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Find The Hidden Meaning Behind The Logos Of 10 Leading Brands Worldwide

The leading brands operating across the globe have various types of logos. There is not a single formula to evaluate what kind of logo can suit your brand- A simple or a sleek one? It is really tough to decide. Let’s have a closer glance at things. On one hand we have the logo of Nike which is undoubtedly a leading brand whereas on the other hand we have the one symbolizing FedEx (Federal Express). The icon or logo that represents Nike is a simple wing. However, the logo of FedEx has a hidden arrow pointing forward. Both the brands are renowned but do they have the same concept? An obvious no!

Logo designers often ponder over the innovative and fresh ideas to bring unique designs in the market. We have curated a list containing some of the best logos of leading brands, for logo designers.

Nestle- The logo of the Swiss company has been changed 4 times since 1868. It started its product line with very delicious and palatable Milk chocolate. Five logos have been created for the company so far. The logo of Nestle is one of the most recognized logos of all time. The meaning of the brand name ‘Nestle’ in German is nest. The first logo was created due to this reason only. In the year 1988, the last change to the logo was made showing worm in the beak was taken out of the mother. The blue color of the logo represents purity.

Mcdonald’s- The logo of the burger selling giant is one of the most recognized and simple logos of all time. The logo of the McDonald’s which is simple “M” has no meaning at all. The logo was made on the name of the brand itself. The company wanted to change the design in 1960s but the psychologists and consultants refused. According to BBC, the customers of Mcdonald’s may also consider this logo as “symbolism of a pair of nourishing breasts.”
Toyota- The car selling company has three ellipses. Out of the three ellipses, two are overlapping whereas one ellipse is covering both of them. These ellipses are not actually ellipses but hearts representing the hearts of customers, products and progress in the field of technology.

Pepsi- The soft drink giant has the logo that was once entitled as “Breath taking strategy”. The firm has changed its logo once. It spend millions for rebranding. The Arnell Associates were hired to come up with the present logo. We did not have any idea of what the logo actually signify. You will be amazed to know that the simple logo signifies a lot of things. The new logo is kind of Da Vinci Code. The Pepsi logo draws more than one thing including the Earth’s Geo dynamo, Feng Shui, The Renaissance and many more things. We do not forget to count bottles down but never thought of this logo with such a great significance.

Apple- We wonder how couldn’t we take the notice if the logo of Apple signifies something.  Rob Jan off, the designer of the Apple logo said that he did not have any intent to give it a meaning. He had to include the bite as for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. The former Apple executive Jean Louis Gassée explained that it is  “the symbol of lust and knowledge.”

BMW- The vehicle selling company has the logo that signifies its roots i.e. Aviation. Many of you must be aware of the car selling giant has an Aviation history. The logo stays true to its history and roots. The logo shows propeller in the middle cutting the air in blue sky. The giant BMW also played great role in World War II to create aircraft engines for German military.

FedEx- FedEx corporation takes its name from Federal Express. It provides US multinational courier delivery services. The company is known for its overnight shipping services. Many of you must have heard that the company has unique logo design with hidden meaning. The logo is very creative representing company’s forward thinking in the form of an arrow between ‘E’ and ‘X’ pointing forward.  Many designers have taken inspiration from this award winning logo design. The logo is very simple yet has a very deep and good meaning.

Google- Google has a very simple logo with four primary colors in series. It is then broken by a secondary color. Google did not want to make the logo very bulky but wanted to mirror the simplicity. By the logo, it means that the company does not play by rules. Since there was no intent to make it bulky, it prefered to make it with different colors.

NBC- The logo of NBC has a peacock with five different colors. Why this peacock has so many colors? It is because the owner of NBC was RCA. RCA began to manufacture colored TVs at that time. RCA wanted people to know that how they are missing out on color and this is why the logo creators came up with different colors. The peacock defines nothing but the colors were filled due to the introduction of colored TVs in the market at that time. This is how the logo came out.

