Do you know, as per the Mehrabian rule, 93% of our contact with other people is non-verbal? To build a personal relationship with your customers, communication is the key and it is not just about speaking. A brand and logo design can convey complicated messages, ideas, and the values of a brand in the simplest way possible. Each font has distinct characteristics and its features represent your business. Thousands of fonts are available to be used and each logo font has its ability to make or break the deal.
Selecting the right logo font for your logo is very important as the logo is a graphical representation of your company. The correct use of the font is necessary to enhance readability, appeal, and deliver a message in the right direction. Different fonts make people react differently. Remember, it is not just about what you are saying but also about how you say it. Your logo design gives your brand a unique feel.
How to Select Logo Fonts
The first and foremost thing to keep in mind when selecting the font is determining the brand personality. Brand personality is how your brand must feel and sound to the audience. Your logo font must induce the same ideas as yours when the person views it. If you wish to convey that your business idea is traditional then a font style that has rooted ideas of heritage must be chosen. Whereas, a less formal logo font can be used if you want people to perceive your business as welcoming and stable.
Several types of fonts and font families are available to be chosen and used, and each one tells a different story. For modern and minimal style logos, sans serif font works as the best font for logos. And serif font makes your logo look more traditional and classic. Logos are an imprint on the company’s website, advertisement, and collateral, and describes the overall identity of a brand.
Serif logo fonts bring to mind a polished, classic feeling and have decorative ends for each letterform.
Slab serif logo fonts are large letterforms visible from even a long distance. These logo fonts are bolder and louder serifs.
Script logo fonts have loops and look like beautiful handwriting. They are both formal and casual typefaces.
Sans-serif logo fonts are considered more modern than serifs and do not have decorative ends.
How Many Fonts Should You Use in a Logo?
No more than three different logo fonts should be used in a logo design. More fonts mean making your design look busy and inconsistent. The amount of text that needs to be incorporated into the brand logo also decides the number of fonts to be used. The main logo can be in one font and the supporting text, tagline, or brand description can be written in another font.
How Can You Combine Logo Fonts
The rule of thumb for combining the logo fonts is to make sure that they complement each other well. Using two completely unrelated font styles can be disastrous.
Pick the fonts you like and that go with each other and find the font that you like the best. The most eye-catching font, that you chose, can be used as the main font for your brand name. All the additional fonts you select must be subtle.
Combining a statement font with a subdued sans-serif font makes a good combination. You can also use different versions of the same font like italics, bold, and all caps. Different statement font combinations like serifs with slab serifs and script font with another script font must be avoided for best results.
61 of the Best Fonts for Logo You Must Know
There are many popular logo fonts available in the market and here we are discussing some of the best fonts for logos.
The Bodoni font is a well-known serif typeface series and has a long history of interpretations. It was discovered when designers were experimenting with the contrast between thick and thin type characteristics. This dramatic font was created when Giambattista Bodoni took the design to the extreme. Famous logos like Vogue and Calvin Klein have used this font style. It is a popular logo font for mainstream fashion brands.
There are many different versions of this style available and used by several brands. The classic and fashionable comes from the traditional serif roman letterform and its geometricity.
This logo font is best suited for the fashion industry.
A clear and modern geometric slab serif, Choplin was designed keeping geometry, simplicity, and neutrality in mind. Designed by German-type designer René Bieder, Choplin gets its inspiration from Gill Sans and Johnston Sans. It is considered as a top logo font for assertive branding and used in various areas ranging from photography layouts to editorials and assertive headlines.
This logo font is best suited for contemporary and narrative magazines and journals.
Garamond was created by an engraver, Claude Garamond in the 16th century. It is an old-style serif typeface that resembles handwriting with a pen but more structured. This is a timeless masterpiece that gets appreciation even today.
Garamond’s elegant appearance makes it one of the top logo fonts. Each letter of this font is carefully crafted but capital ‘T’ has its own grace. Its expressive quality makes it the best font for logos portraying playfulness. This serif was used in early Apple branding and it also made a way to the American Eagle logo.
This logo font is best suited for a professional and timeless logo.
