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How can Print Marketing Bring Qualified Leads?

Every business is focusing on creating a unique identity in the digital space, the traditional marketing strategies have often overlooked. Print marketing is considered as the best way to advertise products and services, that sets the brand apart from competitors.

When it comes to print marketing, it is still cheap than other online marketing campaigns yet the most effective technique to increase brand awareness. And all thanks to our online technology, we have the endless number of options to use print media and increase the response rates. Let’s explore the effective and easy measures to bring more qualified leads with print marketing techniques.

#1. Brochure & Catalog

Audience nowadays, are the visual creature. They prefer to look brochure and Catalog Design rather than accessing the web. If you are providing your audience with the multiple numbers of products, consider getting a professional catalog or brochure even on your website.

High-quality and personalized catalog design attract more customers and reflects the quality of work and services you offer to your customers. Make sure to include your logo, intended message and branding consistency to achieve better results and qualified leads.

#2. Branded stickers

Since there are so many online marketing options available that leave the stickers overlooked. Yet it is still considered as the best way to grab the attention of more and more customers. Whether you are using it over packaging, merchandise or on your CD Cover Design, branded stickers always look attractive and are sure to improve the open rates.

#3. Exhibit your business and brand name

You have started your business with lots of efforts and you are proud of it! Now is the time to show off your efforts. Exhibit your business and brand name. Post your business name wherever possible. Be it in pen, Bag & Tote Design, social media pages, business card and everything that you can think of. Maybe your prospects get attracted towards it and search for you to avail your products or services. You never know when someone can refer your name or recommend your products to others.

#4.  Use traditional method of advertising

Undoubtedly, online strategies are the best to advertise your products or services but still, traditional methods are known as the most effective way to attract target audience in a professional manner. Make use of it. People still read newspaper and magazine. Consider creating an appealing Leaflet Design and insert it within magazine and newspaper, which is sure to capture the attention of many consumers.

#5. Design attractive packaging

Packaging is considered as the best way to build awareness at the time of purchase. In fact, many consumer decides whether they want to buy that product by looking at its packaging. People usually attract with the packaging that also provides them promotional material and influence them to take the product off from the shelf. Give away small items, as a way to thank your first customer. Gift them with a professional pen with your business name engraved on it or an attractive hat and cap design for kids. You can also consider giving your customers deals, discounts or coupon code that they can avail next time when they shop from you.

Have you ever tried print marketing to attract more qualified leads? We would love to hear your thoughts and views. Do mention them in our comment section below!

How to Improve Your Brand Awareness with a Limited Budget?

With so many businesses focusing on making their unique identity in the digital world, it is quite challenging to increase your brand awareness, especially when your budget is too tight! With the increasing competition, every business is looking to make their brand stand out while targeting their preferable audience.

Well, every business target traditional marketing techniques to make their brand popular. Here are few of the most effective strategies to increase your brand awareness and let everyone talking about your brand. Let’s have a look:

#1. Social media is truly a savage

Almost every user has access to at least one social media account. And it has proved as a great online platform to interact with your audience. Popular platforms, including Facebook, Twitter, LinkedIn and Instagram, plays an essential role while improving the brand awareness.

Just a few techniques, like professional LinkedIn Cover Design or attractive cover page for Facebook and relevant blogs, are the most effective technique to attract your prospects and increase your brand awareness, even on the tight budget.

#2. Create an event

Be it any kind of business, live event has always served as a great way to attract more and more audience. Whether you are launching a new product or promoting your services, a live event is a great way to interact with your audience. Connect your audience face to face with strong Powerpoint Design and match the theme to add their interest.

#3. Exhibit your business

Exhibiting is one of the best ways to show your brand and business to your target market. Though it is quite expensive but it is sure to offer the high return. Promote your brand with many useful items that make your audience remember you easily. Go with beautiful Mobile Phone Case Design with your brand name on a side or Personalised Cup or Mug Designs that will allow your customers, when you offer them for free when they buy your product for the first time.

#4. Promotional merchandise is the best investment

The small gift to your customers is a way of thanking them to shop from you and trust your brand. Creative Merchandise Design is the best factor to make your customers and clients realize that you value them. Make sure to include your brand name on your products, so that they remember you for many years to come.

Be sure to become more creative and unique while offering them gifts. More are the chances that your customers will share it on their social media profile and this helps in increasing the brand identity to a great extent.