Adidas- Any guess? You must be thinking that it’s a mountain. The logo does not basically represent anything. The makers just wanted to show three stripes in the logo. Then they tilted the stripes and give them a shape of mountain.

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Some brands have a hidden meaning behind the logos whereas others do not have any.  Logo creation never used to be a simple task. Companies spend millions of dollar in coming up with a compelling and easy to remember logo design as it represents concept and values of a company. The above mentioned logo designs really inspired all of us. In simpler terms, make the emblem representing your brand catchy and meaningful.

View More: https://www.vervelogic.com/logo-design.html

How To Choose Right Game Development Platform?

Developing engaging and exciting games is not something rare these days. Everyday thousands of Android developers and designers create a plethora of games. With so many games coming to the market everyday, we are not in the need of anymore. Observing a great competition, Android mobile game development companies focus on how to make the games unique and more interesting than the existing ones. The first step for developing and releasing any game in the market is choosing a right platform to create games. We are here with the pros and cons of some common platform used to develop games.

AndEngine-

It is an open source platform used for game development. It offers 2D game development platform to the developers. The engine is powerful and enough efficient. It supports openGL functionality. The game platform possesses lightweight architecture that uses Java mostly. The engine is great but there are some limitation if you use it to develop games. It is not Well-maintained. You can often find yourself amidst of problems using this. It works only for Android and hence used for Android mobile app development.

Corona SDK-

It helps with both development as well as publishing. Deploying the game on both ios and Android is very much easier by using this platform. It uses same code. The major advantage with Corona SDK is it is absolutely free. If we talk about cross platform publishing you will have to spend a lot. For this developers have to use Lua which is a variant of C#. Additionally, to get the working file package, codes and graphical assets need to be uploaded.

Unity-

Unity is the best platform for 3D game development. It can also reflect 2D capabilities. The platform is very much adaptive with new technologies. With this you can write one game and make it run on different platforms such as Android, iPhones, Windows phones, Mac etc. The common coding languages that unity supports are java and C#. Developers generally prefer unity as it works best on all the platforms.

Data Privacy And Security- Major Roadblocks For Mobile Applications

Many professional android application development companies have discovered that security is the major concern while using apps for business. People in a count of millions download applications on regular basis. All the games and other utility applications on your phone seek for permission to use general data associated with your phone before installation. Privacy and security issues are the roadblocks if you have just come up with an application in the market. Many developers working with professional Android application development companies assure that the personal data will remain confidential. The big question is- How this process actually goes? Is your data actually secured?

According to a report released by Federal Trade Commission, a plenty of mobile applications were found taking out irrelevant data from the phones of users in California. After many such reports, major companies such as HP, Apple, Research in Motion were urged to release strict privacy policies in the year 2012 to safeguard the personal information of the users. The White House “Declaration of Confidentiality” has however released a paper explaining best practices for using only relevant data on user’s devices.

According to a study carried out by Pew Research Center,  more than half of the app users uninstall apps after usage due to privacy concerns. The team found out that the people are also concerned due to third party integration such as Payment Gateways, Network channels or telecom network providers. The project found five types of behavior linked with the phone users. The study found that 54% of the total application users look keenly at what personal data would be used by the application. 30% of the users uninstall the application after complete usage so that the application may not use the personal data of user in future.

Some applications even take out information such as your location, frequently visited locations or may be the complete schedule. This is what users think while using mobile applications. They cannot be completely convinced until you have a very strong security systems and privacy policies. Build your apps with a host of protocols and security safeguard so that you can win the trust of the users. Also, the users should always keep the backup of all the data. Make priority for Data privacy as it will make users install the application and keep it with them for a long time. Think as the users of your application and you will come to know about the key requirements automatically.

