. For example, let’s assume that your audience are business analysts, and when you search for this term on Quora, it offers a series of questions related to the keyword, for e.g., “What are some of the useful business analysis tools?” This further enlightens you about the queries and challenges in your field of operation and you can mould your content to provide aiding information and effective solutions to the audience.
3. Maintain a Swipe File
Swipe files are a collection of data, ideas, graphics, notes, etc. that is a tried and tested accepted tool by marketing professionals. Maintaining a Swipe File will allow you access to aforementioned vital data that you can revisit anytime in the future. Keep jotting down the ideas that come to mind and form a database that can be used for future reference. It is a simple step that many SEO service companies in India generally follow to keep pace with the requirements of the readers.
4. Reach Out on Social Media
Presently, social media is one of the biggest and most powerful marketing tools in the world and SEO companies in India have already placed them at the top of their marketing strategies. Creating excellent content and sharing them on these platforms is the best way to attract a target audience. And, if you have a good following, then don’t hesitate to pick their brains and understand what more would they want to see on your page. It is an effective way of keeping in touch with them as well as finding new content topics that matter to your readers.
“33% customer’s prefer to contact respective brands via social media than the traditional methods.”
5. Watch Out for New Trends
The business world is dynamic and things can change in a matter of seconds. Therefore, generating fresh content involves SEO Companies to be on a constant lookout for new trends and innovations. This way, they are able to ensure that only fresh content is posted and accordingly assist their readers in getting acquainted with the new innovations of their respective industries. So, keeping a tab on the market has become extremely crucial to maintain pace with the cut-throat business environment and make a stable footing in the market.
6. Utilize the Effective Online Tools
Owing to the advent of technology, there is an array of online tools at your disposal that would help you generate new and trending content ideas. Some of the prominent tools used by SEO Service Companies in India are:
• Buzzsumo: A valuable tool at your disposal, it helps you find the most shared content on social media channels, gets the appropriate trending keyword, performs competitor analysis, etc.
• HubSpot’s Blog Topic Generator: You can type a keyword for a post and it will offer some great ideas for blog topics in no time.
• UberSuggest: It is used by many SEO companies in India to filter the effective Google suggests that people are searching on the web with specific keywords.
• Google Trends: It shows the popularity of a particular search item over the years rather than the search volume. Therefore, it helps you stay up-to-date with trending events in your scope of market.
7. Dig into the FAQ Page
If you want your readers to select you as a reliable source when they have a query, then scrutinizing the FAQ pages of the industry would help you discover a lot about the key audience. You can also simply pick out keywords and search the same on Google. You will see a series of FAQs lined up in the results section and that’s where you can attain your content ideas. Answering the popular questions put forth by the audience is one of the imperative ways of building a lasting connection with them and projecting yourself as a reliable source of information.
8. Brainstorm with Team Members
Be open to suggestions and you will be amazed at the simple yet fresh ideas that can be generated by the old-fashioned brainstorming session. Other than your team members, you can also reach out to people outside your profession to get genuinely fresh ideas. Use small whiteboards that will allow people to jot down their ideas and then, you can discuss together to spark more suggestions. It is a conventional method practiced by SEO companies in India for many years now and it still works like a charm.
9. Analyze the SEO strategy
There are a couple of SEO tools and techniques to help generate content ideas. One of the most popular tools is Google Search Console , which was once known as Google Webmaster Tool. If the tool is verified with your domain, it will help you analyse which of your posts are most ranked and the keywords that your audience used to find it. This is highly beneficial as you are informed of the keywords that you audience is using to get to your website.
Two other ways to leverage the search giant are via autocomplete and related searches. When you type any query in the search bar, Google offers suggestions to complete that query for you. This term is referred to as “Autocomplete”. Related searches uncover topics that might be associated to the query that you have searched for. These suggestions (autocomplete and related searches) give you a general idea of the trending topics that could be considered while creating content.
10. Know Your Competitors Strategies
You and your competitors share the same audience. This entails you to closely monitor their approach towards the readers. Look at their popular topics that have created a conversation buzz and make it better for the audience. Research the keyword and hashtag they are using and simultaneously work towards making your content more innovative and interesting than theirs. Buzzsumo is one of the most effective tools to explore the trending topics on your competitor’s website.
The effective operation of SEO Companies solely depends on the creativity of its content marketing team. Coming up with great content ideas that are refreshing and informative is a challenging task but with the right tools and approach, there are tons of resources that can be utilized to your advantage. On the whole, it all begins with finding relevant and informative answers to the important questions and exhibiting them inventively to appease the reader’s mind.