Author Archives: Vervelogic

About Vervelogic

Vervelogic --

4 Essential Things Startups Must Know Before Deciding The Logo Design!

Starting a new business is always exciting but nothing can be more challenging to create an own identity and set the business apart from the competitors. From deciding the perfect logo for your company to implement the correct marketing technique, everything has to be in a perfect sense. Whether you are looking to get the best computer logo for your online business or a letter based logo, there are many things that are needed to be considered. Let’s explore how can you make your business stand out!

Tip #1. Determine the name of your business

Before you plan to make a logo design for your new business, it is necessary to have a name for your business. Probability is also that you might not get the URL for the name you have chosen as your business name. But to legally register your firm, you need to decide the name. Once you got the legal name, you could also modify it later. Analyze the type of your business and choose the name accordingly. For example, if you are starting the business of fashion or cosmetics, you need to select the best fashion & beauty logo design that makes a unique identity for your business.

Tip #2. Create a perfect business plan

Just deciding the name of your business and choosing the logo won’t do any wonder. It is important to have the proper business plan and mark your financial budget. Having an accurate business plan helps you to carry out the process accordingly and help in tracking the success status of your business.

Tip #3. Validate your idea by understanding your audience

Your business can never be successful if you are not offering products or services that your audience truly wants and need. Once you have developed the plan, make sure you conduct a proper research to determine that whether your audience will buy your product or services or not. Ask your audience to leave a feedback. This helps you in improving your services for the betterment.

#4. Build a professional website and mobile app

Gone were the days when people find out the service providers among yellow pages or directory. Now if they want to avail any service, they simply click on their browser and search over the web. That’s why it has now become essential to have a website or mobile app that allow your users to know how to contact you.

For instance, if you are starting an electronic business, make sure you choose a right theme for your website and include the best electric logo design which is not just simple to understand but also memorable.

Final Thoughts

This is just the beginning and a few of the long list that you need to consider to make your new business or startup stand out. You are about to create a beautiful identity by choosing the right logo. But before finalizing that, make sure that you are moving in the right direction. Focus on creating customers and strive to offer them value.

What are the things that you took into consideration when you set up your new business? Do let us know in our comment section below!

Top Logo Design Trends To Follow in 2018

Every year some designs fade away while some other designs burst the trend and rule the Internet. Same is going to happen in 2018. A Logo is not just a symbol that shows the business identity or reflects the style. Rather, it shows an era in which it was created and tells the brand story.

In a digital world, it is essential to recognize the designing trends that make your brand identity and reveals a fresh and relevant brand story to the audience. Let’s track down the latest trend of logo designing before the dawn of the year and rule 2018 like a king:

Trend #1. Responsive logos

We are living in a digital world, where logos are designed not just to please the eyes but also to be used at different places and mark an individual identity of the brand. Logo designs aren’t just limited to the website only. Instead has been used at various other places, such as posters, business cards, stationary, advertising, packaging and much more. No matter which style you choose, whether it is best abstract logo design or letter-based logos, make sure your logo adapt itself with every unique style and look same as ever.

Trend #2. Architectural inspiration

Though developing a foundation to get the best architectural logo design is not a new concept, it is just rushed into more creative ways. Physical space has always been considered as an important factor to build a unique brand identity. But since every business and website owners strive to set them apart from others, designers nowadays are focusing not just to create an architectural landscape but also learning the new ways to embody the logo behind the physical space to reflect the creative brand story.

Trend #3. Play with typography

From old typography to the serif text, the typography has been evolved by making more and more experiments. Whether it is about creating a new typography to redesign the existing one, it calls for implementing various innovative techniques. And that has not ended here. The coming year will bring a lot of innovation, a result of tons of experiments, and bring the typography to the new level.

