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Digging It Deep: Why Logos Fail To Impress The Customers?

Ever thought how would have people address you without your name? Or let’s reverse the process, how would you call somebody among many people without his/her name? Seems daunting, isn’t it?

The same is the state with logo. It is the identity of the brand for people. It represents the company’s voice, services and various products that it has to offer them.

Every company be it small or large require logo recognition for establishing brand identity, however, why only few brands reach to that level of identity while most of them fail to achieve that brand identity status?

Let us dig into details of why any logo fails to make a mark among its potential customers:

Having too simple or too complicated design

It is true that simple logo creates a lasting impression but with the change in time, the logo requirement is changing. Today, the logo concepts are different and creatively conceptual. However, making the logo too conceptually complicated can backfire the whole process.

Experts from top graphic design services across the world holds similar view that extremely abstract logo design can become difficult for people to understand hence, marks bad impression. Always remember extreme of any side be it simple or complex is bad, designers will have to strike a balance to mark the logo identity in the market.

Logo that does nothing to market the brand

Logo are meant to be the visual representation of the brand’s identity. They help in boosting good perception for the brand, however, a bad cliche logo can actually create more harm than good. Logo that are highly generic cannot sell the brand and becomes boring for customers.

For example, world’s renowned company Apple uses the basic element of fruit in their logo but escaped from being boring and generic, with a simple bite on the logo. The bite can be interpreted by many people, all in different way but the magic of the logo kept people thinking and attracting to it as well.

Logo which are too global to target specific audience

Well known designers believe that logo creation should be based on the principle of clarity, simplicity and universality. Logo based on these principle tends to be interpreted in the same way despite of change in environment or demographics.

Influence of logo is highly targeted. This means that the brand should have a set of targeted audience and the logo should be designed according to the liking and dislikings of the customers. Design elements such as colour, shape, layout etc are highly dependent on the market on which it is targeted, hence, before designing any logo specific targeted audience should be know for creating influence.

Using poor quality images

Experts from best logo design company india suggest that using high quality image is mandatory for making a logo worthwhile. When poor quality image is used in logo, it creates bad impression for the brand when printed in various mediums, such as in brochures, visiting cards etc, in different sizes.

Vector graphics are the best to be used for logos. They are made in coreldraw and adobe illustrators which make highly precise images. It is important to have consistent and high quality images for logo to make it successful.

Neglecting the brand identity

Logo represents brand’s identity. It should represent the service of the brand in the most creative form, hence it is highly important to keep the brand in mind. Make sure to understand and analyse the need of the client before designing the logo. The requirements given by the clients should be heard and implemented along with the need of the customers to make a great logo.

There are times when we see that logo cannot project the service of the brand. They stand far distant from the brand they are projecting,hence, they fail to create any mark within the customers. Logo is not an image, it is the story of brand and its USP.

Using too many effects

Colours are always meant to attract the attention of the people but overdoing it can actually distract them. You can see examples of famous logos like nike, adidas, puma all are minimalistic yet so attractive.

The usage of the colour depends upon the business, the logo will present. For example, McDonalds use some nice red, yellow like vibrant colour that are meant to grab attention in the most creative way. Using multiple colours can confuse customers but if presented and designed in an amazing way can actually give a great experience. The best example is olympic symbol with five vibrant colours.

Make sure to avoid various kinds of filters and various fonts. Font size and shape should depend on the need of the client and visibility level as well.

Overly trendy

There is no doubt that logo should be trendy and should speak for the brand but it should also be timeless in thinking and appearance. A logo should depict the present trends in the market but is should not be too “flashy” or too much fashionable that makes it a failed logo.

The key to success is simplicity, consistency and familiarity. You may design your logo in abstract format, still it should be capable to withstand the ideology of coming 50 years. It should attract customers and speak aloud about the brand and remain timeless evergreen.

Copying the idea

Getting inspired from someone is always a healthy way to become even more creative, however, copying someone is loss of creativity and dignity. It is considered as theft!

Logo are always meant to be unique so that people can identify and interact with it.

If the two logo resemble each other, it will confuse the audience and they will not be getting connected to any of the brand.

Designers should make thorough research and investigation to know the trend in the market and then begin the designing process. Here the point to remember is, logo are meant to be evergreen. They are not frequently changed or altered and those who do face massive consequences. Therefore, it is ideal to hire professional logo designers to build unique logo.

