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What You Should Keep in Mind when Developing an iOS Application

iOS mobile app development in Las Vegas is a somewhat different to android app development. Given the fact that iOS users are always on a look out for an excellent end-to-end

Experience, developing applications that meet their level of demand is not easy for any Las Vegas mobile app development company. There are about 2 million apps on Apple’s app store, till feb 2019, with downloads to an order of billions. But only a handful are successful in retaining most of their users, while a few go further to get downloads in million. That means the competition is tough, if it was not already, and you can’t afford to bleed money for something that’s not going to perform well as per your expectations.

So let us have a look at 4 things that you should give a proper thought to before you start your iOS app development journey, with a Las Vegas mobile app development company as your app development partner.

  1. Target Audience

Knowing your target audience becomes even more crucial when you developing for iOS users. Geography, age group, gender,etc. are some aspects that consider. In geographical context, Iphones and its other sister devices are used more in North American countries like America and Canada. While Asia,South America, and many of the European countries are still Android users. So before taking your product or service on iPhone, make sure what geographical region is more appropriate business market.

2. Design for the Devices

Your idea will decide what apple device would be the best option for its deployment, and the rest of your development process would follow this lead. Enterprise apps are still built to suit the UI of tablet users. You can ask you Vegas mobile app development company for building a universal apps, as they work on almost all screen sizes.

3. Privacy of Users

Maybe no other user is more concerned about his or her privacy than an iOS user. Apple devices have always been marketed along the lines of user privacy and security, and have fared well too. That’s why it’s important that you only include features that are respect and protect users’ privacy. Further, if you are deploying your mobile app to any other country, then you should properly research about that nation’s privacy policy.

4. Choice of Programming Language

Most of iOS applications are developed using Objective-C. But since the launch of Swift in 2014, much of mobile app development in Las Vegas for iOS can be seen using this option. Many of today’s application are developed using this powerful,yet easy to use, tool for iOS development. But still, many developers advise on using Objective-C for apps that are too complicated. To choice between these two options should only be made after a intense research. But here is a data that might prove to be of help. The top 10% applications on this App store use more of Objective-C than Swift.

Which Front End Web Development Tool to Use? AngularJS Vs ReactJS

Choosing the right framework for your upcoming Javascript system is important as it has a direct impact on scalability, maintainability and performance of the future app. With the amount of Javascript tools available in the market, it has become a challenge for the developers to make a right choice. The options available are high in number with two dominating the application development industry- Angular JS and React JS. Both are full fledged frameworks and used widely.

Like any other technology, both have their own pros and cons which cannot be neglected considering the future of the application.

Angular JS:

Angular is an open source javascript framework which was developed by the tech giant Google in the year 2009. It offers a number of out of the box designs and solutions. Mostly single page applications are developed using this framework. As it has been developed by a group of developers at Google itself, it is always kept updated with new supporting features. It is built on MVC which is a famous concept for modern day applications. It splits business logic, data and presentation layers in separate sections. By just adding few snippets of code, you can bind data with the HTML controls. Using Angular, the developers might be amazed of the less quantity of code they are required to write.

Live Examples of the usage of AngularJS:

1. Video Streaming Applications: It is a widely used framework for the development of video streaming apps. The recent most popular example of AngularJS is For Sony PS3, Youtube’s app is also developed using AngularJS.

2. Tours & Travel Applications: Due to the dynamic features that AngularJS offers, it can be a good match for the development of Travel apps. Eg- JetBlue.

3. Review apps: AngularJS can be a great support for the user review application which are widely used these days because people prefer to check the reviews before buying any product or services nowadays. Eg- GoodFlims.

4. Social Apps: LinkedIn is also built up with using AngularJS. It is said that this framework is one of the best suits for social networking applications.

Apart from above, it is also a good suit for Ecommerce sites and shopping apps, user generated content portals, weather apps and more.


a. There is a great support from angular libraries for the creation of robust template solutions if you use AngularJS.

b. By providing an extension to the HTML syntax, it enables you building reusable components.

c. It has a great MVC. Most of the frameworks require splitting the MVC components and after completion the developer has to write code to bind them while with AngularJS, it comes together automatically. Hence, it reduces the time of development.

d. With this, a customized document model object i.e. DOM can be easily developed due to its two way data binding approach.  

e. It offers single routing UI with data binding.

f. Since it only responds to the API calls and serves static fields, it is a supporter of improved server performance.

g. It allows unit testing and end to end testing due to which testing and debugging are now much simpler than testers could ever imagine.

Reasons to opt AngularJS:

A. Quick to start: It is very easy to start with this framework. You just need to add a few attributes to your HTML and in a time of few minutes, you can have your small Angular app created.

B. Write less code: Angular enables you writing fewer codes which saves your time. If offers data binding and it is also simpler to write data models with AngularJS.

C. Easy data binding: With AngularJS, the data binding is easy and effortless. You can see what you type immediately.

D. Declarative UI expression: UI is structured with AngularJS. The designers can be made learn markup easier than programming. Therefore, declarative expression is UI is an advantage for your team.


