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5 Best Android Cache Cleaners in 2019

Android smartphones promise to deliver everything worldly on our fingertips. Music, movies, games, shopping, you name it, and the play store will show you the way. But this wonder-world could come to a halt if your device starts getting slow with time. Among all the reasons, the major culprit behind such sluggish behavior is Cache data, or cache files as they are commonly called. So it comes to:

A. What exactly does it mean to have cache files in an Android device? &

B. Why do we need to clear them every now and then?

 Read further to dive deeper into the details.

What are Cache Files?

A cache file is the “Memory” that apps and websites store on your device when you use or visit them for the first time. This is done in order to reduce the application or page load time for your future visits. This data is locally stored, and includes files like image, web page layout, CSS, and JavaScript. Over time, the cache stack grows and occupies a major chunk of a device’s memory, which slows down your phone as a consequence. While it’s OK to have the files of websites that you visit regularly cached on your device, it won’t make much sense to keep the cache of every other website you visit and have no intention of visiting again. 

 What are Cache Cleaners?

Cache cleaners are applications that help you clean junk files, temporary files, cache, and trash on your device, with a single click. The advanced ones also asses your phone’s performance by showing you the status of your RAM, ROM, temperature, applications running in the background, etc. Another fact related to your phone’s performance is, you can access all the parameters and clean your phone on your own without downloading any cleaning application. But for that to happen, you have to visit all the locations manually, which could differ from phone to phone. The other reason why it is not advised to delete your cache and garbage files manually is you might delete a system file mistakenly, which look more or less like the cache files to a person novice to the technical know-how of smartphones. If that happens, your applications might fail to open or crash, and you might even lose your personal data saved on the phone.

Best Android Cache Cleaners of 2019

1. CCleaner: Memory Cleaner, Phone Booster, Optimizer

Developed by- Piriform

Installs- 50,000,000+

Content Rating-3+

App Rating- 4.5

CCleaner and Piriform are a big name in PCs, mobile, cloud network software development. CCleaner is the flagship product of Piriform, that helps you clean your cache memory and junk files, getting you back precious space you need to store anything important. The app has the phone booster. which helps you kill all the application running in the background, saving your battery life. Some other features of CCleaner are:

a. Cleaning of Browser history 

b. Clearing Clipboard content 

c. Clearing SMS and call history

2. Clean Master – Antivirus, Applock & Cleaner

Developed by- Cheetah Mobile

Installs-1,000,000,000+

Content Rating-3+

App Rating- 4.7

If you are looking for an app that looks after your online and off-line security, keeps personal data hidden from other device users, and also keeps your device free of junk and cache, then Clean Master is your thing. Some key features of this app are:

a. Junk File Cleaner

b. Protection against Virus

c. Security on Wi-Fi networks

d. Game Manager

e. App Locker

3. Avast Cleanup & Boost, Phone Cleaner, Optimizer

Developed by- Avast Software

Installs-10,000,000+

Content Rating-3+

App Rating- 4.5

Anyone using a desktop or PC, with any of the major OS like Windows, Mac, and Linux, knows how good Avast protection is. The reputation only played in favour of this AntiVirus developer when it launched itself on PlayStore. Some of the key features of Avast Cleanup are:

a. Photo Library Cleaner

b. Junk Cleaner

c. RAM Cleaner

d. Battery Life Booster

4. AVG Cleaner – Speed, Battery, Memory & RAM Booster

Developed by- AVG Mobile

Installs-50,000,000+

Content Rating-3+

App Rating- 4.4

AVG has been a competitor to Avast in the antivirus industry, having it’s separate user base in both PC and smartphone world. The app comes with all the features and benefits one would expect from a top classer antivirus provider. Some key features of AVG cleaner are:

a. File Manager

b. Battery Saving

c. Background App Suspension

d. Junk Cleaner

e. Photo Analyser

5. Power Clean – Optimize Cleaner

Developed by- LIONMOBI

Installs-1,000,000,000+

Content Rating-12+

App Rating- 4.6

Power Clean is everything that it’s tagline says. It’s light, it’s fast, and it’s definitely smart. It detects apps that cause are making your smartphone to overheat, help you find duplicate photos and keep the best one for you, block junk notifications, among many other things. Some of the key features of this amazing smartphone application are:

a. Junk Clean

b. CPU Cooler

c. App Manager 

Matrimony Mobile App Development: Benefits, Features, & Cost

Not long ago, matchmaking in India was a task entrusted to relatives. Families were to meet, and the “Subjects” under question would be made to sit together; whether they were willing or not. Soon discussions responsible for the future of two would commence over a beverage of common choice, and the output would hardly be affected by the likes and dislikes of the two. A whole lot of pairs were made this way, the majority of which would go on to be successful; for most of the part. However, there were few who found the loop-holes in the system, bringing a technology-driven business model that not only addressed the issues but also delivered the needed solution, now known as Matrimony Apps. Below we investigate what propelled the market of Matrimony apps and online matchmaking, the features that further made the idea famous, and the cost involved in developing such apps.

Rise of Online Matrimony Market

Now, what were the loopholes that we mentioned above? There are a few actually, but we will be seeing the major ones that won the trust of the users of such websites. Choosing a partner having the same interest was a luxury in the broker-based matchmaking. The other complaints were related to the lack of research about educational qualifications, professional background, financial standings, etc. of the potential partner. Personal chat, or DM, was the facility that was much craved by the young generation, as they never had the freedom to converse freely in case of the traditional matchmaking process. But the owners of the platform knew that modern or traditional, Indian marriages are about families, relatives, and community; the last one made of caste and religion. The point was soon put into action, and now the development process involved in providing search filters designed to promote marriage based on the community system.

Soon, the websites become as famous as the social media platforms for the right people, only this time, unlike social media, the users meant business. According to the New York Times’ (Asia-Pacific) article about India’s online matrimonial landscape published in 2015, there were around 1,500 matchmaking websites in India. Bharatmatrimony.com, one of the leading matrimonial websites of India, witnessed over 2 million visits in the month of May, 2019 alone. The majority of this traffic (over 70%) for the website comes from India, while the rest is fulfilled by USA (14%) ,Canada (about 1%), Germany, and other countries having a good share of Indians in their population. Shaadi.com, another top matrimonial website in India, has an annual revenue of $40.9M. The same for Jeevansath.com is estimated at $15M. The big figures keep on repeating themselves as we move from one website to another, proving to be a major reason behind investors placing their trust big time into such platforms.

Benefits of Building a Matrimonial app developed for your matchmaking business?

Building a matrimonial app for your matchmaking business not only serves your business, but also helps you serve your people and community. Nowadays, the ever-growing career demands are not letting professionals to spare the time it needs to look for the right life partner.

You can help them, and their families, by finding them the right match as per their requirements, without making them to wander from one place to another, with expectations that are too good to come true with the traditional matchmaking method. If community service is not the only reason you are willing to invest your money for, then have a look over how a matrimonial app or website would help your business grow.

  • Matrimonial apps make it easy for your clients to find the right partners, that too within the same community.
  • Apps/website helps users look at multiple profiles at once
  • No need to contact anyone unless fully satisfied with their profile, thus saving time on both ends.

Leaders of Online Matrimony 

Shaadi.com

Founded by Anupam Mittal in 1997, Shaadi has made “6 million success stories”, and has  “35 million people” for its user base. Other than serving people via its iPhone, Android, and website, Shaadi also operates retail outlets that offer matrimony-related services, called Shaadi Centres. Apart from India, where the majority of its users reside, Shaadi operates in other countries like America, Canada, UAE, etc.

