Quora is home to a community of people sharing knowledge and information with each other in the form of questions and answers. It is one of those highly acclaimed platforms that is entirely made up of user generated content. The questions are asked and answered over this platform which is its core functionality with some added features of facilitating users to edit the content, upvote or downvote and even maintain their own blog. Since, such platforms are based on sharing knowledge, this field is never is going to suffer any downfall in terms of traffic.

Yet, it is hard for even biggies like Stack overflow, LinkedIn answers, Askville etc to stay ahead of the curve due to huge competition. Quora is clearly outracing which is why most of the entrepreneurs are seen to develop some serious interest in knowing the secret recipe behind such a model along with its success factors. If you are one of those wondering how to develop an app like Quora, then here is the complete guide. 

What is Quora? 

Quora is a platform on which users can raise questions related to different genres and other users can answer depending upon their opinions and outlook towards that particular problem. One question can receive more than one response. Over those responses, users can upvote or downvote which shows whether they support the answers or not. The answer with highest number of upvotes are generally followed and worth reading. 

Quora is purely framed out of the user-generated content which is its unique selling point. While registering over the platform, the users have to use their original identification or name which brings a significant down to the number of bots. Carrying such a huge user base, it has now become a solution to every problem. You do not even have to go to Quora to find the answers. The company carries out such a strong marketing that it shines over Google SERPs top results almost all the time when you type any question over Google search. 

The cofounders of Quora are Adam D’Angelo and Charlie Cheever who were former Facebook employees. When asked, “How did Adam D’Angelo and Charlie Cheever come up with the name Quora?”, the latter came up with revert “We spent a few hours brainstorming and writing down all the ideas that we could think of. After consulting with friends and eliminating ones we didn’t love, we narrowed it down to 5 or 6 finalists, and eventually settled on Quora. The closest competition that Quora had was Quiver.” 

When Quora was started, its founder kept main focus on one category i.e. marketing and entrepreneurship. After its acceptance in the market, it started to grow taking in multiple categories under one roof. The founders have now created a successful platform where like minded people can connect, share their concerns and provide knowledge. Today, Quora works for almost all the domains which is why it is able to serve a gigantic amount of audience. 

What to do before proceeding with the development of a platform like Quora?

It is pretty much clear that if you develop a platform, initially it would be free of content. Means, there would be no content shown on the app till users start using it. For users to start with you, you need to create an appreciable amount of content by yourself. Give users a reason to come to you and moreover trust you. When it comes to forming a strategy, either you follow Reddit or Quora, both would be beneficial for you. Another important thing that you need to keep in mind is that variety works as spice. If you want more and more people to accept your platform, you have to offer them variety of topics, in short multiple categories. It is obvious that if you want to target almost all the segments, you have to step in to those industry lines. It is not necessary for you to start with one category and then enhance it to a one-stop solution like what Quora did. You can make a list of categories based on online searches supporting the niche. Then, narrow down the list and think about releasing your MVP. 

Why is it worth creating an app like Quora? 

Most of the online businesses seek a good level of traction and revenue out of their platforms. Quora like platforms have both the things to provide you with. Here are the figures which confirms the statement. 

1. There are 1,425,829 unique visits made to the platform on daily basis. 

2. 3,421,990 is the count of daily page views. 

3. The revenue that the website generates on daily basis is $12833 USD

4. The net worth of the platform is $4,693,471 USD

These figures are enough to tell much about the success such a platform can make out of the market. Let us see how these apps are managed. 

How to manage an app like Quora? 

The success associated with your platform’s future depends upon its content and the audience. You need to target right audience though right ways. You have to take care of the type of content generated on your app and whether it is apt or not for the users. Here are few tips through which you can easily manage a Quora like app. 

1. Emails and notifications: Sending notifications is great way to welcome your user back on your platform. Though, daily notifications might irritate them. Consider sending one or two emails in a week. If you are just confined to a web app, sending emails is the option whereas for mobile apps, there is an added advantage of push notifications. If your app is powered by AI algorithms, then you have an added advantage of sending a completely personalized notification to the users containing things of their interest. If you do not go extra ordinary, the user might forget you due to a literal rush in the market. 

