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Secret To Success: Top 7 Tips For Android Developers To Become Successful In Google Play Store

Google play store is oozing out with new apps everyday. The marketplace for app development has become so competitive that the success rate cannot be guaranteed by any developer despite having an amazing app. Android devices are ranked high in usability quotient with their amazing features and low cost, hence, there are thousand of app are developed for android users.

For android apps, Google play store is not just a publishing platform for bringing the apps in to working condition. App launched in google play store itself does not replicate success. There are several factors that together make an app a big hit! If your app has been launched and does not yield results, that means android app development company has missed out some valid crucial point.

But what can be those missing points?

To get you the answer of the questions coming in your mind, let’s discuss some simple tips that can get you an edge in your app as compared to others.

Let us begin:

Tip 1: Testing the app

Expert developers from android game app development  company suggest that before launching any app on google play store, it is very crucial to test the app thoroughly. Testing the app rigorously will help the developer find loopholes which can reduce their customer engagement. Also android platform has extreme fragmentation of devices which makes it very difficult to ensure consistent user experience.

Tip 2:  Screen size and OS version

Android devices are available in various OS versions, hence testing the app for various devices would help you take into account the various OS versions and screen sizes. For easy procedure, it is better to test the app in both lower and higher resolution devices to ensure that it works well in both types.

In terms of OS version, your app should be compatible with the lower version and gradually move with better features for higher level version. The idea is to work with native features of both version which can make your app handling easier.

In order to get success for the app, app developers should specific which device your app concentrate upon. This makes your app specific for certain devices, hence, earn better visibility among a group of few users.

Tip 3: Setup Google checkout account

If you are willing to sell app or use in app advertising, you need to set up google checkout account. Selling apps in google play store is limited to specific countries only, hence, it should found out whether your country has the permission. An important to remember here that once an app is launched as free app, google will never allow to upgrade it to paid app. Therefore, the monetization policy for the app should be planned long ahead.

Tip 4: Make your app look tempting(attractive)

If you are in the last stage of your app development and almost ready to submit the app, then make sure that app should look really attractive. Make sure that you select an attractive and defining app logo and take some interesting screenshots and video of the app. These videos and picture will help people understand the app and give them the general appearance of the app. Point to remember is, first impression is always the last impression.

Tip 5: Market your app

It is very important for an app to be marketed. Without its proper marketing, people can never come to know about your app’s existence. Make sure to launch your app with pom and show. Issue press release and also invite dignitaries for the event. You can also contact app reviews sites, write in forums, guest post blogging, social media etc, to create buzz for the app.

Tip 6: Timely support to users

Interaction with users and timely helping them can be great way to ensure trust in your app for users and better engagement as well. Setup a system by which you can resolve any confusion and reply to users confusion on time. You can create a FAQ section for common queries and email support and chat system.

Tip 7: Track your app performance

Keeping track of your app is a great way to improve the app and analyse its performance in the market. After analysing the performance, the data obtained should be incorporated to enhance better user experience.

Last words–

Well, the points mentioned above can never guarantee success, however, these points stated above can show the path of success. Follow these simple tips to make your app a big hit in google play store.

Wishing you all the best for your venture. Keep developing!

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5 Killer Tips For Choosing Best Ecommerce Landing Page For Ppc Campaign

Paid ad campaigns are done to get better returns in terms of conversion from the websites. To get the best of the result these campaigns are analysed in multiple ways. There is huge amount of information available about your ad campaign which can be a boon or curse for you.

Usually marketers give focus on optimizing the campaign, hence they focus on few important factors such as impressions, clicks, quality scores, CPCs and CPAs.

These factors are important to analyse the way customers are interacting with the campaign and giving result. They help in driving customers to click on ads that drive them to your website but it does not measure what happens when customer reaches to the concerned website?

It is really important to analyse how your landing page is performing for better result from your PPC campaign.

Let’s discuss which type of landing page can help your PPC campaign for Ecommerce websites

There is a popular tendency among people that consider all landing pages work on same best practices. This is one prime reason when you find landing pages offered by tools like unbounce or leadpages looks similar. The reality is using default templates for landing pages, makes e commerce marketers lose a significant benefit because landing pages cannot be fit to all kind. It defers depending upon the potential customers and the vision for your website.