#5. Know the power of video marketing

Video marketing is considered as the most powerful tool in the digital world. And thanks to social media, that the relevant and valuable videos are now able to achieve billions of views from the all across the globe.

Video serves as a great medium to widen the reach of a target audience and show your brand to your to your customers, in a professional way.

Final thoughts

There are numerous ways which could help you to improve your brand awareness and increase the sale. Well, it is quite challenging if you have a limited budget. These tips serve as the best when you want to increase your brand awareness but have a very limited budget.

What are your strategies that you implement to get in front of your audience? Do share your thoughts, views and ideas with us in our comment section below!

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Top 7 Book Cover Design Trend To Implement In The Year 2018

Somebody said, don’t judge the book by its cover! But, how many of us don’t do that?

Surely the percentage is less! A good book cover should be trendy but in subtle ways. There are hundreds of books that launch every day. Moving through book shelves, only an attractive book cover stops the eyeball and compel the person to take it out from there.

A great book cover should push the envelope in a subtle way. But, what should be the trend in book cover design for the year 2018?

Let us dive into sea the of expectations and trend to look in 2018 for book cover designing:

  • Bold typography is still a big hit

Going by the words of expert designers from book design services from various corners of the world, loud and attention grabbing typography will remain very much in trend. These are covers where most of the portion of the cover is covered by text. The capitalized formats literally screams at you and are not at all a subtle way to draw attention entirely to the title.

In this competitive landscape, everyone is using bold typography. In order to stand different from them use creativity with unclean typography, printed fonts and various other elements.

  • Less is more: Minimalistic design is more attractive

A new pattern is visible where in a very minimum amount of design is used in the book cover which depicts the book in subtle yet in a loud way. Such cover designs are not bursting with loud colour or letter but are centralized on certain theme and give it a adequate space to give meaning and shine. Books like in the eye of grace and many other such covers, speak loud about the book without making big fonts with bright colours.

  • Hand drawn covers are trending

Designers from Creative magazine design companies believe that hand drawn letters has not  left its charm. It is still trending and gives a very cool and edgy look to your book and magazine covers. Hand drawn fonts and graphics provide a highly customized look for those who believe in  a DIY focused style or a casual look.

  • Old is gold

The style from 70’s and 80’s is the latest trend in book and magazine cover design for 2018 like it always comes back in songs, fashion, music, films etc. Fun typography used in covers are great hit like goodbye vitamin and sex and rage which seems to heavily inspired from 70’s. Then usage of neon colour, bold fonts, designs all makes us remember the golden period of 70s and 80s. People always love to feel nostalgic, hence, this one is a great hit in 2018.

  • Pink is the new black

Millennial pink will be the most demanding colour in 2018 for book cover design. The past researches indicate the extensive usage of millennial or muted pink in book designing. This muted pink is said to be in trend due to its acceptance by wider audiences. It’s more mature youthful and pleasant in every way. A colour with can attract so many kind of people got to be the favourite of the authors. Covers with pink is often paired with hand drawn fonts to keep it mature and not too girly.

  • Collage puts all together

Another interesting trend to look for in 2018 is collage covers. These collage covers wheather made in digital format or in the old fashioned way are extremely versatile and works for all genre., themes and ideas. They are mixed with colours, fonts, images which make them extremely attractive. People may easily pick the book by going on its cover which was lying in a book shelf due this collage cover.

  • Photo heavy cover

Photo covers were available earlier as well but that time availability of customized pictures was expensive and stock images were too generic. In 2018, due to high end cameras in smartphones this problem of customized pictures is over! Now ,high definition, pictures are available with designers which has opened a new door of possibilities in the cover designing sector. 2018 is expected to bring visually rich cover designs which can show raw emotions and give glimpses of the book. In short nothing would beat an authentic photograph cover in 2018.

There was a time when people felt that internet has taken the place of books. But it has not happened yet! People are still reading book but the intention and designing of books has varied to attract the attention of the readers not just by content but with looks as well. If you are preparing to release your book in 2018, keep these design trends in mind.

6 Golden Rules For Product Package Designing That Make The Product Hot Seller!

Did it ever happened to you while shopping, you picked up a bottle of vinegar or cream which you don’t need for that time? You , me and many people must have faced the same thing. Most of the time we buy such things due to the attractive packaging of the product.

That’s the right way, a well designed product packaging should work!