4. Yeseva One
Yet another elegant and geometric font, Yeseva One is a vintage typeface that displays a complete agreement between a woman and a man. Its decorative feet portray its friendly character making it work well with Roboto, Open Sans, Roboto Slab, and other balanced serifs.
This logo font is best suited for communicating a conservative, agreeable, and graceful approach.
5. FF Avance
FF Avance’s use of asymmetrical serifs makes it a font of a special typeface. Both, the uppercase and the lowercase letters, have the upper left and lower right corners. FF Avance discovers the expressive qualities and stresses the movement and direction of reading.
This logo font is best suited to portray motion and energy. It is the best font for logos of industries like sports, automotive, and action-based industries.
6. Nunito Sans
Vernon Adams began with creating Nunito as a rounded terminal sans serif. Jacques Le Bailly moved forward to create a full set of weights. By accompanying a regular non-rounded terminal version, Nunito Sans was finally discovered. This font goes along with Abhaya Libre, Montserrat, and Theano Didot. It grants an approachable display because of its high x-height and short descenders.
This logo font is best suited for evolving and expanding corporations. It creates a healthy dialogue between the present and the future.
Maintaining a balance between thick and thin strokes, Didot still manages to create dramatic variations. The family of French printers, publishers, and punch cutters in the late 1700s were called Didot before it became a typeface. One among many versions available was used in the Giorgio Armani logo. This font is very common in the fashion industry just like Bodoni. When used with careful kerning and high contrast colors, Didot cam becomes one of the best fonts for logos.
This logo font is best suited for a mature, classy, and less dramatic fashion logo.
8. Walk On
Walk On was designed by Hanson Chan for the fashion brand Wang & Lynch. Communicating a radical perspective to eras that he was inspired by was the main intention of Chan. Art Deco’s bold shapes and straight lines and Art Nouveau’s organic aesthetic were his main inspiration. The simple shapes and retro-feel make it to be used flexibly.
This logo font is best suited for a nostalgic and decorative spin on a lifestyle-focused brand.
9. Neue Swift
A striking type with large serifs, Neue Swift is adorned with large counters and letters producing a particularly strong horizontal flow. Words and lines in this typeface look separated making it an ideal choice for wordy logos.
This logo font is best suited for financial, health, or non-profit industries.
10. Gafata STD
Made exclusively for small size text in a medium to long context, Gafata STD has the flexibility to work well when used in logo design. It can be easily used in many different platforms and applications. It leaves an impression through ease and does wonders for mixing style and legibility.
This logo font is best suited for a diverse audience and can be applied to a variety of situations.
11. Big Caslon
Released as a single style in 1994, Big Caslon has separate fonts for expert, small caps, and alternate characters. Except for uppercase ‘G’ and ‘S’ slight symmetricity, most of the serifs feel sharp and pointy. If you want to make a big point, Big Caslon feels bold and strong.
This logo font is best suited for logo designs that want to feel loud yet retain an elegant and refined side.
Having a broad range of language support, Glober is known for its excellence in case-sensitive punctuation. This classical font has clean outlines and optimized spatial awareness. Ivan Petrov created the Glober font family in 2014 offering excellence in both screen and print media. This typeface is inspired by classic grotesque fonts with augmented softened geometric shapes. Pair Glober with bold, italicized, and underlined makes it one of the popular fonts for logos.
This logo font is best suited if you are trying to go for trendy, technical, and tender.
A post-modern type family, Canilari is inspired by contemporary serif typefaces. From high-impact headlines to continuous text in challenging environments, Canilari proves to be one of the best logo fonts. This strange typeface can be the best-suited for your logo design and takes the brand out of the box.
This logo font is best suited for a modern butcher shop or could add a homemade touch to packaged goods. It can be the best logo font if you are not able to come up with anything for your business.
14. Ostrich Sans
Made with smooth rounds and a very long neck, Ostrich Sans’ name suits its personality. Only available in uppercase lettering, this typeface needs to be used carefully. It is a gorgeous modern sans-serif making it one of the popular fonts for logos.
This logo font is best suited for the logos that want to shout politely.