There are three major type of landing pages with significant advantage. These are:

Type 1: The product page

Usually ecommerce websites does holds product pages as landing pages. This happens when you click on specific product ad and you are directed to specific product page where the detailed information is given along with customer reviews, retailed descriptions and later add in your shopping cart.

Experts from ecommerce web development company india explains that product page as landing page is helpful for quick access to shopping cart, however, if the search is for high level category then it cannot be diverted to specific page. For example, if customer search for microwave then pointing to ad for highlevel microwave can bring better conversion than sending it to somewhere else.

Type 2: The search page

Search pages are underutilized landing pages. These pages have list of grouped products that does not require any configuration. They have default sorting process that pushes the popular product on top. Search pages are useful in case you don’t have any predefined category page for a type of product but still have variety of SKUs which are sold under same heading.

Designer from best website design company in jaipur suggest search page landing pages are beneficial as it can be customized without digging into its code, hence easy and hasslefree!

Type 3: The category page

If you have certain product range that are browsed routinely then creating a category page is useful.  Many people try and create category pages in their websites, however, it make sense to analyse the search term people are looking for and then use that input for making page for the category which is highly popular.

The biggest advantage of category page is that it can be configured and specialized to reflect products sold.

Testing the landing page

Creating a landing page is not a one time course of action. One can always optimize the landing page with the changing needs of the customers. Making changes is a need and tracking the changes brings success. Track the landing page analyse the conversion and bounce rates and adjust your variable according for better ROI.


Being a marketer you know well about the importance of landing page. Make a landing page that helps better conversion. Track the statistic for engagement and bounce rate for optimizing the page for success. The above listed landing pages can help you depending upon your business. Select the one that suits best to you and earn high ROI.

A Guide To Make Virtual Reality Mobile Apps Successful!

Virtual reality is the gen next technology which is very popular among people. Experts predict that virtual reality industry can show up a blooming success of over $ 100 billion by 2020. Virtual reality offer people to be in their imaginations like never before. It is this quality that makes Virtual reality so much popular and successful.

Before reaching to the world of matrix, the technology of Virtual reality should be explored in mobile apps to make them exponentially successful.

But, what kind of VR mobile apps are making big? Let’s see trend in VR mobile app which are making big within customers.



The impressive nature of virtual reality makes it an exotic relm to explore the emotion of thrill and scaredness. According to developer from android app development company in jaipur,Virtual reality is an easy technology to get your imagination into users reality and make them experience the emotion on the real time basis. There are certain VR apps which combine the feeling of thrill with unique destination like space, under water etc. to make users experience unique ideas.


Virtual reality apps are so successful because it gives advantage to users to participate or experience activities which are practically not possible. Such as exploring space, deep under sea or deep caves etc. VR gurantes rare experience to users without any potential risk or cost.


While there are many VR mobile apps in the marketplace in various genre yet each worked to offer novelty in their locations. Such as flying over mediterranean sea, exploring various corners of the earth. VR apps such as Just Cause 3 has got approx 2500 downloads daily due its unique exotic destination experience. It makes users fly over the island of medici and get experience that they can cherish in their life.

Now, let us discuss some tips to market your VR mobile app:

  • Picking up the right store and category

Before submitting your app in any category, it is critically important to analyse the flow of customers interest at large. VR apps does not have any specific category in app stores. Developers should reviews the app majorly dominating any app category and find the VR app that are making big there. These insight will help to analyse the success of your app in that category.

  • Analyse the competition

VR apps in gaming category has huge influence yet there are few games which are popular and most of them aren’t! While there can be many reason behind apps not making big yet, mobile game developers views, that analysing the best performing apps is a good strategy.

Analysing the competitors will help in getting the trend of the market and also their strategy for monetization, user acquisition etc. This way you commit less mistake and make better performance with your app.

  • Focus on international market

Concentrating your approach within boundaries can narrow your success rate and low ROI as well. Analysing competitors makes it easy to understand where the engagement level among people is high for apps, hence, they can be targeted. It is better to expand the geographical area, however, the expansion should be done on a research basis.