1. With AngularJS, developers find it tricky to integrate third party modules.

2. For the developers who are not familiar with Model-View-Controller architectural patterns, the implementation of this framework can be time consuming.

3. Scopes are complex entities to handle with this framework as it is quite layered and also hierarically arranged.

4. Some features of AngularJS are difficult to use such as dependency injections and factories.

5. Additional time consumption by the browsers can be a possible reason for the developer not choosing this framework because the browser remains over loaded with other tasks such as DOM manipulation.


ReachJS has been developed by Facebook in 2013. It is an open source library for building UI especially for single page applications. It allows us to make reusable UI components and handles the view layer of mobile and web apps. It is capable of changing the data without having to reload the page. It was first tried on Facebook Newsfeed and the on Instagram. ReactJS can be used in combination with other frameworks such as AngularJS. There are many more simpler frameworks available in the market but still, ReactJS is making a mark. Why?

Let’s take a look at the live examples.

Live examples of usage of ReactJS:

1. Social networking apps: Facebook and Instagram are making partial use of ReactJS and its versions and a proof of that are various commendable features like Google Maps API, geolocations, search engine accuracy and more.

2. Video streaming applications: Netflix used ReactJS on its platform Gibbon where the ReactJS library has helped it for the runtime performance, startup speed, modularity etc.

3. Mailing systems: Yahoo!’s mail uses React and the engineers working on the platform wanted easy debugging, shorter learning curve and independency on large platform libraries so they went for ReactJS as it has one way reactive data flow and also virtual DOM allows server and client side rendering.  

4. Cloud storage services: Dropbox has shifted to ReactJS for its efficient features which are contributing towards its success.


a. The creation of dynamic web application has become easier with ReactJS. Earlier, it used to be a tricky affair with complicated HTML strings.

b. For the new developers, ReactJS is an easy walk as its features are easy to implement. It has the advantage of access to Javascript GUI library as well.

c. It also allows developers to reuse the components that have been designed earlier for some other application which makes them save time and additional efforts.

d. Isomorphic apps can be developed using ReactJS. It allows you to use the same code for both server side and client side components of application.   

e. Developers used to complain about javascript frameworks not being SEO friendly but ReactJS has emerged out as an exception. It lets developer created user friendly UI which is traceable by search engines.

Reasons to opt ReactJS:

A. Development efficiency: With ReactJS, you can break the project into multiple components which facilitates developers to write clean and modular code.

B. High performance apps: The core features of its library like server side rendering and virtual DOM allow developers to create even complex apps fast.

C. SEO friendly sites: As we have already mentioned, ReactJS is an SEO friendly framework which makes the project better optimized for the search engines.

D. Reliability: ReactJS is reliable as it has been developed by Facebook which is mainiting the library even now along with 1000+ other contributors worldwide. So, it is a reliable framework.


1. The new tools keep on increasing and hence it becomes tricky for the developers to understand what the code is.

2. One of the biggest drawbacks of ReactJS is its architecture keeps on changing.

3. Because of its complexity, JSX (JavaScript extension syntax) is not used by every web developer.

Which one should be used for your next project?

Going for AngularJS can be assumed for developing core skeleton for a frontend app whereas reactJS can used to improvise some parts. Both the javascript frameworks are widely used by the developers but it completely depends upon the project requirements regarding which one to choose. ReactJS is not actually a framework but a library. It would always require lesser of coding and would bestow a better performance. But, Angular gets support from a larger community and hence it can a firm point to consider while choosing AngularJS.

Thorough Guide on a Perfect Mobile App Architecture & Its Importance

Today, more and more businesses are moving towards serving their target audience through their very own mobile phones. A very quick and optimum way of reaching people via phones is the development mobile application for your business. Until you are among the giants, no one is going to go over the web, type your business URL and do purchasing. You need to give them the quickest possible way so that while they are in the mental state of purchasing, you come in front of their eyes. Just having a mobile application is not enough though, you should have a good performing application that quickly gets data and ensure smooth navigation.

You need a robust foundation while you are developing anything so that the further elements do not fall off. That’s what you with your homes and that’s what you need to do with your business. There are thousands of applications made on a daily basis. Some get rejected by App stores while some fail to perform well due to a poor architecture. Mobile app architecture runs on a set of various methodologies and techniques to successfully build a structured mobile app.

There are a number of important factors which are needed to be considered while developing mobile app architecture. For example, the systems on which the application is going to run, the screen size on which it has to fit in, navigation type, user interface and more. These are the basic building blocks for any application which has to be taken care of while even planning an application. While planning any mobile app, you need to be aware of the developer who just become robots and performs tasks as instructed without letting you know the risks and outcomes.  While you must be developing the mobile application for your business growth, if gone wrong it might bring you one of the biggest losses of your life.

Here is a guide on the importance factors while developing mobile app architecture in details.

