Category Archives: Branding



logo design company

10 Excellent Logos Depicting Right Stories For Respective Brands

You will get alphabets, hidden meanings and a plethora of concepts behind various logos but few of them will depict right story for the respective brands. These are few in number and hence look amazing and greatly intuitive. A good logo should be versatile so that it may support your growing product line. Telling your customers the story and aim of your business is really difficult. Some of the brands have done it beautifully and successfully. A logo design company always strives at creating a story depicting logo. We have brought a list of best logos depicting the story for the brands. Find the logos here-

10seos- 10seos is a rating and reviewing company showing badge in its logo. The logo appreciably depicts the story behind the creation of the brand. Many icons club together to make the logo look elegant and portraying.

Library lovers art auction-It uses books in the form of bristles on a paintbrush. Whether you are interested in arts or reading or writing books, this logo fulfills all the needs. This simple logo uses beautiful shades so that it might not irritate users. The logo is simple as well as shows the real meaning of the name of the brand/event. This is an apt example for brands to depict their stories with the help of logos.

Two knives- The logo beautifully represents two knives on one chop board. At the bottom of the logo, we have ‘kitchen magic’ written in a beautiful font. The two knives on the chop board make ‘2’. A laterally inverted ‘S’ can be perceived at first glance.

Eight-Eight is beautifully written in words by erasing the little parts of figure 8. This couldn’t be imagined unless we visited the logo. With one simple designs logos, it can convey many ideas. Using symbolism to convey a message or the goal of your ventures is always beneficial.

Fuel: If you want to convey your brand’s position in one word then you should take inspiration from ‘fuel’. The link between the brand name and the product line made the branding simple enough for fuel. The whole word is made up of a black lace.

Unilever: The big blue colored U in the logo of Unilever is made up of 25 small icons. Each icon represents something very important for Unilever. Just like the lock of hair representing Shampoo brands, Unilever introduced everything in the logo from ice cream to tea leaf. Each of the icon in the logo has a rich meaning.

Eat innovations- Eat innovations makes a fantastic use of negative space in its logo. The logo shows food and spoon with little green shade for being environment friendly. Logos with negative space play creative and innovative. It is really tough to use the negative space in a logo as you have to include a hidden shape in between the words. With the emergence of new innovations, more and more artists are working towards making the logos use negative space. If you are putting baby steps to the market then seek for the services of a logo design company that can offer such logo.

To beat or not to beat? The ‘To beat or not to beat’ logo uses a belt to give logo the shape of a question mark. The relation between question mark and the belt has been made for a humorous view of the relationship between parent and their children.

Super books: Fantastic use of negative space has been made by Super books. The logo shows two books with space between them in the shape of S. This is something creative and very innovative. The two books in the logo are kept in reversed direction.

In shop: The brand beautifully represents an opening door in the barcode. Creativity is often about simplicity. In shop is the great example of being innovative and creative at the same time. The witty logo represents an opening door for the eternal services by the giant.

Talking about the negative and positive spaces, sometimes the brands make such a beautiful and witty use that people cannot take notice of actual words written. The shapes are so included in the logos that the story behind the brands comes out clearly. If we take the example of the popular courier company FEDEX, we can see an arrow heading forwards. The space between the letters E and X has been used to give home to an arrow heading forwards. Among designers, the FedEx logo is legendary piece of art. Up till now the logo has won nearly 40 design awards.  This is a best example for using negative space. The masterpiece was created years ago but it still holds top position.

Negative space logos are the ones that make the spines of great designers tingle. It is the same thing as the white space left after the logo has been created. Itis really important to provide emphasis and logic at that space. At the first glance, we cannot notice the use of space but if we closely look at the design we can understand the usage of both positive and negative spaces in the logos. It is all about hiding a shape associated with your business in the logo and you won the race. It is not always necessary that you make the use of both the spaces but nothing can be better if the logo can depict what you serve.
The logo depicting your story can benefit your business in many ways. The logos of such kind show that there is a depth in your services and brand name which naturally intrigues. People who find out the hidden shape inside the logo of your brand feel associated with the name. Once the hidden shape has been noticed, people would prefer looking at it for longer time. The same will somewhere increase engagement on your webpages. The icons can even be used as favicons. Discuss the above mentioned concepts with your designers to fire the imagination.

 

logo designers

Find The Hidden Meaning Behind The Logos Of 10 Leading Brands Worldwide

The leading brands operating across the globe have various types of logos. There is not a single formula to evaluate what kind of logo can suit your brand- A simple or a sleek one? It is really tough to decide. Let’s have a closer glance at things. On one hand we have the logo of Nike which is undoubtedly a leading brand whereas on the other hand we have the one symbolizing FedEx (Federal Express). The icon or logo that represents Nike is a simple wing. However, the logo of FedEx has a hidden arrow pointing forward. Both the brands are renowned but do they have the same concept? An obvious no!

