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Strong Branding is the Key to Drive More Ecommerce Sales

We can write about a hundred tips and tactics to grow Ecommerce sales but those would probably be suited more for the already established or old brands. Tell us how many times you went on Google to purchase a formal shirt or may be a black dress? We generally go to Myntra, Flipkart or Amazon and search for options with application of filters. It happens with all of us because these platforms are engrossed so much in our minds that we do not even bother to look at any other newly set up websites or less recognized ones. Whether you have spent thousands of dollars or just $500 in your Ecommerce website development, in order to be recognized, you need to set up a strong branding

Key branding elements of an Ecommerce company

1. Styling of products: There is much more than product photographs, name and description to showcase a product online. You need deep styling of the products with presenting it in the best way. For example, for a clothing brand, you can approach a model so that buyers can visualize the actual look of the products. Recommend things to users to evoke a sense of authority. Show how many people have purchased it previously or how many buyers upvote it. If you are selling a tank top, recommend the shorts and footwear that can good to go with it. Use high quality and clearly visible pictures with zooming effects. Video presentation is also adopted by some E Commerce giants which gives the user a clear picture. Ecommerce website development companies these days not only help users with development but also suggest ways to deliver the best UX so you can tie up with such a company which can also take care of maintenance of yuor website that is very important. 

2. Post original content/pictures: Most of the businesses use stock images from some free galleries but it affects their branding badly. Original content is always the carrier of trust. If you cannot afford highly priced photographers or camera, you can just use your smartphone. Nowadays, phones are also powered with great cameras taking high resolution and good quality images. 

3. Provide helpful customer service: The way your agents speak with the customers play a great role in setting up your brand. For example, with millenials you can chat using emoticons. Make your chat interactive rather than framing it robotic. With an interactive chat, users will feel more connected with your brand. 

4. Offer quality: No matter what kind of product you sell. It has to be of a good quality. Good quality blended with low cost attract customers the most. Over your product page, show how your product is capable of overcoming the pain points of users. Low quality things are acceptable but only if they are low cost. So, try to maintain the balance. 

5. Be transparent: If you want people to remain connected with your brand for a long time, you cannot stand on lies. You have to be honest and transparent. These values are based on a few things such as your company’s mission and vision statement, about us content, product descriptions, authentic product reviews and customer data. Take care of the personal data shared by the users in any form. Keep the passwords encrypted so as to build trust in the eyes of the customers. 

6. Give value to the user generated content: There is a different kind of value that User generated content keeps. It encourages other people to purchase your products. The textual and video reviews are to be kept on your website so that the users get to know who all are using your products and they are happy or not. User generated content also means that comments you have received on any of your posts. If it is a query, try to provide prompt response. Users also fill up your inquiry form in which personal details are submitted. Try to reach out to help asap. 

7. Share your story: There are thousands of e-commerce businesses taking birth every month so why should people purchase from you. You need to tell them about how your brand was found, how it got developed, what are your USPs and more things about you. They need to feel connected with your brand in order to be your long term customer. 

8. Never over-promise: You can try delivering more than what you have promised but never deliver less. Delivering less might happen due to a number of reasons like you are suddenly out of resources or you have over promised. So be transparent while delivering your sales pitch and try to deliver as much as you have promised. It will add up in the list of your satisfied customers. 

9. Focus only on your market: It is one of the crucial businesses rules to abide by. You need to define your target market and predict its potential before airing any kind of campaign. Understand your target market, their pain points, their demographics and more about them. Once you are done with it, you need to exclusively focus on them. Your branding should have real impact on your target audience.  It clearly means that businesses have to define their market and then talk to them in a way that resonates with them.

10. Refine your strategy: Whether it is related to branding or sales, it is very important to keep refining your strategy. Put yourself in the shoes of your customers and understand what difficulties they might be facing. Work on those points so as to refine and filter your further steps. 

Web Development 101: 5 Steps for the Perfect Web Design

The degree to which your website’s visuals appeal to your visitors would decide the success, or failure, of your online business. Be it an e-commerce store selling grocery, a travel blog, or an online fashion boutique, your prospects might never hit “Buy Now” if they fret on the first look of your website’s design. That’s why today we are witnessing web development companies taking their designing department as seriously as development.

To make the whole process of web development transparent and simple, so an optimized and visually appealing UI could be achieved, it is divided into 5 easy stages. Each stage has owned its set of requirements, which need to be addressed individually, in order to get the most out of your whole project in a predefined time limit and resources. Let us have a detailed look over each of them.

Stage 1: Project Planning

This where project stakeholders come together to discuss the goal(s) of the project in detail. The discussions held during this span must cover all the big and small aspects to be covered. If there is any big picture that you would be painting in a not so distant future, this is the time to speak. Stage 1 has four sub-stages.

1. Requirement Assessment: 

It comprises the audience, goals, features, etc. Though they are only three worlds, an in-depth assessment of these three grows manifold. Leaving it anyone, or not establishing a common link between these three, could well be called a dire mistake on part of project planners.

2. Project Summary

The project summary is what it comes to you with its name; summary of the whole assessment stage. The documentation done will serve as a pivot until the project ends.

3. Resource Assessment

 This stage determines what software/technology, or any other resources, would be required to make the web development project in question a reality. The time required to obtain, or customize, the solution for market and the budget involved are taken into consideration, while also adding them into the project’s deadlines.

4. Competitor Analysis

 Not only in web development, conducting a careful analysis of your competitor’s successes and failures could help you bypass most of your troubles. It doesn’t mean you start copying their every step to top, but understanding how could one not make mistakes while adopting a certain strategy. The strategy here includes budget, time period of development, technologies used, etc. User interaction, active users, and daily user traffic should also be taken into consideration.

Step 2: Determining Scope of Project

Finishing and delivering a web development project on time is priority number one. As every stage is close-knit with the other one, a delay from the side of anyone involved in the process would only push the deadline an inch forward. The cumulative effect of such delays could result in damage to the final product. That’s why everyone should be allocated a timeline, within which a particular task should be demanded from their sides. Gantt Chart, developed by American Mechanical Engineer of  Henry Gantt, can be your go-to option for this task. Gantt Charts are a graphical representation of tasks and the time allocated for their completion. There is software available in the market that helps you prepare a Gantt chart for your organization and project.

Step 3: Designing

This is the make or break stage of your whole project. This what all the other stages were thought for. The team now plans about every little thing that would be showing up on your on the website (front-end). Text-size, colors, margins, padding, image carousels, sliders, layout, etc. would be decided at this stage. About 3 or 4 samples would be prepared and sent to you for review and feedback. Once the input is given from your side, the first draft of the website is made.