Bharat Matrimony

Founded in 2000 by Murugavel Janakiraman, the platform has two other major arms, going by the name Elite Matrimony and Assisted Matrimony. The first one caters to the elites (the rich and wealthy), while in the second one, authorised relationship managers help people find their right match. Apps for both Android and Apple are available on their respective stores, and the site’s is available for various communities and regions.     

Jeevansathi.com

This matchmaking platform clearly states on its website that “[..] only meant for users with a bona fide intent to enter into a matrimonial alliance”, and shouldn’t be used for “[..] users interested in dating only”. This tells us the commitment one needs to run such online services. The search filters available on the website are quite detailed, allowing its users to search partners according to caste, religion, mother tongue, state, occupation, city, and, if these couldn’t get you anything suitable or satisfactory, then you could search your next-potential hubby based on his or her college (IITs, IIMs, IIScs, etc.)

What are the Features of Matrimony Mobile App?

Features of a matrimony app should be developed and designed keeping the convenience and safety of the users. Every other click made on the screen should bring something worthwhile. Listed below are the basic features that must be included in matrimony mobile app.

Basic Features of Matrimony App:

a. Login/Register

b. Profile verification by contact number & email ID

c. Add bio, educational lifestyle, pictures, Horoscope

d. Create desire partner profile

e. Partner preferences Settings

f. Profile search by category & subcategory (Filters)

g. View contacts and details of searched users

h. Check astrology compatibility

i. Sending request to people with favourable profile

j. Favourite List

k. Share, block and report user profile

l. Request photo & horoscope of any contact user

m. Real-time chat with other users

n. Paid membership packages

o. Activate membership packages & pay online

p. Multiple payment Gateways

q. Coupon code,Offer ,& discount for membership packages

r. Customer support

s. Set privacy and visibility

t. Refer and earn points/rewards/discount

u. Manage profile

v. Call, SMS, and email alerts

w. CMS

x. Notification & alerts

Advanced/Extra Features of Matrimony App:

A. Success Story Request: So users could allow the publisher to share their story on the website or app.

B. View success stories: Other users could read about the experiences of people who got hitched via the platform.

C. GPS Integration: GPS keeps track of users’ location, helping them find the match in areas near them.

D. One-Time-Password integration: For confirming the identity of users via any of these options: call, SMS, email, etc.

E. Data Sync: Data-sync will help admin to sync user data with social accounts, and other platforms.

F. In-app Camera: Helpful for users in sharing their pictures from their phone or cloud storage.

G. In-app calling & messaging: Will allow users to call or message directly from their app.

H. Social Sharing: Enable users to see the visit the social media accounts of other users.

I. Ratings/Reviews: Reviews act as a social proof. It allows users to leave their ratings and talk about the good experience they had while using the portal..

What is the Cost of Developing a Matrimony Mobile App?

There is no one bracket or margin when it comes to developing  matrimony mobile app. Factors like app complexity, size, and number mobile platforms you want the app to run on, and country where your project is being handled affect the cost greatly. 

Technology Stack

Using the right technology not only makes the app more useful and user friendly, but also looks out for the security, privacy, and customer-related issues, while keeping them in robust form.

1. Mobile Platform – Android, iOS

2. Push Notifications – Twilio, Push.io

3. SMS, Voice and Phone Verification -Nexmo, Twilio

4. Payments – Braintree & PayPal , Stripe, EWallets, NetBanking, Cards

5. Database – MongoDB, Hbase, Cassandra, Postgres, MailChimp Integration

6. Cloud Environment – AWS, Google, Azure

7. Real Time Analytics – Hadoop, Spark, BigData, Apache Flink, Cisco, IBM

Cost, Features & Business Model to Develop a Photo Editing App like Retrica

Who does not like beautification when it comes to one’s own self? Digital platforms are rising high in our perception with most of them allowing us to showcase ourselves and our creations in the form of snaps. This is the time when many of us advocate natural beauty but a small part of all of us seek at least a little enrichment. There are plenty of greatly developed photo editing mobile apps capable of tucking away blemishes and any kind of discoloration but very few of them do it with a natural touch. You are not just blessed with having tools to provide a soft and fresh touch but also there are many advanced apps facilitating you to try out exclusive industry’s top professionals makeup looks. 

With photo editing applications, you can also work on your product photography to impress visitors and bring more sales. It has become very important to use high quality and clear product images with right color density so as to attract visitors. Though, it is not viable for all the store owner to afford costly photographers but with the advent of smartphones powered with great cameras & photo editors, you can feature great picture on your website even at low cost. 

Have you ever wondered what does it take to make such apps? Can you create your own photo editor mobile app? In this article, we are going to share with you the important features, business model and successful examples highlighting the domain.

Built-in Camera Apps: Trends and Statistics

It is definitely true that a smartphone cannot replace a professional camera but it can do a lot for you to make it difficult for people to differentiate whether the picture is clicked from a professional camera or just a phone. In an infographic shared by Technographics, it has been shown that there are more than 1 million selfies takes worldwide in a day whereas ePhoneZine records that 68% of the adults like to edit pictures before uploading them on any social media platform. There can be many types of photo editing mobile apps with amazing filters and featured camera apps dominating the market. 

Stickers are new buzz in the market, though not so new. Social media apps like Instagram, Snapchat etc. had given rise to the usage of cool stickers. These are not merely some aesthetic add-ons but right Instagram Stickers not only makes your feeds or stories fun but also assist you with achieving your marketing goals. 

Thinking about Creating an App like Retrica? Know what it is all about. 

Before moving ahead with the further discussion about the advanced features of these editing applications, let us know who are the big players in the market. There are plenty of mobile app operating under this arena which have gotten immense success due to the popularity of capturing selfies and uploading them over social media. Let us talk about the choice of most of us i.e. Retrica. 

What is Retrica?

Retrica is a popular camera app powered with amazing tools and filters to capture selfies. It was founded in 2012 as a Korean startup. Earlier the app was only launched for iPhones but seeing its success and to capture more market, it got also launched on Android platform followed by a huge rise in the number of users, majorly in the US and Europe. The app earned profit in millions with the introduction of such a huge user base. 

Retrica is not just about some good filters, it carries multiple editing tools which makes it very easy for the users to improve the quality of pictures taken from front camera. It contains around 80 filters with most of them capturing retro looks. There are more than 22 templates to create collages over the app. You can use timer, blur the background, add borders and do many more things with your pictures that are about to get clicked. With Retrica, you can sue filters both before and after taking your selfie. The app is totally free to download. It is confined to just taking selfies but also allows users to use the back camera to capture someone else’s image using beautiful effects. 

Amazing features of photo editing apps like Retrica

Since its inception, Retrica has been an amazing with more than a hundred of filters reflecting various color combinations to give you a new skin every time you edit your picture. It allows you to add text, frames, stickers and many more things on your pictures. The Retrica’s picture manager facilitates users in uploading photos over various social media apps such as Facebook, Instagram, Twitter etc. Retrica and other such application in the market have some of the very amazing features that we are listing out below. Have a look at the most loved features of Retrica like apps which make these apps so much required in the market. 

>> Registration/Login: This is one of the basic features every application requires to give you a personalized look and also work with user generated data. Photo editing apps need to allow social media sign up/login to the users so that it becomes easy and quick for them to register and start using the app. 

>> Edit photos: This is the primary and foremost feature any picture editing application needs to have. With a number of photo-editing apps present in the market, users can try a wide range of looks from Retro to modernized. There are various exposures, sharpening adjustments, colors, Crop, rotate, straightening effects. A lot of options are given to make perspective correction, use brushes, selective adjustments, perform healing and many more things. 