Determining the Device Type

The first and foremost task is to determine that on what kind of devices the application is going to run. Would those be Tabs or Mobiles? What would be the size? What would be the other characteristics? Today, we do have a wide variety of smartphones. Some are big in size while others are small. Some have got slim body while others are foldable, Some have Windows, others have iOS or Android as operating systems. You need to ask the stakeholders that on what kind of devices you want application to run. The devices can be categorized on the basis of Memory, screen size, resolution, choice of framework and more. It is important to determine the device type and configurations because the application that you are going to develop might have some software or hardware requirements or limitations.

Bandwidth scenario is important to consider

Before developing the application, you need to see where your target audience resides. Because of the interrupted internet connectivity or fluctuations, you might not be able to bestow a good user experience. A user does not wait more than 10 seconds to close any application due to its low speed. While selecting the software and hardware protocols, you need to consider speed and power consumption. You application should also perform well with low internet connectivity so you need to design your data access mechanism, cache mechanism and state management accordingly.

Designing a User friendly interface

The interface should be simple and elegant so that the user intuitively navigate through the pages rather than keep finding where you have put what. Explore the real horizon of creativity according to the taste and choice of your target audience. The design should be organized. Consider keeping related things together and unrelated things separately. The application that communicates clearly and simply has greater success rate than ones with secretive pages. Good designs are not meant to overwhelm users by confusing them with unwanted information. A design should be reusable for internal & external components to maintain consistency and reducing the requirements of remembering and rethinking.

Ensure effortless navigation

There can be N number of navigation methods you can follow while designing the applications. Some of the popular ones are as follows.

1. Hamburger Menu: To save the precious mobile real estate, the navigation bar is hidden inside a three lined icon. This is one of the mostly used Navigation methods as it sits comfortably at the left corner of the application and people are also used to it. Though, you need to avoid hiding any important information within hamburger as the user might just ignore it.

2. Bottom Navigation: Bottom navigation gives quick access to different pages of the application. It is the row of quick links at the bottom of the application. Users can hold their phones and use their thumbs effortlessly to navigate through the app. This bar generally contains a minimum of 3 links to a maximum of 5 links.

3. Cards: Cards come in all shapes and sizes and these pop up as a result of their customizable nature and being highly visual. Cards based navigation has proven to be great for aggregating separate pieces of information.

4. Gesture based navigation: A great example of gesture based navigation is Tinder where user can navigate by quickly swiping to perform the desired action. Gestures might include dragging, touching, zooming in or zooming out.

As per your business model and target audience, you need to make a right choice of navigation method. For example, if you are coming up with a matrimonial application then there can be nothing better than gesture based navigation whereas if you are a beautician coming up with a beauty and wellness app, then cards can beautifully assist you as you need to make it enchanting and attractive through pictures.

Elements of Mobile Application Architecture Design

A mobile app architecture contains three layers depending upon the functions we perform in each.
a. Presentation
b. Business
c. Data

Presentation phase consists of user interface and presentation logics. At this step, the team has to decide the way in which application is going to present itself in front of end users. The team needs to decide onto theme, font size, features and their location for a reliable foundation.

Business layer consists of application facade, workflow, components and entities of a business. It focuses upon how the business is going to be presented in front of the end users. There are two sub components here named service layer and domain model layer. Service layer defines application functions to be made available for clients and users and domain model tells about expertise of specific problem domain.

Data layer focuses on data access components, service agents and utilities.

Once you have taken care of all the three layers, you have to focus upon the fourth layer consisting of configuration, security and connectivity.

Make sure that all the components of the application are organized. The architecture should be capable enough to speak about the business domain like is it Tours & Travels application or food delivery system. You need to also focus upon the scalability of the application that whether is it going to support enhancement or not. You need to ask yourself whether it is going to be a complex application with over 25 pages or a simple one. The complexity has to be defined initially so that the choice of resources who are going to work on the project can be made wisely. You need to determine whether the team can work on the project independently or not and what would be the key components that are to be developed and tested first.

A mobile app architecture is very important for your successful and profitable business ventures. It reduces the risk factors and also eliminate reworks and hence re-application of the cost. A good mobile app architecture facilitates the system to be portable to respond to the changes. It should be highly maintainable so as to adapt as per the market’s demand. The architecture has to be robust to secure all the data consumed by the mobile application. The architecture should ensure to satisfy the performance expectations of the users & should be able to retrieve the data quickly in an efficient manner. It is one of the most crucial steps if you business is moving towards mobility. It helps towards the growth of the application in the market. Whether you are yourself a developer or you are hiring a team of developers for your next project, if you follow all the steps thoroughly then consider that you have crossed half way towards your destination.

Have you worked upon the mobile app architecture for your next project? Do not forget to add in the comment sections that what is the most important element of a mobile app architecture according to you.

Top 5 Mobile Application Development Trends Ruling in 2019

We have crossed four months of the year 2019. There are people who must have experienced big changes in their lives but most of us are treading the same old way from office to home and home to office. The things are not seen the same in the mobile application development industry through. We have new implications of IoT, VR, AR, Machine learning, AI and more technologies. The number of mobile phone users is risen to 2.7 billion and the penetration of mobile devices in our lives is steadily increasing.