Step 4: Development

This is a comparatively complex and technical part, and takes consumes project’s most of the budget, timeline, and planning, due to its total technical nature. Individual pages are created and linked as per the website’s design and navigation scheme. CMS (Content Management System) is also developed, or integrated and customized, for the website. It is a software that helps you add, delete, and manipulate the content on your website without having to contact your development team ever again. However, many web developers get into CMS development, as their enough open source options available that provide you with all the required features.

Step 5: Website Testing and Deployment

Testing can be labeled as the most hectic stage of the whole process. And why not? As the deadline inches near, and funds start to dry and look for returns on investment, it becomes the responsibility of both parties, the company, and the client, to watch for any glitches in the final website. However, the job on the latter’s part is not as technical as the former. At this stage, the website pages are still on the local server of the client. The developer team looks for any bugs that might mess with the feel or functioning of the website. Once the site works properly as expected, it is uploaded on its final destination, which is the server. The server, or the hosting service, is bought by the client. Once the website is uploaded, or live,  the content is uploaded. The content comprises of images, texts, videos, outbound links, etc. Another round of testing is conducted just to ensure that the website works smoothly on the server.

PHP 7: Features that makes this Latest Version Powerful

PHP 7 had its release on 3rd December 2015, and has taken the world of scripting language by storm since . Experts touted for the immense leap it took from its the last version, which was PHP 5.6, and all the major PHP based Content Management Systems (CMS) like WordPress, Magento, Joomla, Drupal, etc. soon upgraded themselves for this better option. As per the norm, each release of PHP is only supported for a period of two years, wherein, all the major and minor issues are addressed and fixed. At the end of this period, only major security threats are looked into as the active support stops, and a new update for the version is released. Since its release in 2015, the PHP community has given its three more updated version of this scripting language, namely, PHP 7.1, PHP 7.2, and PHP 7.3, all well within their period of active support as of the time of writing. PHP 7 has put its best step forward, offering a plethora of features, and is a major version since PHP 5, given the fact that PHP 6 was a big failure; having started in 2005 and finally abandoned in 2010.

Even after so many positive reviews and warm reception for most of the part, the adaptation rate for PHP 7 hasn’t been really convincing. Of all the websites known to be using PHP for their back-end, only around 34% have moved on to PHP 7, while the love for PHP5 still looks strong, having 65% of the user base. Maybe web owners are still busy in experimenting with fancy plugins and writing awesome blog posts about the latest technological trends, instead of using this latest version for better performance and security. Whatever be the reason, it’s important on our part to shed some light on everything existing, new, and good about this open source programming language, to help you and others change their minds and seek the services of PHP 7 for your website.

The Confusion:PHP 7 vs Modified PHP 6.0

Before we start looking at what PHP 7 has to offer to our back-ends, let us clear some confusion and questions, which are:

1. What happened to PHP 6?

2. Is PHP 7 modified PHP 6?

PHP 6 was an ambitious project when it started in 2005. Among all its features, the one that made it talk of the town was its support for native Unicode. The native thing was going so well that this version’s unicode conversion was well around to 70%.  But being an open source development projects, people have a habit of working on things that they understand well enough, and the project was too big, the team was not big enough, and it all dragged for too long, making the participants disinterested. Then there was the thing about UTF-16, which only added fuel to the fire, as it negatively impacted the performance. Come 2011, and the project was dropped. But all the practical developments made were not thrown out of the window. Instead, some were added to PHP 5 branch, while the advanced ones were kept for the next one, which was PHP 7. Even Wikipedia’s page for PHP has “Not released” for the release date cell of PHP 6.

What Makes PHP 7 Special?

1. Support for 64-Bit Windows

Developers always had this complain that PHP 5.x was not showing the same passion for 64-bit, as it did for the 32. But the complaint has now been addressed and solved with PHP 7. The new version not only supports the 64, but also delivers improved performance for such window systems. Users now can keep their websites up and ready for the future versions of windows too.

2.Powered by Zend’s Next-Gen Engine

Zend’s engine has been doing PHP’s interpretation job since its 4th version, which was released in early 2000. Coded in C  by Andi Gutmans and Zeev Suraski, the scripting engine had its release in 1999. In PHP 5, Zend II was used, but to bring a bigger change and improvisation, Zend III was born, which was also named as Zender Next Generation, which is also the reason why PHP7 is often termed as PHPNG. Although supporting a bigger and better number of extensions than its predecessors, there are few extensions still not supported in the recent version, like:

A. Interbase






3. Abstract Syntax Tree (AST)

PHP 7 comes with Abstract Syntax Tree (AST). So what changed in PHP 7 with this new arrival? In this new version, any code goes through three major steps, namely, Lexing, Parsing, Compilation. It allows you to use Syntax in intermediary structure in an easy way. AST gives you the freedom to emit opcodes directly from the parser and remove multiple hacks, making the whole process of implementation easier. PHP 5, in the absence of AST, combined step two and three, emitting opcodes after some feature in the list of tokens, which lead to multiple problems due to lack of information.

4. Better Error Handling Capacity

PHP 7 does a tremendous job in handling catchable and fatal errors. The recent updates exceptions have done well in replacing old errors from PHP 7.  In contrast to PHP 5 traditional error reporting mechanism, errors are now handled by throwing error exceptions. What’s more? The exception base class now doesn’t extend in the new Engine Exceptions.

5. Cloud Computing Support

Zend’s partnership with reputed cloud computing solution providers has helped users in making their application portable. That means developers are now not only able to retrieve or extract their files, but will also share their work from one cloud server to another anytime. This move has helped e-commerce development big time. As now the speed and performance of digital store are not affected, these websites are lightweight than ever, and safe and secure as well.

6. Improved Speed

Teams and experts agree that PHP 7 is twice as fast as PHP 5.6. The whole next generation engine was built while having this particular aim in mind. The Just-in-Time (JIT) compilation supports instant compilation of code instead of having to wait for the execution time period. Such speed and performance helps you in multiple tasks. Like serving  big traffic with fewer servers than before. The site source code will also be executed faster than ever. What PHP 7 also does is it removes deprecated functionalities PHP 5.0. It also removes the dead SAPIs and extensions that do not support PHP 7.0. Some examples of dead SAPIs are:

a. Aolserver

b. Apache

c. Continuity

d. Apache_hooks

e. Caudium

f. Phttpd

g. Isapi

h. Milter

i. Roxen

j. Pi3web

How Does Netflix Make Money: Netflix Business Model, How Netflix Works, & Revenue Analysis

Founded in 1997, Netflix has a come a long way from being the world’s first online DVD rental store with 30 employees and 925 titles available to becoming one of the world’s biggest online entertainment companies in the world, with a revenue of 15.794 billion around +5K employees. It was all made possible with two things: an innovative idea that made Reed Hastings take the risk and the company’s business model that continues to grow with every subscriber. It’s the latter part, Netflix’s business model, that we are going to discuss for now.

