Are you in a process of developing a free to play game? How do you plan to gain monetary benefit from it?

For most of the developers using free to play game for monetization requires the helps from ads serving. Ad serving are incorporated in a package that bring greater amount of revenue influx when used correctly.

But hey! Is ads serving is not getting you what you expected?

Well, this may be the case when ads servings are not used correctly. A bad ads serving practise can seriously hamper your users engagement level and retention as well.

Now, the question is how to use ads serving correctly?

Don’t worry this post will let you know that. Let us dig into details tips on using ads serving more effectively for your F2P game app.

1. Optimizing the app experience

Well, the key to success is always optimizing things for users. According to proficient developers from ios game development in jaipur, the most important way to bring ingush of revenue in term of profit in in-game ads is by optimizing the ad experience for users. The ads should be optimized in a way that does not become annoying for the user. After all who wants to see a ads in midst of an intense competitive game? Ads are meant to suit in the natural intervals of the game app. Experts also believe that showing an interstitial full screen ads at the end of a game level can also be good time for ads.

2. Use rate optimization

One of the crucial element in enhancing the monetizing capability of an app involve use rate optimization. This optimization means the percentage of daily users of a given app who are served one ads at least in a day. Research indicates a positive relation between user rates and average revenue per daily active user. This means that advertisers prioritize unique daily views with repeated ads for smaller groups and this brings ads in the visibility of the users and improves it eCPM, hence better revenue.

3. Usage of rewarded videos

Recent trends in F2P game users depict a huge percentage of people forgoing in app purchases. Experts from android game development companies suggest that using rewarded videos can be an effect way to bring in revenue conversion. Rewarded videos when incorporated with app mechanism support better engagement and support strong revenue stream that enhances user retention. Rewarded videos are an effective ad format that provider developers with high eCPMs, advertiser with better conversion and users with appropriate content.

4. Working with multiple ad network

Another great way to bring in maximum revenue by ads is through using multiple ad networks as, single ad network cannot impress every user. Track the eCPMs by ad format and send request to highest effective cost per thousand impression(eCPMs)

5. Integrating the ads naturally in your game

Placing of ads within games clearly has a huge impact in the visibility and engagement, hence, placing of ad with in game should be done with deep understanding. Make sure to place ads within prominent main section of app, integrate it natively in app experience and also respect the app environment. This way your ads placement would be apt to generate good revenue.

6. Know the user

It is highly important to know your users, to whom you are showing ads. Make sure to get metrics of users which are loyal and has high lifetime value. These users should not be shown ads more than once in a day and vice versa. The frequency of ads performance based on players profile will not only generate revenue but also create a loyal base of users.

7. Offer multiple rewards

Publishers who are successful in monetizing through value exchange video provide rewards which are unique which means the reward should not be obtained by any other means.

They should be immediate and visible, which means it should be really apparent, ideally through creative visual effect.

Offering rewards are a great way for driving users engagement and ad consumption.

Conclusion

It is quite evident that better ads serving with in game can get better monetary result for game developers. With new techniques and creativity ads can done to fit the game and enhance it as well. This simple natural integration not only monetize the game app but also enhance the retention and user engagement.

Google play store is oozing out with new apps everyday. The marketplace for app development has become so competitive that the success rate cannot be guaranteed by any developer despite having an amazing app. Android devices are ranked high in usability quotient with their amazing features and low cost, hence, there are thousand of app are developed for android users.

For android apps, Google play store is not just a publishing platform for bringing the apps in to working condition. App launched in google play store itself does not replicate success. There are several factors that together make an app a big hit! If your app has been launched and does not yield results, that means android app development company has missed out some valid crucial point.

But what can be those missing points?

To get you the answer of the questions coming in your mind, let’s discuss some simple tips that can get you an edge in your app as compared to others.

Let us begin:

Tip 1: Testing the app

Expert developers from android game app development  company suggest that before launching any app on google play store, it is very crucial to test the app thoroughly. Testing the app rigorously will help the developer find loopholes which can reduce their customer engagement. Also android platform has extreme fragmentation of devices which makes it very difficult to ensure consistent user experience.