2. User engagement: Even if you are able to bring users to your platform, you have to put efforts in engaging them. Now, how to engage? Analyse the strategies already working in the market. For example, Quora allows you to follow a particular category, topic or user so that whenever you open the application, you do not have to waste time searching for your interest. It is there in your feed. You need to work on the strategies that bring values and ease at the same time for the users. If you monetization model is based on advertisement, then traffic and engagement would play a great role. 

3. Content organization: Whenever we go, we love organized things. Think of a platform which shows you all baby stuff on the top when you are about to graduate or a lot about cricket when you are not a sports lover. We call it “irrelevance”. Would it work? There has to be relevance and most importantly correct organization over a platform that you know, is going to used by many. Show up the thing of user’s interest and the latest content on the top so that they do not miss out on anything. It will give them a reason to visit your app again. 

Features of a Question-answer app like Quora: 

If you approach any mobile development company to ask about the development of an app like Quora, their first question would be “Do you have feature list?” It is important for them to assure a timeframe and cost. We have compiled must-have and advanced features of such apps to help the seekers and here are they. 

There would be two types of people using the platform- Users and Admin

Features of User Panel:

a. Registration/Login

b. Social media login

c. Feed

d. Forum

e. Generating questions

f. Answering the questions 

g. Edit Questions & Answers, Topics

h. Hide identification

i. Personalization

j. Invite people to answer your questions

k. Manage Post

l. Manage Ads

m. Push Notifications

Features of Admin panel: 

a. Login 

b. User management 

c. Ad management

d. Posts management

e. Notification management

f. Reporting

g. Personalization

Advanced features: 

A. Cloud storage integration: Nowadays, a lot of online businesses are going serverless which means you just have to develop the application and rest maintenance is left to the cloud companies. It lets you store the information safely and also lets you touch market quickly. There is comparatively a much lower cost and headache if you go for serverless. 

B. CMS integration: Content Management System is the place from where the content over the website is added/edited/removed. Using this panel, you will be able to manage the whole app content once it goes live. 

C. Social media APIs: Allow users to share the content with their friends and families through social media. Integrate social media APIs on the platform so that users can easily connect their social media account

KPIs for developing a Quora like App: 

A. Engagement: In this era of innovations, if you come up with some old school concept, people would hardly love it. Try to append some unique and at the same time user friendly features to it so that when people visit, they love to stay. For a question-answer app, you can consider keeping features such as blogging, upvote, downvote, write anonymously, chat with connections etc. 

B. User acquisition: It is seen working when you encourage users to bring more people to the platform. Understand the value your platform offers and then form a strategy to approach people. 

C. Retention rate: Social media is a people’s love of all times. You can increase the retention rate by simply allowing people to sync their social media accounts with your app. In this way, they can be notified whenever anyone from their circle joins the community. This was just an example, you can pick a number of good approaches.

Monetization model of Quora like apps: 

Any platform housing a huge number of users earn most of their revenue from advertisements. Similar is the case with Quora. It started off the beta testing by showing advertisement to limited users while now, it makes a huge chunk of their gigantic revenue through their advertising feature. 

Team structure required for a Quora like platform: 

Whether you go for a company or a freelancer, below is the set of must -have resources in order to get a bug-free and effective application in your hand. 

i. Android/iOS or Hybrid app developer

ii. Backend developer

iii. UX/UI designer

iv. QA analyst

v. Project manager

How much does it cost to develop an app like Quora? 

The cost of the application would be dependent upon a lot of factors like features required, type of designing required, region of mobile app development company, experience, platforms, technology etc. Going for features dependent upon AI, machine learning, NLP would give a further hike to the cost. 

A Quora like application would cost you somewhere around $25000. Adding more advanced features might take it to $55000. Still, the cost might vary according to the above-mentioned factors.