After research, product finalizing, manufacturing, the next big step is to present the product to people. As consumers, we don’t understand the magic of packaging that is reflected in our purchase decision. A well designed product packaging apart from being attractive should be highly informative as well. It should contain all the information about the product, its usage, expire, manufacturing etc. A good product packaging should intrigue customers. In short, a good product packaging is an investment done on the product and the brand to let it reach greater heights.

Now you must be thinking, what makes a good product packaging design?

Let us dive into the nuances of making good product packaging design

  • Clarity and simplicity

Designers from best product packaging design services suggest that clarity and simplicity is the key for an attractive product packaging. The information show in good product packaging should be in “need to know” basis. Extra complication and jargon can distract but not attract to customers. It is very commonly seen that while designing the product page, designers do not maintain the product specifications. Such as having dozen of product benefit with no brand name, some may look attractive but cannot explain what is inside the bottle, some packaging are done that dilutes the identity of the product.

Customers should always be clear about the product and the brand. The design should simply tell people about the product offered in a creative format.

  1. Honesty

Often it is observed that designers depict products much beautiful and different in their package designing. Depicting the product ten times more attractive and different in packaging may attract customers in the first place but then the brand will lose trust. This kind of activity is misleading and disappointing.  Customers usually never feel about the simple packaging until they know what they are buying. A good product packaging designer should honestly depict the product beautiful but without cheating the customer

  1. Authenticity

The key to success in product designing is originality, character, memorability. The competition within product market is no less! Everyday hundreds of product hits the marketplace. To keep your product ahead in competition would require to stand unique and authentic at the same time.

The authenticity cannot be measured in a design. It is the creative exploration of the designer in its design. If your stuck with a very generalized packaging design then adding some uncommon strong visual design can always work. According to experts from best product labelling services, it important to be bold, different and look for other related products for taking inspiration in designing packaging and label design of the product.

  1. Shelf impact

Products are not typically placed alone. They are arranged in series with several other similar and different product. A product that looks different within running vertical and horizontal rows is the winner. This distinctive look and appeal of the product when placed on an actual shelf, is called shelf impact in retailers term. Shelf impact is a significant factor for testing the packaging design of the product. One can place the product with several other product and test its design. The more it distinguishes with others, the better.

  1. Extensibility

A good product packaging should be easily extendable. This means the design should be such that it best fits with introduction of new product range or sub brand.

For example, if you are designing for new brand of apple jam and you design feature some apple related concept, however, a few month later client want to start a pineapple jam range under the same brand.This seems clear that apple jam design will not look apt for pineapple jam concept, hence your design lack extensibility.

A good product packaging should always extensible. Your design can have room for easy changes of product visuals or other informations.

  1. Practicality

Practicality is the most underrated concept in designing as most of the marketer believe to follow same path of their competitors. Practically deals with actual shape, size and functionality of product container. The more practical the product container is, more is the sale.

While designing the product container make sure to keep practical usage in mind and how the usage of product can made easy.


Packaging designing is a demanding and huge field which is looking for creative designers who can deliver both product originality and sales performance. Packaging is the last phase in convincing the customers to buy the product. Clarity, simplicity, honesty, practicality etc are components that can convey customers in more attractive way and increase sale performance.

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Top 4 Marketing Strategy To Boost Mobile Game KPIs

Smartphone is the most conveniently obtained technology in the present time. Be it a farmer or a doctor or a businessman, everybody has a valid access to smartphones. Smartphones run on various apps which creates smartphone useful for various purposes. Every day 100s of apps are released in app stores to get recognized as a valid platform for its users. But how many of them actually succeeds?

Apps stores are choked with new releases in every single day. This has also caused great stress on technique to acquire more customers. Companies are introducing new techniques to retain existing users and in terms of games, make them persuade to spend more money! It is the advancement in technology that has given advanced form of analytics for marketers to adapt to their game and improve the key performance indicators.

But what are the strategies that are making them getting good results?

Let us discuss four strategies that are used by game developers to boost their KPIs:

  • Coming up with the idea of new rewards for existing players

Experts from mobile game development sectors believe that a certain amount of budget should be given to player engagement in the marketing strategy for any game app. To make better engagement with the players, game developers can start giving new features and challenges in their game such a mini olympics or free accessories which can easily attract the existing percentage of players. Successful game developers promote such kinds of efforts on every marketing channel such as social media, email newsletter or in small paid CTA campaigns.