Whether you go to a retail store or sitting at home playing a game, you are surrounded by advanced technologies. It was two years ago when, an Ecommerce giant came up with Amazon Go which are physical shops with no shopkeepers. It has made a wise usage of several algorithms, computer vision, sensor fusion to automate check-in, purchase and check-out. In the first month of 2019, the number of locations of Amazon Go has increased to 10 and is expected to go over 2000 in coming 10 years. This was just an example of penetration of technologies in one field. It is clearly thriving and replacing human efforts on a large scale now.

We have already heard about IoT, Machine learning, Augmented reality(AR), Virtual Reality (VR) etc. but we need to remain updated of the advancement. With the technological advancement and newly build inventions coming to our day to day lives, we can think that 2019 is going to be a year of mobile applications.

It is going to be an era of AR/VR

If you are a Snapchat or Instagram user, then you must have enjoyed AR filters that are capable of turning human face into funny characters. AR and VR both are taking place in our lives and we are finding them cool enough. There are tons of use cases being created by the tech giants Apple and Google. It is also predicted that these technologies will be seen on more social networking sites. The AR and VR trends 2019 include Mobile AR disruption, AR in health care, Marketing and Advertising and manufacturing. According to a study published on Statista, the Global market of Augmented and Virtual Reality will experience an exponential rise from $27 billion dollars in the year 2018 to $209 billion in 2022.

Game changer in the world of mobile applications – Internet of Things (IoT)

IoT seems an old term now but definitely not obsolete, infact emerging with the plethora of devices out there in the market. Samsung, Bosch, Xiaomi and other giants are holding a huge market share through these devices but the collaboration of mobile application development and IoT is something that has been continuously in trend since last year with Google home, Nest smart home and more such devices coming into the market which are connected with your smart phones.  

For those who are slightly less aware of the technology, we would like to tell you that IoT is a network of things basically. All of these have an IP address and these do communicate with each other through mobile applications. Suppose if we talk about future Smart homes, here all the major systems in your house like Lights, Gas, Air conditioner, Heater etc are intelligent and operating through a program receiving user’s instructions. Statista reported that “The global smart home market is forecasted to grow to around 40.9 billion U.S. dollars till 2020 and the overall global revenue of the smart home automation market is projected to reach 20.8 billion U.S. dollars in 2020.”

IoT is going to touch new heights in the year 2019. The future trends include Smart areas, Smart homes, Self driven cars and more in healthcare and educational sectors.

Artificial intelligence and Machine learning digging deeper into Mobile Apps

AI and machine learning have entered even more in the mobile application industry in 2018. With the innovation like Chatbots and Siri, the collaboration of Machine learning and AI has been seen. According to a study conducted by IDC, 75% of the ERP users will make the use of capabilities of AI to increase their efficiency & proficiency at workplace. The future trends of AI include AI automated DevOps, Interoperability among neural networks and AI-enabled chips.

Some years ago, AI was just like a science fiction but now its application in the real world is exciting. From predictive modeling to chatbots, the researchers and developers are finding out inventive ways to make use of AI for serving clients better. The classification of AI and machine learning in the mobile app industry can be classified from weak to strong. It is incorporating automated reasoning for the quick solution of problems. You now receive personalized notification on your phones based on your behaviour and search history which is also happening due to AI algorithms.

AI and machine learning both are going to dig their heels deeper in the mobile application industry in future.

Quantum Computing and Hybrid Cloud solutions

How many times did you find yourself clearing your device memory because there is this new editor coming over the app store and you do not have enough space? Many a time! Here emerges the need to Cloud storage. The apps offer cloud management because of the limitation of memory in the mobile devices. Since this is the world of application now, cloud storage has become a necessity. Cloud provides a number of benefits including reduction in the hosting expenses, improved speed and easy accessibility.

A Research by Cisco found that cloud apps will have a share of 90% mobile data used globally in 2019. Mobile cloud traffic will grow by 11 times the compound yearly growth rate.

Google Drive, Dropbox and Onedrive are just a small drop in the ocean. Mobile technologies are going to make a bigger use of cloud computing for the improved user experience and cost & time reduction.

Bringing out frictionless payment through Mobile applications

According to Statista, “The worldwide mobile payment revenue in 2015 was 450 billion U.S. dollars and is expected to surpass 1 trillion U.S. dollars in 2019.” How many of you use Paytm on daily basis? We use it while booking cabs, while ordering food, while booking movie or event tickets and many more times. It is easy and simple method! The technology has been created to ease our lives and hence something that is supporting it is not going out of trend in any way. The mobile wallet future trends include contact less payment and enabling more security over payments since it is the major concern of today.

There are many more trends exiting and coming up in the later months of the year. Block chain development can create a new bigger picture. Talking about Blockchain reminds all of us of Cryptocurrencies only but it is a lot more than that. It is possible to create decentralized mobile apps through blockchain technology. These are the applications that cannot be owned by anyone. These have no downtime and it is impossible to shut down. Can you think of such applications? Hardly! There is much more about it.