>> Enable clicking pictures: More than 50% of people prefer using filters at the time of clicking pictures so your photo editor should allow that along with giving an option to edit images later as well. It would require for your app to take permission from user to access their smartphone’s camera and gallery. With real time pictures, you can give a plethora of options to the users like making it a square, landscape or portrait size, using frames, stickers, makeup and more. 

>> Save pictures: It is again a very basic feature that allows users to save images that they have edited or clicked through your application. Simultaneously, give them an option to share the image on social media platforms such as Facebook, Instagram, Twitter and more. 

>> Settings: There has to be important setting given for the application such as Auto-save, Auto-update, Privacy for users etc. 

>> Collage Maker: Another crucial feature that a photo editor needs to have! Such apps are featured with collage makers through which users can combine their images to create a collage. There are several internal features as well such as Flipping, Replacing and cropping the images. Also, give users an option to use filters on the overall collage. 

Advanced features of photo-editing apps

A. Maintain white balance

B. Double exposure

C. Apply Make up

D. Use flashlight 

E. Whiten teeth

F. Eliminate red eye

G. Create Boomerang

H. Focus, Contrast and color adjustment

I. Height and broadness adjustment

And many more. 

Steps to create a photo editing app

Retrica can be your inspiration but its not useful to create an exact clone of retrica as you will not be able to beat the competition which users already trust alot. You need to have some kind of USP that Retrica or other apps do not have in order to attract users towards your application. There has to be a market research done over what other apps of the same domain have experienced. What are the Dos and Don’ts? What should be the investment initially? What is the current marketing scenario? Whom do you want to target? 

1. Develop a marketing goal: To predict the success of application, you need to decide on to your marketing goal which can be divided into two parts- Marketing research and strategy. Marketing research should be done in order to know who your competitors are, what are they offering and what is the condition of the market. This research might also include to know about the platforms worth including in your strategy. Next comes, marketing strategy which needs to be developed in order to achieve your goal with a little investment and high returns. Your budget should cover both the launch and marketing. 

2. Prepare feature list: Compile a list of features that you would like to offer to your users. It is very important to create a feature list in advance as even if you approach any Mobile app development company, their first question would be- ‘Do you have a feature List? Feature list lets your development company understand that what all do you need to offer and accordingly designs are created. While deciding the features, you need to for sure have the basic features along with some unique ones that are capable of solving the things that existing apps are not solving. Uniqueness is always appreciated by the market but yes, it should be useful as well. For example, I came across a photo editor which not only allows you to use multiple filters and tools but also lets you adjust your height and make the facial features prominent. 

Business Model of Photo Editing Mobile App

A photo editing app like Retrica can be monetized by means of advertisement and freemium strategy. Firstly, you should focus upon the creation of a good user base. Once it is created, you can adopt Freemium strategy in which you offer certain things for Free but once you are able to develop a good level of trust in the eyes of customers, they won’t mind paying you to use additional features. You can work on to the creation of different membership levels according to which various perks will be given to the user according to their membership with app. Your premium customers might be from Fashion industry mostly, models and photographs who generally require high level editing. Most of the application make money through providing additional paid filters that needs to be purchased. 

Advertising is another medium for your app to earn money but it can be only when you reach a good number of users. Advertising is used by several businesses as their revenue streams because there are many products and services coming into the market nowadays and each one of them is seeking for recognition. If you are able to bring a good number of users to your application, there would be many brands coming to you for their promotion. 

Slowly and steadily, you can also convert your app into designing platform where user can not only edit the images by application of filters but would also gain additional designing capabilities. 

If you are thinking to develop a photo editing application then it is high time because the whole world is nuts behind taking photographs and sharing them on social media, mostly on Instagram, to keep their near and dear ones updated. At this point of time, if you are coming up with unique features to enhance the appearance of those pictures then your app would be highly used. I came across an application which allowed me to pick different hairstyles and use them with my picture. There are many applications coming in the market which also allow you to apply makeup such as your favorite lip color, eye liner, contour etc. So, if you are coming up with uniqueness, it is high time for you to come up with an app. 

Top Image Editing Mobile Apps: 

There are some beauty mobile apps that you would find in almost everyone’s mobile phone. These apps have already captured most of the market by offering some of the amazing features. All of them are different in their functionalities and user interface. Here are some of the top apps over app stores. 

Camera 360: Camera360 is a photo editing app that claims to have over 250 million users. It has become one of the most successful photo apps around the globe. There is still a lot of competition faced by the editor like Photoshop, Camera+, Afterlight etc. Camera360 is looking forward to include some of the unique features now. The latest version of the application are available for both iOS and Android users. It’s over a hundred effects and 8 camera modes including frames and filters have made it immensely popular. 

BeautyPlus: BeautyPlus is another photo editor gaining popularity due to its amazing features such as fun filters, AR filters and other artistic effects. It allows you to use filters in the real time selfies or you can also upload your picture and use effects later. Using this app, users are also able to erase the birthmarks or any other kind of acne from face so as to enrich the picture. The app is said to add quality to the images so that you become comfortable posting them on social media. The app has been created with the sheer assistance of some of the great makeup artists and photographers. Also, ordinary people like us have also contributed towards its innovation and development. Everytime, you edit a picture through Beautyplus, you will get a flawless image. 

Instagram: Instagram has come up with some of the amazing filters through which you can not only enhance the image but also use crop feature, frames, stickers and more. Instagram stories are gaining popularity among adults now with amazing filters & stickers. You can also create your own custom stickers. Businesses are heavily using these features to promote their products and services through stories. There is something different about Instagram filter which I have personally experienced. After editing your picture, you can choose to also share your image on Facebook simultaneously which saves the time of user. 

Facetune:  Facetune can be called as photoshop of your phone. It does editing that well. Like its name, Facetune is used to provide an even tone to your photograph. We compared it with many editor and found it winning hearts many times. Zeev Farbman who is CEO of Lightricks which is the Jerusalem-based startup and maker of FaceTune and some other photo and video-editing apps said, “We were really surprised. We didn’t think any single app would be significant enough to finance the entire growth of the company. It felt like we had won the lottery.”

What is the Cost to develop Android and iOS photo editing apps?

The cost to develop any mobile application depends upon its feature list and level of designing required. Same goes with a photo editing app! The cost would also be dependent upon your location. If you are thinking to get it developed from an Indian company then it might cost between $7000 to $20000 whereas the amount might get doubled in the US location. A photo editing application might require a month to get completely developed with basic features whereas if you are looking for advanced features then additional time can be added accordingly. For further queries regarding photo editing apps, please write us in the comment section. 

30 Terminologies Every Ecommerce Website Owner Should Know in 2019

Sometimes dealing with an Ecommerce professional might leave you scrambling for a glossary. As a thriving online merchant, you should be well versed with the Ecommerce jargon not only to protect yourself from frauds but also to come with best possible strategies to run the business. Perhaps you wanted to drive organic traffic to your website but unaware of what ‘SEO’ means or you do not know what to do with ‘cookies’. Your marketer suddenly tells you that over 60%  of shopping carts have experienced “Cart Abandonment” last month. SEO, cookies, Cart abandonment, Assisted conversion, Authorization, Bounce rate and there are many more in the list. But, you are not alone! We are listing out most of the important terms below whereas for additional assistance, feel free to write to us in the comment box.

1. 301 Redirect: It is a permanent redirection from one URL to another to send website visitors to a completely new URL than what they had typed originally in their browsers. There can be three major reasons behind why your marketer sets up 301 redirection. To associate common  extensions like http://, www., etc. with 1 URL , to rename a website or to send traffic from one url to another. 

2. Abandonment: If a user visits an ecommerce website and leaves without making any decision then it is called Abandonment. In most of the cases, Abandonment is related to Cart Abandonment where the user places items in the cart but leaves without purchasing them due to various reasons. Abandonment can have many types though, such as Shipping abandonment, Booking abandonment etc. 