Netflix Founders

Founded on 29 August  1997 in California’s Scotts Valley,  Reed Hastings and Marc Randolph were the force behind Netflix establishment. Hastings  previously had owned Pure Software, which was sold by him for a whooping $700 million. Randolph was a co-founder at MicroWarehouse, a computer mail-order firm.

How Netflix Got Started?

According to some sources, Reed Hastings, the co-founder and CEO of the company, came up with the idea  of DVD-by-mail rental business when he missed out on his return date for “Apollo 13”, a video tape he had rented from a local Blockbuster video store. He was fined $40 for the same. Instead of making a fuss about it, he tried understanding the scope of movie rental business.In an interview given Fortune Magazine in 2009 he said:

“ [..]  I started to investigate the idea of how to create a movie-rental business by mail. I didn’t know about DVDs, and then a friend of mine told me they were coming. I ran out to Tower Records in Santa Cruz, Calif., and mailed CDs to myself, just a disc in an envelope. It was a long 24 hours until the mail arrived back at my house, and I ripped them open and they were all in great shape. That was the big excitement point”.

The Concept of Netflix – How does Netflix Work?  

Netflix enables its subscribers to get motion pictures, TV shows, documentaries, and more on a wide variety of devices that support internet connectivity. It works on subscription-based membership plan model. That means people have to pick up a monthly plan to start and join the platform, after which they get an access to both exclusive and non-exclusive TV shows, documentaries, motion pictures and other content. The picture (pixel) quality, like (SD, HD, Ultra HD),  of the content would depend upon the subscription plan.

Netflix also has its old DVD rental service operational, but it’s nothing compared to its heyday, when it operated 50 DVD shipment centers in the U.S

Netflix Funding

The company has raised approx $200 Million by the method of Equity Financing, means by selling stocks for raising funds, and about $1.8 Billion by the method of Debt Financing. The primary reason behind obligation financing is to rub the noses of vast creation houses by putting resources into Netflix Originals like “The Crown” and “Stranger Things”, which have been magnificent hits.

I mage Credit:

Netflix Progress

About a year after its establishing, in 1998, the company thrived in its DVD via mail business. In 2007, it appointed Anthony Wood, a pioneer of early DVR technology, to build a device that would allow the streaming content to be played on TV sets instead of devices like PC or laptops, naemd as “Netflix Player”. In 2019, members from 190 countries can stream Netflix by becoming its member. Today, it has a huge library built of both exclusive and non-exclusive content. The company now is neck deep in film and show production, and many of its shows have amassed a huge fan base in very little time.

Netflix Business Model

Who is the Target Audience of Netflix?

The company targets both males and females falling in the age bracket  of 17-60, and families with wage levels of $30,000+. Given the fact that above base represents a  big section of the global population, Netflix further fragments their user base based on psychographics instead of its socioeconomics.

Clients are categorised in 3 fundamental groups –

1. People who are too busy to go out and search for motion pictures,

2. People who are movie buffs are rent  movies for their entertainment, and

3. People who want to get the most for their cash.

Value Proposition

What makes people buy the company’s subscriptions?

Netflix gives its subscribers access to an immense motion picture and TV shows database, along with the best content recommendation algorithm and an experience without ads. All the amazing content offered on the platform can be viewed on all major devices like TVs, smartphones, tablets, PCs, and laptops having an internet access.

What also makes Netflix special is that it releases new and selective arrangement as full seasons, instead of scenes, at once which helps it keep the users captivated.

How does Netflix make money?

As seen above, the company follows the membership model,  where users pay for the content on the platform and to get DVDs delivered to them.

The prime source of  income – Monthly Membership Fees

It has 3 distinct plans for its users:

A. Basic – TV shows/Movies available in SD (Standard Definition).

B. Standard – TV shows/Movies available in HD (High Definition).

C. Premium – TV shows/Movies available in UHD (Ultra High Definition).

The expenses of these plans depend upon the nation of the viewer.

Similar model is embraced for the DVD leasing business, where the month to month enrollment charges rely upon the number of Disk out-at once and Disks every month. The DVD rental model and memberships model are two distinct business and can’t be clubbed as one.

The question “How does Netflix business model profit” can’t be answered without expressing the cost of income. So let us have a look at that too.

1. Permitting cost

So you could  watch your favourite content online in a lawful manner, Netflix needs to shell out money to procure the right of content produced by others .

2. Creation cost

Netflix Originals came in 2013, and had the goal of avoiding permitting costs while producing original content of its own with its exclusive rights. Huge amount of money is spent every year to create content under the label of Netflix Originals.

3. Cost of Promotion

Netflix isn’t the only content producing platform on web. It competes with numerous n players like – Amazon Prime, Hotstar, Hulu, etc., and that needs big advertising campaigns on a regular basis.

4. Innovative Work Cost

Netflix is an excellent financial specialist in innovative work office. This office is the direct reason why this giant has made it so far, and continues to drive big time with its membership based business model.

5. Innovation and Improvement Cost

A large number of users stream Netflix at any given time. To deliver smooth experience to every single one of them, the entertainment provider partners with Internet Service Provider (ISP) of these users. This partnership costs a whole lot of money to keep things going like they are. Other costs involved for improvement purposes include costs associated with outlining application for new gadgets, and other infrastructural costs.

6. General and regulatory cost

This includes all other business overhead charges like human resources management, association charges, and other organisational costs.

Netflix Business Model Canvas

The business model canvas given below explains the key accomplices, assets, exercises, client relations, incentives,channels, and client portions of Netflix. Have a look.

Netflix Challenges – Potential Threats to Netflix’s Future

After making it big in the online entertainment world and roaring bigtime on it success of past and present,  Netflix now faces multiple challenges that aim to dethrone the giant from it throne.

These are the three big challenges that have to be addressed by the people in the board to maintain their overwhelming status in the internet community.

1. No More Endorsers Left to Capture in the U.S.


Netflix, in 2018, had about 58 million subscribers in the U.S. There were about 128 million households  in 2018 in the country and only 88 million broadband subscribers. When we match the three numbers we see that a saturation will soon be attained by Netflix in it domestic market.