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Starting a new brand and getting its branding right is not an easy task in itself. Logo which becomes sole identity of the brand should become the synonym of perfection and timelessness to get the brand it’s valid position in the market. A logo which is unique, attractive and timeless will attract people. If you are about to begin with the process of your logo designing,make sure to keep these 8 points in mind and avoid committing these mistakes.

Logo Designing Process: What Is The Process Involved In Making Good Logo Design For Brands!

Anything which is creative, vibrant tends to easily attract the eye balls. This is the power of visual signs that creates such huge impact on customers. In fact, if the success mantra of any business is analysed, it is the visual representation in the form of logo that creates a huge difference in branding strategy.

Branding is not limited to just verbal message or visual perception. It actually deals with the complete image of the brand that people form on hearing its name or looking at the brand sign. Therefore, it is extremely crucial to have professional logo design that completely replicate the brand’s message and get a much needed attraction from the users.

This post is dedicated to help you in logo designing by explaining various aspect of logo, its usability and the process involved in creating or designing a logo

Defining logo

In the words of the expert designers from best graphic design services providers across the globe, logo is a visual representation of a company or brand and its products. It established the first visual connection with the users as soon as the name of the company is discussed.

Like any other visual element, logos are capable to deliver the nature of the brand, its purpose, voice and the way company interact with its users. A well built powerful logo design can help people identify the app easily and connect with it. This connection in return would produce better engagement, sales hike and better awareness among potential customers.

However, creating a logo is not a matter of fun. It requires assistance of expert logo designers who make does thorough research before they begin with logo designing.

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There are various kinds of logos that are made in the present market scenario such as:

  • Iconic or symbol logo
  • Typography based logo
  • Word based logo
  • Blend of typography and word
  • Emblem

Depending upon the need of the brand and its services offered the one among these types are selected by designers.

Process For Designing Logo

Among many attributes for defining good logo design, simplicity is in the top. It is always a deadly combination for designers to bring simplicity and identity at the same time within a logo. Clients believe that logo making is an easier process, however it isn’t! It requires research, technique and skill to develop a logo that represent the brand.

According to custom icon design service company, the process of logo designing goes through five stages which is setting the goal, user research, market research, creative research,type of colour pallette and many more:

logo design

Let us discuss each phase:

1. Setting the goal

This stage marks the base of the whole designing process. This is the stage when the designer should gather as much information as they can regarding the targeted users. The targets for the brand should be very specific in order to make a fruitful logo. A designer at this stage should visualize what the client needs. For making a beautiful logo, designer should not blindly follow the client but should also find logic behinds his needs. Once you get into the logic behind the need, you can produce the logo design which your client wants.

You also need to get a questionnaire filled from the client containing the questions like ‘What would be the placement of the Logo?,’Is there any specific imagery in his/her mind?’or any color combination that he/she would like to have in the Logo. These answers would help you developing a clear understanding of his requirements. It will also avoid the risk of getting all your concepts rejected after you work a lot upon the Logo. It is necessary to gather the requirements of your client and his team before initiating the work as the rework would lead to loss of time and efforts.

2. Research

This is the phase in logo designing when designers have to dig deep inside the environment to access the need of the branding sign. Top logo designers india, recognize this stage crucial and divide this stage of research into two- user research and market research. By user research means studying all the aspect of targeted audience, their choice, psychology, impact of colour, basic information, powerful performances etc.

Market research deals with studying the market segment to analyse the competitors strategy. Logo design should always be highly unique. This stage of research provides designers with a specific direction of thought process to deal and bring out the best design.

3. Creative research

This is the stage when designer have all the relevant informations which indicate towards some specific direction. At this stage it is important to remember that branding needs to be highly unique. There are at times when marketers are clear about their branding process, hence the clarity of information itself help in making a logo design.

Contrast to this there are marketers who are confused and don’t hold vision towards any particular direction. In this case, various directions are to rearched to come up with an idea that matches with the expectation of the marketers.

You can search for most creative Logos in the market and take inspiration from them. Some of the designers worldwide have done really commendable job in terms of creativity. If we talk about Fedex, it is just a word written but if you dive deep into its creativity, you will find a forward facing arrow inside it which signifies precision and speed. On the other, if we talk about Famous sports brand Nike, it has a next level creativity inside itself. We think that Logo is just a tick but its a wing of Greek Goddess of victory which makes its significance really beautiful.