We have grown up listening First impression is the last impression. True enough in the case of your online presence these days! Failing to offer a great experience to the users on their first visit draws them away from you and they hardly come back to test your platform again. Nevertheless, Onboarding is an amazing concept which gives you an opportunity to connect with your audience differently while they interact with your mobile app for the first time. Technically, it is a set of screens guiding users about functions and benefits. There can be three purposes for Onboarding. 

A. Educating users about your app’s features

B. Telling them the benefits

C. Guiding users for registration

D. Collect profile information in order to offer personalized content. 

Why is Onboarding important? 

Interacting with an app for the first time is not as easy as assumed by its creators. The users are not aware of the functionalities and the way those are implemented by your mobile app development company. Moreover, they would not be comfortable sharing any information until they are sure of whether you are going to satisfy their needs or not. As effective onboarding works here to guide them through the various pages and features of the application. An engaging first-time user experience is key to app success and capable of housing ongoing user engagement. 

User are likely to lose interest when they find any app complex or tough to use. Today’s user seeks for quick solution and is intolerant towards any kind of waiting. If it becomes hard for them to navigate things they are looking for, they always have an option to quickly move towards some other app providing similar services. An effective onboarding would also help you minimize the pain points of the users. 

Types of Onboarding:

1. Function oriented onboarding: In such onboarding practice, users are made aware of how to use the app and its core functionalities. It starts with telling user about how to get started and slowly they are told about how to perform certain actions through the app. It helps user get familiar with all the features you have come up with and they do not have to spend unnecessary hours understanding things on their own. For example, if you have come up with an on-demand Taxi app, then function oriented onboarding would tell your users about how to set pickup, destination, call driver, share the ride etc. 

2. Benefit oriented onboarding: This is another kind where you tell users about the benefits, they are going to receive out of using your app. It basically presents the reasons why an individual should use the app. There can be n number of benefits or solutions listed on your business plan whereas you can refine the list to take out the most appealing ones and present them on onboarding screens. In the above taken example of on-demand taxi app, benefit oriented onboarding would tell users things like 24*7 available service, professional drivers, pooling option, online payment etc. 

3. Progressive onboarding: As the name suggests, it shows users new information as they progressively navigate through the app. The related information is displayed as per the page user has visited. It is helpful for the users who are not too good at remembering things. They get to see everything about a particular page as they visit it and do not have to think about what was told at the time on onboarding. For an on-demand taxi application, progressive onboarding would be like telling user about how to set pickup and destination and as the cab gets booked, the app would present information regarding how to call or message driver or cancel the ride. Once the ride has started, the app would tell user about how to share ride, change destination and perform other tasks.

Best practices for an effective app onboarding: 

The mobile app developers should consider making the onboarding spontaneous and visually attractive so that users remain excited about getting in touch and enjoy your services. Here are some of the efficient practices which can make your onboarding process lovable and enough to rely on. 

1. Frictionless registration: Users should be able to register or login over your app easily. There should be an effortless onboarding only then user would be able to see the inner details. Research your registration and login options and eliminate anything which unnecessarily increases the steps. Creating an account on app is a big hassle for most of the users hence keep it simple and effortless. The registration screens generally include entering mail address and creating a password or using Google+ or Facebook as social media login options. 

2. Speak about your value propositions: If you are offering value to your customers, do not forget to speak about it in front of the new users. If you don’t tell them how your app can change their lives, they may forget you soon or uninstall your app. For example, The Newyork Times app talks about three things over its homepage which are enough to attract users. They display the number of journalists they work with, number of countries they are operating in and the kind of analysis and investigation done before posting any news. A user can also simply proceed without knowing all this but displaying this information about your business inculcates a sense of trust in them. 

