Getting a proper checkout design is a must to bring better conversion in ecommerce business. A properly designed checkout, ought to bring customer experience, building trust and increasing better sales. The opposite of good design, badly designed checkout can create major distraction making the customers abandon the cart right away. It is often seen that marketers give strong emphasis in building other pages of the ecommerce site but tend to neglect checkout page which proves detrimental for the site at large.

If you want to avoid any checkout problem in your ecommerce site, have a look at these hacks:

1. Give a simple yet efficient checkout process

Web development company India professionals suggest that getting complexity within an ecommerce site can create huge setback in the conversion. Make sure that the checkout process within the site should be short. Companies should cut the length of checkout process to make people stay on the site.

Secondly, make it completely linear i.e the steps within the checkout process should not repeat itself. This make customers confused and they prefer to leave the site.

2. Always offer guest checkouts

Generally, it is important that every online store should offer a guest checkout process. There are several studies which are done in this regard which clearly depicts that online shoppers abandon the checkout process when asked to create a new account. It is quite reasonable to ask customers to register but it shouldn’t be mandatory in any way.

3. Enhance the perceived security

When people go for shopping online, said or un-said they are somewhere terrified to give their card details to make a purchase. Research also indicate that around 18% of customers  abandon the cart because they cannot trust the website. This lack in trust don’t generally result due to lack of actual security features but from the users perception of website safety.

In order to reduce this feeling within users, experts from ecommerce website development suggest certain indicators such as:

• Display credibility indication within the process. This can be done by trustworthy logos of digital brand, security certificates or unbranded icons which defines safety.
• Give your attention towards visual layouts of the credit card forms. Customer feels this section secured when it is placed within a box with clear border and different background colour.
• In addition to this,make your layout consistent and avoid any visual bugs that can bring suspicion and kills the credibility.

4. Localize the checkout process

Ecommerce websites is a global phenomenon. In ecommerce business, even the smallest marketers consider designing the website and the checkout process based on international customers requirements. There are two ways to localize the checkout process. The first option is to localize the payment and currency options. Your ecommerce platform should be able identify IP address to show prices in local currency.

The second method is offering localized inline validation. At least, the form should not show any error when the customers fills an international address or number. Localizing element within checkout process reduces the cart abundance rate.

5. Broaden up the bottom of the funnel

Checkout process is the final step of customers journey and the one which owns the largest impact in successful conversion. A small tweaks is also meant to bring better conversion.

Implement these 5 hacks of checkout process within your ecommerce website and witness visible increase in your conversion.

For making an increase in average order value in the ecommerce business, pricing holds a paramount significance. Generally pricing can be done by two ways, one by getting customers buy more products and second making customers pay more for the same items.

This post, we will look at some of the most important pricing technique. Have a look at these seven tips to determine the price of product for ecommerce business to generate more amount of revenue.

• Understanding the factor of nine

Experts from Ecommerce solution company recognize the factor of 9 as the most successful tricks on pricing. 9 factor of pricing is also known as charm pricing which a creates a very significant effect on consumers who consider this to be getting a good deal.

This factor is successful as generally customers roundoff the price towards down rather doing up. Therefore, it is ideal to experiment with charm pricing.

• Using framing copy

Your words can provide a very powerful perception in terms of how price can be perceived by the targeted people. Use a kind of copy which can make people perceive as getting more value from their purchase.

There is no doubt in the fact that a good content copy makes a huge difference in customers engagement and their perception.

• Use small font size

Generally, marketers have the tendency to highlight low price by using different and large, bold fonts. According to studies conducted by the consultants from digital marketing company India, it is better to small size font rather highlighting the low prices because customers feel the deal in small font as ideal as compared to larger fonts. This kind of response was found as human brain correlate physical magnitude with numerical ones. Hence, to attract the users always choose small fonts.

• Use comparative pricing

Comparative pricing shows customers choices in prices of two or more similar product which are placed side by side, to make your product much more attractive by comparison.

The most common kind of comparative pricing is comparing the standard product with the premium ones, making the customer view the standard offering as relative bargains. While selling digital softwares especially, comparative prices are quiet beneficial if done properly.