CFO David Wells explains the whole situation in this way, “It’s only the following 50 million are somewhat harder than the initial 50 million.” The company is aiming to hit around 90 million subscribers, but the efforts and the planning are nowhere close to that number, and looks like will wind up anywhere around 60-65 millions in the coming years.

2. International Development won’t be an Easy Walk

Near the start of the year 2018, Netflix was all set for extension for every market outside of China. Before this decision, the company operated in around 50 nations, and had about 18 million strong subscriber base. But the numbers won’t guarantee a cake walk.As soon as the company started targeting international markets, local competitors operating in these nations were already employing quick thinking. They were already churning out content in local languages as they research and reach was always high. It took a while for Netflix to understand how things were, and then it went ballistic with its approach. Funds were literally poured out to either get exclusive rights to popular content, like they did with television series Gotham and the political drama House of Cards. The originals also proved to be of help is getting a strong foothold in abroad entertainment market.   But the fight is on, and neither the champion nor the contenders know when to stop.

3. Dependence on media organizations

A big piece of Netflix’s esteem originates from substance of various other organizations. And significant of those are contending with the company itself for audience, making them more careful about giving their material to Netflix. Time Warner, for example, said it will think of adding some more the time between  their show’s unique run, and when it appears on SVOD (Subscription Video on Demand) administrations like Netflix.

As Netflix gets famous and widely accepted for its services, its grows big on the radar. Procuring content gets more costly as media organizations now  give away less. Nevertheless, Netflix’s deep pockets is its biggest plus. It made CW to give its content on Netflix only eight days after their unique runs end. And all this even when the organisation is in parts owned by Time Warner. Most likely, Netflix’s checkbook had a way with that.

How to Choose the Right Payment Gateway for Your Mobile Application?

If you are thinking to get into the Android app development process to get an e-commerce android app for your business, then you have to choose a payment gateway service for the same. Most of the times the party or company handling your Android app development would suggest you with the most effective and secure option that they use for most of their projects, but given that  the payment gateway of your app would be handling all your app related financial transactions, it will definitely pay something to get yourself aware of this service. And who knows, that one day you might want need to opt out from the payment gateway service that was integrated into your app and move on to a better one.

So let us have a look at 4 tips on choosing the right payment gateway service for your mobile application.

  1. Know the Regions You Will be Serving in

There is a long list of payment gateway service providers, but when you start focusing on specific geographical area (countries), the list gets shorter and shorter. You might have been overwhelmed after reading the features, reviews, and specifications of a certain gateway service provider, but that will count for nothing if its services are not provided in your or in the country you want to serve in.

2. Research whether Your Business Qualifies for Gateway Services

There are some types of businesses that are not covered by any, or many, payment gateways due to their negative shade. Gambling, Adult websites, Alcohol, Tobacco and other drugs,  etc. are some examples that still have not been successful in building goodwill for themselves, and that’s why are looked down upon by many payment gateway services. So if you are going to deal in any of these, then you better start looking for a gateway provider that serves your industry in the very early phase of your Android app development.

3. Price of the Services

Payment gateways have their pricing plans that depend upon the nature of services they offer or extend their support to. As financial transactions have to be secure and easily available to customers, such services seldom come cheap. Discuss the pricing plan you plan to take for your app in detail with the provider.

4. Ask What Online Transaction Providers are Supported

You can never make your customers to choose a payment option according to your needs. If someone is using MasterCard or Visa, then chances are they are highly satisfied with the service and offers them come with their options. In such case you the only option you have is to choose a payment gateway that works fine with the most number of online transaction service providers. While the above mentioned are the most famous ones, there are many others that have their huge customer base. Try and choose your gateway service accordingly.

Organic Search Traffic Prediction to Decide The Level of Investment

Whether you are planning to expand your existing business or working towards a fresh brand launch, it is essential to predict the organic reach as per your investments. It is conventional to expect higher numbers but getting a full proof prediction done from a leading digital marketing company keeps you on safer side and hence prevents your brand from financial  losses. Remember that a laid back prediction might bring a lot of unknowns in your way due to which the estimation might fall off in either direction. In this article, we are going to explain about getting a ballpark estimation of organic reach to set level of investment and expectations.

How much organic traffic you can get?

To know the reach of your business through digital platform, you need to include a number of steps in your strategy including keywords, search volume, competition, target market etc.

List of keywords you expect to rank for: These are going to be the keywords for which you want your business website to rank among the top results. There are a number of online tools available to take out the keywords including several other useful hacks. To carry out a productive estimation, business owners need to focus upon the non-branded keywords such as the name of the product/service, its advantages, its usage etc. The branded keywords or irrelevant keywords are to be kept separately. Your main aim is not just to bring a set amount of traffic but to focus on bringing only relevant traffic.

Initially, your keywords list might run to hundreds and thousands out of which the relevant and useful ones are to be taken out. The keyword selection is dependent upon the aim of your marketing efforts. Suppose you are one of those best SEO companies, you might want to rank for ‘SEO services’ or ‘best SEO company’ more than ‘Learn SEO’ or ‘SEO Courses’. All the four keywords were relevant to your business but what made you choose is your aim with marketing.

Find out search volume: After you narrow down the list, you need to see how many people are actually searching for your kind of product or service. Search volume is the term defined as the average number of times a specific search query is entered on a search engine per month. There are thousands of tools available on the internet telling you about the search volume and competition of a specific keyword eg. Google keywords Planner. The search volume is generally shown in the form of ranges. You need to group together the close variants and arrange the list in the decreasing manner by keeping the highest search volume on the top.

Highest rank to expect for each keyword: Once you have finalised the keywords and taken out their search volumes, you need to see which of your competitors are ranking on top positions for those. In order to give you insights, we are taking two assumptions here. One- the pages with high quality and perfect targeting would rank well for a particular keyword. Second- We can expect to rank higher in SERPs than the website which has less strong domain than ours. Many of the tools might come up with the difficulty scores as well but the reason behind why we are doing this process is that difficulty score would not tell you the rank you can expect reasonably.

Now, you need to see who all are currently ranking for each keyword. Take top 20 domain in account for each keyword. Do not forget to keep in account your target market i.e. the target geolocation as it will decide the Google domain. You can take out the data from ahref, SEMrush or any other such tool. Check this information against the backlink data by using your favorite backlink tool (Moz/Ahref or any).

We are here assuming that you can win against the website that are having a lower domain score than yours. For all the keyword, you need to find the highest rank that is right now occupied by a weaker domain website than yours.