This player rewarding technique has provided maximum benefit to app marketers. Players love to win and get rewards, so it seems no surprise that this is an ideal way of game marketing. Game like seal online has incorporated these strategy of giving rewards in terms of tournament and free accessories to existing players and got good results. The game saw increase in concurrent users worldwide, time per play session, increased visit to in game store, guild membership and much more!

  1. Adapting the game to suit to audience playstyle

Game developers from iphone game development company in jaipur suggest that games should be optimized to keep the players engaged. This way they can easily spend more time on the game and would spend more.

When developing a game, developers usually assume its user and create the game accordingly, however, in reality every users has its own style of game play. Games like Angry Mob Games identified that they have three different set of players. To help these three set of players, three different tutorials were used. If a player understood the game in the beginning, the tutorial adapted and stopped easily. For some players who play till certain level and leave in the mid to resume, the tutorial would begin from the level the player left the game and all other players could get original tutorial.

This kind of adaptation of the game has shown phenomenal result to the app developers. Th is game saw 100% retention in players which indicates great player engagement. Hence, to make the game favourite for players, it has to be optimized according to their playing style.

  1. Focusing on game play

Developers from various parts of the world echoes to the view that biggest factor that affect KPIs is quality and feature improvement of the game. A game which is bug free, fun and enticing, always makes its position in the heart of the users. It is important on the part of the developers to put emphasis on the quality of the game rather than monetizing it. A well build, player enticing game will automatically bring higher engagement and retention.

  1. Don’t take retention as a only success parameter

Retention is an important KPI but stressing too much on it cannot earn benefit. There were certain games in the market who reduced their difficulty level in each game step in order to get better retention. However, the results were different. Players left the game as it was no longer fun and challenging. Players in retention technology move ahead fast in the game but don’t convert much.

It important beneficial to focus on player lifetime value and optimizing the game to make players convert. This kind of strategy would decrease the retention but it will give positive result on conversion and revenue.


App stores are so much clogged that it is difficult to differentiate without marketing strategy. In mobile game app market, every app is struggling to get the eyeballs on them. In such situation trying different marketing strategy like stated above can bring you users and conversions as well.

What Are The Trends In Mobile App Development Which Will Rule The Year 2018?

Time flys away in a blink! While we all are socking ourselves in 2017, 2018 is already knocking our door. It may seem difficult to believe that an year has already passed but sadly it’s the truth. Every year we expect something new to happen and this coming year seems to be no exception  from our expectations. New trends are emerging for the year 2018 that is capable of changing the wave of competition and beat it in every possible way. So let’s just not waste time and dive into the trends to look for in app development trend in 2018.

  • Accelerated mobile page(AMP)

Experts from mobile phone app development company in jaipur predict that introduction of AMP will make the page loading really faster keeping in mind that the low attention span of people, this features will help people to connect more with the app. Another important feature introduced by Google is isolated search index just for the mobile web.

In terms of SEO benefit, AMP are a new development hack to gain better SEO. It will help developers to develop fast loading websites and mobile apps. Therefore, the bounce rate would reduce significantly and engagement level would shoot!

  1. Android instant app

Instant apps work like websites, they are native apps. Instant app are simply ideal for better user performance. These native apps completely eradicate the complication of installing the app in mobile or web. They run easily on all android platforms and are easily are shareable.

  1. Blockchain

One of the most interesting trend in app development in 2018 is blockchain apps. Blockchain apps basically a record of company’s detailed listed as blocks, be it transaction or bitcoins. The advantage is none of the subsequent block can be altered without altering all the subsequent blocks along with collision of network. Developers in Iphone application development in jaipur believe blockchain apps are an ideal way to put aside your competition in the year 2018 and reach at better ranking in app store .

  1. Cloud technology

For the year 2018, one of the most beneficial feature is cloud technology. Cloud technology provide some of the major benefits in streamlined operation, reducing equipment cost and hosting, increases the app storage capacity and enhance productivity and collaboration. If you want your app work flawlessly, adapt to cloud technology.

  1. Artificial intelligence and Machine Learning

Artificial intelligence is an essential component in apps development. Apps are interestingly working to understand the users preference with the help of artificial intelligence and machine learning. Be it virtual personal assistance, cybersecurity, intelligent apps, or any other type, developers seek help from AI and ML.