Increase App Engagement And User Retention With These Simple Ways

The development of any mobile application does not finish the task. It would only make you  arrive halfway to your destination. App engagement is the major aspect that professional android application development companies have to think upon. Your application should have great design and it should be responsive in all aspects. Let’s have an eye on what is the difference between App engagement and User retention.

  • App engagement- It describes how much active are users on the application.
  • User retention- It is the percentage of users of an application who make a return to the app after three months of first session.

It has been found out that user abandonment is increasing years after year. It was 20% in 2014 whereas rose to around 25% in the following year. The prime cause is users now have a lot of options on their fingertips. If an app requires paid subscription then users make a switch to another application. However, there is a set of ways by which User engagement can be increased.

Ensure easy onboarding-

Many professional android application development companies suggest easy on boarding. An easier signup and information fetching decreases abandonment rates to a great extent. Do not involve too much information fields. Involve frictionless onboarding by making account creation easy. Offer education to the users as the app loads. Do not ask for too much information from the user as it confuses them. Ask fro a required amount of information so that the user may not abandon the app in minutes.

Personalization-

Personalization helps a lot in determining user’s needs and experiences. You can personalize the user experience by introducing the required notifications including names so that the users could wish to continue. Push notifications that are relevant to the user and he/she will definitely start remaining engaged with the app.

Push notifications-

The statistics have shown that Push notification have shown 56% to 180% improvement in user retention. Push messaging serves an important function. If implemented properly, it can also help you with targeting messages on the basis of user preferences. It provides users with a reason to come back.  Through push notifications, you can make users ware of new events and deals. It basically prompts users to come back to visit your app. There is a good amount of response you receive when you send a blanket push notification. Increase user retention and engagement with sending out Push notification.

Know About Popular Tablet Messaging Apps More Than Ever Before

Talk about operating Whatsapp, Facebook or any other messaging application on phone or tablets and we are pretty much sophisticated now. These apps are very much assisting in keeping us in social circles. We are more updated now than ever before. If you could remember, we had to do web chats through specific IM applications or suffer high text messaging charges. Video calls were not in existence. The free messaging apps such as Whatsapp, Facebook messenger, Hike and many more use internet connectivity to exchange audio as well as video calls. Today, Android tablet for development is gaining prominence and messaging applications have become great in number. Let’s have a look at the apps that run fantastic on tablets as well as phones.

Whatsapp- First on the list is the messaging app with largest user base. It was founded in the year 2009. The app uses your phone number linked with the Android device to uniquely identify any person on the network. It scans your whole contact list to find out all the users linked with you who are signed in. You will be astonished to know that the messaging app manages around ten billion messages on regular basis. In the Android ecosystem, it is still a free service. The app runs well on both Phones and tablets.

Facebook Messenger- Facebook messenger is a simple tool for the Facebook users to send private message to the people available on the network. In August 2011, Facebook decided to develop its messenger so that users can exchange messages in a easier way than before. It integrates well with mobile app version of the real social networking site. This app is very much similar to the ios but lacks in few features such as chat heads. The user base has no bounds.

Google Hangouts- The video-conferencing tool, Hangouts was introduced with a integration with Google+ i.e. Google’s social network. Hangouts can now be called as a unified messaging app as  Google Talk and Voice applications have been merged with it. The application works efficiently with both Tablets as well as phones. You can also switch between text-mode to high-resolution video-chatting in between. It has a great user base.

All the three apps run well and effectively on both phones and tablets. More and more app development companies are now working towards Android development comany in jaipur. Avail free services from above mentioned three applications effortlessly.

Tools for creating Mobile App that will make you stand out of the crowd

Being an owner of the small scale business, if you had decided that there’s good reason to create your own mobile app,we are providing you with numerous ways to make it out.

Before that you begin to jump head first into the deep side of the app development sea, make yourself familiarize with various advanced options which could help you to a great extent in doing a mobile phone app development.