Traffic estimation for various positions: We are having the monthly search volume of each keyword along with the highest position to expect. Now, combining these two figures, you can get the estimated traffic. One thing that we have skipped over is – what percentage of traffic is received by a particular rank? To find this out, we can use a clickthrough rate model. It would help us  in estimating what percentage of searches might lead to a click on SERPs.

By multiplying the search volume with the click-through rate for the highest ranking position, we will be able to get the traffic expectation for all the keyword. To get the total traffic, we need to add the individual traffic amounts.

What’s the next step?

We are having an estimation for traffic now in our hands. If we revisit the assumptions and process, we will notice that we have used some particular keywords. What if we change them up? For example, there is a recipe blogging website for which we started SEO. In the middle of the promised period, we realized that we need to change our strategies and be more focussed over backlinks rather than keywords. This was an unknown thing for us as well at the time we started the project. Obviously, if such change come in the way, the predictions might fail.

What if the backlink profile of your website changes?

Since we have stored everything on a spreadsheet, it is easy for us to make changes and analyse the sensitivity of traffic levels. It will give you an idea regarding to invest or not to invest in improving the backlink profile.

What if the keywords are changed or added?

You just need to repeat the above process and evaluate the traffic again. You can consider adding transactional keywords in the list so that it can support the sales.

How to be more precise in terms of organic traffic prediction?

In order to reach the ballpark figure, there are a few modifications we can make to the above model.

Device dependent search: You can break the searches on the basis of the device types such as Desktop and Mobile. Tools such as STAT would allow you to see ranks on various devices. With its help, you can find out the highest achievable rank over Mobile and Desktop. I think that there is no such tool that can give you separate search volumes for different devices. Either, you can divide the total search volumes in two halves or if you can predict the proportion according to the business line, it’s very well and good.

Using a precise CTR model: The AWR tool for CTR rate provides a breakdown of CTR by industry or device. It also gives you a clear picture in terms of different types of search intent. You pick out the appropriate CTR curve per keyword if you have enough time to spend on the prediction.

Analyze the search engine results: For the given list of keywords, you need to deeply analyse the top ranked results. You need to see that- are those results able to serve the search intent? Or do those websites have good designs and user experience to retain the visitors? If you can work towards what is missing in them then you can attain a better rank. Search engine rank does not only depend upon the domain rate, it depends upon a number of factors such as UX, UI, content and many more factors. Also, if most of the websites in the search results are serving different search intent than yours then you need to remove that keyword out of your list. You can also consider changing the page link.

For example, if you want to get ranked for “Digital Marketing” but when you see search results for this keyword, you find top 5 results to be information that is telling you about what is digital marketing and why is it done, then you can keep that keyword to point the result to your blog or some information. Else, you need to remove it.

It is good to predict the organic traffic you might receive in order to proceed with the investment. You will get a clear picture of what are going to receive as per your spending. The competitor analysis would also save your time later when you actually start with the process of SEO as it is an important part of off page optimization.

Your 2020 Content Marketing Team Should Be Made Up Of These 7 Roles

Online Marketing is the sheer need for your business in this digital arena which finds its base on “Content”. The content associated with your business should be well framed and rightly strategized so that it can create a good level of trust in the eyes of your prospects. Remember that your one incorrect move might spoil your branding for a period of time. Regarding your Content Marketing strategy for 2020, you might be having a number of questions in your mind like “What does a content marketing team look like?”, “How to measure the content strategy?”, “How do I make the right approach?” etc. The story of your brand cannot be told without a dedicated approach. Here are the 7 positions you should be having in your digital marketing company in order to attain a perfect Content Marketing in 2020.  

1. Content Marketing Director: The Content marketing director or Chief content officer is responsible to make sure the brand story makes sense to the prospects and should also be consistent throughout the process. To bring out the editorial statement and integrating all kinds of content that is going out in the market, this position is required for any brand, irrespective of the business line.

2. Content Strategy Director: Content marketing director and Content strategy director are equal level of positions in a company. The latter leads persona development and assists the development of content management and business requirements. This person would also be responsible for having a look at the structure of content and metadata strategies.

3. Content Planning Manager: This person is responsible for focussing over day to day content operations. He/she develops the guidelines and decides the flow of content. He/she is also responsible for improving the content process and make the process efficient.

4. Content Production Director: He/she focuses on how the final content looks when it is about to float in the market. This person should lead writer, creative designers and other creative specialists such as designers, photographers, video editors etc.

5. Audience Development Manager: He would be the person who develops subscription assets such as email lists, social media etc. As the name suggests, he/she would be responsible for audience development, means to draw and engage audience by cost free or paid means.

6. Subject Matter Expert: It is a very important content marketing role in an organization which takes care of the internal and external influencers including the content creators, interviewed guests etc.

7. Content Manager: This person  would understand the technological aspects of content management who should know the language of marketing, content and communications. The content management system would be operated by this person and he/she would also take care of editorial calendar, data related structures and web analytics implementation.

You might be a one man army wearing multiple hats or might be a team of 100 but whether you do it yourself or with grouped efforts, these responsibilities are to be handled carefully.  

Long Lasting Benefits of Social Media Marketing for Fashion Industry. Why to Try it?

Social networking is now a substantial part of our day to day lives which is the reason why it is a huge segment of most of the marketers’ strategies. It is astonishing to know that there are 3.484 billion users of social media,  up 9% year-on-year, worldwide reported in 2019. Social media marketing services have unlocked access to new potential buyers for almost all the industries, particularly Fashion Industry. Imagine spending 7 hours in a week to increase the traffic, recognition and sales of your business for no cost at all.

It used to be the story of most of the business some time ago, before Facebook became all about advertisements. Now, the stakeholders have to take out more than 20% of their marketing budget to optimize their social media presence in order to get sales & branding out of it. A lot of fashionistas nowadays are approaching an unexpected number of potentials , maintly through Instagram and Pinterest. If you are the one keeping social media lower on your priority list, here are the amazing benefits that would make you believe what are you missing on.

Significant increase in brand awareness

By setting up your business profile on social media, most importantly Instagram, you will get to interact with a number of people. It is one of the most cost effective methods to keep up with your branding and visibility over various groups and profiles. To start with the process, set up your profile on various platforms such as Facebook, Instagram, Twitter and Pinterest and then start interacting with people. Set up your trust by interacting with prospects so that in future if they need something that you provide, you will get a customer. Get your business partners, employees, sponsors to like your profile, share your posts as much as possible so that you can win over organic following. Each time any of your posts is shared, your brand will be introduced to a new network of people. The more people know about your business, the more customers you will be getting by organic means. By spending only a few hours a week over your account, 91% of the social media marketers experienced a great exposure.