  1. Augmented Reality and Virtual Reality

Mobile phone are seriously getting revolutionarized with multiple core processors to give better user experience. It is expected that in the year 2018, more extensive usage of augmented reality and virtuality reality component will be seen in usual apps and games apps. Developers predict that AR and VR can generate revenue around $150 billion by 2020.

  1. Predictive Analysis

Predictive analysis is seen adapted by most of the tech giants such as Apple, Google, Facebook, IBM and many others. This trend is about predicting the future by integrating AI. One can easily predict their business market position by considering data, and market output.

  1. Edge computation

The need for internet for things(IOT) has increased phenomenally which has also created an urge for computing technology. Edge computation works to push the data, application and computing power away from centralized points to logical extremes of the network. This is the technology that every tech giant is integrating.

  1. Mobile payment

Easy mobile payments and extensive usage of ecommerce websites has pushed the need for m commerce. We can see the extensive usage of mobile payments encouraged by Google wallet and Apple pay. This trend was a big hit in 2017 and is also expected to rule in 2018.

  1. Business bots

Developing any SAAS application or B2B application, bots are simply irreplaceable. The chatbots integration has been dominating in 2017 and this process is expected to continue in 2018 as well.

  1. Cyber Security

Cyber security is expected to rule in the coming year be it in internet of things(IOT) or mobile apps. Designers are developers will integrated the IT security feature in their apps from the initial process only. Enterprises will also look for checking the internet mutant by integrating best cyber security technology.

  1. Lazy loading

Pages that contain huge image files tends to take longer time to load as a result the bounce rates are too high and conversion ratio dips. In order to solve this problem of dipping conversion, tech experts have devised lazy loading technology where the images loads when their turn comes in the page.


There is no fix way to get success except hard work but best practices like above can definitely help. The year 2018 will have many surprises and technology that will rule the market, however, integrating you app with these upcoming trends stated above will help you in stay in competition and get your conversions.

Myth Busting: Top 8 Ecommerce Seo Myths That We Should Stop Believing

Ecommerce platform has created a unique position in the market and also in the heart of the customers. They are easy, engaging and friendly, trustworthy platform. To our surprise nobody thinks about the amount of SEO efforts which are needed to make such sites users friendly.

Search engine optimization may seem to have an easy name but the work is isn’t that easy! A good carefully drafted SEO efforts can bring website on the verge of success and vice versa. In terms of e commerce, the SEO efforts are even more, as these ecommerce sites are huge to be maintained. The SEO process goes on and on but in this ongoing process there are certain loopholes. These loopholes arises from the many misconceptions that people have regarding E- commerce SEO.

This post is dedicated to burst the six biggest SEO myths for E commerce websites that should be forgotten forever!

Let us dive into the world of myths to burst them:

Myth 1: Focuses Solely On Technical Seo

SEO experts from top SEO services company from various corners of the world believe that marketer most of the time get trapped and frustrated in the conception that SEO is all about technical SEO and stops optimizing the website.

There are marketers who put great emphasis on site auditing, on page optimization etc that the metrics has not changed in fact their ranking has gone down. While technical SEO is important yet for going every other SEO practice and focusing only on Technical SEO is of no use. To get better ranking a strong link building profile is a must need. Links are one of the most dominant factors for getting good ranking. Getting a good link profile is a must need for google to analyze your website to be credible and authoritarian. In order to gain high quality link, ecommerce marketers should have keyword enabled high quality content to build links rather focusing on technical SEO.

Myth 2: Category Pages Does Not Matter

Experts from ecommerce website development company suggests, that category pages are the best way to rank the pages based on category specific keyword searches than any other page.

For example, if you have category for  “women gym wear” in your website and someone is searching for women gym wear, then you should have a category page with “women gym wear”.

Category pages helps to get better ranking and foregoing this opportunity for ranking is simply wastage of SEO efforts. Each category page of the ecommerce website should be optimized with the exact keyword group. Thereafter the title, meta description, H1 tag, URL and content should be optimized with the keyword to get easily found in the search results.

Myth 3: Duplicate Content In External Sites Is Malicious

Having similar content in two pages of the same website is considered duplicate content. Such content can make your website look spam and non authoritarian to google. To avoid this to happen canonical tags are so important to remove attribute pages and other similar content pages that cannot  the searchers with any valid content.

There are at times seen that using same product description given by seller are used in ecommerce website. These descriptions are not helpful and your ranking may get down

But, getting ranking dip is not the sole responsibility of description. A website with solid backlink profile and extremely good customer experience can neutralize the effect of description. The biggest example is amazon.