The wearables are going to become the must have accessory in the future like your smartphones. It has acquired top most slot in the fitness trends of 2019.

Whether we talk about Apparel, Medical, Educational, Electrical or any other industry, mobile applications are acquiring a significant space. These trends are taking the world towards security and automation which enables time and cost reduction.  

Mobile applications have come a long way since their inception. Do you remember Playing Snake through your buttoned phones? It was an app too. At the time we were using apps, we did not even know that those were ‘apps’. At that time, the applications were not fancy but still they used to do a lot for us. We are not talking about iPhones or Android here. We are talking about IBM’s Simon which had 10 inbuilt applications in the year 1994. Since, we could not see any day when the technology has not been evolved.

Thanks Readers! My phone is full of App notifications now. Let me just check them all.

Do not forget to mention in the comment box if you would like to add up to the list.

10 Benefits of Mobile Apps for Healthcare & Wellness Industry

How many of you have Practo in your phones? It has been a boon to the healthcare industry which not only comes up with a number of doctors location & specialization wise but also lets you connect with them. You can carry out the whole consultation over the phone. It’s not just about Practo, the mobile app market has skyrocketed and there are a plethora of mobile applications now on our fingertips that are dominating our lives to a great extent.

According to a study carried out by Statistica, by the year 2020, the mobile apps are going to generate a revenue of $188.9 billion. It is also estimated that the healthcare sector will contribute a lot and would reach $58.8 billion in 2020. Not only patients, the healthcare apps have become boon to doctors and nurses as well. Even they make an optimal usage of application to remain updated of patients’ health and reports. In bygone times, when there was no technology, people used to die due to diseases or not residing in the vicinity of any hospital. Now, with the fast pacing technology, the treatment can be made available to every nook and corner of the world.

Now, there are multiple options on our fingertips to book an appointment with the doctors in a minute. There is no need to stand in a long queue or in a monotonous waiting hall where all you can see is a crowd of other patients who are dealing with different diseases. With the revolution that mobile applications have brought up in the medical industry, we would like to put forth some of the very amazing benefits.

Immediate Access to overcome non-emergent situations

An amazing benefit of healthcare mobile applications is you can access them anytime and anywhere. It will help you to deal with the non-emergent medical conditions. For emergency, you need to definitely make a visit to the doctor but meanwhile you cover the distance, you can connect with a medical help online so that the condition does not become even more worse.

Easy Management of Prescription

Not only for the patients, healthcare application have also revolutionized the world of doctors. With digital prescription, doctors can generate and access the prescription of the patients from their mobile devices quickly. Earlier, when you used to forget the important prescription or documents at home, you had to rush back and get them. Now, you can keep everything in your phone. Mobile apps also keep doctors and other associated nurses updated on the patient’s health. These types of application also come up with personalized features for patients suffering from different kinds of diseases. There are also some application available on which Doctors can remain updated of medical information. Those can help you gather all the required information anywhere at anytime.

Ease in appointment scheduling

With the inception of mobile apps in healthcare industry, we are saving a lot of time. You can now easily book an appointment with the doctors in just few taps. It also keeps the healthcare providers notified of appointment booking and cancellation, hence helping them organize their time better

Good help in branding

For the lesser recognized good doctors and clinics, it is a good way of branding. When you are new to the field and people do not know about your specialization, these apps would be taking users your way by sharing your contact details, email, number and navigating them to your clinic. These application lets people receive push notification or remind them for the routine check up, appointment booking or any other important information.  

Reduction in medical expenses

What generally people do is they rush to the nearby hospital whenever they need to consult any doctor. The hospital might handover skyrocketing bill to you which disturbs your monthly budget and brings pressure to your pocket. With the applications, you can navigate all the good doctors in your area and choose the one with good reviews rather than just big names. You can also consider online consultation for the non-emergent conditions.

You can be your doctor

There are many applications available now which facilitate users with monitoring their health on a personal level. You can keep an eye on important health initials such as sugar level, weight, blood pressure and more. Whenever you see any improper down or rise, you can seek medical help. So, these applications keep you updated of your health so that you do not let any disease resist or grow inside yourself.

Collaboration of IoT with medical applications

IoT has a great contribution towards medical industry due to its power to provide real time information for people to make informed decisions. There are many devices that can now remain attached to your body and synced with your mobile applications through which you can access important parameters of your health condition. IoT keeps the potential to transform the current condition of the country’s healthcare system. It has brought up electronic devices that monitor important data related to your body. Wearable external devices are the biosensors that are used to monitor and analyse physiological data by wireless communication. These devices keep ability to monitor glucose, temperature, oxygen level and more. Other type is called implanted medical devices that “replace a missing biological structure or support a damaged biological structure, or enhance an existing biological structure” as defined by Wikipedia. These can be cardiac pacemakers, stimulator systems and more. There can also be stationary devices which are used for different kinds of applications like lab tests, drug delivery, connected imagery and more.