Based on a sign painter’s lettering style, Modesto font’s initial inspiration comes from the lettering on Modesto’s train station. This type of family contains 23 fonts and has an interesting history from the 19th and 20th centuries.
This logo font is best suited for your business that is inspired by vintage circus styles, cigar box designs, or classic wooden crate branding.
16. Abril Fatface
Attracting attention by its curves, high contrast, and good color, Abril Fatface is inspired by fonts that were used in advertising posters in 19th century France and Britain. Titling faces, Abril Fatface’s inspiration, are a relic from a particular traditional beauty at a specific size is the description of the design. Its elegance comes from clean curves and refined touches it owns.
This logo font is best suited if you wish to offer bespoke services to a wider audience, and when details truly matter.
If you wish to describe Rufina, words like simple, delicate and elegant will come to your mind. Applying typography standards to stencil design, Rufina looks like an artistic puzzle that has contrast and perceived texture. Rufina allows you to go in stylistic directions making it a professional logo font you will fall in love with.
This logo font is best suited for an art gallery, an art-related business, or for merging an artistic sensibility with a utilitarian aesthetic.
Aileron is a sans-serif font by Sora Sagano. Versatility is considered to be this font’s main aspect. Aileron is a Neo-Grotesque font inspired by 1940’s aircraft models. Design-wise this font is close to Helvetica, whereas Univers is close to it conceptually. Adilson Gonzales created a retro-futurist typeface having a sleek and futuristic look.
This logo font is best suited for clothing brands and startups.
Bringing together all the features a fashion industry would need, Revista blends different styles into a single big family. This stencil typeface brings with itself the elegance of a classic serif face.
This logo font is best suited for the fashion industry and businesses that want to break trends.
20. Fenix STD
A serif typeface inspired by calligraphy, Fenix STD has rough strokes and strong serifs. Uruguayan designer Fernando Diaz created a font that can be used for both long and short text without affecting legibility. Fenix STD works well with Dosis, Raleway, Open Sans, and Exo.
This logo font is best suited for longer names, slogans, or mottos. It can create a traditional and classical wave in the logo design.
Rockwell has a strong and harmonious character making it a flexible font to use. Rockwell is among the best fonts for logos not from today but since the 1930s. Letterforms of this font are simple yet pleasing. They might look complex but they never overwhelm the viewer.
This logo font is best suited for businesses dealing in utility, construction, or no-nonsense clothing.
Cassannet is a lettering style of Cassandre posters augmented with a touch of art deco. Cassandre or Adolphe Mouron, born in Ukraine and raised in Paris, was a poster designer of the 20th century that celebrates modern luxury transportation and prosperous lifestyles. This font is ideal for Cassandre enthusiasts, vintage typography enthusiasts, and Art Deco connoisseurs.
This logo font is best suited to inspire back in the day’s luxurious Parisian lifestyles.
23. Bodoni Egyptian Pro
A typeface aiming to subvert typographic norms, Bodoni Egyptian Pro has eight weights and all of them are exciting. By reducing Bodoni to a single stroke weight design this design is accomplished. The lightest weight of this font looks like it is composed of single-pixel lines.
This logo font is best suited for businesses having a classical and robust aesthetic, or an electronic and modern feel.
The main goal of Butler was to bring modernization to serif fonts. This was achieved by adding an extra stencil family and working on the curves of classical serif font families. The mix between Dala Floda, typeface having roots in the Renaissance, and the Bodoni type family makes it the best logo font.
This logo font is best suited for the traditional foodservice business. You can also use it if you just want to look fancy.
Baltica was in 1951-52 by Vera Chiminova a Polygraph Mash type design bureau. This typeface owns the characteristics of slab-serif but they are thicker. The bracketed slabs give it a signature look and make it one of the popular logo fonts.
This logo font is best suited for classic brands that want to look trustworthy.
26. Odibee Sans
James Barnard, a London-based designer, created the entire character set, numbers, and the basic glyphs in just one day. This font is the result of the journey where he wanted to create his own one-day build(ODB). ODB is phonetically oh-dee-bee giving the font its name. It works harmoniously alongside handwritten fonts and monospaces.