Logo designers often ponder over the innovative and fresh ideas to bring unique designs in the market. We have curated a list containing some of the best logos of leading brands, for logo designers.

Nestle- The logo of the Swiss company has been changed 4 times since 1868. It started its product line with very delicious and palatable Milk chocolate. Five logos have been created for the company so far. The logo of Nestle is one of the most recognized logos of all time. The meaning of the brand name ‘Nestle’ in German is nest. The first logo was created due to this reason only. In the year 1988, the last change to the logo was made showing worm in the beak was taken out of the mother. The blue color of the logo represents purity.

Mcdonald’s- The logo of the burger selling giant is one of the most recognized and simple logos of all time. The logo of the McDonald’s which is simple “M” has no meaning at all. The logo was made on the name of the brand itself. The company wanted to change the design in 1960s but the psychologists and consultants refused. According to BBC, the customers of Mcdonald’s may also consider this logo as “symbolism of a pair of nourishing breasts.”
Toyota- The car selling company has three ellipses. Out of the three ellipses, two are overlapping whereas one ellipse is covering both of them. These ellipses are not actually ellipses but hearts representing the hearts of customers, products and progress in the field of technology.

Pepsi- The soft drink giant has the logo that was once entitled as “Breath taking strategy”. The firm has changed its logo once. It spend millions for rebranding. The Arnell Associates were hired to come up with the present logo. We did not have any idea of what the logo actually signify. You will be amazed to know that the simple logo signifies a lot of things. The new logo is kind of Da Vinci Code. The Pepsi logo draws more than one thing including the Earth’s Geo dynamo, Feng Shui, The Renaissance and many more things. We do not forget to count bottles down but never thought of this logo with such a great significance.

Apple- We wonder how couldn’t we take the notice if the logo of Apple signifies something.  Rob Jan off, the designer of the Apple logo said that he did not have any intent to give it a meaning. He had to include the bite as for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. The former Apple executive Jean Louis Gassée explained that it is  “the symbol of lust and knowledge.”

BMW- The vehicle selling company has the logo that signifies its roots i.e. Aviation. Many of you must be aware of the car selling giant has an Aviation history. The logo stays true to its history and roots. The logo shows propeller in the middle cutting the air in blue sky. The giant BMW also played great role in World War II to create aircraft engines for German military.

FedEx- FedEx corporation takes its name from Federal Express. It provides US multinational courier delivery services. The company is known for its overnight shipping services. Many of you must have heard that the company has unique logo design with hidden meaning. The logo is very creative representing company’s forward thinking in the form of an arrow between ‘E’ and ‘X’ pointing forward.  Many designers have taken inspiration from this award winning logo design. The logo is very simple yet has a very deep and good meaning.

Google- Google has a very simple logo with four primary colors in series. It is then broken by a secondary color. Google did not want to make the logo very bulky but wanted to mirror the simplicity. By the logo, it means that the company does not play by rules. Since there was no intent to make it bulky, it prefered to make it with different colors.

NBC- The logo of NBC has a peacock with five different colors. Why this peacock has so many colors? It is because the owner of NBC was RCA. RCA began to manufacture colored TVs at that time. RCA wanted people to know that how they are missing out on color and this is why the logo creators came up with different colors. The peacock defines nothing but the colors were filled due to the introduction of colored TVs in the market at that time. This is how the logo came out.

Adidas- Any guess? You must be thinking that it’s a mountain. The logo does not basically represent anything. The makers just wanted to show three stripes in the logo. Then they tilted the stripes and give them a shape of mountain.

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Some brands have a hidden meaning behind the logos whereas others do not have any.  Logo creation never used to be a simple task. Companies spend millions of dollar in coming up with a compelling and easy to remember logo design as it represents concept and values of a company. The above mentioned logo designs really inspired all of us. In simpler terms, make the emblem representing your brand catchy and meaningful.

View More: https://www.vervelogic.com/logo-design.html

Hire an Internet Market and Get Rid of Cutthroat Competition

Get your names or banner or any line describing your online existence flashing on the websites that already receive huge number of traffic or visitors. Investing huge in these concerns is always worthwhile and never proves to be fruitless decision. Showcasing your existence over website which can direct huge favourable traffic towards your website can never be a wrong decision and should be urgently made.

Try to employ the best online marketers for your need who can market your offerings and your business existence to the potential buyers operating from different corners of the world. Also the ways of marketing that these professional marketers undertake are purely ethical and involves no sort of black hat marketing techniques.

These marketing experts are mastered in using all the internet marketing tools to their fullest potential. They also work with the team support of other marketing branches like SEO, SMM, SEM, and SMO etc. These all when combined together is default guarantee that you and your product are going to achieve an

d unbeatable popularity over online platform. Their PPC campaigns are so effective that they increase the traffic over your website up to 30%more.