Tip 2:  Screen size and OS version

Android devices are available in various OS versions, hence testing the app for various devices would help you take into account the various OS versions and screen sizes. For easy procedure, it is better to test the app in both lower and higher resolution devices to ensure that it works well in both types.

In terms of OS version, your app should be compatible with the lower version and gradually move with better features for higher level version. The idea is to work with native features of both version which can make your app handling easier.

In order to get success for the app, app developers should specific which device your app concentrate upon. This makes your app specific for certain devices, hence, earn better visibility among a group of few users.

Tip 3: Setup Google checkout account

If you are willing to sell app or use in app advertising, you need to set up google checkout account. Selling apps in google play store is limited to specific countries only, hence, it should found out whether your country has the permission. An important to remember here that once an app is launched as free app, google will never allow to upgrade it to paid app. Therefore, the monetization policy for the app should be planned long ahead.

Tip 4: Make your app look tempting(attractive)

If you are in the last stage of your app development and almost ready to submit the app, then make sure that app should look really attractive. Make sure that you select an attractive and defining app logo and take some interesting screenshots and video of the app. These videos and picture will help people understand the app and give them the general appearance of the app. Point to remember is, first impression is always the last impression.

Tip 5: Market your app

It is very important for an app to be marketed. Without its proper marketing, people can never come to know about your app’s existence. Make sure to launch your app with pom and show. Issue press release and also invite dignitaries for the event. You can also contact app reviews sites, write in forums, guest post blogging, social media etc, to create buzz for the app.

Tip 6: Timely support to users

Interaction with users and timely helping them can be great way to ensure trust in your app for users and better engagement as well. Setup a system by which you can resolve any confusion and reply to users confusion on time. You can create a FAQ section for common queries and email support and chat system.

Tip 7: Track your app performance

Keeping track of your app is a great way to improve the app and analyse its performance in the market. After analysing the performance, the data obtained should be incorporated to enhance better user experience.

Last words–

Well, the points mentioned above can never guarantee success, however, these points stated above can show the path of success. Follow these simple tips to make your app a big hit in google play store.

Wishing you all the best for your venture. Keep developing!

More info: https://goo.gl/zxHBXh

Virtual reality is the gen next technology which is very popular among people. Experts predict that virtual reality industry can show up a blooming success of over $ 100 billion by 2020. Virtual reality offer people to be in their imaginations like never before. It is this quality that makes Virtual reality so much popular and successful.

Before reaching to the world of matrix, the technology of Virtual reality should be explored in mobile apps to make them exponentially successful.

But, what kind of VR mobile apps are making big? Let’s see trend in VR mobile app which are making big within customers.

THEMES WHICH ARE POPULAR AMONG VR APP LOVERS

• SCARE OR THRILL

The impressive nature of virtual reality makes it an exotic relm to explore the emotion of thrill and scaredness. According to developer from android app development company in jaipur,Virtual reality is an easy technology to get your imagination into users reality and make them experience the emotion on the real time basis. There are certain VR apps which combine the feeling of thrill with unique destination like space, under water etc. to make users experience unique ideas.

• RARE EXPERIENCE

Virtual reality apps are so successful because it gives advantage to users to participate or experience activities which are practically not possible. Such as exploring space, deep under sea or deep caves etc. VR gurantes rare experience to users without any potential risk or cost.

• EXOTIC DESTINATION

While there are many VR mobile apps in the marketplace in various genre yet each worked to offer novelty in their locations. Such as flying over mediterranean sea, exploring various corners of the earth. VR apps such as Just Cause 3 has got approx 2500 downloads daily due its unique exotic destination experience. It makes users fly over the island of medici and get experience that they can cherish in their life.

Now, let us discuss some tips to market your VR mobile app:

• Picking up the right store and category

Before submitting your app in any category, it is critically important to analyse the flow of customers interest at large. VR apps does not have any specific category in app stores. Developers should reviews the app majorly dominating any app category and find the VR app that are making big there. These insight will help to analyse the success of your app in that category.

• Analyse the competition

VR apps in gaming category has huge influence yet there are few games which are popular and most of them aren’t! While there can be many reason behind apps not making big yet, mobile game developers views, that analysing the best performing apps is a good strategy.

Analysing the competitors will help in getting the trend of the market and also their strategy for monetization, user acquisition etc. This way you commit less mistake and make better performance with your app.