This logo font is best suited for an ambitious, intelligent, and whimsical logo design.
27. Grenale Slab
Drawing inspiration from Grenale’s Didone sans, Grenale Slab allows a logo to be balanced and poised, with well-formed strokes. To give your work a firmer look this font is added with energy and power. It is a professional logo font you can use for your business.
This logo font is best suited for businesses related to health, gardening, or storytelling. This font is robust yet has a playful aesthetic.
A sans serif with rounded terminals, Quicksand has geometric shapes as a core foundation. This was created by Andrew Paglinawan in 2008 for display purposes. A warm and inviting appearance is created by the rounded letterforms. Quicksand and Prensa can be matched together if the logo designer wishes.
This logo font is best suited for a contemporary base font for a logo.
29. ITC Lubalin Graph
Initially designed by Herb Lubalin, ITC Lubalin Graph stands out from the past. The angled elbow in the lowercase ‘e’, sweeping tail of the uppercase ‘Q’, and asymmetrical upper serif of the capital ‘A’ perfectly depict that this font is full of life.
IBM logo by Paul Rand is one of the examples of this font which was an elaboration on one of the heavier weights.
This logo font is best suited for brand names needing energy or contains the letter ‘Q’.
30. Bowlby One SC
If you want a logo font that should be both utilitarian and decorative, Bowlby One SC is the answer. Old and early Twentieth Century type specimens’ scanned designs from Bowlby One SC.
This can be a professional logo font for a slightly rough, ambitious, and courageous look.
31. Bambusa Pro
Getting its name from the bamboo pen used to draw all of the characters and swashes, Bambusa Pro has unpredictable handwritten cursive letterforms. You cannot know where one character will end and the other character will begin. The evolution of font files had made sure each character connects with the other keeping it amidst one of the popular fonts for logos.
This is the best font for logos with a business that aims to feel natural and beautiful.
32. Alfa Slab One
The font type founders took the advantage of Napoleon’s three-year exploration of any and everything Egyptian-related to create the Egyptian typeface. The name, therefore, was given after that. Robert Thorne created Alfa Slab One for the Thorowgood Foundry in 1821. Alfa Slab One was designed to be heavier than Six-lines Pica. Thicker and bolder fonts attract greater attention of the viewer and hence this font is one of the top logo fonts.
This can be a professional logo font to create drama and contrast behind your brand. If you plan to include a lengthier text in your brand, this can be among the best fonts for the logo.
A quirky cursive font, Steak is a gorgeous typeface and one among the popular fonts for logos. It speaks to the handmade artisan aesthetic making it one of the best logo design choices.
If your business exists alongside a hip flower shop or an artisanal ice cream maker, this font would be a good font for the logo.
34. Advent Pro
If you want an edgy display font that has its own modern characteristics, Advent Pro is the perfect solution to your design. This font utilizes distinct universal characteristics of the whole sans-serif genre but still is unique on its own. It is one of the nice fonts for logos and can create wonders when combined with Caveat.
This logo font is best suited for provocative or supporting a politically-focused agenda.
Being one of the most used typefaces of the 20th century, Futura can be said as the most successful font style. This logo font style has unusual geometric letterforms that project an optimistic modernism. Futura is a classic sans-serif that reflects the radical artistic experimentation in Germany at the time.
Companies like FedEx and Swissair have used this style and built strong brand identities.
An internationally recognizable brand can use this as their professional logo font and convey a slightly unconventional and personable character.
36. Krona One
The designer of Krona One is Yvonne Schüttler. He took the inspiration from hand lettering from Swedish posters that were made in the earlier 20th century. It is a low contrast sans serif that has a semi-extended style. The style of this font makes it super readable, memorable, and attractive.
This is one of the best logo fonts for a minimal and accessible atmosphere.
Presenting the idea of a consistent font family, Univers font is home to a wide range of weights, widths, and positions. The modulated strokes give it more character than Helvetica, as per some. This font style has a smaller x-height and base font sets are a little wider.