Out of all, the major most benefit of mobile applications is that they facilitate immediate connection between doctors and patients. They can exchange medical information over calls or messages. If you have any such problem that you hesitate to share with your family doctor or the doctor in vicinity then these apps are always ready to serve you. Before consulting any doctor, you must check their specialization background and most importantly reviews so that you do not fall in any trap or false attempt to make money.

4 Benefits of Having an Enterprise Mobile App For Your Workplace

Enterprise mobile apps (software, applications, or application software) are basically platforms that companies and organizations use for the purpose of internal management. Managing inventory levels, attendance, internal chat support, CRM systems, etc. are some of the activities which organizations could approach an enterprise mobile app development company for, and ask for the right solution. However, given that an enterprise mobile application asks for some serious investment, of both time and money, small startups and businesses shy away from getting into the hassle. But the fact is, an enterprise application is just what every new business, or the ones operating in today’s digital age, need. Why so?

To understand that, let us have a look at the top 4 benefits that you and your workplace would experience once you get your enterprise application build from an enterprise app development company.

1. Smooth Communication in Real-Time

Communication is the backbone of any organization. Staying in touch with your employees and teams at every hour of the day is something that every workplace manager dreams of. With enterprise mobility solution, that’s exactly what you get. When you and your team members get together on a platform that’s always within their hands reach, the entire team get the power of dynamic decision making. And that’s all because of constant and real-time communication.

2. Improved customer satisfaction and experience

For companies that deal in products or services that require regular customer interaction, enterprise applications are no less than a boon. Imagine your concerned professionals picking up their phones at the very moment a visitor comes on your website. Just get in touch with any good enterprise app development company and discuss the nature of your customer interaction, and you will see how your list of happy clients grows into a long one.

3. Increased Security

Seeking services of third-party applications for sharing business-related content-that includes messages, files, business plans, etc.- is something that’s heavily advised against. You might fall prey to malware, virus, data theft, and many other malicious attacks that aim to do wrong to your business. But enterprise apps are secure because of their restricted access and availability. They provide you with a perfectly safe environment, where you could safely share and contribute to your business goals without a hitch.

4. Easy Accessibility from Anywhere

Be it Reviewing BI (Business Intelligence) reports for quick decision making or checking the levels o your inventory for raw materials. These are some matters that need your attention in the real-time. Enterprise mobile apps give you this much-needed freedom. With your enterprise application in your mobile, and in mobiles of your colleagues, you get the luxury of being on the same chapter. Anytime. Anyplace. This makes up for overall quick decision-making.


Getting an enterprise mobile application for your workplace is one of the best decisions that any executive could make. Not only they bring together all the team members on one platform, but they also provide you with ease to make important decisions from anywhere. Such benefits, along with an added layer of security and transparency only help make your office’s environment a fun and comforting place to work in.

3 Questions to Ask Your E-Commerce Development Company Before You Hire Them

E-commerce has sure taken the world by storm. Nowadays, every individual or business with a product to sell has dreams to take it on the online world. And that’s the reason why this industry is expected to become  $4.058 trillion strong till 2020.  Although the industry has always been a global one, e-commerce giants have started to show a keen interest in Indian markets lately. The growth of multinationals like Amazon, Alibaba, eBay, etc., proves that this sub-continent has a huge potential in terms of the user base. Pushing every local and national brick and mortar store for getting an e-commerce website developed for themselves. That’s why e-commerce website development in India seems to be growing by leaps and bounds.

But the problem is, not every e-commerce developer is as good as they say. And that’s why many sellers soon revert to their old selling methods and techniques; which is offline in this case, after their website fails to match their expectations. While others continue to put in hoards and hoards of their hard earned, in hopes that one day their e-commerce website would perform at par. But sadly, the day never comes. It means that for you to not face the same fate, you have to get the right the e-commerce development company for the job. The one having the right set of experience and expertise. But the problem is, it’s not easy to know how good your company is, given every one of them has good reviews and high ratings. And with you having little to no technical knowledge about e-commerce website development in India, the job of hiring the right one among them becomes even tougher. But as they say, when in doubt, just ask.

So here are 3 questions that you should ask your e-commerce developer before you hand them the check.

1. What’s the development Process and Period?

E-commerce website development in India is marred by newbie freelancers, who are not only unprofessional but also inexperienced. That’s why asking your e-commerce developer about the whole development process, from wireframing to taking it live, could tell you a whole lot about their experience. Also, ask them how long will the project take. If they give you a timeline that’s either too short to be possible or too long to be feasible, then try and search for someone else.

2. Will you use an e-commerce CMS or build it from scratch?

CMS (Content Management System) are software used by web publishers to edit and upload content on their website. Some examples are WordPress, Magneto, Shopify, and Drupal. E-commerce website development in India has gone to new heights after the introduction of such platforms. Using a CMS for development of your website or building it from scratch have their benefits.

3. What are your maintenance and support policies?

E-commerce platforms are always in need of well-planned maintenance. Showcasing new products, changing the layout, displaying new offers, etc. need that your developers provide you support. Even more, if it’s not build using a CMS. Discuss their policies regarding these factors well in advance and detail to avoid clashes or fall-out at later stages.