4. The final vision

By this stage, logo has been made and it’s time to refine it in detail. There will be a series of rigorous designing process that would yield a brand’s identity and stage for ages as the identity of it. At this stage designers plays with colour and hues, tiny forms and lines within the style guideline. The result of these changes will give a logo for the brand.

It might include multiple revisions on the basis if client’s choice and the placement of the Logo. Some clients might ask you to try a number of color combinations so as to suit the placement and marketing collateral. Some might also ask for the 3 D version or the animated version.

5. Testing

The work of designer never ends with creating a logo. The testing part is equally important to see its affectivity and analyse. In logo, testing is essential to analyse the productivity that it can gain within the market. It essential to test the logo at multiple devices, settings, size, resolution etc. Analyse the connection of people with the logo that can show its real worth.

6. Style guide

The end of the logo design process is a style guide for the approved logo. The guide should be easily understandable and should also point out the correct and incorrect use of the logo. This will help users to develop the logo anytime while sticking to the balanced representation of the logo.


Logo is the core of any branding strategy. It determines the way users communicate with the brand and recognize it. For creating a good logo design, you definitely need an experienced logo designer and also the set of information from the factors stated above in order to get creative and attractive logo for your brand.

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How To Create A Successful Logo For An Online Business?

Whether you are planning to pick a perfect colour for your letterhead or design a business card for your business, the first thing you need to make a great impact is a Logo design. Promoting your company name, adorning it with alluring colours and adding ultimate graphics, logo development is an essential phase of your brand. No matter which material you choose, from stationery design to promotional items and packaging to banners, each item of your company includes a logo that serves as a brand identity of your company.

The colour, as well as logo design of your company, reveals the overall type and message of your company that you want to convey to your customers.

A logo design is something that makes your target audience feel what your company is all about.

For instance, if your company is dealing with a massage cream which is created by using all the organic and natural products. Of course, you will target people who look for product benefits that don’t harm their skin. For such business, using a logo design that reflects the natural, healthy or environmental related products will do the wonder. On the other hand, if you pick a logo that includes neon colour and offer the high-tech look, obviously nobody will make a positive image about the product.

Choose a logo that defines your style and people can associate it with your business type. Check out the essential factors that you must have in your logo design. Let’s have a look:

#1. Simplicity

The more simple you keep your logo design, the better it will become for people to remember. Remember the previous logo design of Apple? It was in rainbow colour. But now, it has been changed to simple black or grayscale.

Before you design your logo, ask yourself, “Why it will catch on?”

The simpler logo gives a reason to people for remembering it for a long period of time. That’s why many successful businesses use the simple logo so that it will become easy for their target audience to digest.

#2. Brand steadiness

Your logo design will reflect your business a create an image in the mind of your audience. The logo is willing to interact with your customers about your business or brand. While choosing a professional logo for your business, make sure that your logo fits with your business image.

Put some serious thoughts and messages about your company that you want to convey to your target market. Once you give it a thought what you are going to convey in your logo and how you will put in your brand’s identity, then you are all ready to get a successful business logo.

#3. Make it memorable

Being memorable is a factor that gives the reason for your target market to recall you and get back to you for next time. Choose a logo that people finds easy to recall. When they recall your logo, more are the chances that they will keep coming to you for your products or services. Your logo design is an element that helps them to remember that your existence and which type of services you offered.

#4. Test your market

When it comes to design a logo, Don’t always rely on your inner feeling. Know your market, research more about your audience and their preferences. If possible, consider conducting a survey. When you get different feedback from different people, you’ll get an insight into what your customers are expecting from you and how can you serve them even more better.

#5. Be unique

The main aim of designing the logo for your company is to make your individual identity of your brand that sets you apart from your competitors. In fact, being unique is not enough, you also have to make sure that your logo should also be an original one. Even if you are hiring a designer, ensure that your logo design company is thinking out of the box to give a different identity to your business.


Well, there are so many logo maker applications available that make it easy to generate a logo that best suits for the company. But if you have a tight budget and wants to hire a logo designing company, remember that there are many individual professionals who design logo at the competitive price. No matter what you choose, make sure that your logo design should reflect a professionalism and conveys the message that you want to inform them.

What are the strategies that you follow while designing a logo, that makes your brand and business stand out? We would love to hear your thoughts and tactics. Please let us know in our comment section below!