The cover to Europa/America uses Universe uppercase letterforms creating an international and utilitarian look. The eBay logo, on the other hand, has a lot of character. This logo’s lower case ‘e’ is slightly lighter than the other fonts.
This logo has an international appeal and universal accessibility making it a professional logo font.
Cardo was created by David Perry. He created his own version of a typeface cut for the Renaissance printer Aldus Manutius. It was designed for the needs of classicists, medievalists, Biblical scholars, and linguists. It works for all the situations that want a high-quality Old Style font as it is a large Unicode font.
This font is amongst the popular logo fonts for a classically-focused, academic context.
The font style Univers was the inspiration for designer Max Miedinger to create Helvetica. Univers was very famous and hence the designer created a type of family of its own. Later on both the fonts became famous and remained so till the 70s and 80s. Helvetica was licensed to Xerox, Adobe, and Apple in that era and served as the core font of the PostScript detection language.
Helvetica has gained international fame since then. It has served as the font for companies like BMW, Jockey, Kappa, Ducati, and many more.
This can be one of the top logo fonts for businesses with a feel that is familiar to new customers and seasoned design observers alike.
Vollkorn is pronounced as Follkorn and is German for whole wheat flour. Vollkorn refers to an older term Brotschrift which are small fonts in hand setting times for everyday usage. Vollkorn is among one of the best fonts for the logo as it is quiet, modest, and highly legible.
This is the best logo font to add a rustic touch to an existing high contrast, traditional logo design.
The designer of the typeface Univers, Adrian Frutiger created yet another masterpiece and named it Frutiger. It is a typeface that is practical and useful for any purpose. Swiss passports have had this font since 1985. This typeface finds legibility at small sizes.
If you are looking for a basic and utilitarian appearance, this can be among the popular fonts for logos. It reads well in both small and large applications.
42. Rock Salt
A hand-crafted font with felt-tip markers, Rock Salt was created by an artist fascinated with hand-lettering from comics, toys, and packaging from his youth. A deeply personalized and rougher aesthetic is portrayed by the creator in this font making it one of the best fonts for the logo.
Logos that require a humanistic and spirited appeal can use this font.
43. ITC Bauhaus
Taking inspiration from Universal, ITC Bauhaus also includes the upper and lowercase characters and overall refinement. This logo font style is geometric and all the strokes have the same weight. Owning a retro feel, this logo font style is perfect for logo designs that are looking for an old-school feel.
If you want a nostalgic or retro feel, ITC Bauhaus can be among the best logo fonts.
44. FF Meta
With the intention of being the antithesis of Helvetica, FF Meta is beautifully crafted by font designer Spiekermann. Unlike Helvetica’s rigidity, FF Meta is curved and fluid. The circular dot of the letter ‘i’, unusual bends, and a visual rhythm that crosses the eye makes this the best font for the logo. FF Meta was so popular that it was called to be the Helvetica of the 90s. Herman Miller logo and The Weather Channel logo have this font.
Helvetica fans who want something different and fresh can use this font logo.
Having a technological and futuristic vibe, Exo is geometric, contemporary, and masculine-leaning. It is an incredibly versatile font that works with all sizes. This font was designed by Natanael Gama for moving forward towards his own research into typography.
This can be chosen as one of the best business logo fonts for typography techno.
46. FF Blur
By processing Akzidenz-Grotesk through the Photoshop blur filter three times FF Blur was created. This font although is not clearly readable but has an exciting look. People working in the early 90s were amazed by this font.
This can be one of the popular logo fonts if you want to break out of the norms and move into the strange.
Bron after taking inspiration from the original Star Trek series, Horizon is ready to give you a space-age look. 21 years later, this font was used in the film Star Trek: Into Darkness. It has sharp and unexpected angles created with digital tools.
Futuristic and science-fiction-based brands can use this logo as their professional logo font.
48. Sackers Gothic
Sackers Gothic is one of the best logo fonts which makes people fall in love with it. This sans-serif typeface was designed in 1994 by the Monotype Design Studio. This font is available in uppercase only.
From wine bottle design, vintage signage, or farm to table restaurants, this is amongst the best fonts for logos.