It is needless to mention that VR is the future of new ideation and better experience for users. Putting little efforts, creative can give make your app achieve great rate of success. The points mentioned above can make your VR journey smooth and successful.

What To Keep In Minds While Deciding The Name Of The Mobile App?

What’s in name?

This is the most famous shakespeare quote that we all use commonly. Well, going by this quote name is not that important in life.

There can be many views about this but when it comes to giving name to your mobile app, trust me it’s really important!

Name of an app holds similar importance as for a human being. It is the identity of the app that people can search in midst of millions of apps in app stores. Naming an app requires a great deal of thoughts. The name of the app should be given in a way that closely connect to the app’s function and it should also be something users can identify with the app.

Here’s the list the eight tips for helping in deciding the name of your app:

  • App relevance and easy to pronounce

Professionals from mobile app development company in jaipur recommends that the name of the app should always be related to the functioning of the app. The name of the app should be such that closely describes the app. Also the name of the app should be easily remembered and pronounced.

  1.  Check if the name already exist

The name of the app should be unique and should uniquely identify the app. The keywords list submitted and the name of the mobile app play a dominant role in the success of the app in the marketplace. The list of keyword submitted should be well optimized within the app for better results.

Make sure use phrases like free, cheap, lite etc, where ever there is space in the app. These words will attract additional traffic for the application

  1. The SEO thing

Professional android application development companies make sure to keep the search engine optimization of the application at high level. It is the charisma of SEO that makes the app stand against the competition and appear high in the listing of the app stores. Marketers should definitely use frequently searched keywords in the naming the app. You can also use keywords that fits in your description to be high in search results and gain traffic.

  1. URL name of the app based on SEO

URL of the app has a significant role and is beneficial in terms of SEO. The name of the app is always included in the URL filename by default, hence make sure to never use irrelevant special character in the app name. Using special character in the app name can cause URL error.

  1. Format your app description

Make sure to carefully format the description of the app. This formatting should be done before the app is submitted in the app store. Any fault in the description can get reflected in the app submitted in app stores as well as in webpage, hence, it should to be filtered perfectly. While filtering make sure that the description does not exceed the limit of  maximum character and also remember to put all the important points in the app description for better impression within targeted people.

  1. 6. Categorizing the app

Categorizing the app as important as naming the app correctly. This increase the overall reach of the app and make it easily reach to potential customers. Make sure to choose category that has low competition and decent keyword ranking.

  1. 7. Testing the name of the app

It is always good idea to take advice from people you trust. Test your app name within your confidants before submitting the app in the app store. The feedback obtained from various groups helps in eliminating confusions and increases the efficacy of the app.


Naming the mobile app have a marked influence of the success of the app in the marketplace. There is no doubt that app should always satisfy the purpose it is meant to cater, but a good relatable name of the app make it reach to larger group of users. Follow these tips to gain better app exposure.

5 Best Instagram Tools That Can Boost Ecommerce Sale

Social media platforms are meant to connect different people from different corners of the world. Social media platforms was primarily invented to make the communication system easy. It can be communication between to two people or brand. There are several platforms of social media out of which facebook is among the most popular ones to look for!

For marketers who are looking for potential customers on social media platforms often don’t think about their brand or product and get into any platform for promotion. This kind of attitude can reduce their ROI significantly.

For instance, ecommerce website marketing on facebook cannot yield result as much as on instagram. According to research done by trackmaven, brands gets better engagement within instagram. Therefore, brands which are looking for better audience engagement should make their way to instagram.

This post is dedicated to get usability of 5 best instagram tool that can enhance the ecommerce sale:

  • Creating shoppable post using Scoutsee

Instagram is an excellent platform for engaging audiences, however, ecommerce marketers face major problem in instagram as they cannot add link to their post. Instagram does not allow people to add links except in bio, hence customers can window shop your products. Incase, customers like the product on your page, they will have to visit your website and search the entire product catalog. This process is cumbersome and may pay you high price for it.

Scoutsee can help you in solving this issue by creating shoppable post on instagram. You can create your own store front and add link to it in your instagram bio. Then whenever you share, mention that users can click on the link mentioned on bio. This way people will go to your storefront and clicking on specific product will take them to respective product page.