It is better to focus on backlink acquisition and customers experience to get better ranking for your ecommerce site.

Myth 4: Reviews Do Not Help In Seo

Reviews are a great way of adding fresh content on your website page. Marketers should use strategy to ask people to give product reviews. These reviews when indexed by google provide tremendous value to the site.

Apart from Google, searchers also find reviews authentic and starts trusting the brand for its quality of product and services. Therefore, reviews can give you a full package of benefits in terms of user engagements, conversion rate and SEO.

Myth 5: One That Fits In All: Searcher Intent Marketing

Generally there are two type of intent in e commerce websites. One is research, people who are collecting information for certain product and services. The other one is buy, people who are ready to make a purchase decision.

It is important to divert these two kind of customers in the place that provide them value. Customers researching for some product or service should be directed to blog for more detail. Optimize your blog for people in research intend phase. Add links in those post for people who then get ready to buy the product to relevant pages.

Myth 6: Seo Can Fix All Problems

SEO like any other field of effort is bounded. It can help in many ways but not in all! If the sale are trending in wrong direction, SEO can’t help in it. A e commerce which has poor content and low customer engagement metric can never rank high despite any efforts. No SEO technique can help in case you are below your competitor in terms of your websites strategy.

Myth 7: Algorithm Drive The Practice Of Seo

The tools and methods used in SEO makes sure that it follows the directions accepted by algorithm, hence any changes made in algorithm can be predicted before arrival. Algorithm refines pages which are modified by SEO tool.

Myth 8: Not All Ecommerce Page Needs Content

High quality content is always needed for google to index and get it into ranking. Apart from google content is needed for users engagement. People would come to know about the various facets of the product and service. Ecommerce site usually don’t provide content in category pages, however, adding content in these pages can help the sites beat its competitors and rank better in SERPs.

Content is vital key for SEO success, hence it is highly needed!


SEO is a dynamic arena of practise, hence it is surrounded by many myths and misconceptions. Hopefully, this post can help you to distinguish myth and reality and make firm efforts for your SEO needs.

Mobile App Ui Design: Learn 10 Quick Tips To Get The Best Ui Design For Mobile App

Have you ever noticed the dominance of mobile apps in your life?

Most of the people would answer No.

The reason is absolutely clear! Mobile and mobile apps has seamlessly integrated itself in our daily lives so much that it is part of our life more than anything else.

An attractive, feature loaded mobile app can give absolutely that experience which people expect them to perform. But while developing these highly useful mobile app,two main important components are kept in mind. These two component are UX i.e user experience and UI i.e user interface. No matter how much money is invested in a app designing, in the end an app which bring high credibility of mobile app is the one that stands unique and useful. They are meant to give better user experience.

But have you ever heard about bad user experience? I am sure you must have!

The bad user experience originated from bad UI i.e user interface. Interface design that work on the  functionality of the app is a subset of user experience design that targets the whole experience of users in the app. Now, you be must be thinking UI design of an app is a difficult task, isn’t it?

Indeed it is! To help you in making your firm way to UI design, this post is dedicated in getting 10 quick tips to get you an awesome UI design for your app.

Let’s dig into details:

  1. Appropriate size graphics

Most developers follow the rule of using fit to all graphics for their various app usage. However, the approach is faulty! This approach hampers the visual appeal of the app. The best mobile app UI design should have graphics that looks fantastic and tailored to fit the device. Appropriate size graphic loads at run time and gives better user experience.

  1. Know the users

Well, this is the basic! Knowing user is very important, their needs and problems they encounter for achieving their goal. Developers should know who are the users of the app. Interact with them and get their opinions as well. Digging deep in their expectations and need make you design your app accordingly. This kind of valuable insight of targeted user will help design interface based on their usability.

  1. Make it responsive

Experts from professional iphone ui design company, puts great stress on designing the user interface in a way that the app becomes fully usable in many devices and operating systems. Therefore, all the issues related to using the app in various device and platform should be handled and make the app highly responsive.

  1. Fit in the format

Most of the time we see app hangs while loading large graphic file. This hang in the app running is not due to size of the file but the inappropriate adaptability of the format. Android platforms with many file formats like PNG, JPEG, GIF, BMG and webP. Similarly there are certain formats suitable for ios platforms. Make sure to use format that fits with the operating system for better interface.