3. Do not ask for unnecessary permissions: It was just yesterday when I installed a gaming app which was seeking for permission to access my location after every single minute. Why would a gaming app require user location? I had to give up on it. Even if you require it for a valid reason like for marketing purposes, users would doubt you. In a way, you are becoming a big hinderance in their way of enjoying your app. There is no need to puzzle your users by sending unnecessary requests when your app is just launched. You can always do it later when the users becomes well acquainted with the quality features you are providing. 

4. Keep your onboarding screen minimalistic and focused: Nobody likes to read long paragraphs specially when they are using anything for the very first time. Tell them about your app quickly and be focused over the unique selling points that immediately appeal them and compel them to use your app. Your onboarding screens should be minimalistic and focused over certain important things. Try to summarize you whole idea or concept in a single line and some one worded bullet points so that users can quickly go through them and proceed. 

5. Personalization is a key to rightly approach today’s user: Everyone loves to get personal attention. You can do it easily by means of advanced & approaching technologies like Artificial Intelligence, Machine leaning and more. Make your software capable of understanding user’s purchasing behaviour, browsing history and other important aspects to present a personalized window. Give them a tailor-made experience so that they can see the collection of their choice immediately which might also increase the chances of conversion.

For example, suppose you are searching for a blue coloured dress from a long time, but nothing seems okay. Next time you come on an app, you can a separate section just showing up all new blue dresses added to the store. You will quickly look at the options and purchase one. You can also take Spotify’s onboarding process as an example. Once you create the account, you will be asked to choose from multiple musical artists you like to listen to so that you can later have customized playlists created for yourself. 

6. Inform users about next step: Informing users about the next step works as important in-app call-to-actions for you. If you keep on telling them what to do next, you will be able to retain them for a long time. For example, over an ecommerce website, on product detail page, you will ask users to either add product to wish list or cart. If they add it to wish list, you will display an option saying ‘Move to cart’. Once the product is in cart, you will ask them to Buy it. These are important call to actions for your app without which users might get lost in the process and drops the idea of purchasing there and then. It works greatly in raising audience retention and involvement. 

7. Track analytics: While you have just launched your app, you need to know which pages are performing well and which of them are becoming hurdle for users to keep optimizing it. Track the activities of the users on each and every page of your app. This is how you will be able to make necessary changes to those screens. Understand the conversion rate of each page and optimize the ones which are under performing. Now, how to do it? There are plenty of tools available in the market which can be integrated to your system to generate daily analytics reports for you. 

8. Allow users to skip: Allow users to skip the steps that do not consider useful. If you are coming up with a general app whose features can be easily predicted and operated, then there is no use of onboarding screens. But since you are unsure of user’s knowledge, you can put those screens and allow them skip. In this teach savvy era, most of the people are capable of doing a lot of things on their own. Then, there are people who love to simply explore the product on a new app instead of reading the guidelines. 

9. Go for appealing animations: You will get plenty of amazing designers who would like to work on the animation part of your onboarding screens. Animations serve as quickest way to tell users about your app and at the same time, keeping them engaged with the amazing interface. Moreover, you have just 5 to 10 seconds to grab the attention of the users and putting a boring text all over would not be effective. A series of animated illustrations grab user attention and also prove to be very much interesting to the users than some kind of plain text or normal images. You can also present a blend of animation with textual descriptions. 

10. Make onboarding screens visually appealing: Yes, we have suggested you keep the screens plain and minimalistic. Still, they have to be visually appealing in order to pique interest in users mind. People always make decisions on the basis of first impression. Try to maintain a balance between simplicity and attractiveness of the screens. In a place where too much is bad for you, coming up with too little might also be bad. Try different screens with different users and test which one performs well for the final pass. 

Before designing the onboarding to procedure, you need to know a few things about your application. Is it based on a new concept or one of the same old concepts with a new twist? For a totally new app, you might have to invest a good amount of time while framing the onboarding strategies. For an app similar to what already exists in the market, a dedicated onboarding is not that important. Your target market would also tell you a lot about the type of onboarding you should keep. For example, if you are creating an app useful for elderly people, you will have to keep the onboarding screens very much detailed. Also, keep the onboarding progressive so that if they need any help regarding a particular feature, they can see the related information right there on that page itself. Onboarding keeps sheer importance for your app to get returning clients or regular users. Using few important and useful words can make you create a space in the hearts of the users. Remember to also make users feel welcomed and thank them for their time. It would help you facilitate a positive user experience essential for to increase the retention rate.