  1. Comprehensive analysis by Iconosquare

According to consultant from best SEO company india, every social media marketer should always keep track of the performance of social media post that is meant to attract customers and increase engagement. Like any other social media platform, the instagram post can also be  analysed with the help of Iconosqaure tool.

Iconosquare provides a comprehensive platforms to track and measure all kinds of metrics. Marketers can measure the growth of the audience, the location of maximum followers and also analyse the performance of the instagram post. This tool also helps to find the best time to update post so that marketer can schedule the posting time accordingly. With the help of iconosquare, marketers can analyse the engagement level of followers depending upon the hashtags and filters used for better engagement.

  1. Create engaging contest with Wishpond

Instagram contest are great engaging campaign to get new followers but with such huge amount of submitted photos to analyse, it becomes difficult to conduct contest. Wishpond’s hashtag contest app makes it easier to conduct contest on instagram. Marketers just have to assign a hashtag to track and it will collect all post of that hashtag. You can set rules for the contest as well like asking people to follow your brand account for participation or people will have to compulsory mention their instagram handle etc. this tool also analyse the performance of your contest as well.

  1. Managing posting schedule by Later

To create a constant engagement quotient with your customers, marketers will have to post consistent content which should be engaging.

There are at times you declare certain days as special like lazy sunday or melancholic monday etc, posting content on these days becomes very important, however, remembering each day is difficult task. That is why a visual representation of posting plan should be there to keep the track to see what you want to post and when. Later is the tool that monitor your content posting schedule.

  1. User generated content with Taggd

Experts from ecommerce website development company in india strongly stress on the benefits of user generated content in bringing better business for ecommerce websites. User generated content are great to instill trust within new customers and also help in better ranking on SERPs for generating fresh content with each comment.

To get better conversion, the usage of users generated content has high prominence. The easiest way to make people trust you as authentic involves displaying the user submitted photos of respective products on their accounts. Taggd is an ideal tool for implementing this concept. The tool will collect photos from specific hashtag and show in specific product page.

Instagram has been a lucrative platform for ecommerce marketers. This platform has tremendous potential due to its immense popularity which is growing with each passing day. With these tools stated above, ecommerce retailers can easily reach to millions by harnessing the high potential of instagram.

How To Market Your Iphone App To Get Top Ranking In App Store?

The rate at which iphone and ipad app are developed in recent times is far beyond imagination. This insurge in app development is obviously due to increasing iphone or ipad users. Users want best apps to make their working easier and smooth in these platforms, hence, developers are submitting hundreds of app every day in app store. While every developers puts its best  efforts in designing and developing app that can become a hot selling cake among users, however, there are only few who actually make it.

There are plenty of reason that can make your app stand out from the crowd or make it disappear entirely lost within the crowd. Developers will have to create an android app which  provide high usability quotient and then make efforts to market it as well. Each app stores has specific requirements. These requirements should be taken care off while marketing your app in the app store.

But, how it should be done?

Let’s discuss some tips which can help developer market their iphone app successfully in the app store:

  • Promote your app in iTunes app store

App developers from best iphone app development company in jaipur suggest that iphone app should be compulsorily promoted in iTunes app store, as it is most crucial factor in making your app successful in the marketplace.

It is commonly found that iphone or ipad users are always in lookout for upcoming apps for which they visit iTunes app store. Focusing on this app store would definitely increase the visibility of the app and make it popular.

  • Make your app appealing

To make any app successful, it is important that people gets easily attracted to it. Your iphone app should be appealing enough to catch the attention of the visitors in the first stance itself.

Here’s following tips to make your app appealing and create better engagement among visitors:

  1. Naming the app: properly naming the app is an important part of app development. Developers should name the app in a way that projects the function of the app clearly, imbibing the useful keyword in itself. A good name with keyword is an essential need for making your app come in app store listing.
  2. Description: The description given in the app should be clear and precise, clearly explaining the exact purpose of the app. It should be keyword rich but not stuffed.
  3. Reviews: Make efforts to get maximum customers reviews on your app. The more number of positive reviews achieved, the chances are the app will get position in the top listing.  Motivate your family and friends to give comments on your app which can later be followed by other people.
  • Submitting the app in the iphone reviews sites

One of the easiest way to promote the app and get visibility in the marketplace is by submitting the app in the reviews sites. You can feature your app for free in these sites and also get users .reviews for your app which is highly important. This method may not get you instant popularity but it does gives attention of the visitors from the site to your app.

