The internet is not only a place where you can entertain yourself or look for information, but now online marketing has proved that business through net give you the prompt results. In this fast moving world where everything needs to be done instantly, so business via online is really very successful. Web are designed in such a way that they are user friendly and make the buyers look for their products and services more comfortably.

You can prepare food instantly, sell products instantly, transactions are done in seconds from one country to another. Now no need for you to move from one place to another and spending lots of time. All you need is to think, decide and then take action. Web design and online marketing are basically affiliated with each other.

Actually web design India like the work denotes creativity that is the designing of a website. Whereas internet marketing is simply marketing done online. How can we make use of web design to gain business in this competitive world is shown below through these points-

• Web design provide information- Designing of web is actually nothing, but it is through this the customers are able to know about the products and services. To make the users or customers aware about your products and services you need to have a website with complete information. So that the targeted audience click on the site and read the information provided and buy the thing that they look for.
• Web denotes targeted audience and products too- A well designed web is not only helpful in reaching the targeted audience rather it helps the onlookers to come to the right website of their products or services also. To promote the brand or business the website helps to reach the visitors to come, but it also helps the buyers looking for its products and services to reach the website.
• Drive traffic to the site- The success of any web is denoted by the maximum number of traffic to the site. Similarly, the success of any web is according to the products or service of any site. Web design is an important factor while designing pages for online marketing. As it affects the business online. Products or services to be presented is shown in such a way that the customers of the product or service click on the site to buy it and like this more traffic is driven to the site.
• User friendly site – seo services company india goes for user friendly sites as until and unless the web portals are designed user friendly then it will not attract visitors. More visitors coming to the site means more business.

Therefore in this high speed world a business has to make use of all the design tools to attract the maximum customers and clients.

Many of online marketers believe that landing page is key factor to hold traffic on web page. It makes your first impression on visitors actually impressive. Visitors mostly judge a webpage with its designing and then look for the material embedded in it. Generally if your landing page designing is not effective and fascinating, visitor would prefer going back and check for some other page.

Basically, a good page design should consist of material and design visitor is looking for. It should not be over flooded with unnecessary advertisement. Not much of colors should be used while designing a landing page. It should be maximum of 3 colors that too not much flashy. It should be designed in a way that visitor directly gets what he was looking for after landing on your page.

Right and proper selection of fonts is also suggested. It should not only be good in looks but also easy to understand and read. Visitor should not struggle while going through your text material on landing page. Simplicity while designing is always suggested. A good and efficient landing pages design should be a treat to eyes and not a pain.

You should put your best to hold the eyes of visitors on your page, though ultimately it is on them whether they will click the back button or stay.

To grab visitors’ attention, one needs to make his landing page design more fascinating yet simple. Bright and flashy images and graphics may distract your visitors from the ultimate action you expect from your visitors. Your design should directly display visitor’s expectation. He should be satisfied well that he is on the right place otherwise he would prefer going back and look for other page which provides him what he is looking for. Your web page must not include so much of pop up windows which may irritate a visitor. Keep it clean and tidy. Don’t hammer visitor with much of question whenever he lands on your page. You must also assure the privacy of your visitor’s and customer’s information. As soon as they are done with filling up your form they expect that you will take care of privacy statement. Maintain a great level of trust with your visitors as well as customers.

By now you all must have realized the importance and advantage of a good and proper User Experience Design. If designed carefully it can be a bless if not, then it may be a curse for your business.

There was a time when mobile was completely used for the talking purpose but now due to advancement in technology 30 to 50 percent traffic on the web page is coming from the mobile devices. This means that now in the near future the users of desktop and laptop will become minimized and users of mobile apps will increase. Currently web design India is working onto three types of approaches in web designing responsive web design, client-side adaptive web designs and server side adaptive web design. The utility of each approach is different as they are used for different products and services.

Each web design has its own strength and weakness. It is up to the designer to choose the best suitable approach selected for the type of products and services they are designed to.

Responsive web approach- Surfing the internet through mobile has become a common phenomenon. The responsive web approach is the most commonly used trend in web designing. The advantage of this type of web designing approach is that the designers are free to use a single template for all devices. The designing through responsive web approach take the use of CSS and those designers can still be supportive of technologies like CSS and HTML that they are familiar with. The performance of the responsive web approach mainly works with mobile devices, where we find the mobile use case is prioritized while developing. Mobile apps design company India is at present working on this approach to make the design adjust to any screen.

Client-side adaptive- It is based on the principle of the responsive web approach. The target area of this type of design approach is very limited and specific. Java script is used by it to enrich websites with advanced functionality and customization. Even the adaptive design work with two approaches one is to serve the client side. The other adaptations occur where the web server does the heavy lifting of web devices and even loading the correct template. In the client-side adaptive the designer is not supposed to build another site rather they can be built on the existing content. Client side adaptive ensures that the templates are loaded from the client device.

Server-side adaptive- From server-side adaptive approach work is achieved through various ways from server side plugins and custom user agent detection. This approach is mainly required when servers are under heavy loads. It typically offers distinct templates for various devices. It even keeps the device detection logic on the server.