Trend #4. Grid based logo designs

Ever since the logo designs have evolved, the grid has played the role of backbone. Grid based designs are a perfect choice, if you are looking to get the best automotive vehicle logo designs for your new business, nothing could suit you better. Grid holds the perfect power and maintains the equal balance between logic, theory and perfection. This trend is never going to end. In fact, will flourish even more as the time passed.

Trend #5. Geometric shape of logos

Logo designs have been not restricted to the typography only. In fact, geometric designs are also creating a magic that makes the brand stand out. The important thing about implementing the geometric logo to reflect your style and services is it serves as the most versatile option and leave an instant impact on the reader.

Conclusion

A trend is something which keeps on changing with every passing year. When some design trend fade aways, much new designs burst the trend with its attractive and informative look. Choose the logo design after analysing your industry and research your competitors.

How can Print Marketing Bring Qualified Leads?

Every business is focusing on creating a unique identity in the digital space, the traditional marketing strategies have often overlooked. Print marketing is considered as the best way to advertise products and services, that sets the brand apart from competitors.

When it comes to print marketing, it is still cheap than other online marketing campaigns yet the most effective technique to increase brand awareness. And all thanks to our online technology, we have the endless number of options to use print media and increase the response rates. Let’s explore the effective and easy measures to bring more qualified leads with print marketing techniques.

#1. Brochure & Catalog

Audience nowadays, are the visual creature. They prefer to look brochure and Catalog Design rather than accessing the web. If you are providing your audience with the multiple numbers of products, consider getting a professional catalog or brochure even on your website.

High-quality and personalized catalog design attract more customers and reflects the quality of work and services you offer to your customers. Make sure to include your logo, intended message and branding consistency to achieve better results and qualified leads.

#2. Branded stickers

Since there are so many online marketing options available that leave the stickers overlooked. Yet it is still considered as the best way to grab the attention of more and more customers. Whether you are using it over packaging, merchandise or on your CD Cover Design, branded stickers always look attractive and are sure to improve the open rates.

#3. Exhibit your business and brand name

You have started your business with lots of efforts and you are proud of it! Now is the time to show off your efforts. Exhibit your business and brand name. Post your business name wherever possible. Be it in pen, Bag & Tote Design, social media pages, business card and everything that you can think of. Maybe your prospects get attracted towards it and search for you to avail your products or services. You never know when someone can refer your name or recommend your products to others.

#4.  Use traditional method of advertising

Undoubtedly, online strategies are the best to advertise your products or services but still, traditional methods are known as the most effective way to attract target audience in a professional manner. Make use of it. People still read newspaper and magazine. Consider creating an appealing Leaflet Design and insert it within magazine and newspaper, which is sure to capture the attention of many consumers.

#5. Design attractive packaging

Packaging is considered as the best way to build awareness at the time of purchase. In fact, many consumer decides whether they want to buy that product by looking at its packaging. People usually attract with the packaging that also provides them promotional material and influence them to take the product off from the shelf. Give away small items, as a way to thank your first customer. Gift them with a professional pen with your business name engraved on it or an attractive hat and cap design for kids. You can also consider giving your customers deals, discounts or coupon code that they can avail next time when they shop from you.

Have you ever tried print marketing to attract more qualified leads? We would love to hear your thoughts and views. Do mention them in our comment section below!

How to Improve Your Brand Awareness with a Limited Budget?

With so many businesses focusing on making their unique identity in the digital world, it is quite challenging to increase your brand awareness, especially when your budget is too tight! With the increasing competition, every business is looking to make their brand stand out while targeting their preferable audience.

Well, every business target traditional marketing techniques to make their brand popular. Here are few of the most effective strategies to increase your brand awareness and let everyone talking about your brand. Let’s have a look:

#1. Social media is truly a savage

Almost every user has access to at least one social media account. And it has proved as a great online platform to interact with your audience. Popular platforms, including Facebook, Twitter, LinkedIn and Instagram, plays an essential role while improving the brand awareness.

Just a few techniques, like professional LinkedIn Cover Design or attractive cover page for Facebook and relevant blogs, are the most effective technique to attract your prospects and increase your brand awareness, even on the tight budget.