• Bundle up the product

Bundling the product involves packaging multiple products together in a lower combined price. This is the most effective way of getting customers to purchase more item than perceived. In addition to it, it can also be used as a way of selling slow moving inventory, by bundling less popular item with hot product. Bundlings is a process that works well when the items are related in some ways.

• Display the sales item clearly

Periodic sales are one of the most effective way for boosting sale in ecommerce revenue. When you have them, it should not be missed. This may sound obvious, business may miss the conversion because customers don’t realize certain items which are on sale. Another way of making your sale item stand out by presenting the discounted prices clearly.

Follow these 6 tips to determine price and get better ecommerce conversion.

Running a business on online platforms has opened huge potential for marketers all across the world. Be it selling heavy goods or clothings from magento store or any other affiliate link, it is highly important to create a strong impact and drag maximum customers for online sale. Online platforms are becoming increasingly competitive, therefore to run an effective ecommerce store would require deep understanding of several factors like market trend, web customer behaviour, expectations of people and many more!

Ecommerce development company professionals regard magento as an highly professional platform for ecommerce solution but the marketers will have to make efforts for bring the ratio of sale high. Understand the features of the platform before designing the web store.

This post is dedicated on discussing various tips to boost magento ecommerce platform for better online sale.

Let us dig into the world of Magento:

• Make the checkout process easy

Abandoned carts are the exact result of making a checkout process hectic or irritating at the verge of sale. The bounce rate at checkout point can be reduced by providing a secured, intuitive and brief checkout exposure. If you are interested in enhancing your sale at Magento ecommerce platform then ensure you customers don’t run away. Enhance the payment options and reduce the time consumption in checkout process. Design your checkout page in a way that holds essential details like personal information, delivery option etc. You can also enable option like guest checkout option as well.

• Enhance the image quality

Pictures are a great way to entice customers in a ecommerce platform. Make sure to use optimal size, high resolution images.  Experts from SEO company suggest to avoid very large image file as it can reduce the functionality of the site making it slower. One can make use  of CDN to load images from secondary server and spare you from unnecessary load giving on your server. There are many tools available in magento ecommerce platform such as cloudinary, JPEGmini, cloudfare etc.

Many ecommerce companies use extensions given by magento to deal with the problem of loading time.

• Using transparent stock management system

Ecommerce world is running on product sale. Product display is therefore an important component of ecommerce industry but the confusion is whether to show all stock or show product available in the stock. Listing products which are not available can be harmful for user experience. They may feel irritated and may consider switching the option.

• Rich content

Unique content is meant to increase the organic search traffic. Good content is meant to drive traffic by being shared by friends and family. Magenta ecommerce owners should make sure to use high quality content to enhance the level of the business

• Mobile friendly platform

It is really important to make your ecommerce venture mobile friendly. Mobile friendly ecommerce platforms can make the website reach to as many customers as possible. They may access the site whenever they feel like. Professionals from ecommerce web development company give strong emphasis on the responsive website design. A responsive web design is meant to bring better engagement quotient in the customers,therefore, it is highly necessary for ecommerce platforms.

• Magento search techniques

The performance of a website is dependent on the platform on which it is built. Magento provides some native features which can be customized or used otherwise directly.

• Multiple payment option

Ecommerce websites owners should provide a secured, sheltered way of payment for satisfactory shopping experience. This kind of secured environment can be provided by enabling various payment options in the website. Each country has its own installation and checkout service, therefore, make sure to integrate various options based on magento augmentation.

• Clear the database on a regular basis

You intend to run magento ecommerce website smoothly, consider clearing the database log frequently. It is commonly observed that marketers keep unnecessary database which results in slow website loading. It may seem to be a daunting task but it is highly important.

• Creating the wish list

There are times when people surf go through products, select them and then move ahead without buying. Customers may wants to explore more and then buy the product. This habit is highly common, therefore, make sure to provide flexible way of saving item list in the cart or wish list that can be accessed later as well.

Conclusion

Magento has always proved itself as the most amazing platform for ecommerce website development. Most of the companies use this platform to produce some incredible online stores. If you own a magento ecommerce platform, make sure to incorporate the tips stated above for bringing high conversion, user friendly, easily accessed platform that your customers wants to come again and again.