Most popular photo and video sharing Facebook owned application Instagram has taken social networking to an altogether new level. Getting inspired from its immense success, many applications like Snapchat, Flickr and Swipe tried hands on it, though varying in their core values and functionality. The number of smartphone users is expected to reach 3 billion by 2020 which would also give rise to camera users and getting great pictures, people would like to post more and more on platforms like Instagram. You will be amazed to know that around 95 million pictures are posted on Instagram on daily basis. Noticing such a great potential, you might tempt considering it as your startup idea. We are here to help you out! Let’s uncover how to develop an app like Instagram and monetize it.  

Evolution of Instagram: 

By the end of the year 2018, the number of users on Instagram rose to 1 billion which is one-eight of world’s population. It started with allowing users to post square images using few filters. The company could raise multiple rounds of funding experiencing a rising engagement. When Instagram took birth, we had separate tools for editing picture and posting them on social media while having both functionalities in one became the unique selling point for the company. The platform could make a user base of 1 million active users within two months. 

The app is free to use and available for both Android as well as iPhone users. The old users must have seen Instagram evolving through various stages. 

1. Photo Editing: Through Instagram editor, users can add a number of colourful filters on to the picture along with cropping it, rotating it, adjusting the balance and perform many more functions. When you try posting the image through your gallery on Instagram, it asks you whether you want to Direct it, post it in Feed or show it as Story. Posting a great picture on Instagram starts with taking a bunch of great shots in natural light so that you have choices. Pro tip would be capturing a square image already so that you do not have to cut any part of put glassy borders around. When it comes to choosing right filters, the taste varies person to person. Around 30% people are seen to post images using same filters because that’s what satisfies their taste and suit their colour tone or appearance. According to a US wide study, Clarendon is the mostly used Instagram filter.
Instagram also allows people adjusting the intensity of filters they use. There is separate window to manage filters from where one can select which filter, they want to keep editing future images. Besides, Instagram also allows multi image posting. 

2. Messenger: Apart from providing amazing photo editing capabilities to the users, Instagram also allows instant messaging services through which you can send messages to the people you follow. “Direct” serves as an integral part of the platform through which users can communicate with each other. If you send any message to the users you are not following, then it will appear in their message request box. If you message request gets approved, then all your future messages would be shown in the inbox. The Instagram Direct messages appear in the form of bubbles so that it becomes easy for you to follow along with the conversation.

The app sends a notification whenever you receive any message on Direct. Once you visit the app, you will see the notification displayed over the arrow icon shown in top right corner.
You can also tap the arrow button to reach your inbox and start writing a new message with + New Message. You just have to type the username you want to send your message to in the To: field. Instagram also gives you an option to give group messages a name. you have an option to mute incoming group messages as well. Instagram also allows users to share posts via Direct. Suppose you have liked a picture a lot and want to share it to your friends, you can do it by tapping on the Arrow icon below that picture. 

3. Marketplace: I personally love Instagram for being a platform full on innovations and fun elements capturing interest. We have seen Facebook not putting much efforts in its slow-paced marketplace feature while over Instagram we can see the constructive progress. Apart from letting the sellers showcase their products, Instagram also allows them to buy the products within the app. Sellers have often experienced losing customers due to following a long shopping journey whereas now they are relieved. Earlier, sellers used to just show products and when the prospects wanted to buy, seller had to redirect them onto their websites. Now, we can see the changes. From now on, the product catalogues can be connected to the Instagram accounts of sellers. Any item or offer can be purchased immediately through Instagram whereas payment is handled by PayPal. This functionality is currently available in US and is under beta testing. Instagram is moving more and more towards marketplace feature by introduction of shoppable post and even payment.