3. A/B Testing: A/B Testing is kind of check performed by Ecommerce website development companies to check which page performs better out of two pages. The one with high conversion rate is opted and other one is discarded. It is also called Split testing and not only with websites, it can also be used with emails. 

4. Affiliate marketing: Affiliate marketing, a type of performance based marketing is an arrangement through which a company pays commission to people called affiliates in order to sell company’s products through their website or other marketing mediums. It is mostly favored by merchants as they do not have to pay until results are driven. Some of the companies use their own software programs to track the sales whereas some use external third party tools. Not only merchants but users are also showing their interest exceedingly in these kind of programs as it can be run a side job for some extra money in the pocket. It is a small four step procedure f0r anyone to become an affiliate. He/she has to Join the program> Pick a product> Share link via Blog, Social Media, Youtube or any other medium> Earn a commission. 

5. API: API is Application programming interface is a software that allows two applications to interact with each other.  It is a set of protocols or instructions to enable one application to expose services to some other application. The term would be generally used by the professional when they need any external services such as payment gateway, shipping etc. because those would be integrated through API. You have to get API from vendors that provide such services and give access to the developer. There can be many types of APIs used for development of an Ecommerce website.

6. Average Time on Site: Your web analytics report would show you the Average time on site. It is the time spent by a visitor on a web page. Though, your report would be often misleading as it is not possible to measure the actual time on site. When your web page is open in front of your users, it is not necessary that they are reading the page. They might indulge in their phones or some other activity. For example, if the time shown in the report is 10s for a long post of 4000 words then it is not possible that the user has read it actually. Average time on site is one of the important metrics to know as you will come to know if your content is engaging enough or not. 

7. B2B: B2B is Business to Business model in which a business deal with another business in order to exchange products or services. It can be between manufacturer and wholesaler or wholesaler and retailer. B2B companies are the enterprises which generate offerings for other businesses such as a wholesaler if you are giving out your products to the retailer who is also a business person then it is a B2B deal. For example, the very famous alibaba.com is based on B2B concept where wholesalers sell out their products to the retailers. 

8. B2C: B2C is Business to Consumer model where the business interact directly with end users or consumers for product/service exchange. Most of the Ecommerce website today are based on B2C model. For example, if you purchase any book from Amazon then it is a B2C deal where the person who wants to read the book is purchasing it directly from the seller. With the exponential rise of online purchasing, B2C models are immensely popular now. People prefer to buy products online rather than going to physical shops and hence Ecommerce website based on such models are on the verge of success with marketing and sales are strategized properly. 

9. Bounce Rate: It is the percentage of visitors who leave your website from single page without visiting other pages. As per Google analytics, “Bounce Rate is the percentage of all sessions in which users visited only a single page without sending any other request to the Analytics server.” It is the term that you must have heard from your marketer because if your website has a high bounce rate then search engines do not prefer to show you on top positions means it is one of the most crucial factors when it comes to SEO. 

10. Bundling: Bundling is a marketing strategy defined as grouping of similar or connected products and selling them as package solution. These packages are generally sold at a reduced cost to carry out the sale of more than one product.

11. Buyer’s persona: Buyer’s persona is prepared by taking into account various things such as behavioural patterns, demographics and goals of the user. It tells you about what your customers must be thinking about the services you provide while they weigh their options. The advanced term is actionable buyer persona which means revealing much more than a one dimensional profile. It might include several advanced analysis such as concerns, specific attitude and mediums that drive your prospects to choose you. 

12. Call-to-action: Again often used by your website designer or marketer! Call-to-action are the words, phrases, links or buttons that prompt an immediate response to encourage users to buy your products. You will often see such buttons or links on any ecommerce website like “Buy Now”, “Click Here”, “Get 10% off today” or any such words that pique interest. These is one of the most important things to be included in your Ecommerce sales strategy since it helps users come down the sales funnel. 

13. Chargebacks: Chargeback is one of the major concerns site owners have. It has been designed to protect cardholders against fraud in terms of products or services. If you own an online store, most of the payment would be done through credit cards on which chargeback might happen if they raise a valid dispute. So, you need to safeguard your website against invalid chargebacks. It is a buyer protection measure but sometimes it is misused. Suppose, you are selling a product in good condition, the buyer hurt it a little later and then apply for chargeback. The case would be closed in favor of the buyer since he/she has pictures to present. 

14. Cohort analysis: Cohort analysis is a part of user behavioral analysis. It  receives data from a defined data set instead of looking at all the visitors as 1 unit, it separates them into associated groups for analysis.

15. Conversion: You must have heard this term every now and then. Most of the people relate it with sales but conversion is a wider terms which takes into account all the desirable actions that a website wants you to do. Suppose, a website has set up a subscribe to newsletter campaign then the conversion happens if a user has successfully subscribed to the newsletter. If you own an ecommerce store then conversion can happen if the user buys a product, fill out a lead/contact form or sign up for a newsletter. Conversion is a positive factor which should always increase for an ecommerce store to have success in the market. There can be n number of ways to increase conversion including having a great UI, great content, proper call-to-action, competitive cost, good quality service/product and more to it.  

16. Cookies: A cookie is a data generated by a website while anyone one is using it. It is generally of a little amount and is stored in the user’s computer i.e. client side. The purpose of cookies is to record your preferences and remember your information regarding a  particular session. 

17. Customer Lifetime Value: It is one of the important metrics for an ecommerce company which tells its owner about the Total net profit  it would make out of the lifetime relationship with a particular customer. Depending upon this metric, you can predict the monetary value you will be receiving from a customer if you are able to make a long term relationship. You should consider CLV while measuring the success of any of your marketing campaigns. The profit is not just the difference between what you have received and what you had spent. It is sum of what those customers are going to contribute towards your business growth. Let’s suppose, you got a customer seeking for best Ecommerce development services, they might also take SEO, SMO, PPC or re-branding services from you. Additionally, you might get to handle their maintenance part which runs lifetime. This is the reason why CLV is an important metric while measuring ROI. 

18. Click through Rate: Click through rate often called as CTR is the ratio of number of clicks to the total number of visitors viewing a particular page. CTR can be measured for a website, mail or advertisement. It is generally measured to see the effectiveness of a particular keyword, ad or mail. The higher the CTR, the more effective the campaign is considered. Whenever you send any email, it is aimed at getting more and more clicks so that users may know what it is all about. So, your CTR should go up but yes, it might affect you negatively in terms of paid marketing if not done carefully. Getting high CTR through wrong keywords might destroy your whole budget. 

19. Dropshipping: Dropshipping is an eCommerce arrangement where the products are shipped from the manufacturer to customer or retailer directly. There is no need to store or stock items in this method. 

20. Engagement Rate: It is the percentage of how many visitors came to the site, notice the content and could engage. It is generally measured to see if your content could help your target market or not. Factors influencing engagement rate include likes, shares and comments. If any of your post is getting a high number of shares and re-shares then it is going to increase the engagement rate which is good for your business. 

21. Google analytics: It is a cost free analytics service offered by Google which can be linked to your website to track the traffic and provide other statistics useful for optimization of your website.  

22. Hashtag: It is a word or phrase preceded by # highly used over social media sites to identify the messages connected with specific topics. While the customers use hashtags with posts over social media, the message attached to those posts get revealed. Also, clicking on those hashtags would take user to all posts with the same hashtag. 

23. Key performance indicator: KPI is a value which measures the key business objective success. There are two types of KPIs. One is high level KPI dealing with the overall performance of the business whereas other is low level KPI looking at the processes such as marketing, sales, operations, etc. 