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There are so many SEO agencies that claim to deliver top rankings in the search engine results through their efforts but there are only few of them that actually succeed in delivering it. is one of the reviewing agencies that focuses on making the process of selecting seo firms easier by providing a detailed analysis on the claims that are made  by the seo companies. It focuses on delivering list of best seo firms in the world, country or in locality. These list helps the marketers to have a clear vision for the credible seo agencies of the world.

 While analysing the seo companies from all over the world, experts in use factors like quality of services, user feedback, year of experiences etc to gauge the potential of the company and rank them in order of their performance.

 This month, has ranked VerveLogic as the third best seo firm in the world. Verve Logic is a designing and development company that offers best services in the most affordable price. The company is based in Rajasthan, India and focuses in providing best solution for seo across the globe. According to the CEO of the company, Verve Logic uses latest technology and innovations to combat the growing competition in the online marketing zone and work hard to increase the client satisfaction with the results.

The motto of the company is about delivering the results not by giving just verbal assurance but through genuine services that earn results. The company looks into certain factors to deliver better ranking of the websites through search engine optimization.

1.Draft original content

Content is the key factor for standing tall among competitors. Verve logic claims to have some of the most creative content writers in the world that are creating unique, engaging content for the website of the clients. This type of content helps the search engines to identify the website as a credible source of information and rank them higher.

2. Building link

Verve logic has a dedicated team that work for the strategies that can help to earn links for the clients website. Link building is a crucial element in terms of seo and hence they apply different legal techniques to earn them.

3. Create authority sites

Verve logic also provide services in creating authority sites which gets further linked to the main website through the targeted keyword and helps to earn higher ranking in search engine results.

4. Improvement in traffic

Seo technique helps to increase the traffic for the website. Verve logic works towards implementing all white hat seo technique that helps to increase the client’s website traffic and thus increases the conversion rate.


Started in 2011,VerveLogic has been achieving greater heights of success day after day. Till now, it has  500+ happy customers and a skilled workforce of 110+ professionals across the globe to perform and deliver an expert solution in seo.

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10 Excellent Logos Depicting Right Stories For Respective Brands

You will get alphabets, hidden meanings and a plethora of concepts behind various logos but few of them will depict right story for the respective brands. These are few in number and hence look amazing and greatly intuitive. A good logo should be versatile so that it may support your growing product line. Telling your customers the story and aim of your business is really difficult. Some of the brands have done it beautifully and successfully. A logo design company always strives at creating a story depicting logo. We have brought a list of best logos depicting the story for the brands. Find the logos here-

10seos- 10seos is a rating and reviewing company showing badge in its logo. The logo appreciably depicts the story behind the creation of the brand. Many icons club together to make the logo look elegant and portraying.

Library lovers art auction-It uses books in the form of bristles on a paintbrush. Whether you are interested in arts or reading or writing books, this logo fulfills all the needs. This simple logo uses beautiful shades so that it might not irritate users. The logo is simple as well as shows the real meaning of the name of the brand/event. This is an apt example for brands to depict their stories with the help of logos.

Two knives- The logo beautifully represents two knives on one chop board. At the bottom of the logo, we have ‘kitchen magic’ written in a beautiful font. The two knives on the chop board make ‘2’. A laterally inverted ‘S’ can be perceived at first glance.

Eight-Eight is beautifully written in words by erasing the little parts of figure 8. This couldn’t be imagined unless we visited the logo. With one simple designs logos, it can convey many ideas. Using symbolism to convey a message or the goal of your ventures is always beneficial.

Fuel: If you want to convey your brand’s position in one word then you should take inspiration from ‘fuel’. The link between the brand name and the product line made the branding simple enough for fuel. The whole word is made up of a black lace.

Unilever: The big blue colored U in the logo of Unilever is made up of 25 small icons. Each icon represents something very important for Unilever. Just like the lock of hair representing Shampoo brands, Unilever introduced everything in the logo from ice cream to tea leaf. Each of the icon in the logo has a rich meaning.

Eat innovations- Eat innovations makes a fantastic use of negative space in its logo. The logo shows food and spoon with little green shade for being environment friendly. Logos with negative space play creative and innovative. It is really tough to use the negative space in a logo as you have to include a hidden shape in between the words. With the emergence of new innovations, more and more artists are working towards making the logos use negative space. If you are putting baby steps to the market then seek for the services of a logo design company that can offer such logo.