  1. Iterate for good

The best method to enhance the user interface is iterate the app in order to make it more interactive and grab the attention of user for longer time. Each iteration bring great deal of learning  for improving the performance which can be incorporated in future.

  1.  Focus on colour

Make sure to use mild and subtle colour between screen transit and implement UI colour differentiation to inform the users about the stage change in the app. Such kind of colour scheme makes the app absolutely professional and classy. For example, subtle colour during screen transition would not make it look loud.

  1. Round corners

Generally buttons or imageview interfaces are displayed in rectangular pixel on the screen,however, designers from ipad ui design company regards it to be non compulsory.

They suggest that it is better to soften the look of the interface by using round cornered control similar to web style that can look comfortable for users.

  1. Simplicity is the key

Keeping simple does not mean not using innovative design. Simplicity in app would mean that  first time users can easily operate the app without going in details with instructions and the tutorials. A simple UI means making the users take multiple action within few steps. The idea is to make it work like a simple app and grab the engagement of the users.

  1. Good contrast for better viewing

Why it makes you turn off when you see a colour email?

obviously , you can’t read it due to bizarre colour contrast!

Make sure while setting colours, use those colors that make people easily read and see the app. Go for high contrasting colours scheme that make content and design absolutely clear.

  1. Clear fonts

Like colours, experimenting with wacky fonts should entirely avoided. A non readable fonts defeats the whole purpose of the app and ruins the goal which is meant to be achieved. Use one which are pleasing and readable. Use font size that is readable and fits with the element of the device.

  1. Make team of real users

Getting real users in your team while designing UI is absolutely beneficial. You can get suggestions, opinions and ideas to analyse what to include and what to leave. Make this step as early as possible to avoid any wastage of time and efforts. This strategy will definitely improve the quality of the app and reduce time.

  1. Stick to UI guideline

Make sure to follow guideline listed for UI design based on various platforms. You must include alternate resources for multiple guidelines. App are thoroughly scrutinized before selected for the app store, hence, following guidelines are simply necessary. There are various set of rules for icon, menus etc, stick to them and design the interface accordingly.


The UI design of the app is highly dependent on the targeted users. Using these tips stated above, you can design a UI design that can stand high on the ladder of usability for users. The competition in app world is increasing rapidly hence, in order to beat the competition great UI design is a must!

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How Ads Serving In Games Bring Larger Revenue For Developers?

Are you in a process of developing a free to play game? How do you plan to gain monetary benefit from it?

For most of the developers using free to play game for monetization requires the helps from ads serving. Ad serving are incorporated in a package that bring greater amount of revenue influx when used correctly.

But hey! Is ads serving is not getting you what you expected?

Well, this may be the case when ads servings are not used correctly. A bad ads serving practise can seriously hamper your users engagement level and retention as well.

Now, the question is how to use ads serving correctly?

Don’t worry this post will let you know that. Let us dig into details tips on using ads serving more effectively for your F2P game app.

  1. Optimizing the app experience

Well, the key to success is always optimizing things for users. According to proficient developers from ios game development in jaipur, the most important way to bring ingush of revenue in term of profit in in-game ads is by optimizing the ad experience for users. The ads should be optimized in a way that does not become annoying for the user. After all who wants to see a ads in midst of an intense competitive game? Ads are meant to suit in the natural intervals of the game app. Experts also believe that showing an interstitial full screen ads at the end of a game level can also be good time for ads.

  1. Use rate optimization

One of the crucial element in enhancing the monetizing capability of an app involve use rate optimization. This optimization means the percentage of daily users of a given app who are served one ads at least in a day. Research indicates a positive relation between user rates and average revenue per daily active user. This means that advertisers prioritize unique daily views with repeated ads for smaller groups and this brings ads in the visibility of the users and improves it eCPM, hence better revenue.

  1. Usage of rewarded videos

Recent trends in F2P game users depict a huge percentage of people forgoing in app purchases. Experts from android game development companies suggest that using rewarded videos can be an effect way to bring in revenue conversion. Rewarded videos when incorporated with app mechanism support better engagement and support strong revenue stream that enhances user retention. Rewarded videos are an effective ad format that provider developers with high eCPMs, advertiser with better conversion and users with appropriate content.