Before we start to learn about those tools, let us get familiarize with few of the background on every platform:

  • Android:

You can build your own apps using Java programming language for Android simply by downloading software development kit which is available for free. The software development kit already consists of various samples, few source code, some of the developer tools as well as emulators for testing your app. Android also provides users with various how-to videos, or with some technical articles as well as instructions which demonstrate how app can be develop.

  • Apple iOS:

If you are planning to make an iPhone app with the help of iOS platform, you’ll have to shell out around $99. Though, the iOS Developer Center provides you with broad range of tools, suggestions, or guides to help you in developing mobile apps for any purpose.

  • BlackBerry:

The BlackBerry platform tends to supports various ways to develop mobile applications or mobile websites, several themes and widgets also. To make the apps available on BlackBerry’s App World, you need to pay fee for almost every 10 apps which you had submitted for approval.

  • Windows:

Windows platform might not be the largest in the world, but its interface is more user friendly and easy to use. The Windows mobile Phone app development program offers more valuable documentation for the purpose of marketing of your app. In addition to this, you don’t need to think whether your app or your game idea will get rejected. Since, Windows offer precise documentation that what will fly with its approval process.

Here we are providing you with a great vision of the tools which you might find useful:

  • AppMakr

It offers platform based on a browser, designed to create your iPhone app more quickly and easily. You can also make use of your current content as well as social networking feeds which helps you to feed several approaches for your own app. It also includes many other aspects like push notifications, location- aware, personalized CSS or JavaScript capabilities.

The best thing about this tool is that it is free to use, but it requires $79 fee every month to get access to some advanced features. AppMakr performs work for the iOS, Android or Windows operating systems.

  • GENWI

This is a platform for tablet or nd smartphone publishing which provides you ways to make and manage your visibility on most of the mobile devices, it also includes iPhone, iPad, Android phone as well as HTML5 apps. It offers more graphics, images, video, audio and also other kind of interactivity.

  • Mippin

Mippin platform is among one of the best strength of the London which offers features like easy to use or user friendliness. It also offers you to make development for Android, iOS and Windows apps, and gives flexibility in designing. You can also use Mippin to distribute for the iTunes, Android, Windows as well as Amazon stores.

  • MobiCart

MobiCart helps you to links up along with PayPal to provide business or any consumer with e-mail address to reliably, easily, with full security and cost-effectively to send or to receive online payments.

  • MyAppBuilder

MyAppBuilder helps in making an iPhone and Android app of your own. What you have to do is you just have to provide content  such as videos, books,images, etc and their advantages will take it from then and there. You don’t have to get a technical background to create app with MyAppBuilder.

  • RunRev

RunRev’s LiveCode helps your to create your app, which in an English type language for creating apps for iPhone or Android.

this cross-device platform allows you to build live prototypes which provides the abilities of iOS as well as Android devices and to deploy to the requirements of your customers.

  • ShoutEm

ShoutEm offers you an easy to use platform, which is designed especially for bloggers, for students, for sports fans and for news portals as well as for local publishers. You don’t need to have a complete knowledge of coding to develop your own app, and ShoutEm takes care of the iTunes as well as Android Marketplace submission process

Final words

Developing your own mobile app could be an effective way to make your brand stand out of the crowd, to open revenue channels as well as to create a healthy relationship with your customers. Above tools could assist you to a great extent to come up with the app which is great suited to your business.

Tips To Manage The Mobile Reputation Of Your Brand

You are out with a great app that is unique, useful and easy to operate. Do you think it is going to win the race in this highly competitive market? You would probably put a lot of efforts in order to make it popular. The bitter truth is Android and ios app development company in jaipur have become arenas where you have to undergo a huge fight to become visible. While doing marketing for you app you forget to maintain the reputation of your brand via app. It is not enough for your app to just get plenty of downloads everyday. You need to take care of brand reputation also. The mobile presence of your business is extremely important for you.