To beat or not to beat? The ‘To beat or not to beat’ logo uses a belt to give logo the shape of a question mark. The relation between question mark and the belt has been made for a humorous view of the relationship between parent and their children.

Super books: Fantastic use of negative space has been made by Super books. The logo shows two books with space between them in the shape of S. This is something creative and very innovative. The two books in the logo are kept in reversed direction.

In shop: The brand beautifully represents an opening door in the barcode. Creativity is often about simplicity. In shop is the great example of being innovative and creative at the same time. The witty logo represents an opening door for the eternal services by the giant.

Talking about the negative and positive spaces, sometimes the brands make such a beautiful and witty use that people cannot take notice of actual words written. The shapes are so included in the logos that the story behind the brands comes out clearly. If we take the example of the popular courier company FEDEX, we can see an arrow heading forwards. The space between the letters E and X has been used to give home to an arrow heading forwards. Among designers, the FedEx logo is legendary piece of art. Up till now the logo has won nearly 40 design awards.  This is a best example for using negative space. The masterpiece was created years ago but it still holds top position.

Negative space logos are the ones that make the spines of great designers tingle. It is the same thing as the white space left after the logo has been created. Itis really important to provide emphasis and logic at that space. At the first glance, we cannot notice the use of space but if we closely look at the design we can understand the usage of both positive and negative spaces in the logos. It is all about hiding a shape associated with your business in the logo and you won the race. It is not always necessary that you make the use of both the spaces but nothing can be better if the logo can depict what you serve.
The logo depicting your story can benefit your business in many ways. The logos of such kind show that there is a depth in your services and brand name which naturally intrigues. People who find out the hidden shape inside the logo of your brand feel associated with the name. Once the hidden shape has been noticed, people would prefer looking at it for longer time. The same will somewhere increase engagement on your webpages. The icons can even be used as favicons. Discuss the above mentioned concepts with your designers to fire the imagination.


Find The Hidden Meaning Behind The Logos Of 10 Leading Brands Worldwide

The leading brands operating across the globe have various types of logos. There is not a single formula to evaluate what kind of logo can suit your brand- A simple or a sleek one? It is really tough to decide. Let’s have a closer glance at things. On one hand we have the logo of Nike which is undoubtedly a leading brand whereas on the other hand we have the one symbolizing FedEx (Federal Express). The icon or logo that represents Nike is a simple wing. However, the logo of FedEx has a hidden arrow pointing forward. Both the brands are renowned but do they have the same concept? An obvious no!

Logo designers often ponder over the innovative and fresh ideas to bring unique designs in the market. We have curated a list containing some of the best logos of leading brands, for logo designers.

Nestle- The logo of the Swiss company has been changed 4 times since 1868. It started its product line with very delicious and palatable Milk chocolate. Five logos have been created for the company so far. The logo of Nestle is one of the most recognized logos of all time. The meaning of the brand name ‘Nestle’ in German is nest. The first logo was created due to this reason only. In the year 1988, the last change to the logo was made showing worm in the beak was taken out of the mother. The blue color of the logo represents purity.

Mcdonald’s- The logo of the burger selling giant is one of the most recognized and simple logos of all time. The logo of the McDonald’s which is simple “M” has no meaning at all. The logo was made on the name of the brand itself. The company wanted to change the design in 1960s but the psychologists and consultants refused. According to BBC, the customers of Mcdonald’s may also consider this logo as “symbolism of a pair of nourishing breasts.”
Toyota- The car selling company has three ellipses. Out of the three ellipses, two are overlapping whereas one ellipse is covering both of them. These ellipses are not actually ellipses but hearts representing the hearts of customers, products and progress in the field of technology.

Pepsi- The soft drink giant has the logo that was once entitled as “Breath taking strategy”. The firm has changed its logo once. It spend millions for rebranding. The Arnell Associates were hired to come up with the present logo. We did not have any idea of what the logo actually signify. You will be amazed to know that the simple logo signifies a lot of things. The new logo is kind of Da Vinci Code. The Pepsi logo draws more than one thing including the Earth’s Geo dynamo, Feng Shui, The Renaissance and many more things. We do not forget to count bottles down but never thought of this logo with such a great significance.