  1. Working with multiple ad network

Another great way to bring in maximum revenue by ads is through using multiple ad networks as, single ad network cannot impress every user. Track the eCPMs by ad format and send request to highest effective cost per thousand impression(eCPMs)

  1. Integrating the ads naturally in your game

Placing of ads within games clearly has a huge impact in the visibility and engagement, hence, placing of ad with in game should be done with deep understanding. Make sure to place ads within prominent main section of app, integrate it natively in app experience and also respect the app environment. This way your ads placement would be apt to generate good revenue.

  1. Know the user

It is highly important to know your users, to whom you are showing ads. Make sure to get metrics of users which are loyal and has high lifetime value. These users should not be shown ads more than once in a day and vice versa. The frequency of ads performance based on players profile will not only generate revenue but also create a loyal base of users.

  1. Offer multiple rewards

Publishers who are successful in monetizing through value exchange video provide rewards which are unique which means the reward should not be obtained by any other means.

They should be immediate and visible, which means it should be really apparent, ideally through creative visual effect.

Offering rewards are a great way for driving users engagement and ad consumption.


It is quite evident that better ads serving with in game can get better monetary result for game developers. With new techniques and creativity ads can done to fit the game and enhance it as well. This simple natural integration not only monetize the game app but also enhance the retention and user engagement.

Secret To Success: Top 7 Tips For Android Developers To Become Successful In Google Play Store

Google play store is oozing out with new apps everyday. The marketplace for app development has become so competitive that the success rate cannot be guaranteed by any developer despite having an amazing app. Android devices are ranked high in usability quotient with their amazing features and low cost, hence, there are thousand of app are developed for android users.

For android apps, Google play store is not just a publishing platform for bringing the apps in to working condition. App launched in google play store itself does not replicate success. There are several factors that together make an app a big hit! If your app has been launched and does not yield results, that means android app development company has missed out some valid crucial point.

But what can be those missing points?

To get you the answer of the questions coming in your mind, let’s discuss some simple tips that can get you an edge in your app as compared to others.

Let us begin:

Tip 1: Testing the app

Expert developers from android game app development  company suggest that before launching any app on google play store, it is very crucial to test the app thoroughly. Testing the app rigorously will help the developer find loopholes which can reduce their customer engagement. Also android platform has extreme fragmentation of devices which makes it very difficult to ensure consistent user experience.

Tip 2:  Screen size and OS version

Android devices are available in various OS versions, hence testing the app for various devices would help you take into account the various OS versions and screen sizes. For easy procedure, it is better to test the app in both lower and higher resolution devices to ensure that it works well in both types.

In terms of OS version, your app should be compatible with the lower version and gradually move with better features for higher level version. The idea is to work with native features of both version which can make your app handling easier.

In order to get success for the app, app developers should specific which device your app concentrate upon. This makes your app specific for certain devices, hence, earn better visibility among a group of few users.

Tip 3: Setup Google checkout account

If you are willing to sell app or use in app advertising, you need to set up google checkout account. Selling apps in google play store is limited to specific countries only, hence, it should found out whether your country has the permission. An important to remember here that once an app is launched as free app, google will never allow to upgrade it to paid app. Therefore, the monetization policy for the app should be planned long ahead.

Tip 4: Make your app look tempting(attractive)

If you are in the last stage of your app development and almost ready to submit the app, then make sure that app should look really attractive. Make sure that you select an attractive and defining app logo and take some interesting screenshots and video of the app. These videos and picture will help people understand the app and give them the general appearance of the app. Point to remember is, first impression is always the last impression.

Tip 5: Market your app

It is very important for an app to be marketed. Without its proper marketing, people can never come to know about your app’s existence. Make sure to launch your app with pom and show. Issue press release and also invite dignitaries for the event. You can also contact app reviews sites, write in forums, guest post blogging, social media etc, to create buzz for the app.

Tip 6: Timely support to users

Interaction with users and timely helping them can be great way to ensure trust in your app for users and better engagement as well. Setup a system by which you can resolve any confusion and reply to users confusion on time. You can create a FAQ section for common queries and email support and chat system.

Tip 7: Track your app performance

Keeping track of your app is a great way to improve the app and analyse its performance in the market. After analysing the performance, the data obtained should be incorporated to enhance better user experience.

Last words–

Well, the points mentioned above can never guarantee success, however, these points stated above can show the path of success. Follow these simple tips to make your app a big hit in google play store.

Wishing you all the best for your venture. Keep developing!

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