Increase in inbound traffic

Without trying onto social media, you will remain limited to your loyal customers. There must be a specific set of keywords for which your website ranks. The people who are already familiar with your brand would be most likely searching you from the keywords you rank for. Social media marketing connects you with the people who are out of your loyal customers circle. Every social media profile or post is the gateway for customers to your website which significantly opens up new opportunities of getting customers. With social media, you will have a reach to different kinds of potential customers.

Improvement in search engine ranking

Though there is no direct connection of social media optimization success and ranking improvement on search engines but 58% of marketers believe that working efficiently on social media has improved their search engine rankings. If you are able to rank your business on the top results of Google then consider that you have come to the half of the success path. People generally prefer purchasing from first three results if they are searching for some unique offering else might go up to five results. It is very important to remain on search engines as people do not go past page 1 for anything even if you are serving something unique most. If you have a good presence and branding over social media then people would likely search you over Google as well to know more which would significantly increase the website traffic and hence sales. To give your brand a wide recognition and good reach, you need to work upon creating unique and engaging content in the form of blogs, infographics, news and more. You need to let people interact with your posts by commenting, forum discussion or may be sharing. This will introduce you to different kinds of audience. Once you start posting the required content, you will be able to build a social media community of your business which will follow and share your posts.

You will also get a chance to come in notice of influencers who are a great source of sales and recognition these days. For example, Gemma Talbot who is a London based Fashion blogger shares her unique personal style on her website What’s in her Wardrobe. She has a social media following of over 52k followers which has enabled her to work with multiple big brand such as H&M, REVOLVE, ASOS and more. Another one is Alexandra Lapp who talks about fashion looks, trends, advice and outfits with her followers. Her monochromatic kind of choice distinguishes her from the other fashion influencers. There are many more such Influencer who are doing great over social media sphere, promoting good brands and post reviews. The speciality of influencer is that they do not run behind too much of promotional kind of content. They focus on providing value to their followers by sharing important information and reviews with them. If you are able to turn the faces of multiple influencer towards your brand then there is nothing better than that at this time.

More chances of conversion

With a good visibility of your business comes more sales. If you are able to engage the audience with your posts and content, you will gain a good visibility among various areas and hence there would be more chances of conversion. With social media interaction, you can leave a positive impression on your prospects with a humanization factor. It personifies a brand when quality and useful content is being delivered and shared. 51% of the  social media marketing companies believe that if you spend time in building relationships with people, there are positive results in the sales. Imparting a good impression on users would let them think about your products/services when they need any such thing. Social media has comparatively more lead to close rate than any other marketing method. Also, due to a heavy usage of social networking applications nowadays, it has become important for you to capture audience from there. If you showcase an online brand in front of your prospects, it would significantly increase its credibility. Your brand would also be recommended among family and friends by the users. Remaining active on social media and sharing the information about your products/services there would make it easy for people to approach you. Social media platforms make it easy for people to inquire about products and gather useful information to make an informed decision. Social media is not only providing amazing benefits to the buyers but also benefiting the businesses equally. There are a lot of sellers who do not even have an ecommerce website. They just post the product pictures over social media platforms, lets say, Instagram and by commenting or DM, people can approach them to ask rates. This is how social media platforms are even eliminating the need of having an e-commerce websites. You can start your e-shop even on these platforms.

Inculcate customer satisfaction:

Social media platforms humanizes your brand to a great extent. If you will compare your website with your social media presence, you will find that what customer finds more friendly is social media. On social media if the user tries to interact by various means such as commenting or messaging, he/she will get a personalized message rather than an auto-response. You website can throw an auto generated statement which would reduce the chances of conversion as this is an era of personalization. If you are not adopting it then hundreds of your competitors are working on it and would soon stand ahead of you. I will give you an example. Let’s say you like to visit pictures of celebrities to catch fashion elements. What would you prefer? Google, their personal websites or Instagram account! Probably, Instagram account because you feel a personal touch there. You think that you are looking at something that celebrities themselves have posted. So, there is definitely a difference. The customer interaction being carried out on your social media profile is a demonstration of your love and compassion for your customers. Using interpersonal comments, you can address the problems that your customers might be facing. People are always tilted towards the brands that are loyal and solve their problems at a personal level.

Cost effective method:

Social media marketing is a pocket friendly marketing which gives you a good return even on your little investment. Signing up and making a profile on popular social media platforms such as Facebook, Instagram, Pinterest etc is completely free. Like we have already mentioned, these profiles work as eshops for the businesses who are not having their own website to sell products from. Social media also allows you to advertise your products or services. To start with the paid promotion, you need to first start on a small budget to see what you can expect out of your efforts. When you continue spending low amount and see some returns, you can increase your budget and fine tune your strategy. While the budget application, you need to make sure that proper targeting has been done on the basis of demographics, gender, age group and more factors. Nowadays, we see more and more businesses spending equally on Google adwords and Marketing over social media platforms since it does have perks.

Set up brand authority:

Brand loyalty plays an important role in making a product or service authoritative. When the customers see you posting over social media and providing a genuine response to the matters of other customers, you consider that brand credible. Customer interaction is an indication that your brand always longs for customer satisfaction by answering their queries and resolving their issues. Also, satisfied customers love to provide you a thankful review. Some customers do it themselves if you went out of the way to assist them whereas to some customers you have to ask for the review. Customers tend to judge online businesses with the reviews since this is the place where they can read the unbiased things about a particular brand. Apart from writing about your services, nowadays video reviews are also gaining popularity. Once you attain a good number of reviews, you can ask some of your very happy clients to literally speak about you in a short video. People tend to remember the things they watch and listen more than what they read. If your customers are vocal about their experience then not only with the video review they would communicate your quality offline as well with friends and family.

Brand Loyalty improvement:

Brand loyalty is tough to attain these days with a very high competition in almost all the areas. You cannot know when you customer is starts showing interest in some other services and leave you in shock while making a switch. Though, if you are really working hard towards maintaining the trust in their eyes, it becomes hard for them to leave since they cannot hurt their brand by going away from good services. Social media is not just about posting promotional videos and pictures of your products and services, it is majorly about the networking, connecting and communicating with people. With social media platforms, it has become easy for people to communicate with brand and also other people operating for the same domain. You must have seen a number of users communicating with each other in the comment section, even if they are completely unknown to each other. Some studies have shown that millennials are most loyal towards brands and like to communicate with them or about them on social media. Businesses must implement social media strategies in order to gain this large chunk of audience.