While marketing a particular product or service, marketers do not realize how much the mobile channel is influencing their brand’s reputation. Today, brands to maintain its reputation across all the channels including the physical store, mobile and app. The brands want the same as they have spent too much in making these assets available for us. They definitely want to maintain the brand reputation.

Apps are normally left behind in marketing brand strategy discussion. No matter you create a game app for iphone or Android, you need to take care of accepting mobile channel in your marketing strategy. A Sitecore and Vanson Bourne study found- The research confirms brands need to focus on improving mobile experiences in real time, brands must also implement a flexible strategy and anticipate consumer expectations to evolve over time. Two-thirds of those surveyed admitted their expectations and requirements as a customer will change within the next three years.

App reputation management is all about customer reviews and ratings. The review section is not actually taken to know what people think about your brand. It is taken so that you may know that what problems your customers are facing in operating the app. It is about how early you take the responsibility to solve them. It is what sets you apart. Give importance to the reviews people leave about your services. This is how you can set a good brand reputation in the market.

If your are a leading marketer it is is important for you to take care of your brand reputation via mobile apps too. Here are some ways with which you can do so.

  1. Encourage rating and reviews- Rating and reviews should be received from both happy and unhappy customers. The ones from unhappy customers makes you understand the flaws in your app. However you may use segmenting tool to show up only positive reviews on app store. To do this you need to understand your goals. What do you want from this section? Would you like to read reviews from unhappy customers? Do you want to give a boost to ratings and reviews? Do you want to know the reason behind your success and failures in the online market? Once you have set up the goals, define your segmented audience. It can be done on the basis of device data like what version of your app they are using.
  2. Implement customer feedbacks- Next comes implementing the positive and negative  feedbacks. Customers expect the company to listen to their queries. Lend an ear and you can score some really good points with customers. You cannot meet expectations if you are proactive in listening to them and telling them the solutions. Thanks to mobile that has made customer feedbacks more accessible than ever before. See your current product roadmap. Look for the problems that is annoying a number of customers and set you priority accordingly.
  3. Take feedback at right time- Identify the right time to ask for feedback. Giving a pop up at the wrong might make them leave the process. If the user is doing something important then he/she might not be interested in leaving reviews. Ask for feedback after the completion of a process. For example, for a shopping website the right time may be after the completion of purchasing process and for a gaming app, you can ask for feedback if someone crosses some stage. If you ask for reviews at wrong time then the users might find it time consuming and interrupting. You need to keep in mind customer experience while asking them for feedback. When you ask at the middle of a process then it might not accomplish your goal.
  4. Set up listening tool– Start listening to your customers when you come up with new version of your app. When you will listen directly to your customers, you will be able to solve their problems in a quick manner.

Customers reviews are the building blocks for online reputation and you need to take care of both positive and negative ones.

How you can Build a Mobile App easily for Your Business!

In the digital world, developing mobile applications is not at all a option for all the small businesses, in fact it is more a necessity. According to a research, report says that around more than 40 percent of American mobile subscribers have the accessibility to download the apps in June. A consumer survey was conducted earlier this year by MTV Networks in this year, and according to that survey, around 91 percent of replies stated that apps allow them to expose the new things; 77 percent people compared apps with their personal assistants; and around 83 percent of active users of app reported believing they are actually more dependent on to the apps.

The basic entice of branded and business-centric mobile apps is very precise: no matter what your company do online, it can easily be done over smartphones also, this also adds flexibility, location targeting as well as cutting-edge technological advancement to the mix. The possibility of mobile apps outstretched beyond marketing. Companies can hold on applications to advertise their products or services. However mobile apps also does support purchase transactions done by online, loyalty programs of customers , turn-by-turn directions as well as interactions by social media.

The majority of most branded apps are available at app stores for download to promote large Mobile Roadie

Here we are providing you with five most crucial lessons for all smartphone masters by the best mobile app development companies which must be learn:

  • Identify what type of message you want to send.