24. Lead: Leads are defined as the interest shown by any of your prospects in your products or services. It generally contains the contact information to the user along with a small description of his/her requirement. It is followed by a call made by the salesperson of your company who gathers the requirements and suggest the required solution

25. Marketing automation: Marketing automation has taken over the whole digital market now. It is a set of various practices adopted by marketing agencies to automate the process of marketing so that the team does not have to invest much time in targeting every single prospect. It included optimum usage of a software to automate the process of marketing for effective results in terms of sales of your  goods and services over various online channels.

26. Mobile optimization: Mobile optimization is a process which ensures that your visitors have great user experience while they use your website on mobile device of varied screen sizes. The content and all the important information along with categories and subcategories should fit in the screen so that you do not lose out on any of your customers.  

27. Profit margins: Profit margins are calculated to know how well a company works on its input cost and revenue. It is defined as the % of the selling price turned into profit.
Profit Margin = (Total Sales – Total Expenses)/Total Sales

28. Point-of-sales: Point of Purchase or Point of Sale is a place where sales happen. It refers to a point when payment is actually made by customers to the merchant for the purchased goods/services. 

29. ROI: ROI is Return on Investment which means the calculation of what you have received as return over the spending done.
ROI = (Net Profit / Cost of Investment) x 100
It refers to the gain or loss experienced by a company on the investment done in a particular period of time. It is an important metric for business owners to know so as to decide which path is beneficial to tread. 

30. XML Sitemap: Sitemap is the hierarchical model of the content pages of a website. The list contains links to its counterparts of a site. These are formatted and organized in an XML format which is why these are called XML Sitemap.

Feel free to ask us about any other term you would like to get acquainted with in the comment section. 

Strong Branding is the Key to Drive More Ecommerce Sales

We can write about a hundred tips and tactics to grow Ecommerce sales but those would probably be suited more for the already established or old brands. Tell us how many times you went on Google to purchase a formal shirt or may be a black dress? We generally go to Myntra, Flipkart or Amazon and search for options with application of filters. It happens with all of us because these platforms are engrossed so much in our minds that we do not even bother to look at any other newly set up websites or less recognized ones. Whether you have spent thousands of dollars or just $500 in your Ecommerce website development, in order to be recognized, you need to set up a strong branding

Key branding elements of an Ecommerce company

1. Styling of products: There is much more than product photographs, name and description to showcase a product online. You need deep styling of the products with presenting it in the best way. For example, for a clothing brand, you can approach a model so that buyers can visualize the actual look of the products. Recommend things to users to evoke a sense of authority. Show how many people have purchased it previously or how many buyers upvote it. If you are selling a tank top, recommend the shorts and footwear that can good to go with it. Use high quality and clearly visible pictures with zooming effects. Video presentation is also adopted by some E Commerce giants which gives the user a clear picture. Ecommerce website development companies these days not only help users with development but also suggest ways to deliver the best UX so you can tie up with such a company which can also take care of maintenance of yuor website that is very important. 

2. Post original content/pictures: Most of the businesses use stock images from some free galleries but it affects their branding badly. Original content is always the carrier of trust. If you cannot afford highly priced photographers or camera, you can just use your smartphone. Nowadays, phones are also powered with great cameras taking high resolution and good quality images. 

3. Provide helpful customer service: The way your agents speak with the customers play a great role in setting up your brand. For example, with millenials you can chat using emoticons. Make your chat interactive rather than framing it robotic. With an interactive chat, users will feel more connected with your brand. 

4. Offer quality: No matter what kind of product you sell. It has to be of a good quality. Good quality blended with low cost attract customers the most. Over your product page, show how your product is capable of overcoming the pain points of users. Low quality things are acceptable but only if they are low cost. So, try to maintain the balance. 

5. Be transparent: If you want people to remain connected with your brand for a long time, you cannot stand on lies. You have to be honest and transparent. These values are based on a few things such as your company’s mission and vision statement, about us content, product descriptions, authentic product reviews and customer data. Take care of the personal data shared by the users in any form. Keep the passwords encrypted so as to build trust in the eyes of the customers. 

6. Give value to the user generated content: There is a different kind of value that User generated content keeps. It encourages other people to purchase your products. The textual and video reviews are to be kept on your website so that the users get to know who all are using your products and they are happy or not. User generated content also means that comments you have received on any of your posts. If it is a query, try to provide prompt response. Users also fill up your inquiry form in which personal details are submitted. Try to reach out to help asap. 

7. Share your story: There are thousands of e-commerce businesses taking birth every month so why should people purchase from you. You need to tell them about how your brand was found, how it got developed, what are your USPs and more things about you. They need to feel connected with your brand in order to be your long term customer. 

8. Never over-promise: You can try delivering more than what you have promised but never deliver less. Delivering less might happen due to a number of reasons like you are suddenly out of resources or you have over promised. So be transparent while delivering your sales pitch and try to deliver as much as you have promised. It will add up in the list of your satisfied customers. 

9. Focus only on your market: It is one of the crucial businesses rules to abide by. You need to define your target market and predict its potential before airing any kind of campaign. Understand your target market, their pain points, their demographics and more about them. Once you are done with it, you need to exclusively focus on them. Your branding should have real impact on your target audience.  It clearly means that businesses have to define their market and then talk to them in a way that resonates with them.

10. Refine your strategy: Whether it is related to branding or sales, it is very important to keep refining your strategy. Put yourself in the shoes of your customers and understand what difficulties they might be facing. Work on those points so as to refine and filter your further steps. 

Web Development 101: 5 Steps for the Perfect Web Design

The degree to which your website’s visuals appeal to your visitors would decide the success, or failure, of your online business. Be it an e-commerce store selling grocery, a travel blog, or an online fashion boutique, your prospects might never hit “Buy Now” if they fret on the first look of your website’s design. That’s why today we are witnessing web development companies taking their designing department as seriously as development.

To make the whole process of web development transparent and simple, so an optimized and visually appealing UI could be achieved, it is divided into 5 easy stages. Each stage has owned its set of requirements, which need to be addressed individually, in order to get the most out of your whole project in a predefined time limit and resources. Let us have a detailed look over each of them.

Stage 1: Project Planning

This where project stakeholders come together to discuss the goal(s) of the project in detail. The discussions held during this span must cover all the big and small aspects to be covered. If there is any big picture that you would be painting in a not so distant future, this is the time to speak. Stage 1 has four sub-stages.

1. Requirement Assessment: 

It comprises the audience, goals, features, etc. Though they are only three worlds, an in-depth assessment of these three grows manifold. Leaving it anyone, or not establishing a common link between these three, could well be called a dire mistake on part of project planners.

2. Project Summary

The project summary is what it comes to you with its name; summary of the whole assessment stage. The documentation done will serve as a pivot until the project ends.

3. Resource Assessment

 This stage determines what software/technology, or any other resources, would be required to make the web development project in question a reality. The time required to obtain, or customize, the solution for market and the budget involved are taken into consideration, while also adding them into the project’s deadlines.

4. Competitor Analysis

 Not only in web development, conducting a careful analysis of your competitor’s successes and failures could help you bypass most of your troubles. It doesn’t mean you start copying their every step to top, but understanding how could one not make mistakes while adopting a certain strategy. The strategy here includes budget, time period of development, technologies used, etc. User interaction, active users, and daily user traffic should also be taken into consideration.

Step 2: Determining Scope of Project

Finishing and delivering a web development project on time is priority number one. As every stage is close-knit with the other one, a delay from the side of anyone involved in the process would only push the deadline an inch forward. The cumulative effect of such delays could result in damage to the final product. That’s why everyone should be allocated a timeline, within which a particular task should be demanded from their sides. Gantt Chart, developed by American Mechanical Engineer of  Henry Gantt, can be your go-to option for this task. Gantt Charts are a graphical representation of tasks and the time allocated for their completion. There is software available in the market that helps you prepare a Gantt chart for your organization and project.