Apple- We wonder how couldn’t we take the notice if the logo of Apple signifies something.  Rob Jan off, the designer of the Apple logo said that he did not have any intent to give it a meaning. He had to include the bite as for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. The former Apple executive Jean Louis Gassée explained that it is  “the symbol of lust and knowledge.”

BMW- The vehicle selling company has the logo that signifies its roots i.e. Aviation. Many of you must be aware of the car selling giant has an Aviation history. The logo stays true to its history and roots. The logo shows propeller in the middle cutting the air in blue sky. The giant BMW also played great role in World War II to create aircraft engines for German military.

FedEx- FedEx corporation takes its name from Federal Express. It provides US multinational courier delivery services. The company is known for its overnight shipping services. Many of you must have heard that the company has unique logo design with hidden meaning. The logo is very creative representing company’s forward thinking in the form of an arrow between ‘E’ and ‘X’ pointing forward.  Many designers have taken inspiration from this award winning logo design. The logo is very simple yet has a very deep and good meaning.

Google- Google has a very simple logo with four primary colors in series. It is then broken by a secondary color. Google did not want to make the logo very bulky but wanted to mirror the simplicity. By the logo, it means that the company does not play by rules. Since there was no intent to make it bulky, it prefered to make it with different colors.

NBC- The logo of NBC has a peacock with five different colors. Why this peacock has so many colors? It is because the owner of NBC was RCA. RCA began to manufacture colored TVs at that time. RCA wanted people to know that how they are missing out on color and this is why the logo creators came up with different colors. The peacock defines nothing but the colors were filled due to the introduction of colored TVs in the market at that time. This is how the logo came out.

Adidas- Any guess? You must be thinking that it’s a mountain. The logo does not basically represent anything. The makers just wanted to show three stripes in the logo. Then they tilted the stripes and give them a shape of mountain.








Some brands have a hidden meaning behind the logos whereas others do not have any.  Logo creation never used to be a simple task. Companies spend millions of dollar in coming up with a compelling and easy to remember logo design as it represents concept and values of a company. The above mentioned logo designs really inspired all of us. In simpler terms, make the emblem representing your brand catchy and meaningful.

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How To Choose Right Game Development Platform?

Developing engaging and exciting games is not something rare these days. Everyday thousands of Android developers and designers create a plethora of games. With so many games coming to the market everyday, we are not in the need of anymore. Observing a great competition, Android mobile game development companies focus on how to make the games unique and more interesting than the existing ones. The first step for developing and releasing any game in the market is choosing a right platform to create games. We are here with the pros and cons of some common platform used to develop games.


It is an open source platform used for game development. It offers 2D game development platform to the developers. The engine is powerful and enough efficient. It supports openGL functionality. The game platform possesses lightweight architecture that uses Java mostly. The engine is great but there are some limitation if you use it to develop games. It is not Well-maintained. You can often find yourself amidst of problems using this. It works only for Android and hence used for Android mobile app development.

Corona SDK-

It helps with both development as well as publishing. Deploying the game on both ios and Android is very much easier by using this platform. It uses same code. The major advantage with Corona SDK is it is absolutely free. If we talk about cross platform publishing you will have to spend a lot. For this developers have to use Lua which is a variant of C#. Additionally, to get the working file package, codes and graphical assets need to be uploaded.


Unity is the best platform for 3D game development. It can also reflect 2D capabilities. The platform is very much adaptive with new technologies. With this you can write one game and make it run on different platforms such as Android, iPhones, Windows phones, Mac etc. The common coding languages that unity supports are java and C#. Developers generally prefer unity as it works best on all the platforms.

Data Privacy And Security- Major Roadblocks For Mobile Applications

Many professional android application development companies have discovered that security is the major concern while using apps for business. People in a count of millions download applications on regular basis. All the games and other utility applications on your phone seek for permission to use general data associated with your phone before installation. Privacy and security issues are the roadblocks if you have just come up with an application in the market. Many developers working with professional Android application development companies assure that the personal data will remain confidential. The big question is- How this process actually goes? Is your data actually secured?

According to a report released by Federal Trade Commission, a plenty of mobile applications were found taking out irrelevant data from the phones of users in California. After many such reports, major companies such as HP, Apple, Research in Motion were urged to release strict privacy policies in the year 2012 to safeguard the personal information of the users. The White House “Declaration of Confidentiality” has however released a paper explaining best practices for using only relevant data on user’s devices.