Before you begin with working on your own app, try to be sure that you understand what you are selling, what you are about and most importantly, the look as well as feel you wish for your app, such as what type of logo, colors and font you want for your app. Moreover, identify and make it clear in your mind that what kind of content you actually want to put in your app. You can also integrate your app along with your blog or you can also subscribe to YouTube channel, but it will work only if you have your existing content.

  • Understand your audience.

Developing a mobile applications means you know well that it is the place where people are going to make interaction along with the brands which they like the most, but you should also have the knowledge about what kind of content your customers are taking interest in. Moreover, Apps also allow different kinds of user experiences as well as a new type of community feel other than the web, and hence this results in actual engagement as well as commerce opportunities. According to a report, fans and users tend to spend much money in buying an apps as compared to that of websites, and what they get is more ROI. But you also have to show more loyalty,by showing push messages or through visual content.

  • Make it clear what you want from app to achieve.

Your app achieves the success or not is totally depends upon the target. In a simple words, it is the number of downloads which decides the success, and also how frequently people are coming back for your app. How more the content is going viral  and how much people are choosing in and giving you e mail address of them?”

  • Forget about BlackBerry, Windows Phone and Palm.

According to the survey conducted in the month of June, Android has gained the controlled of around 40.1 percent of the United State’s smartphone market, also Apple’s iOS gained the 26.6 percent market share. Which means that both are growing rapidly every passing month. Their opponents are diminishing at faster speed. That simply shows that iPhone or Android are the main thing which matters. Else Everything other than this is irrelevant.

  • Fasten your seat belt.

Small scale businesses are allowed to take advantage easily with the perception that apps are developed specially for larger companies. Get both, iOS (iPhone) as well Android mobile apps, to put your app in front of billions of customers and get your business noticed by increasing the visibility of your own app.

Which Operating System you Should Program: iOS or Android?

Long since the entrance of smartphones, a strong debate has been furious about which mobile operating system works great. The debate basically include the two most important Operating system: app development for iOS or app development for Android. And, provided the open-source behaviour of Android apps, Google’s commanding operating system (OS) typically receives the incline from the small scale businesses for competing against the well established leaders.

The most important question while developing app for mobile is; Which Operating System should develop an app :iOS or android.

To define the appropriate course for app, ask yourself these four most important questions:

  1. Do I have a Mac?

The ownership behaviour of iOS for Apple design expanded all the way to the programming. Applications for Apple’s iOS should have been developed in Xcode, which is presently being available only on Mac Operating Systems. Apart from  this, it’s quite easy to work for a Mac OS. If you do not own any of them, you’ll have to buy one prior you could begin with the coding section. If you already have a Mac OS and if you are targeting audience from America, then use the iTunes store, since it is the place where your audience might had already linked up their credit cards and also it provides you with the great place to make you app promoted better.

  1. What can my budget support?

Recently, a survey was conducted by the leading app developers, and according to that survey, the cost incurred in developing an iOS application differs widely, with a minimum cost of around $38,000 to the maximum of around $171,000. App development for Android cost more around 21 percent approximately less to develop around 78 percent of the marketplace. Except if you have enormous proof that your targeted audience mainly uses iPhones, it’s more recommended to target Android app development first, especially on a self deprecating budget.

And since iOS users have raise the expectations for design, you will be required to have a larger budget to invest.

  1. Which language make developers more comfortable?

Everything comes with some drawbacks, even open-sourced app development also have its own limitations. Android screens as well as internal device description may differ in size much more than that of with iOS, because it is much limited to iPhone or iPad. Due to this, Android apps are more likely to have bugs; and moreover, regular testing should be completed to make sure that apps are working properly, as expected, across all the devices.

  1. How quickly do you have to hit your chosen app store?

If you want to launch your app fast, you will get your app to the Google Play store with Android. In addition to this, many developers are keen to make apps more for Google Play Store rather than for the App Store of Apple, therefore being a small business owner, you have to keep in mind that you will more likely to find it simpler to find a developer to build or develop an Android app rather than an iOS developer.