  • Social network and website banner ads

Depending upon social media network solely for the app promotion is not an ideal decision. Social networking sites like facebook, twitter are very expensive and you may not find many people interested in clicking your ads. In terms of website banner ads, the condition remains same. Till the time you are not established and won accolades, advertising in these platforms may deliver slight results.


A place where there are plenty of similar people, to stand out from the rest would need certain factors. Similarly, to gain recognition among millions, app developers can use tips which are stated and make their app stand different and popular among the crowd.

Creating Buzz: 4 Ways To Promote The App Before It’s Releases For Better Conversions

The rate at which mobile phones are used, it seems to stay for ages. If mobile phones are about to stay then so as mobile apps. Thousands of mobile app hit various app stores in a single day. People have wide range of choices from various fields to select but developers are the one who incur losses. This loss is incurred due to the lack of app’s exposure in the app store and within its targeted customers. The only solution to change this losing side into winning side is, by marketing the app from the right time.

Are you a developer? Did you marketed your app and still there was no good results?

This may be the question that revolves around the mind of many developers and marketers. The easiest explanation to this is begin your marketing plan ahead the release of your app. The beginning phase is the time when the app is just an idea. Marketing from this stage has a lot to offer at the end.

Let us dig into four ways by which apps can marketers long before the release and get valid results:

  • Creating a splash page

According to professional developers from mobile phone app development company, splash pages is undoubtedly the best way to grab the attention of the public as well as generate interest for the upcoming app. The splash page of an app acts like an anchor that supports the app right from the initial stage of development to the end. After the app is ready, the page can be developed again and become full website for the app.

Whenever you plan to have splash page, make sure to have device image, functionality of the app, where can it be used, some aspects of app branding and links to major social media channels.

  • Give users a little insight about the app

Attractive the attention of the visitors by  informing them about every small or big changes and modification made. This way visitors can get the idea that you are passionate about your work. You can ask for visitors input to keep them engrossed in your app, hence increasing the engagement level and retention also.

Experts from Iphone app development companies across the globe suggest developers that participating in  various forums dealing with app development can easily give the app a much needed exposure among the most targeted people of the industry. Usage of app development blogs can also be a great way to remain into vision area of people.

Using newspaper option in the splash page can help people get various information about the app development and create a personalized relationship as well.

  • Teasing the audiences

Creating a teaser video for your app is another way to drive the attention of the visitors towards your app. The video should update the audience about what the app is all about and what are the modifications and progress happening. It is not necessary to project the complete version of the app. Infact keeping the making process of the app will bring better engagement for the audiences. Keep your video highly interesting with good content and music to make people attracted to it.

  • Inviting beta testers

After the making of splash page for showing off, the next best thing is to invite volunteers for beta testing of your app. Beta testing can be helpful for the app in several ways. The first advantage of beta testing is it gives you real time feedback for your app which can be improved for better user experience. Another advantage of inviting volunteer beta tester is, your app is getting mouth to mouth publicity without any sales pitch. People will communicate about the app to their family and friends, hence creating a buzz about the app much before its release time.


Ideally app marketing would begin after app launch but this idea has changed due to the cut throat competition in app stores. Today, if you want your app make a mark and get maximum download volume then make effort to market it before its launch. Utilize the methods stated above and reap the fruits of success!

Loyalty Building: 7 Easy Web Design Strategy To Gain Audience’s Trust

First impression stands for the last impression for anything. Your website is the first interaction platform for your user with your services offered. It is somewhat like introducing each, hence, the first look of your website can make your targeted customer stay or simply leave!

A website with an attractive design, highly optimized approach tend to entice customers to move around the website. A well designed website can easily instill a sense of confidence, fondness which later converts into trust and brand loyalty. There are certain website design hacks which can easily enhance the exposure of your business within your customers and bring business by fostering loyalty and trust factor in them.