Hire an Internet Market and Get Rid of Cutthroat Competition

Get your names or banner or any line describing your online existence flashing on the websites that already receive huge number of traffic or visitors. Investing huge in these concerns is always worthwhile and never proves to be fruitless decision. Showcasing your existence over website which can direct huge favourable traffic towards your website can never be a wrong decision and should be urgently made.

Try to employ the best online marketers for your need who can market your offerings and your business existence to the potential buyers operating from different corners of the world. Also the ways of marketing that these professional marketers undertake are purely ethical and involves no sort of black hat marketing techniques.

These marketing experts are mastered in using all the internet marketing tools to their fullest potential. They also work with the team support of other marketing branches like SEO, SMM, SEM, and SMO etc. These all when combined together is default guarantee that you and your product are going to achieve an

d unbeatable popularity over online platform. Their PPC campaigns are so effective that they increase the traffic over your website up to 30%more.

Mahashivratri- Great day of Lord Shiva

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Mahashivratri is an auspicious occasion of the Hindus that falls in the month of February or March. According to the Hindu calendar it comes in the month of Maagh. It marks the convergence of Shiv and Shakti. The day is considered to be favourite day for Lord Shiva. This day has its importance in the life of man and woman separately. People observe fast and offer water mix with milk and marijuana to Shivling. Women pray to Lord Shiva and Mata Parvati to shower their blessings and make their married life blissful. There are numerous interesting mythological stories are believed pertaining to the celebration of Mahashivratri.

Brand Designing

Seth Godin defines the brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer”. Brand Design, is the process or methodology of carving a unique identity for the purpose of communicating and promoting a person, product, service or organization, referred to as the brand.

The process of Brand design is not restricted merely to designing a visual identity but extends to the entire process of communicating a consistent image to the world. Whether it is a simple visiting card or a highly complex interactive website, a brand design needs to create a unique but at the same time instantly recognizable identity for the brand to promote brand loyalty. The whole process of Brand designing can be broken down into the following steps:

  • ·         Step 1 – Establish Vision, take Design brief and conduct research

As this is one of the most crucial steps in the design process, enough time needs to be devoted to conducting a thorough market analysis and consumer research to understand current market needs and messaging. Designers also need to ensure a complete understanding of the brief from the client on the purpose of the brand and desired brand identity and personality. Some key questions that need to be answered at this stage include:

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  • Step 2 – Create Logo, Visuals and Styling Guidelines

Designing a logo essentially involves sketching innumerable iterations on paper to finally arrive at a logo that is in sync with the design brief. Once the concept is final on paper, digital iterations need to be done to arrive at a final digital logo image. Once the logo is designed, an identity system or visual language around the logo aligned to the design thought process of the logo is done. This identity system around the logo is required while creating a brand marketing collaterals. Style guidelines, laying down the detailed rules or guidelines for styling, layout and usage of the logo like typeface pattern, color palette etc. is also created to help marketers create a consistent brand image.

  • Step 3 – Monitor and Rebrand

This step comes into effect once the brand has been launched with its new design identity. It is important to monitor the brand to ensure that no untoward associations or perceptions are built around the brand. Also, since consumers and markets evolve over time with changes in preferences and usage patterns, a rebranding exercise to create a new identity for your brand which connects with your past but engages with the audience in a fresh manner will be required.

Brand Designing, by its very nature is a highly complex and evolving discipline which needs a thorough understanding of design elements and their interplay with each other to create a powerful sustained imagery in the minds of people.

Revisiting ASP.NET Session State Locking

I was recently working on classic WebForm asp.net file upload task for one of my customers. He wanted to show the actual progress of the file being uploaded. For that, I used Session variable to keep track of every bit saved to disk and how much is left that keeps getting updated from the page doing the upload task. To show continuous progress to the user, I created one more web method to display the progress by doing a look up on Session variable.

Interestingly, I started seeing strange issues. Access to web method from my jQuery plugin was blocked by asp.net till the time file upload was happening, defeating the purpose of displaying progress. All web method calls were queued and got released only when file upload happened successfully and finally displayed progress to the user after file upload was done. Almost tried everything but no success 🙁

RESOLUTION

After lot of debugging found out that Session locks were preventing concurrent access to two different calls. By default, all pages have write access to Session. It allows page to hold reader/writer lock on same session for the duration of the page request. As a result, all other calls will go sequential until the previous request finishes.

By doing EnableSessionState to Readonly on required page(s), only writer lock is acquired by page(s) but concurrent reads from other pages/requests can happen, and that solved my problem!

I know it’s a pretty old topic to discuss but thought of sharing this with community. It might save some of your time 🙂

More information on session state implementation in asp.net: http://msdn.microsoft.com/en-us/library/aa479041.aspx

Thanks,
–Parag