While the pros of developing the Android Operating System are alluring, there are few of the benefits to programming for Apple’s iOS which can never be ignored, especially if your takings attached on in-app purchases. Usually, it has been believed that the Apple users are more prosperous and so more likely to pay out the money for purchasing an app.

To increase the visibility and to reach reach to the most of the audience possible, you might want your app to get easily available in all stores and on each ll platforms. And that can be possible if simple being mobile-ready is good for your app.

Though, while it will be great to develop once and implement it everywhere, this assurance hasn’t been entirely fulfilled.

4 techniques to help you truly understand your customers

Optimizing the customer behaviour is an efficient way to acquire new customers. It’s also one of the best ways of fostering customer loyalty.

According to a report, only 40% of marketing executive are using customer engagement data to inform their marketing strategy.

Also, the marketers and other organizational leaders are neglecting the customers before and after the sale. The biggest barrier is usually the lack of understanding of the customers.

Having the deep understanding of the customers is a key to achieving business goals. ‘When you are trying to optimize or build customer experience, create more engaging content.or increase sales ‘ says experts from seo services company India.

Here are the 5 techniques you can implement to understand your customers better, suggested by professionals from best SEO company in Noida

#1. Apply Intelligent Customer Engagement

If you get it right, an optimised customer experience can be valuable for the revenue and retention and can be a source of customer insight.

Engaging with your customers in real time is becoming more easily accessible with the help of tools such as Messenger, is becoming even more popular customer service channels, while Drift allow you to talk with customers while they browse your site.

Your proprietary data from interacting with your customers, regardless of the channel, can help you understand them better. Work with your customer service teams to look for patterns and react to the insight you generate.

Moreover, nothing beats customer development. Getting your customers on the phone on regular basis can help you go deeper into their needs, pains and challenges.

#2. Create more Robust Buyer Personas

Many marketers use the generic demographics like age, location, and profession to develop buyer’s persona. These data points simply do not provide the messaging that resonates with the target audience on an emotional level.

One way to know more about the customer’s preferences is to use the Acquisition tab on Google Analytics to see which social media outlets, professional forums, and industry blogs your site traffic comes from. Then, apply this information to your personas so you can find out where and when to reach them more effectively.

Furthermore, acquiring keyword data is a helpful way to determine the terms and descriptions that certain buyer personas use to describe your services.

For example, to segment customers based on keyword searches, use Google Webmaster Tools to create a list of common keywords that drive people to your site. Then, group the keywords into overarching themes and assign to different personas based on the data you have available.

#3. Generate data from Customer Analytics

Every customer action from clicking on a link to reading through a web page every offers valuable insight into customer behaviour.

To determine how customers interact with your website, you can try a user behavior tracking tool. Tools like Inspectlet and Google Analytics are great tools for gathering insights such as bounce rate and time on page. Inspectlet can even provide short videos of users on your page in real time.

The behavioral data you collect will lead you to conclusions about what your audience members do and don’t like,  what they don’t understand and how you can create a stronger website experience.

If there is trouble navigating to a certain sales page, for instance, adjust the interface to allow for a more user-friendly experience.

Analyze that page content where people spending more time to see what’s retaining people’s attention. Most importantly, if there is a page with a high bounce rate, try to analyse what’s making people leave.

#4. Traverse Your Customer’s Path

The only way to understand the dynamic and the unique customer buying journey is to put yourself in the shoes of your customers.

This is made possible by an advanced technique called customer journey mapping — a method where companies make a comprehensive, graphical representation of the customer journey based on critical touch points, interactions between a customer and your brand before, during, or after purchase.

With the help of advanced analytics, behavioral recording tools, and stronger customer touchpoints, understanding customer behavior has gotten easier than ever. For more help, you can contact to best seo company in India.