How does image optimization for SEO make a brand competition ready?

Businesses always hunt for ways to climb the ladder of ascending success. This is the reason why businesses have a tendency to invest in the most lucrative services, with the intention to showcase their expertise to its competitors. Attracting a significant headcount of the targeted audience in order to build up the brand strength is a very natural tendency of every business. If you have an online store in San Antonio then you are required to get in touch with the service providers of San Antonio SEO soon. This is because it is an open secret that the online market is expanding with every passing day. These service providers will focus on image optimization for your website. There is no point for guessing that it is crucial for any online business to have great images in order to have a strong search rank. Optimizing images is an art and cannot be overlooked if you want to build up a lucrative ecommerce website.

If you are just curious about the processes through which image optimization is done, then here you are with a description. Read up.

One is ‘on page optimization’ and the other is image optimization. Being the basics of SEO, these activities gently push a particular website for a better ranking. It is a bittersweet truth that the processes to attain a significant search ranking is becoming complex in the due course of time when search engines getting more effective, resourceful and advantageous. Interesting content is not enough to gain a website prominent search engine rankings. Thus, ‘on page optimization’ has come into the picture.

SEO experts will tell you that the ‘on page optimization’ is nothing less than a powerbank to SEO. Image optimization is one of the most prominent ‘on page optimization’ factors. It is collectively known as image SEO optimization. Through this process, the ‘on page optimization’ builds up. There is no doubt that visual content puts more impact on the viewer than written content and thus images are placed on websites in order to convey messages that words often fail to in a crisp and impactful way. For your online business, the SEO experts will be choosing the images for optimization with concentrated attention to minute details. This is because an appropriate/ineffective image can respectively make and break the image of a  brand.

Stemming from this, images are one of the most promising ways to attract traffic from Google Image Search along with other engines for images. Below are some of the most important image optimization factors:

Image name, image linking, alt tag, title tag, image size and more.

1. Below are some of the mentioned ways of image optimization for SEO techniques.Being descriptive about the images. It is crucial for you to express what the image is all about in order to carry out image SEO with success. With significant keywords you can make the search engines crawl not only on your webpage text but also on the images and file names. Plus inappropriate images like a picture of a water bottle on a website that sells blankets will be an extremely immature mistake. So, these are several aspects that are looked after with the intention to save the brand from any type of virtual blunder.

2. Next comes being careful with the alt (alternate) tags attributes. They are the building blocks for giving an image the significance it deserves. At times due to slow internet speed, an image takes a while to load and at times, images do not show up for some or the other technical reasons. In such scenario, the text that has been put in the alt tag is displayed. The duty of the alt tag is to inform the search engines about the existence of an image along with the image subject. But why does it inform? This is because majority of the search engines are text oriented and hence fail to detect images and videos. The places where the images are placed appears as black spaces to the search engines. That is why. An effective way to manage the alt tags is by keeping them short and descriptive. If you will be filling the alt tags with search engine friendly material then do it in a limited way. This way a brand gets better results. The overall user experience gets better if an image of an appropriate size is maintained. When it does not take long for an image to download, people tend to stay on the webpage in order to explore more about the brand, says a SEO agency. When the SEO algorithm is considered, the loading time of webpages are given a lot of significance. This happened after the unforgettable panda update. This entire tracing and tracking of time is done because it affects the SEO ranking. So, uploading images of lower bytes is suggested. Experts utilize Yahoo Smushit to shed off the excess bytes from images thus making them easier to download.

3. The significance which keywords hold in URL, the same significance is held by images as well. So, the SEO experts never utilise default image file name like “DSC0019.jpg”. This is because it does not generate much information about the image. They utilize descriptive filenames with keywords that have “-” (hyphen) in between them. For example: “samsung-launches-new-smart-phone.jpg”. Along with this, SEO experts believe in using SEO friendly images plugin for WordPress. It is very useful because it converts image file name into an ALT tag.

4. Title tags and linking too are extremely important. An attractive image sits well with linking. Through the intelligence of an SEO agency, proper image linking techniques are used to generate better results. The experts will never link the images directly. The utilization of significant anchor texts is done while linking the pages. Every time the linking process of images is done, anchor texts are utilized. This is crucial for the brand to bag a significant rank in the search engine results

It is definitely a cut throat world of competition and this is the reason why you must not delay at getting in touch with a SEO agency so that you can manage to set your foot right in the field where you wish to take over the market through the awesome potential of image optimization for SEO. Good luck.


How to Use WordPress Categories for Good SEO?

On a technical note, WordPress category is a “Pre-defined taxonomy”, which is used to sort and group content into different sections. Simply put, categories and tags help you organize your WordPress posts (blogs) and other content properly, by putting those of same nature under one roof (more on that later). This practice provides your site with a smooth structure, making it easy for your users to navigate from one point to another.

But there certain questions in the minds of those who have just started using WordPress for blogging regarding the use of categories. Along with their effects on SEO. The questions are:

  1. What are WordPress category, category page, and tags?
  2. How WordPress categories affect SEO?
  3. How to choose the right number of categories?