Marketers are making a rich use of Instagram marketplace as their search for capturing a huge chunk of audience ends here. We are expecting further advancement to the existing shopping features on to the platform like using AR and VR for visual presentation and improving user experience. Machine learning might power the text, visual or even voice search. Ecommerce website or app owners should keep an eagle eye on how Instagram is slowly stepping in the industry. Smooth searching and secured payment are the two aspects counted for the success of any marketplace and Instagram seems to work well on both. Now that Instagram has turned out to be a great marketplace, sellers would have a new platform other than Amazon, Flipkart etc. to work upon.  

New Features on Instagram: 

An ever-evolving platform like Instagram cannot stand still. You must have noticed small things coming in a matter of few days. Here we are listing out few latest features of Instagram. 

1. Chat stickers: The new Stories sticker on Instagram are called Chat stickers which lets people ask their followers to join a new group chat and then gives the poster the power to select who can join. It basically joins all the other types of stickers that Instagram has come up with so far like mentions, polls, question boxes, hashtags etc. The chat sticker is new and kind of straightforward. Instagram is placing this as a solution for users who would like to have a big group conversation for something like making plans. 

2. Ad placement in Explore section: Users generally visit the explore section to discover new accounts or brands to follow. When we tap on one image, we see similar posts by scrolling down. Now, the algorithm would detect your choice by the type of image you tap on and based on that ads would be shown to you. 

3. Storing content: Instagram app will have small tweak according to which it will allow Stories cameras to save content for 7 full days. This was historically held for 24 hours. 

4. Updated Ban policies: The accounts which violate the community guidelines of the platform are disabled. It is easy for troublesome accounts to get around if they’re producing a huge amount of content. Now, there would a policy according to which Instagram is allowed to shut down the accounts if they are responsible for a defined number of violations within specific window of time.

Astonishing Statistics related to Instagram: 

i. As of June 2018, the social network reported more than 1 billion monthly active users worldwide and the social media network’s daily active users stood at 500 million.

ii. With over 120 million active Instagram users, the United States are the photo sharing app’s leading market based on audience size.

iii. This statistic presents data on social media platforms used by marketers worldwide as of January 2019. During the survey, 73 percent of responding social media marketers stated they used Instagram to market their businesses.

Now that you have seen Instagram evolving through many stages, you must have understood that it is a tricky task to plan, build and execute a platform like Instagram.

How to develop an app like Instagram?

For starters, mobile app development demands a lot of preparatory work. Here is the process to get a successful photo/video sharing app built. 

A. Market research: The first and foremost step is to conduct a deep market research and analysis to define your target audience and their choices. Find out their needs and what they are not getting on the existing similar platforms like yours. 

B. Competitor analysis: Prepare a list of your competitors and analyse the features they are currently providing. Look at people’s reviews on them. Do they demand anything additional? What are the things that excite their customers the most? 

C. Unique app concept: In order to create a buzz, you need to have some kind of uniqueness in your app concept. Finalize your outstanding features so that you can let people know about how you are better than others. 

D. Define your goal: Define your strategy in terms of your goals with the project, budget, timeline and technologies.

E. App promotion: If you have the USPs ready in your hand, start the pre-launch promotion which would pique interest in users’ mind. Prepare your PR and marketing strategy as well. 

F. Communication channel: Build a communication channel with your users so that after the launch, you can instantly get reviews. 

G. Select a good and capable development agency having a fair amount of experience so that you do not face setbacks performing any of the processes. 

Collecting the preparatory materials, you need to start with MVP which is a basic sharing app containing core functionalities. Keep the following things in mind while proceeding. 

H. User friendly design: Users choose great pictures to upload so definitely they would want some great design to match up with. Your app design creates a special connection with your users. It should be memorable and visually impactful so that even after leaving, users would like to come again. 

I. Intuitive user navigation: Navigation is something which promotes an ease and efficiency in flow. It is not just about the design aesthetics. Consistency, clean interaction and simplicity should be the three things you must offer. 