#2. Create an event

Be it any kind of business, live event has always served as a great way to attract more and more audience. Whether you are launching a new product or promoting your services, a live event is a great way to interact with your audience. Connect your audience face to face with strong Powerpoint Design and match the theme to add their interest.

#3. Exhibit your business

Exhibiting is one of the best ways to show your brand and business to your target market. Though it is quite expensive but it is sure to offer the high return. Promote your brand with many useful items that make your audience remember you easily. Go with beautiful Mobile Phone Case Design with your brand name on a side or Personalised Cup or Mug Designs that will allow your customers, when you offer them for free when they buy your product for the first time.

#4. Promotional merchandise is the best investment

The small gift to your customers is a way of thanking them to shop from you and trust your brand. Creative Merchandise Design is the best factor to make your customers and clients realize that you value them. Make sure to include your brand name on your products, so that they remember you for many years to come.

Be sure to become more creative and unique while offering them gifts. More are the chances that your customers will share it on their social media profile and this helps in increasing the brand identity to a great extent.

#5. Know the power of video marketing

Video marketing is considered as the most powerful tool in the digital world. And thanks to social media, that the relevant and valuable videos are now able to achieve billions of views from the all across the globe.

Video serves as a great medium to widen the reach of a target audience and show your brand to your to your customers, in a professional way.

Final thoughts

There are numerous ways which could help you to improve your brand awareness and increase the sale. Well, it is quite challenging if you have a limited budget. These tips serve as the best when you want to increase your brand awareness but have a very limited budget.

What are your strategies that you implement to get in front of your audience? Do share your thoughts, views and ideas with us in our comment section below!

More Info: https://www.vervelogic.com/logo-design.html

Top 7 Book Cover Design Trend To Implement In The Year 2018

Somebody said, don’t judge the book by its cover! But, how many of us don’t do that?

Surely the percentage is less! A good book cover should be trendy but in subtle ways. There are hundreds of books that launch every day. Moving through book shelves, only an attractive book cover stops the eyeball and compel the person to take it out from there.

A great book cover should push the envelope in a subtle way. But, what should be the trend in book cover design for the year 2018?

Let us dive into sea the of expectations and trend to look in 2018 for book cover designing:

  • Bold typography is still a big hit

Going by the words of expert designers from book design services from various corners of the world, loud and attention grabbing typography will remain very much in trend. These are covers where most of the portion of the cover is covered by text. The capitalized formats literally screams at you and are not at all a subtle way to draw attention entirely to the title.

In this competitive landscape, everyone is using bold typography. In order to stand different from them use creativity with unclean typography, printed fonts and various other elements.

  • Less is more: Minimalistic design is more attractive

A new pattern is visible where in a very minimum amount of design is used in the book cover which depicts the book in subtle yet in a loud way. Such cover designs are not bursting with loud colour or letter but are centralized on certain theme and give it a adequate space to give meaning and shine. Books like in the eye of grace and many other such covers, speak loud about the book without making big fonts with bright colours.

  • Hand drawn covers are trending

Designers from Creative magazine design companies believe that hand drawn letters has not  left its charm. It is still trending and gives a very cool and edgy look to your book and magazine covers. Hand drawn fonts and graphics provide a highly customized look for those who believe in  a DIY focused style or a casual look.

  • Old is gold

The style from 70’s and 80’s is the latest trend in book and magazine cover design for 2018 like it always comes back in songs, fashion, music, films etc. Fun typography used in covers are great hit like goodbye vitamin and sex and rage which seems to heavily inspired from 70’s. Then usage of neon colour, bold fonts, designs all makes us remember the golden period of 70s and 80s. People always love to feel nostalgic, hence, this one is a great hit in 2018.