Let’s answer one at a time.

What are WordPress category, category page, and tags?

WordPress allows users to put their similar-nature posts under a category based on the same central idea or theme as the posts. So, say, if you have multiple pages (posts) covering different hotels of New York, then you can club all those pages under a custom category named “ New York Hotels”. That way you can provide your users with a single page (known as category page) that lists (archives) all those posts one after other. Similarly, you can have other dedicated category pages like “Miami Hotels”, “Austin Hotels”, and “Phoenix Hotels”, where each category page will list posts written about the hotels of their respective cities.

You can also choose to use two, or more, categories for a single post if a need arises.

Tags, on the other hand, are a less-broad classification of your blog content. Think of them as keywords. A good practice while using tags is to use one tag per post.

How WordPress categories affect SEO?

Before Google Panda update, bloggers had a habit of using category pages just to increase the number of pages on their website. That’s because Google used to love websites with more and more pages with content. But they didn’t use to serve any purpose. They were just like a dictionary, simply listing posts, with little to no boring content. But, that was before Google Panda.

Now Google hates content farms, i.e, sites that create content for sake of creating content. So simply creating a number of category pages that serve no purpose will do you no good. On the other hand, the right number of categories ( about 5-8), with optimized titles, slugs, and description could definitely help your cause.

Category Pages Best Practices for SEO

  1. Choose the right permalink structure

Stick with a permalink structure that looks like this: %post%.html. This is for two reasons.

  • First, not using a date in your permalink can help you in reusing it whenever you want. In short, it never gets old.
  • And second, if you choose to change your category at some later stage, the structure doesn’t need to be taken care of.

2. Write a Good Description and Title

Name your category pages such that it helps Google, and users too, to know what your page is all about. When it comes to writing a description, WordPress users can simply use the page description section to write one. Sticking with a word limit of 130-155 characters is a good thing.

3. No-Follow, do-follow, no-index

Your category page certainly has links to other posts of the same type. And you definitely want this to be known to Google as well as your users. So make the page a do-follow one. But from an SEO point of view, keep the page as a “no-index” one.

How to choose the right number of categories?

As mentioned above, it is a good option to stick with 5, or 8 at max, categories when you are getting started with a blog. Sometimes bloggers use as many as 25-30 categories. But it doesn’t need to be like that. If you are planning to come up with a blog, you might already have a reason behind it, along with an audience base that you wish to target. So if you want to start a gardening blog, a good way to come up with categories is to ask these questions to yourself:

  1. What kind of gardening I will be covering (botanical, community, or flower gardening)?

  2. Who is my audience?

  3. Will I also host guests blogs?

  4. Will I cover any specific geographical location?

You can certainly take the liberty to come up with as many questions as you want to zero in on the best number and names for categories.

5 Experts on the Art of Logo Designing

A professional logo design is a must when it comes to any company’s branding.  No matter what kind of logo services you seek, there are some basics which you should always keep in mind when you are willing to get a professional looking logo for your company. Shapes, colors schemes, and orientation are all important aspects. So if you are looking to get one for your brand or company, let us have look at 5 pieces of advice given by the masters of logo designing which could help you get the perfect professional logo design.

1. Only do one trick -Simon Oxley

The mind behind Twitter’s professional logo design emphasizes that logos should be simple to make, and easier to understand. It’s good to convey an idea, or an agenda, through your graphic, but it’s better to stick with only one of anything. If you plan to put in too much inside your company’s logo, then your users will end up confused. Making it harder for them to get it inside their heads.

2. Think Small- Andrea D. Smith

In the times when brand promotion is about putting your logo on pretty much everything, you should keep in mind that you will not always get big spaces to display your designs. That’s why it becomes important that you plan for such a graphic that could be boiled down to one simple image or text. An image that takes too many shapes to complete, too many colors to show up, or needs too many texts to convey the point won’t work in case of, say, a favicon. Keep it simple. Keep it short.

3. Think of Various Applications -Anne Kleinman

Logos are used on anything that’s related to your brand. A website, business cards, wearables, banners, etc. But what looks good on one, doesn’t necessarily look good on everything else too. So while designing your logo, test it against different surfaces. Go for the one that looks best in the majority of applications.

4. Stay away from generic typefaces -Erik Pitzer

Using generic texts in a logo is the best way to spoil the mood of your audience. A professional logo design dares to play with texts and text placement. Be playful and creative when you are choosing texts for your logo. While many logo designers to that, many get stuck in a mire of sticking with the norms to look professional and standard.

5. Be authentic- David Langton

This might sound a little too generic, but authenticity is a must when designing a company logo. Think of your values, mission, and vision when you wish to reflect your authentic style. Take, for instance, Amazon. The big smile that starts from “A” ends on “Z”, meaning that they sell anything and everything. It establishes their mission and vision that they are the biggest e-commerce website on the face of Earth. So before you start out with your logo, sit and think what your true business values, and that would set you in the right direction.