• Focus on international market

Concentrating your approach within boundaries can narrow your success rate and low ROI as well. Analysing competitors makes it easy to understand where the engagement level among people is high for apps, hence, they can be targeted. It is better to expand the geographical area, however, the expansion should be done on a research basis.

It is needless to mention that VR is the future of new ideation and better experience for users. Putting little efforts, creative can give make your app achieve great rate of success. The points mentioned above can make your VR journey smooth and successful.

What’s in name?

This is the most famous shakespeare quote that we all use commonly. Well, going by this quote name is not that important in life.

There can be many views about this but when it comes to giving name to your mobile app, trust me it’s really important!

Name of an app holds similar importance as for a human being. It is the identity of the app that people can search in midst of millions of apps in app stores. Naming an app requires a great deal of thoughts. The name of the app should be given in a way that closely connect to the app’s function and it should also be something users can identify with the app.

Here’s the list the eight tips for helping in deciding the name of your app:

• App relevance and easy to pronounce

Professionals from mobile app development company in jaipur recommends that the name of the app should always be related to the functioning of the app. The name of the app should be such that closely describes the app. Also the name of the app should be easily remembered and pronounced.

2.  Check if the name already exist

The name of the app should be unique and should uniquely identify the app. The keywords list submitted and the name of the mobile app play a dominant role in the success of the app in the marketplace. The list of keyword submitted should be well optimized within the app for better results.

Make sure use phrases like free, cheap, lite etc, where ever there is space in the app. These words will attract additional traffic for the application

3. The SEO thing

Professional android application development companies make sure to keep the search engine optimization of the application at high level. It is the charisma of SEO that makes the app stand against the competition and appear high in the listing of the app stores. Marketers should definitely use frequently searched keywords in the naming the app. You can also use keywords that fits in your description to be high in search results and gain traffic.

4. URL name of the app based on SEO

URL of the app has a significant role and is beneficial in terms of SEO. The name of the app is always included in the URL filename by default, hence make sure to never use irrelevant special character in the app name. Using special character in the app name can cause URL error.

5. Format your app description

Make sure to carefully format the description of the app. This formatting should be done before the app is submitted in the app store. Any fault in the description can get reflected in the app submitted in app stores as well as in webpage, hence, it should to be filtered perfectly. While filtering make sure that the description does not exceed the limit of  maximum character and also remember to put all the important points in the app description for better impression within targeted people.

6. 6. Categorizing the app

Categorizing the app as important as naming the app correctly. This increase the overall reach of the app and make it easily reach to potential customers. Make sure to choose category that has low competition and decent keyword ranking.

7. 7. Testing the name of the app

It is always good idea to take advice from people you trust. Test your app name within your confidants before submitting the app in the app store. The feedback obtained from various groups helps in eliminating confusions and increases the efficacy of the app.

Conclusion

Naming the mobile app have a marked influence of the success of the app in the marketplace. There is no doubt that app should always satisfy the purpose it is meant to cater, but a good relatable name of the app make it reach to larger group of users. Follow these tips to gain better app exposure.

The rate at which iphone and ipad app are developed in recent times is far beyond imagination. This insurge in app development is obviously due to increasing iphone or ipad users. Users want best apps to make their working easier and smooth in these platforms, hence, developers are submitting hundreds of app every day in app store. While every developers puts its best  efforts in designing and developing app that can become a hot selling cake among users, however, there are only few who actually make it.

There are plenty of reason that can make your app stand out from the crowd or make it disappear entirely lost within the crowd. Developers will have to create an android app which  provide high usability quotient and then make efforts to market it as well. Each app stores has specific requirements. These requirements should be taken care off while marketing your app in the app store.

But, how it should be done?

Let’s discuss some tips which can help developer market their iphone app successfully in the app store:

• Promote your app in iTunes app store

App developers from best iphone app development company in jaipur suggest that iphone app should be compulsorily promoted in iTunes app store, as it is most crucial factor in making your app successful in the marketplace.

It is commonly found that iphone or ipad users are always in lookout for upcoming apps for which they visit iTunes app store. Focusing on this app store would definitely increase the visibility of the app and make it popular.