Step 3: Designing

This is the make or break stage of your whole project. This what all the other stages were thought for. The team now plans about every little thing that would be showing up on your on the website (front-end). Text-size, colors, margins, padding, image carousels, sliders, layout, etc. would be decided at this stage. About 3 or 4 samples would be prepared and sent to you for review and feedback. Once the input is given from your side, the first draft of the website is made.

Step 4: Development

This is a comparatively complex and technical part, and takes consumes project’s most of the budget, timeline, and planning, due to its total technical nature. Individual pages are created and linked as per the website’s design and navigation scheme. CMS (Content Management System) is also developed, or integrated and customized, for the website. It is a software that helps you add, delete, and manipulate the content on your website without having to contact your development team ever again. However, many web developers get into CMS development, as their enough open source options available that provide you with all the required features.

Step 5: Website Testing and Deployment

Testing can be labeled as the most hectic stage of the whole process. And why not? As the deadline inches near, and funds start to dry and look for returns on investment, it becomes the responsibility of both parties, the company, and the client, to watch for any glitches in the final website. However, the job on the latter’s part is not as technical as the former. At this stage, the website pages are still on the local server of the client. The developer team looks for any bugs that might mess with the feel or functioning of the website. Once the site works properly as expected, it is uploaded on its final destination, which is the server. The server, or the hosting service, is bought by the client. Once the website is uploaded, or live,  the content is uploaded. The content comprises of images, texts, videos, outbound links, etc. Another round of testing is conducted just to ensure that the website works smoothly on the server.

PHP 7: Features that makes this Latest Version Powerful

PHP 7 had its release on 3rd December 2015, and has taken the world of scripting language by storm since . Experts touted for the immense leap it took from its the last version, which was PHP 5.6, and all the major PHP based Content Management Systems (CMS) like WordPress, Magento, Joomla, Drupal, etc. soon upgraded themselves for this better option. As per the norm, each release of PHP is only supported for a period of two years, wherein, all the major and minor issues are addressed and fixed. At the end of this period, only major security threats are looked into as the active support stops, and a new update for the version is released. Since its release in 2015, the PHP community has given its three more updated version of this scripting language, namely, PHP 7.1, PHP 7.2, and PHP 7.3, all well within their period of active support as of the time of writing. PHP 7 has put its best step forward, offering a plethora of features, and is a major version since PHP 5, given the fact that PHP 6 was a big failure; having started in 2005 and finally abandoned in 2010.

Even after so many positive reviews and warm reception for most of the part, the adaptation rate for PHP 7 hasn’t been really convincing. Of all the websites known to be using PHP for their back-end, only around 34% have moved on to PHP 7, while the love for PHP5 still looks strong, having 65% of the user base. Maybe web owners are still busy in experimenting with fancy plugins and writing awesome blog posts about the latest technological trends, instead of using this latest version for better performance and security. Whatever be the reason, it’s important on our part to shed some light on everything existing, new, and good about this open source programming language, to help you and others change their minds and seek the services of PHP 7 for your website.

The Confusion:PHP 7 vs Modified PHP 6.0

Before we start looking at what PHP 7 has to offer to our back-ends, let us clear some confusion and questions, which are:

1. What happened to PHP 6?

2. Is PHP 7 modified PHP 6?

PHP 6 was an ambitious project when it started in 2005. Among all its features, the one that made it talk of the town was its support for native Unicode. The native thing was going so well that this version’s unicode conversion was well around to 70%.  But being an open source development projects, people have a habit of working on things that they understand well enough, and the project was too big, the team was not big enough, and it all dragged for too long, making the participants disinterested. Then there was the thing about UTF-16, which only added fuel to the fire, as it negatively impacted the performance. Come 2011, and the project was dropped. But all the practical developments made were not thrown out of the window. Instead, some were added to PHP 5 branch, while the advanced ones were kept for the next one, which was PHP 7. Even Wikipedia’s page for PHP has “Not released” for the release date cell of PHP 6.

What Makes PHP 7 Special?

1. Support for 64-Bit Windows

Developers always had this complain that PHP 5.x was not showing the same passion for 64-bit, as it did for the 32. But the complaint has now been addressed and solved with PHP 7. The new version not only supports the 64, but also delivers improved performance for such window systems. Users now can keep their websites up and ready for the future versions of windows too.

2.Powered by Zend’s Next-Gen Engine

Zend’s engine has been doing PHP’s interpretation job since its 4th version, which was released in early 2000. Coded in C  by Andi Gutmans and Zeev Suraski, the scripting engine had its release in 1999. In PHP 5, Zend II was used, but to bring a bigger change and improvisation, Zend III was born, which was also named as Zender Next Generation, which is also the reason why PHP7 is often termed as PHPNG. Although supporting a bigger and better number of extensions than its predecessors, there are few extensions still not supported in the recent version, like:

A. Interbase

B. MSSQL

C. PDO_OCI

D. OCI8

E. PDO_DBLIB

F. SYBASE_CT

3. Abstract Syntax Tree (AST)

PHP 7 comes with Abstract Syntax Tree (AST). So what changed in PHP 7 with this new arrival? In this new version, any code goes through three major steps, namely, Lexing, Parsing, Compilation. It allows you to use Syntax in intermediary structure in an easy way. AST gives you the freedom to emit opcodes directly from the parser and remove multiple hacks, making the whole process of implementation easier. PHP 5, in the absence of AST, combined step two and three, emitting opcodes after some feature in the list of tokens, which lead to multiple problems due to lack of information.

4. Better Error Handling Capacity

PHP 7 does a tremendous job in handling catchable and fatal errors. The recent updates exceptions have done well in replacing old errors from PHP 7.  In contrast to PHP 5 traditional error reporting mechanism, errors are now handled by throwing error exceptions. What’s more? The exception base class now doesn’t extend in the new Engine Exceptions.

5. Cloud Computing Support

Zend’s partnership with reputed cloud computing solution providers has helped users in making their application portable. That means developers are now not only able to retrieve or extract their files, but will also share their work from one cloud server to another anytime. This move has helped e-commerce development big time. As now the speed and performance of digital store are not affected, these websites are lightweight than ever, and safe and secure as well.

6. Improved Speed

Teams and experts agree that PHP 7 is twice as fast as PHP 5.6. The whole next generation engine was built while having this particular aim in mind. The Just-in-Time (JIT) compilation supports instant compilation of code instead of having to wait for the execution time period. Such speed and performance helps you in multiple tasks. Like serving  big traffic with fewer servers than before. The site source code will also be executed faster than ever. What PHP 7 also does is it removes deprecated functionalities PHP 5.0. It also removes the dead SAPIs and extensions that do not support PHP 7.0. Some examples of dead SAPIs are:

a. Aolserver

b. Apache

c. Continuity

d. Apache_hooks

e. Caudium

f. Phttpd

g. Isapi

h. Milter

i. Roxen

j. Pi3web

How Does Netflix Make Money: Netflix Business Model, How Netflix Works, & Revenue Analysis

Founded in 1997, Netflix has a come a long way from being the world’s first online DVD rental store with 30 employees and 925 titles available to becoming one of the world’s biggest online entertainment companies in the world, with a revenue of 15.794 billion around +5K employees. It was all made possible with two things: an innovative idea that made Reed Hastings take the risk and the company’s business model that continues to grow with every subscriber. It’s the latter part, Netflix’s business model, that we are going to discuss for now.