Let us discuss seven web design strategies:

  1. A well framed website design

Designers across various website development company india, voices that a bad design website with thin content, confusing navigation can turn your visitors on the first few seconds only. Whereas, an intuitive website design which is highly optimized with value content will tend to keep your visitors engaged for longer time. Good design of a website demands it to be responsive website design which can adapt itself based on the device used by the visitors. In this era of mobile users, having a responsive website design will bring better reviews from people. Along with responsive design, a website should have easy navigation, the colour and font should be readable and attractive for targeted customers and content updated to keep the it fresh for audiences.

  1. Transparency

To gain the trust of your users, it is important to provide them authentic information that can foster competency and credibility for the website. The “about us” in your website is the ideal place to showcase your user what you do?, who are your employees?, what you offer? How you are different from the rest? Etc.

Providing valuable information in the form of blog post can also project your brand proficient and credible. Visitors usually follow websites that provide high quality content in the form of blog and answer their questions. One can also share their financial statement press release of your website to make your image absolutely truthful.

  1. Using statistic and case studies

Making people trust on you require websites to make the users understand the nature of their work by quoting examples.

Presenting a case study is an easy way to explain people what you do and showcase positive results for product service. Statistics play major role in promoting the work and statistics can show actual data.

  1. Customers reviews and testimonials

Customers reviews can easily create a trust quotient among the visitors, hence adding a reviews and testimonial page is helpful. Often people search for reviews or testimonial given by product users before buying any product. Reviews from trusted people and influencers tends to create better business, as major trust quotient is involved.

Customers interaction is also a good way to attract users. Marketers should respond to reviews to make people feel that the company feel their customers important.

  1. Advantage from email marketing

Experts designers from email template design services believe that sending emails is an easy and effective way to create initial trust and then continue to grow that trust. There are four email types to build loyalty. These are:

  • Engaging and friendly email
  • Informative and autoresponder series
  • Checkin and feedback email
  • Email offering benefit

Emails can help in providing various business informations, offers, coupons, advices etc. to users and get the trust from them.

  1. Show the awards, credits and certifications

One of the easy way to win the trust of the visitors is by showcasing the awards, credits and certificate awarded or gained by your website. Certificates are easy messengers for visitors that the website is updated with the latest trends and also holds expertise.

  1. Developing the brand voice

Creating a brand voice helps in interaction with the targeted audiences. In order to bring trust and loyalty for your brand, make sure to build a personality for your corporate branding. The brand’s voice should be implemented on website, social media, emails etc and they should remain consistent


creating trust for your website among your targeted customers is a time bound process, however, making small moves with your website design, email marketing, certification etc can create a huge difference. These factors listed above makes the interaction of the customers smooth in the first stance, thus creating a positive impression. This positive impression followed by judicial practices by the website can help in gaining loyalty of customers.

Finding Out: How Progressive Web Apps Can Benefit Your Business?

The confusion between website and app has been common within marketers. But after the commencement of progressive web app, things have become favourable. Progressive web apps has become a new trend in mobile app industry. They are considered fast, reliable and user friendly as well!

But, what exactly is progressive web app?

Let us discuss:

What is Progressive web apps?

Progressive web app act as bridge between mobile website and applications. They look like website but act like application. This means that progressive web app can be added to the home screen of the mobile phones, they can send push notification and can also work offline. Progressive web apps are designed in way that make them perfect to work without internet connection. Progressive web apps are the latest innovation for giving users a better experience.

PWA s makes it possible to re engage users by sending push notifications, which is seen frequently used by online marketers.

Another very significant feature highlighted by best web application companies across the globe is, progressive web apps can be installed without app store. These are highly effective to enhance better user engagement and boost conversion.

Benefit of progressive web app on business:

Progressive web apps combine best of the both worlds, hence, it contain amazing features such as:

  • Offline mode

Lack of internet connection while browsing websites can provide limited displays. While mobile app in no connection phase also allow users to browse the app. This way mobile app tends to create better engagement and visibility among users. Progressive web apps in offline mode save all the information from the last online access. The offline page will show all the relevant information along with brand logo and may also offer some advanced features as well.