J. Eye catching graphics: There should be eye catching elements in the app which can be remembered by the users even if they are out of application. 

K. Personalized content: In this era of AI and machine learning, users would definitely love to have a dedicated kind of content for them. Means, if they get to see what they are already interested in, they will be able to save much time. Suppose, there is a user who likes to browse through the traditional stuff, then show bunch of such things in the explore section. This way, you will be able to serve customer needs and also get some bucks from the associated sellers by advertising their products in your space. 

L. Well-functioning app: On the top of all the above mentioned requirements, you need to a have a fully functional bug-free application so that the users do not get irritated while operating it and would like to come again. 

Here’s how you can make a difference: 

-> Come up with unique filters, effects, textures and editing possibilities.

-> Assist users with some editing lessons for top notch editing.

-> Allow them to create themed photo albums and set the privacy.

-> Allow them to share photos between phones and other devices easily without signing up.

-> Give dedicated functionalities to users depending on their niche like separate windows for designers, animal lovers, food lovers etc.

Instagram Technology Stack: 

The coding language and framework used for creation of Instagram include:

>> JavaScript

>> Python

>> React

>> React Native

>> Java

Additional tools are also used for compilers, monitoring, server management and other important things. For example, the company uses cloud computing services such as Amazon, Amazon s3, Amazon EC2 and EBS. For such a loaded service and massive content, PostgreSQL serve as a great solution. 

Features you need to have on an Instagram-like app

1. Authorization

–> Creation of new account

–> Sign up via social media sites

2. Editing profile

–> Adding/editing/removing personal data

3. Posting

–> Uploading pictures using editing tools

–> Adding tags

4. Social features: 

–> Inviting friends

–> Social sharing

5. Feed

–> Like

–> Comment

–> Follow

6. Photo Editing

–> Filters

–> Adjustments

–> Cropping

–> Rotating

7. Messaging

–> Text

–> Pictures

8. Geolocation

–> Detecting location of existing image

–> Detecting current location

10. Notifications

–> Push notifications

–> Email notifications

11. Search

–> Search by username

–> Search by tags

Monetization of Photo Editing App like Instagram: 

A. Sponsorship and Advertisement: Businesses can turn into advertisers over the platform through promoting their products or services. They can share images, banners, videos and content related to their services and get followers. Nowadays, mobile ads serve as the easiest and common way to make money from a free app. According to statistics, 7 out of 10 apps have already embedded commercials able to generate payments for each display on per click, per impression or per install basis. 

B. In-app purchase: In app purchase can include a wide variety of things which are being sold out through the platform. For example, additional filters, effects or enabling users to sell their photos so that you receive a commission. 

C. Marketplace: Get an extension to your exiting income by including a marketplace over the platform through which you can earn a good amount of commission if the sellers are able to convert their clients through your app. Instagram currently does so by the introduction of Checkout. Checkout is the new Instagram shopping feature for shoppers which allows them to buy products directly through a built-in storefront. 

Besides providing an amazing platform to air pictures, being Instagrammer has also become a loved career option for people. You will get plenty of influencers over Instagram working in different niche like Photography, Fashion, Healthcare etc. Businesses approach such people to promote their products or services. Moreover, millennials are increasingly becoming tech savvy who don’t like to trust celebrity endorsements or any other kind of traditional advertising method. Though, they love to buy under the influence of micro influencer having not so less and not so great number of followers. Millennials are probably biggest generation using Instagram with 53% of the users aged between 18–29 and 25% aged 30–49. It is clearly a love for most of the youngsters out there. 

According to Statista, Industry analysts estimate that Instagram will grow to approximately 30 percent of Facebook’s ad revenue up until the end of 2020, with the majority of Facebook’s new revenue being generated through the photo-sharing platform.

Looking at the potential and revenue scope of such a space, you would definitely like to try your hands on it. Feel free to approach us through comment section to gain more insights.