Netflix Founders

Founded on 29 August  1997 in California’s Scotts Valley,  Reed Hastings and Marc Randolph were the force behind Netflix establishment. Hastings  previously had owned Pure Software, which was sold by him for a whooping $700 million. Randolph was a co-founder at MicroWarehouse, a computer mail-order firm.

How Netflix Got Started?

According to some sources, Reed Hastings, the co-founder and CEO of the company, came up with the idea  of DVD-by-mail rental business when he missed out on his return date for “Apollo 13”, a video tape he had rented from a local Blockbuster video store. He was fined $40 for the same. Instead of making a fuss about it, he tried understanding the scope of movie rental business.In an interview given Fortune Magazine in 2009 he said:

“ [..]  I started to investigate the idea of how to create a movie-rental business by mail. I didn’t know about DVDs, and then a friend of mine told me they were coming. I ran out to Tower Records in Santa Cruz, Calif., and mailed CDs to myself, just a disc in an envelope. It was a long 24 hours until the mail arrived back at my house, and I ripped them open and they were all in great shape. That was the big excitement point”.

The Concept of Netflix – How does Netflix Work?  

Netflix enables its subscribers to get motion pictures, TV shows, documentaries, and more on a wide variety of devices that support internet connectivity. It works on subscription-based membership plan model. That means people have to pick up a monthly plan to start and join the platform, after which they get an access to both exclusive and non-exclusive TV shows, documentaries, motion pictures and other content. The picture (pixel) quality, like (SD, HD, Ultra HD),  of the content would depend upon the subscription plan.

Netflix also has its old DVD rental service operational, but it’s nothing compared to its heyday, when it operated 50 DVD shipment centers in the U.S

Netflix Funding

The company has raised approx $200 Million by the method of Equity Financing, means by selling stocks for raising funds, and about $1.8 Billion by the method of Debt Financing. The primary reason behind obligation financing is to rub the noses of vast creation houses by putting resources into Netflix Originals like “The Crown” and “Stranger Things”, which have been magnificent hits.

I mage Credit: Crunchbase.com

Netflix Progress

About a year after its establishing, in 1998, the company thrived in its DVD via mail business. In 2007, it appointed Anthony Wood, a pioneer of early DVR technology, to build a device that would allow the streaming content to be played on TV sets instead of devices like PC or laptops, naemd as “Netflix Player”. In 2019, members from 190 countries can stream Netflix by becoming its member. Today, it has a huge library built of both exclusive and non-exclusive content. The company now is neck deep in film and show production, and many of its shows have amassed a huge fan base in very little time.

Netflix Business Model

Who is the Target Audience of Netflix?

The company targets both males and females falling in the age bracket  of 17-60, and families with wage levels of $30,000+. Given the fact that above base represents a  big section of the global population, Netflix further fragments their user base based on psychographics instead of its socioeconomics.

Clients are categorised in 3 fundamental groups –

1. People who are too busy to go out and search for motion pictures,

2. People who are movie buffs are rent  movies for their entertainment, and

3. People who want to get the most for their cash.

Value Proposition

What makes people buy the company’s subscriptions?

Netflix gives its subscribers access to an immense motion picture and TV shows database, along with the best content recommendation algorithm and an experience without ads. All the amazing content offered on the platform can be viewed on all major devices like TVs, smartphones, tablets, PCs, and laptops having an internet access.

What also makes Netflix special is that it releases new and selective arrangement as full seasons, instead of scenes, at once which helps it keep the users captivated.

How does Netflix make money?

As seen above, the company follows the membership model,  where users pay for the content on the platform and to get DVDs delivered to them.

The prime source of  income – Monthly Membership Fees

It has 3 distinct plans for its users:

A. Basic – TV shows/Movies available in SD (Standard Definition).

B. Standard – TV shows/Movies available in HD (High Definition).

C. Premium – TV shows/Movies available in UHD (Ultra High Definition).

The expenses of these plans depend upon the nation of the viewer.

Similar model is embraced for the DVD leasing business, where the month to month enrollment charges rely upon the number of Disk out-at once and Disks every month. The DVD rental model and memberships model are two distinct business and can’t be clubbed as one.

The question “How does Netflix business model profit” can’t be answered without expressing the cost of income. So let us have a look at that too.

1. Permitting cost

So you could  watch your favourite content online in a lawful manner, Netflix needs to shell out money to procure the right of content produced by others .

2. Creation cost

Netflix Originals came in 2013, and had the goal of avoiding permitting costs while producing original content of its own with its exclusive rights. Huge amount of money is spent every year to create content under the label of Netflix Originals.

3. Cost of Promotion

Netflix isn’t the only content producing platform on web. It competes with numerous n players like – Amazon Prime, Hotstar, Hulu, etc., and that needs big advertising campaigns on a regular basis.

4. Innovative Work Cost

Netflix is an excellent financial specialist in innovative work office. This office is the direct reason why this giant has made it so far, and continues to drive big time with its membership based business model.

5. Innovation and Improvement Cost

A large number of users stream Netflix at any given time. To deliver smooth experience to every single one of them, the entertainment provider partners with Internet Service Provider (ISP) of these users. This partnership costs a whole lot of money to keep things going like they are. Other costs involved for improvement purposes include costs associated with outlining application for new gadgets, and other infrastructural costs.

6. General and regulatory cost

This includes all other business overhead charges like human resources management, association charges, and other organisational costs.

Netflix Business Model Canvas

The business model canvas given below explains the key accomplices, assets, exercises, client relations, incentives,channels, and client portions of Netflix. Have a look.

Netflix Challenges – Potential Threats to Netflix’s Future

After making it big in the online entertainment world and roaring bigtime on it success of past and present,  Netflix now faces multiple challenges that aim to dethrone the giant from it throne.

These are the three big challenges that have to be addressed by the people in the board to maintain their overwhelming status in the internet community.

1. No More Endorsers Left to Capture in the U.S.

 

Netflix, in 2018, had about 58 million subscribers in the U.S. There were about 128 million households  in 2018 in the country and only 88 million broadband subscribers. When we match the three numbers we see that a saturation will soon be attained by Netflix in it domestic market.

CFO David Wells explains the whole situation in this way, “It’s only the following 50 million are somewhat harder than the initial 50 million.” The company is aiming to hit around 90 million subscribers, but the efforts and the planning are nowhere close to that number, and looks like will wind up anywhere around 60-65 millions in the coming years.

2. International Development won’t be an Easy Walk

Near the start of the year 2018, Netflix was all set for extension for every market outside of China. Before this decision, the company operated in around 50 nations, and had about 18 million strong subscriber base. But the numbers won’t guarantee a cake walk.As soon as the company started targeting international markets, local competitors operating in these nations were already employing quick thinking. They were already churning out content in local languages as they research and reach was always high. It took a while for Netflix to understand how things were, and then it went ballistic with its approach. Funds were literally poured out to either get exclusive rights to popular content, like they did with television series Gotham and the political drama House of Cards. The originals also proved to be of help is getting a strong foothold in abroad entertainment market.   But the fight is on, and neither the champion nor the contenders know when to stop.

3. Dependence on media organizations

A big piece of Netflix’s esteem originates from substance of various other organizations. And significant of those are contending with the company itself for audience, making them more careful about giving their material to Netflix. Time Warner, for example, said it will think of adding some more the time between  their show’s unique run, and when it appears on SVOD (Subscription Video on Demand) administrations like Netflix.

As Netflix gets famous and widely accepted for its services, its grows big on the radar. Procuring content gets more costly as media organizations now  give away less. Nevertheless, Netflix’s deep pockets is its biggest plus. It made CW to give its content on Netflix only eight days after their unique runs end. And all this even when the organisation is in parts owned by Time Warner. Most likely, Netflix’s checkbook had a way with that.

How to Choose the Right Payment Gateway for Your Mobile Application?