This kind of usability is highly beneficial  for business dealing with product catalogues. People can view them offline, thus their engagement increases.

  • Looks like an app

Progressive web apps are websites that are developed in the form of web application while they work absolutely similar to website with dynamic data and data storage. According to best web app developers believe that while creating the app, developers should use the framework and conventional theories to make the app more engaging. Business can get a huge edge by using PWAs as they are accessed from URL, which are indexed by search engine.

  • High performance

Progressive web apps are faster than native apps as it uses latest technology in caches and serve text, images, stylesheets and other components in the website. Due to faster app, it brings better conversion, retention and user experience.

  • Installation free

Progressive web apps does not requires long download time like any other mobile app. Progressive web app does not require users to get into apps stores, they get downloaded directly. This gets its own icon on your mobile screen just like any other app but without involving app store.

  • Specific hardware feature such as push notification

Progressive web app provide advantage of implementing important features like push notification. Developers control this feature and integrate with creative option depending upon advertising content. For e commerce websites, push notifications are the most convenient way to keep the retention intact within users.

  • No app store submission

Progressive web apps don’t need submission in any app store. Developers can push new features in the app without any approval procedure unlike traditional app updating norms. As soon as users relaunch the app, all updates are saved for users. Therefore, no wastage of time on the part of users.


Finding, downloading, installing, upgrading: all these procedure are time taking. Progressive web apps provide users a relief from these unnecessary hassled and helps in providing better users experience. Progressive web application is acting like bridge between website and apps to boost better conversion for the business.

What Is Web Application? Why Is It Important For Running Business Today?

Web applications are web based applications that uses websites as their interface. Users can easily connect to these apps , if the system is connected with internet. In contrast with traditional desktop applications which needs to be downloaded on the local system. For example, microsoft word which is a desktop application while google docs are web application which can be used in any computer system connected with internet.

With the rapid change in technology, web apps has been able to provide an interactive environment which can even be used in smartphones as well. Web app are not only helpful in enhancing productivity but also acts as a powerful marketing tool for business to progress ahead. According to expert from best web application development companies across the globe, the traditional desktop apps were not that effective marketing tool as they had to be downloaded and installed in the first hand, whereas web applications can be accessed by a browser only. The desktop one required commitment from user before they can impress clients.

Let us discuss in detail about the benefit of web application in marketing

  • Cost effective

web applications are accessed by a web browsers. The web applications are developed on single operating system which are then tested with different browsers. Certified web developers emphasize on the fact that web application does not require the web app to be made in various operating systems and configurations.

  • Accessible from anywhere

In contrast with traditional applications, web applications can be accessed from anywhere  with a PC linked to internet. Hence, the users are the sole person to decide where they want to work and when. This kind of approach brings lot of modern possibilities such as global team, home working etc.

  • Easily customizable

User interface of web applications are easily customizable as compared to traditional desktop apps. Therefore, web applications has an easier option for updating the look of the app any time and present it to specific people. With web application, settling with something permanent is backdated, you can make changes that suits you.

  • Accessible to wide range of devices

Along with customizing the look of the app, web application content can also be updated depending upon the devices used. Users can use notepads, mobile phones etc for using web applications very easily. Web application provide the facility to users to absorb the information in the way they want.

  • Easy installation and Maintenance

Web based applications are easier to install and maintain in comparison with desktop apps. One ca new version is installed in the host server, multiple users connected to internet can easily access the app. It does not require any upgradation of PC to suit the app.

Installing new softwares are much easy, the user will have to upgrade their plugins and browsers. The upgradation are done by professionals on single server hence, better results are term of reliability and predictability.

  • Increased security

Web apps run on single dedicated servers which are handle and controlled by professional server administrators. This way web app are far more effectively monitored than hundreds of client computers in desktop applications. This facility replicates that the security system is highly alert in terms of web apps and any breach can be easily noticed.


Web applications are a new way to use digital platforms. They are easy to handle, flexible, secured, user friendly and absolutely updated with the current requirements of the users. In this increasing competitive arena technology can be the biggest advantage that can help to gain better position in competition.