49. FF Din
Erik Spiekermann created FF Din for the foundry. It became their best-selling typeface. This can be considered as the best font for the logo and can be used as another alternative to Helvetica.
This font can be used in logos requiring a positive feel and modern looks.
This font was designed by Rosemary Sassoon who was a renowned female type designer. The swoops and curls in each letterform make this typeface whimsical and friendly. It is simple, making it perfect to be used in signs throughout a children’s museum.
This is the best font for logos made for children’s applications or brands.
51. Neo Sans
A sans-serif typefaces with curved corners, Neo Sans creates a friendlier energy. This is a typeface that uses the technique in a subtle and sophisticated way. This font is used by Intel.
This font is the best font for logos that want to send an approachable and friendly vibe.
52. Proxima Nova
Bridging the gap between fonts like Futura and Akzidenz-Grotesk, Proxima Nova is based on a broad spectrum of typography styles. Classic geometry and modern proportions are balanced in this typeface.
Major companies like Spotify and Twitter music use this font.
This font can be amidst the top logo fonts for the business that are immensely connected with social media or want a humongous internet presence.
Reintroducing legibility lost in 1990s digital experimentation, Foco is unique and displays creativity and personality. Soft corners with quick radii and slow corners with wide radii make this font one of the best fonts for the logo.
The character spacing and weights of this typeface were carefully planned and worked for better readability and multi-functional use. Be it the main face of a logo, a subtitle, or tagline, this typeface is among the best logo fonts.
For businesses to feel cute, fun, or tasty, this font is the best-suited one.
Tondo is one of the celebrated works of Veronika Burian. This font takes rounded corners to an extreme making it one of the popular logo fonts. This logo font is fresh and healthy and became part of the branding for the London marathon.
This is the best font for a logo having a bubbly personality.
55. Museo Sans
The user-friendly version of Museo, Museo Sans is a bizarre serif font. Giving room to letterforms for breathing, this font is simple and minimal. This font serves as the best font for logos for the people who are typographic nerds.
For a business needing a simplified aesthetic, this can be among the top logo fonts.
56. Uni Sans
An unusual font, Uni Sans is best suited is the best font for a logo where the designer wants to play creatively with this unusual element. This font goes best with bold colors, therefore, it can be used as fonts for logos of fitness brands or advertising agencies.
If you are looking to shout out loud and stand out then this is the best font for logos.
57. Brandon Grotesque
Standing apart from other sans-serifs, Brandon Grotesque has a low x-height. Its character is compact and warm and is a great font for the logo. Comedy central uses this font for branding.
If you want to create a logo to use regularly on stylish packaging or modern label designs, this is among the top logo fonts.
58. Amsi Pro
Utilizing the subtle corner rounding of Neo Sans’ like typefaces, Amsi Pro brings the classic 1900s Block Berthold typeface trendy into the present. Three separate weights ranging from very thin to very thick are added to this typeface making it one of the popular logo fonts.
This is the font you would want to use if your logo needs extremes of thin and thick stroke widths.
A font family containing 63 fonts, Posterama is a font family where each face has a unique character. This font family can be seen on the Armory Show, the year of Metropolis, Art Nouveau, the Art Deco period, the 1913 Exhibition of Modern Art, and more.
If you want to feel modern yet take an artistic period from the past as inspiration, Posterama is among the best logo fonts.
Docu is a thin typeface and serves as the best solution for overly-wide logo designs. It is best suited to put a lot of text into small areas. Be t for office or documents, Docu is a font that goes with everything.
If your business needs an officious or legal look, this font is among the best fonts for logos.
61. Rational TW
With ‘TW’ in the name standing for a typewriter, Rational TW is an addition to the Rational type of family. A combination of modern aesthetic with Swiss and American gothic elements makes it one of the best business logo fonts. Its legibility and versatility come from the monospace that is part of the font.
If you have a computer-related business, Rational TW can serve as the best logo font.
Logo Fonts Describe the Logo
Making a decision for logo fonts is now easier after knowing the popular fonts for logos you can use. The perfect typographic font is the one that matches the idea of your brand. Logo fonts speak out for the logo and getting the right one for you is crucial.