According to a study carried out by Pew Research Center,  more than half of the app users uninstall apps after usage due to privacy concerns. The team found out that the people are also concerned due to third party integration such as Payment Gateways, Network channels or telecom network providers. The project found five types of behavior linked with the phone users. The study found that 54% of the total application users look keenly at what personal data would be used by the application. 30% of the users uninstall the application after complete usage so that the application may not use the personal data of user in future.

Some applications even take out information such as your location, frequently visited locations or may be the complete schedule. This is what users think while using mobile applications. They cannot be completely convinced until you have a very strong security systems and privacy policies. Build your apps with a host of protocols and security safeguard so that you can win the trust of the users. Also, the users should always keep the backup of all the data. Make priority for Data privacy as it will make users install the application and keep it with them for a long time. Think as the users of your application and you will come to know about the key requirements automatically.

Increase App Engagement And User Retention With These Simple Ways

The development of any mobile application does not finish the task. It would only make you  arrive halfway to your destination. App engagement is the major aspect that professional android application development companies have to think upon. Your application should have great design and it should be responsive in all aspects. Let’s have an eye on what is the difference between App engagement and User retention.

  • App engagement- It describes how much active are users on the application.
  • User retention- It is the percentage of users of an application who make a return to the app after three months of first session.

It has been found out that user abandonment is increasing years after year. It was 20% in 2014 whereas rose to around 25% in the following year. The prime cause is users now have a lot of options on their fingertips. If an app requires paid subscription then users make a switch to another application. However, there is a set of ways by which User engagement can be increased.

Ensure easy onboarding-

Many professional android application development companies suggest easy on boarding. An easier signup and information fetching decreases abandonment rates to a great extent. Do not involve too much information fields. Involve frictionless onboarding by making account creation easy. Offer education to the users as the app loads. Do not ask for too much information from the user as it confuses them. Ask fro a required amount of information so that the user may not abandon the app in minutes.


Personalization helps a lot in determining user’s needs and experiences. You can personalize the user experience by introducing the required notifications including names so that the users could wish to continue. Push notifications that are relevant to the user and he/she will definitely start remaining engaged with the app.

Push notifications-

The statistics have shown that Push notification have shown 56% to 180% improvement in user retention. Push messaging serves an important function. If implemented properly, it can also help you with targeting messages on the basis of user preferences. It provides users with a reason to come back.  Through push notifications, you can make users ware of new events and deals. It basically prompts users to come back to visit your app. There is a good amount of response you receive when you send a blanket push notification. Increase user retention and engagement with sending out Push notification.

Know About Popular Tablet Messaging Apps More Than Ever Before

Talk about operating Whatsapp, Facebook or any other messaging application on phone or tablets and we are pretty much sophisticated now. These apps are very much assisting in keeping us in social circles. We are more updated now than ever before. If you could remember, we had to do web chats through specific IM applications or suffer high text messaging charges. Video calls were not in existence. The free messaging apps such as Whatsapp, Facebook messenger, Hike and many more use internet connectivity to exchange audio as well as video calls. Today, Android tablet for development is gaining prominence and messaging applications have become great in number. Let’s have a look at the apps that run fantastic on tablets as well as phones.

Whatsapp- First on the list is the messaging app with largest user base. It was founded in the year 2009. The app uses your phone number linked with the Android device to uniquely identify any person on the network. It scans your whole contact list to find out all the users linked with you who are signed in. You will be astonished to know that the messaging app manages around ten billion messages on regular basis. In the Android ecosystem, it is still a free service. The app runs well on both Phones and tablets.

Facebook Messenger- Facebook messenger is a simple tool for the Facebook users to send private message to the people available on the network. In August 2011, Facebook decided to develop its messenger so that users can exchange messages in a easier way than before. It integrates well with mobile app version of the real social networking site. This app is very much similar to the ios but lacks in few features such as chat heads. The user base has no bounds.

Google Hangouts- The video-conferencing tool, Hangouts was introduced with a integration with Google+ i.e. Google’s social network. Hangouts can now be called as a unified messaging app as  Google Talk and Voice applications have been merged with it. The application works efficiently with both Tablets as well as phones. You can also switch between text-mode to high-resolution video-chatting in between. It has a great user base.

All the three apps run well and effectively on both phones and tablets. More and more app development companies are now working towards Android development comany in jaipur. Avail free services from above mentioned three applications effortlessly.