  • Pink is the new black

Millennial pink will be the most demanding colour in 2018 for book cover design. The past researches indicate the extensive usage of millennial or muted pink in book designing. This muted pink is said to be in trend due to its acceptance by wider audiences. It’s more mature youthful and pleasant in every way. A colour with can attract so many kind of people got to be the favourite of the authors. Covers with pink is often paired with hand drawn fonts to keep it mature and not too girly.

  • Collage puts all together

Another interesting trend to look for in 2018 is collage covers. These collage covers wheather made in digital format or in the old fashioned way are extremely versatile and works for all genre., themes and ideas. They are mixed with colours, fonts, images which make them extremely attractive. People may easily pick the book by going on its cover which was lying in a book shelf due this collage cover.

  • Photo heavy cover

Photo covers were available earlier as well but that time availability of customized pictures was expensive and stock images were too generic. In 2018, due to high end cameras in smartphones this problem of customized pictures is over! Now ,high definition, pictures are available with designers which has opened a new door of possibilities in the cover designing sector. 2018 is expected to bring visually rich cover designs which can show raw emotions and give glimpses of the book. In short nothing would beat an authentic photograph cover in 2018.

There was a time when people felt that internet has taken the place of books. But it has not happened yet! People are still reading book but the intention and designing of books has varied to attract the attention of the readers not just by content but with looks as well. If you are preparing to release your book in 2018, keep these design trends in mind.

6 Golden Rules For Product Package Designing That Make The Product Hot Seller!

Did it ever happened to you while shopping, you picked up a bottle of vinegar or cream which you don’t need for that time? You , me and many people must have faced the same thing. Most of the time we buy such things due to the attractive packaging of the product.

That’s the right way, a well designed product packaging should work!

After research, product finalizing, manufacturing, the next big step is to present the product to people. As consumers, we don’t understand the magic of packaging that is reflected in our purchase decision. A well designed product packaging apart from being attractive should be highly informative as well. It should contain all the information about the product, its usage, expire, manufacturing etc. A good product packaging should intrigue customers. In short, a good product packaging is an investment done on the product and the brand to let it reach greater heights.

Now you must be thinking, what makes a good product packaging design?

Let us dive into the nuances of making good product packaging design

  • Clarity and simplicity

Designers from best product packaging design services suggest that clarity and simplicity is the key for an attractive product packaging. The information show in good product packaging should be in “need to know” basis. Extra complication and jargon can distract but not attract to customers. It is very commonly seen that while designing the product page, designers do not maintain the product specifications. Such as having dozen of product benefit with no brand name, some may look attractive but cannot explain what is inside the bottle, some packaging are done that dilutes the identity of the product.

Customers should always be clear about the product and the brand. The design should simply tell people about the product offered in a creative format.

  1. Honesty

Often it is observed that designers depict products much beautiful and different in their package designing. Depicting the product ten times more attractive and different in packaging may attract customers in the first place but then the brand will lose trust. This kind of activity is misleading and disappointing.  Customers usually never feel about the simple packaging until they know what they are buying. A good product packaging designer should honestly depict the product beautiful but without cheating the customer

  1. Authenticity

The key to success in product designing is originality, character, memorability. The competition within product market is no less! Everyday hundreds of product hits the marketplace. To keep your product ahead in competition would require to stand unique and authentic at the same time.

The authenticity cannot be measured in a design. It is the creative exploration of the designer in its design. If your stuck with a very generalized packaging design then adding some uncommon strong visual design can always work. According to experts from best product labelling services, it important to be bold, different and look for other related products for taking inspiration in designing packaging and label design of the product.

  1. Shelf impact

Products are not typically placed alone. They are arranged in series with several other similar and different product. A product that looks different within running vertical and horizontal rows is the winner. This distinctive look and appeal of the product when placed on an actual shelf, is called shelf impact in retailers term. Shelf impact is a significant factor for testing the packaging design of the product. One can place the product with several other product and test its design. The more it distinguishes with others, the better.