Establish leadership in the industry:

Posting a unique, thoughtful and useful content on social media can make you industry expert which means if people want to know about a particular thing trending in your industry, your brand would be the first one they would seek. You will have a great number of following by your prospects and apart from this, your competitors might also follow your posts in order to remain updated of trends. Your other marketing efforts need to be aligned with social media in order to attain a good reach. It might also let you be a great influencer who can influence the buying decisions of the potential audience. Being an influencer has several perks. You will have a huge following who will not only watch your posts but also actually follow you. If you are one of those businesses aspiring for a widespread recognition then social media can fulfil your dreams in much lesser time than you must have imagined. Influencers keep more power in attracting the customers than celebrities since Influencer are all about one particular niche. They do try and use products in themselves and then tell people about it which seems very much authentic. A lot of other businesses would also approach you to feature their products over your account. For the preambular actions, you can consider taking assistance from any leading SMO company.

Gain deep insights to your business:

Social media accounts help you gain a deep insight into the analytics and consequently help you in shaping up your content strategies. Once you gain a huge number of followers, you can take the help of several social  media tools in order to analyze the demographics and other factors about your potential audience. With such insights you will come to know that what is being liked and shared by the audience most. Some tools also give you the ability to measure the conversion and let you know which way is the best way to bring customers your way.

Especially for SMBs, social media marketing is playing a great role since it allows them to understand the behaviour of their target market. Also, small business or even newly set up big businesses need recognition and a good branding to impress their potentials. Almost every business is jumping to social media nowadays in order to touch the people who do not know about them. Also, whether it is a crime news or a newly made machinery, social media keeps power to spread it like nothing else.

It is very clear that social media marketing and advertising have got their own benefits. With the consistent updates in social media strategy and content, you will experience an increased traffic and conversion rates.

Swiggy Business Model | How Does Swiggy Work? How Does Swiggy Earn?

After having a tiring day at work, you do not want to lose more of your energy in wondering what to cook and then actually cook it by spending hours in the kitchen. You just want already cooked food to appear in front of you. Swiggy has made this possible with doorstep service of cooked food from lakhs of various restaurants, cafes or lounges. You wish for it & Swiggy promises to get it on your doorstep. Am I the only one who is wondering how Swiggy got such a big success in such a less time? Let’s have a look at the business model of Swiggy, how does it work and make money.  

Business Model of Swiggy.

The first and foremost thing about Swiggy is that it does not only list out restaurants on its application but also but also organises delivery partners who deliver the food within 30 minutes on-demand. The business model of Swiggy is purely based upon hyperlocal on-demand food delivery business operation. Swiggy makes use of an innovative technology and concept to bridge the gap between restaurants and food lovers. It operates on dual partnership model and hence it is also responsible for benefitting restaurants.

How does Swiggy works?

Swiggy operates through its websites as well as through its mobile application. The application is used by urban foodies to order food online from their nearby restaurants. Along with listing out restaurants, Swiggy also show bug menus of restaurants on its application so that the foodies can choose from a wide variety.

There have been a great success and rising orders seen by local street vendors as well who cook amazing food but were not in the area of recognition since they could not spend much on marketing.

Once the customer adds products in the cart and places order, he/she will be able to track the order. The user can also connect with the delivery boy and instruct him about the address. The address and location are anyway taken at the time of order but if customer wants to get any information related to order, he/she can get it.

Customer Segment: The prime customers of Swiggy are the people who want to order food from the nearby restaurants and eateries. People who wish to get the food delivered on their doorstep are the customers for Swiggy. After its recent announcement, there has been an addition in the customer type. People who want to order items from groceries, electronics, pharmacies, gift shops and flower shops are also the customers of Swiggy.

Value propositions: Two of the main Value propositions of Swiggy are – no minimum order policy and an efficient online payment system. So, the people who order food from Swiggy must be knowing that Swiggy has no restriction in terms of money of the order. You can even order a dish costing below Rs. 100. This is the main reason why it has scaled up to 14 million orders per month. Being a working woman living out of my hometown, it  became very difficult for me many times to manage food but thanks to Swiggy. It takes care of all such people with no minimum order restriction, unlike other apps which might set minimum order to Rs. 300 or more. Due to this restriction, people generally drop the idea of ordering food because the same leads to waste of money and food if there is only one person to eat.

Other than this, Swiggy has a fantastic online payment system. It lets you pay from 8 different payment methods including Paytm, PhonePe, Freecharge, Mobikwik, Credit and Debit Cards, Sodexo Meal, Ticket Restaurants Meal & Zeta Food Card, LazyPay and Cash-On-Delivery.

Another value propositions of the company are its fleet size (45,000 delivery personnel, 2018) and 20,000 active restaurant partners.

Customer Relationships: Swiggy is known to have 24*7 prompt customer service. It interacts with you through website, app and social media as well. It has maintained a very good relationship with the customers so far. We all have seen people getting refunds if the user is not satisfied with the food or service.

Channels: Android & IOS mobile apps, website and social media platforms are the prime channels of operation of Swiggy.

Key Resources: The resources are the restaurants and shops listed on the application. For example, Keventers, Subway and more. Another resources include technology and delivery providers.

Key Activities:

a. Establishing partnerships with restaurants, eateries and retail shops

b. Managing delivery providers (full-time/part-time)

c. Marketing of services and acquiring customers

d. Management of orders

e. Management of technical operations

f. Management of payment process

g. Handling customer concerns

Key partners:

i . Restaurants and retail shops: The prime key partners of Swiggy are the restaurants and shops which are listed on the application. The stores which wish to deliver their food at the doorstep of people are the key partners of Swiggy such as Subway, Keventers and more.

ii. Delivery providers: Delivery suppliers are the people who deliver food. They can be full-time, part-time or freelancers who work to earn some extra money.

Cost structure:

1. It has Payroll expenses for employees handling designing, development, operations and delivery partners. Incentives and benefits are also included which Swiggy offers to restaurants. For instance, providing a commission of 5%.

2. Costs to maintain application and website development

3. Maintenance charges

4. Administrative cost

5. Brand advertising and marketing cost

6. Dispute related Returns, refunds and other expenses

7. Kitchen base-like facility setup

Revenue Stream:

Find it at the below section.

How does Swiggy earn money?

To get you the answer, we had to understand the revenue model of Swiggy. There are a number of ways through which Swiggy earns money. Talking about the revenue generated, according to economic times “The battle for the top spot in the food delivery market, though, cost the firm dearly, with losses rising more than 93% to Rs 397 crore from Rs 205 crore last year, as per financial documents filed with the registrar of companies and accessed by data research platform Tofler.