If you are thinking to get into the Android app development process to get an e-commerce android app for your business, then you have to choose a payment gateway service for the same. Most of the times the party or company handling your Android app development would suggest you with the most effective and secure option that they use for most of their projects, but given that  the payment gateway of your app would be handling all your app related financial transactions, it will definitely pay something to get yourself aware of this service. And who knows, that one day you might want need to opt out from the payment gateway service that was integrated into your app and move on to a better one.

So let us have a look at 4 tips on choosing the right payment gateway service for your mobile application.

  1. Know the Regions You Will be Serving in

There is a long list of payment gateway service providers, but when you start focusing on specific geographical area (countries), the list gets shorter and shorter. You might have been overwhelmed after reading the features, reviews, and specifications of a certain gateway service provider, but that will count for nothing if its services are not provided in your or in the country you want to serve in.

2. Research whether Your Business Qualifies for Gateway Services

There are some types of businesses that are not covered by any, or many, payment gateways due to their negative shade. Gambling, Adult websites, Alcohol, Tobacco and other drugs,  etc. are some examples that still have not been successful in building goodwill for themselves, and that’s why are looked down upon by many payment gateway services. So if you are going to deal in any of these, then you better start looking for a gateway provider that serves your industry in the very early phase of your Android app development.

3. Price of the Services

Payment gateways have their pricing plans that depend upon the nature of services they offer or extend their support to. As financial transactions have to be secure and easily available to customers, such services seldom come cheap. Discuss the pricing plan you plan to take for your app in detail with the provider.

4. Ask What Online Transaction Providers are Supported

You can never make your customers to choose a payment option according to your needs. If someone is using MasterCard or Visa, then chances are they are highly satisfied with the service and offers them come with their options. In such case you the only option you have is to choose a payment gateway that works fine with the most number of online transaction service providers. While the above mentioned are the most famous ones, there are many others that have their huge customer base. Try and choose your gateway service accordingly.

Organic Search Traffic Prediction to Decide The Level of Investment

Whether you are planning to expand your existing business or working towards a fresh brand launch, it is essential to predict the organic reach as per your investments. It is conventional to expect higher numbers but getting a full proof prediction done from a leading digital marketing company keeps you on safer side and hence prevents your brand from financial  losses. Remember that a laid back prediction might bring a lot of unknowns in your way due to which the estimation might fall off in either direction. In this article, we are going to explain about getting a ballpark estimation of organic reach to set level of investment and expectations.

How much organic traffic you can get?

To know the reach of your business through digital platform, you need to include a number of steps in your strategy including keywords, search volume, competition, target market etc.

List of keywords you expect to rank for: These are going to be the keywords for which you want your business website to rank among the top results. There are a number of online tools available to take out the keywords including several other useful hacks. To carry out a productive estimation, business owners need to focus upon the non-branded keywords such as the name of the product/service, its advantages, its usage etc. The branded keywords or irrelevant keywords are to be kept separately. Your main aim is not just to bring a set amount of traffic but to focus on bringing only relevant traffic.

Initially, your keywords list might run to hundreds and thousands out of which the relevant and useful ones are to be taken out. The keyword selection is dependent upon the aim of your marketing efforts. Suppose you are one of those best SEO companies, you might want to rank for ‘SEO services’ or ‘best SEO company’ more than ‘Learn SEO’ or ‘SEO Courses’. All the four keywords were relevant to your business but what made you choose is your aim with marketing.

Find out search volume: After you narrow down the list, you need to see how many people are actually searching for your kind of product or service. Search volume is the term defined as the average number of times a specific search query is entered on a search engine per month. There are thousands of tools available on the internet telling you about the search volume and competition of a specific keyword eg. Google keywords Planner. The search volume is generally shown in the form of ranges. You need to group together the close variants and arrange the list in the decreasing manner by keeping the highest search volume on the top.

Highest rank to expect for each keyword: Once you have finalised the keywords and taken out their search volumes, you need to see which of your competitors are ranking on top positions for those. In order to give you insights, we are taking two assumptions here. One- the pages with high quality and perfect targeting would rank well for a particular keyword. Second- We can expect to rank higher in SERPs than the website which has less strong domain than ours. Many of the tools might come up with the difficulty scores as well but the reason behind why we are doing this process is that difficulty score would not tell you the rank you can expect reasonably.

Now, you need to see who all are currently ranking for each keyword. Take top 20 domain in account for each keyword. Do not forget to keep in account your target market i.e. the target geolocation as it will decide the Google domain. You can take out the data from ahref, SEMrush or any other such tool. Check this information against the backlink data by using your favorite backlink tool (Moz/Ahref or any).

We are here assuming that you can win against the website that are having a lower domain score than yours. For all the keyword, you need to find the highest rank that is right now occupied by a weaker domain website than yours.

Traffic estimation for various positions: We are having the monthly search volume of each keyword along with the highest position to expect. Now, combining these two figures, you can get the estimated traffic. One thing that we have skipped over is – what percentage of traffic is received by a particular rank? To find this out, we can use a clickthrough rate model. It would help us  in estimating what percentage of searches might lead to a click on SERPs.

By multiplying the search volume with the click-through rate for the highest ranking position, we will be able to get the traffic expectation for all the keyword. To get the total traffic, we need to add the individual traffic amounts.

What’s the next step?

We are having an estimation for traffic now in our hands. If we revisit the assumptions and process, we will notice that we have used some particular keywords. What if we change them up? For example, there is a recipe blogging website for which we started SEO. In the middle of the promised period, we realized that we need to change our strategies and be more focussed over backlinks rather than keywords. This was an unknown thing for us as well at the time we started the project. Obviously, if such change come in the way, the predictions might fail.

What if the backlink profile of your website changes?

Since we have stored everything on a spreadsheet, it is easy for us to make changes and analyse the sensitivity of traffic levels. It will give you an idea regarding to invest or not to invest in improving the backlink profile.

What if the keywords are changed or added?

You just need to repeat the above process and evaluate the traffic again. You can consider adding transactional keywords in the list so that it can support the sales.

How to be more precise in terms of organic traffic prediction?

In order to reach the ballpark figure, there are a few modifications we can make to the above model.

Device dependent search: You can break the searches on the basis of the device types such as Desktop and Mobile. Tools such as STAT would allow you to see ranks on various devices. With its help, you can find out the highest achievable rank over Mobile and Desktop. I think that there is no such tool that can give you separate search volumes for different devices. Either, you can divide the total search volumes in two halves or if you can predict the proportion according to the business line, it’s very well and good.

Using a precise CTR model: The AWR tool for CTR rate provides a breakdown of CTR by industry or device. It also gives you a clear picture in terms of different types of search intent. You pick out the appropriate CTR curve per keyword if you have enough time to spend on the prediction.

Analyze the search engine results: For the given list of keywords, you need to deeply analyse the top ranked results. You need to see that- are those results able to serve the search intent? Or do those websites have good designs and user experience to retain the visitors? If you can work towards what is missing in them then you can attain a better rank. Search engine rank does not only depend upon the domain rate, it depends upon a number of factors such as UX, UI, content and many more factors. Also, if most of the websites in the search results are serving different search intent than yours then you need to remove that keyword out of your list. You can also consider changing the page link.

For example, if you want to get ranked for “Digital Marketing” but when you see search results for this keyword, you find top 5 results to be information that is telling you about what is digital marketing and why is it done, then you can keep that keyword to point the result to your blog or some information. Else, you need to remove it.

It is good to predict the organic traffic you might receive in order to proceed with the investment. You will get a clear picture of what are going to receive as per your spending. The competitor analysis would also save your time later when you actually start with the process of SEO as it is an important part of off page optimization.