• Make your app appealing

To make any app successful, it is important that people gets easily attracted to it. Your iphone app should be appealing enough to catch the attention of the visitors in the first stance itself.

Here’s following tips to make your app appealing and create better engagement among visitors:

1. Naming the app: properly naming the app is an important part of app development. Developers should name the app in a way that projects the function of the app clearly, imbibing the useful keyword in itself. A good name with keyword is an essential need for making your app come in app store listing.
2. Description: The description given in the app should be clear and precise, clearly explaining the exact purpose of the app. It should be keyword rich but not stuffed.
3. Reviews: Make efforts to get maximum customers reviews on your app. The more number of positive reviews achieved, the chances are the app will get position in the top listing.  Motivate your family and friends to give comments on your app which can later be followed by other people.

• Submitting the app in the iphone reviews sites

One of the easiest way to promote the app and get visibility in the marketplace is by submitting the app in the reviews sites. You can feature your app for free in these sites and also get users .reviews for your app which is highly important. This method may not get you instant popularity but it does gives attention of the visitors from the site to your app.

• Social network and website banner ads

Depending upon social media network solely for the app promotion is not an ideal decision. Social networking sites like facebook, twitter are very expensive and you may not find many people interested in clicking your ads. In terms of website banner ads, the condition remains same. Till the time you are not established and won accolades, advertising in these platforms may deliver slight results.

Conclusion

A place where there are plenty of similar people, to stand out from the rest would need certain factors. Similarly, to gain recognition among millions, app developers can use tips which are stated and make their app stand different and popular among the crowd.

The rate at which mobile phones are used, it seems to stay for ages. If mobile phones are about to stay then so as mobile apps. Thousands of mobile app hit various app stores in a single day. People have wide range of choices from various fields to select but developers are the one who incur losses. This loss is incurred due to the lack of app’s exposure in the app store and within its targeted customers. The only solution to change this losing side into winning side is, by marketing the app from the right time.

Are you a developer? Did you marketed your app and still there was no good results?

This may be the question that revolves around the mind of many developers and marketers. The easiest explanation to this is begin your marketing plan ahead the release of your app. The beginning phase is the time when the app is just an idea. Marketing from this stage has a lot to offer at the end.

Let us dig into four ways by which apps can marketers long before the release and get valid results:

• Creating a splash page

According to professional developers from mobile phone app development company, splash pages is undoubtedly the best way to grab the attention of the public as well as generate interest for the upcoming app. The splash page of an app acts like an anchor that supports the app right from the initial stage of development to the end. After the app is ready, the page can be developed again and become full website for the app.

Whenever you plan to have splash page, make sure to have device image, functionality of the app, where can it be used, some aspects of app branding and links to major social media channels.

• Give users a little insight about the app

Attractive the attention of the visitors by  informing them about every small or big changes and modification made. This way visitors can get the idea that you are passionate about your work. You can ask for visitors input to keep them engrossed in your app, hence increasing the engagement level and retention also.

Experts from Iphone app development companies across the globe suggest developers that participating in  various forums dealing with app development can easily give the app a much needed exposure among the most targeted people of the industry. Usage of app development blogs can also be a great way to remain into vision area of people.

Using newspaper option in the splash page can help people get various information about the app development and create a personalized relationship as well.

• Teasing the audiences

Creating a teaser video for your app is another way to drive the attention of the visitors towards your app. The video should update the audience about what the app is all about and what are the modifications and progress happening. It is not necessary to project the complete version of the app. Infact keeping the making process of the app will bring better engagement for the audiences. Keep your video highly interesting with good content and music to make people attracted to it.

• Inviting beta testers

After the making of splash page for showing off, the next best thing is to invite volunteers for beta testing of your app. Beta testing can be helpful for the app in several ways. The first advantage of beta testing is it gives you real time feedback for your app which can be improved for better user experience. Another advantage of inviting volunteer beta tester is, your app is getting mouth to mouth publicity without any sales pitch. People will communicate about the app to their family and friends, hence creating a buzz about the app much before its release time.

Conclusion

Ideally app marketing would begin after app launch but this idea has changed due to the cut throat competition in app stores. Today, if you want your app make a mark and get maximum download volume then make effort to market it before its launch. Utilize the methods stated above and reap the fruits of success!