This implies that Swiggy earned Rs 1.11 for every one rupee it lost in FY18. Swiggy’s losses, however, are far deeper than Zomato’s Rs 106 crore in FY18.” Adding to it, “While growth in operational revenue has been stellar, the firm saw total expenses more than double to Rs 865 crore as compared to Rs 350 crore last year. The rise in expenses has come mainly on the back of the firm’s increased efforts to widen its fleet, which now stands at more than 90,000 delivery executives.”

Right now, there are 6 revenue streams.

A. Delivery charges: It is charged when you order is below minimum order value. Swiggy charges a nominal amount of Rs. 20 to Rs. 40 to the customers. The charges also depend upon the high order demands or unusual weather conditions.

B. Advertising: There are two types of advertisements Swiggy allows. It allows brand to show their banner ads on the website and app for their promotions. On the other hand, it also allows restaurants to show their listing above in return for some investment from their side. Its like sponsored listing that directory websites do. Swiggy charges restaurants some rates to provide them with a priority in the list.

C. Commission: Swiggy takes commission from all the restaurants from which orders are placed. It collects 15% -25% of commission from each order.

D. Swiggy Access: Not all of us know, but Swiggy has come up with a cloud kitchen concept according to which it provides kitchen spaces to restaurants in a particular area where their chain does not operate. According to a source, “Expecting around 25% of revenues in 2 years, Swiggy expands its cloud kitchen model to include 30 restaurants onboard with 36 kitchens to four new cities.”

E. Swiggy Super: Swiggy Super is a membership program offered by Swiggy to its customers according to which there is unlimited free delivery on Rs. 99 above orders. If customers subscribe to this program, they don’t have to pay surge pricing during excessive demands.

F. Affiliate: The company has established partnerships with some of the financial organizations such as Citibank, HSBC, and ICICI Bank. It earns money by selling their credit cards.

Due to its unique features and great customer service, it might soon receive a  competitive advantage over other such models and increase its already increasing customer base. Do not forget to mention in the comment box regarding what are the latest feature of the application you like the most.

5 Ways Ecommerce Becomes More Advanced With The Power of AI

Over a billion people around the globe now choose online medium over physical store for their shopping requirements. With the Ecommerce development services stretching their wings in almost all the industry lines, people find it easy to get everything on their fingertips. On the other hand, businesses are trying hard to appear at the topmost position, always aspiring to have more visibility than their competitors. A lot of strategies are being adopted by the business owners to target audience in effective and creative ways. Being one of the most appreciated technologies, AI is seen doing wonders in the Ecommerce industry. See how.

1. Significant decrease in cart abandonment: There can be n number of reasons why your potential customers are leaving the cart without purchase. 2 top reasons are there. One- high extra cost (55%). Second- mandatory to create an account (34%). Though, if you send them a follow up email regarding their pending purchase then there is an average open rate of 45% which is a great percentage. AI is used heavily by Ecommerce website marketing companies to take advantage of users’ initial interest and eventually bring them back.
With the help of technological advancement, it has also become easy to know why your customer has left the cart in the first place.
Marketers can use a number of AI tools to target audience on the basis of their online behavior.

2. Voice search backed by AI is gaining popularity: It has been found through a study by comScore that 50% of the searches would be performed by voice by 2020. Means, half of the overall searches would be performed by voice through prospects. It clearly indicates the importance of optimizing your online presence for voice. It all started with the immense popularity of device such as Echo, Alexa, Apple which uses Siri. They  are now capable to do everything from playing a track for you to booking a cab. Voice search has made the shopping experience even more advanced as it allows customers to search for products even without having phones or laptops.
It is high time for the companies to allow customers to optimize their website for audible search so that users can get more ease in searching for what they have been looking for. Remember that it is a busy world and if you provide your customers a little more ease then the existing companies then you might rise high in their hearts and priority list.
Some companies are even allowing the users to capture the image of a particular product they like and search it on their marketplace which is possible only with the help of AI.

3. AI allows hyper personalization & targeting specific customers: Marketing automation has taken most of the work off the shoulders of the marketers as it allows them to collect customer data automatically and target them according to the user behaviour. AI tools have made it easy for businesses to create dynamic ads and show them inside their dashboards. Along with this, these ads are also shown on the relevant websites that those customers like to visit. With the help of AI, retargeting has been made possible which works upon the customer’s search history. Relevant ads are shown to the people who have searched for a particular product or service elsewhere.
Apart from ads, certain surveys and polls are also shown the customers who have a particular buying history. Through this means, business collect information and later use this information for  the improvisation of their marketing strategies.

4. AI’s role in carrying out a better SEO: Your web copy should be creative and engaging undoubtedly but it would be useful only if it is reaching to right users. It is very important to make your content reach the right audience else all your efforts might go in vain. SEO has been playing a great role in bringing many of the customers at the doorstep of e-commerce websites. You will be amazed to know that 40% of the ecommerce traffic comes from organic search over Google. SEO based AI tools are providing a great assistance to the Ecommerce SEO companies in letting them know a number of important things for the onpage and offpage work. For example, they tell you about Keyword research, site audit, content analysis and creation, relevant tags, best times and websites to publish content and many more.
AI tools encourage marketers in driving more and more traffic to their website by organizing content the right way and providing a seamless experience to the users.
Nowadays, with the rise in the number of platforms and ways with which you can promote your business, you get very less time focussing on one method. Though, many AI powered tools are there for the rescue which fastens your work such as a help in choosing the right keywords, content, publishing at right place on right time.

5. Role of AI in targeting repeated customers: You will be astonished to know that 61% of  the SMBs say that more than half of their total revenue comes from the repeated customers. It is very natural that if you buy a product from a particular company and never heard back from them, you will feel that your business keeps no value for them and you will be less likely to approach them for your future needs.
Client retention has always been an important aspect for any online or offline business. If you are able to impress your customers with their first purchase then there is a chance they come back to you. But with the rising competition in the industry, they might switch to some other platform. Though, it is easier for you than the other company to win them as they have already used your service. Therefore, it has become important to send timely reminders to your good customers. By the grace of AI tools and various email marketing software, various automated mails can now be sent to the users according to their online behaviour, purchase history, buying frequency, demographics and more factors.  

AI has clearly changed the online world for us. Write to us, your thoughts on the contribution of AI tools towards Ecommerce industry. Did you get a chance to measure its power? If yes, then how did it go?