  1. Extensibility

A good product packaging should be easily extendable. This means the design should be such that it best fits with introduction of new product range or sub brand.

For example, if you are designing for new brand of apple jam and you design feature some apple related concept, however, a few month later client want to start a pineapple jam range under the same brand.This seems clear that apple jam design will not look apt for pineapple jam concept, hence your design lack extensibility.

A good product packaging should always extensible. Your design can have room for easy changes of product visuals or other informations.

  1. Practicality

Practicality is the most underrated concept in designing as most of the marketer believe to follow same path of their competitors. Practically deals with actual shape, size and functionality of product container. The more practical the product container is, more is the sale.

While designing the product container make sure to keep practical usage in mind and how the usage of product can made easy.

Conclusion

Packaging designing is a demanding and huge field which is looking for creative designers who can deliver both product originality and sales performance. Packaging is the last phase in convincing the customers to buy the product. Clarity, simplicity, honesty, practicality etc are components that can convey customers in more attractive way and increase sale performance.

More info: https://goo.gl/nDHr1Q

Top 4 Marketing Strategy To Boost Mobile Game KPIs

Smartphone is the most conveniently obtained technology in the present time. Be it a farmer or a doctor or a businessman, everybody has a valid access to smartphones. Smartphones run on various apps which creates smartphone useful for various purposes. Every day 100s of apps are released in app stores to get recognized as a valid platform for its users. But how many of them actually succeeds?

Apps stores are choked with new releases in every single day. This has also caused great stress on technique to acquire more customers. Companies are introducing new techniques to retain existing users and in terms of games, make them persuade to spend more money! It is the advancement in technology that has given advanced form of analytics for marketers to adapt to their game and improve the key performance indicators.

But what are the strategies that are making them getting good results?

Let us discuss four strategies that are used by game developers to boost their KPIs:

  • Coming up with the idea of new rewards for existing players

Experts from mobile game development sectors believe that a certain amount of budget should be given to player engagement in the marketing strategy for any game app. To make better engagement with the players, game developers can start giving new features and challenges in their game such a mini olympics or free accessories which can easily attract the existing percentage of players. Successful game developers promote such kinds of efforts on every marketing channel such as social media, email newsletter or in small paid CTA campaigns.

This player rewarding technique has provided maximum benefit to app marketers. Players love to win and get rewards, so it seems no surprise that this is an ideal way of game marketing. Game like seal online has incorporated these strategy of giving rewards in terms of tournament and free accessories to existing players and got good results. The game saw increase in concurrent users worldwide, time per play session, increased visit to in game store, guild membership and much more!

  1. Adapting the game to suit to audience playstyle

Game developers from iphone game development company in jaipur suggest that games should be optimized to keep the players engaged. This way they can easily spend more time on the game and would spend more.

When developing a game, developers usually assume its user and create the game accordingly, however, in reality every users has its own style of game play. Games like Angry Mob Games identified that they have three different set of players. To help these three set of players, three different tutorials were used. If a player understood the game in the beginning, the tutorial adapted and stopped easily. For some players who play till certain level and leave in the mid to resume, the tutorial would begin from the level the player left the game and all other players could get original tutorial.

This kind of adaptation of the game has shown phenomenal result to the app developers. Th is game saw 100% retention in players which indicates great player engagement. Hence, to make the game favourite for players, it has to be optimized according to their playing style.

  1. Focusing on game play

Developers from various parts of the world echoes to the view that biggest factor that affect KPIs is quality and feature improvement of the game. A game which is bug free, fun and enticing, always makes its position in the heart of the users. It is important on the part of the developers to put emphasis on the quality of the game rather than monetizing it. A well build, player enticing game will automatically bring higher engagement and retention.

  1. Don’t take retention as a only success parameter

Retention is an important KPI but stressing too much on it cannot earn benefit. There were certain games in the market who reduced their difficulty level in each game step in order to get better retention. However, the results were different. Players left the game as it was no longer fun and challenging. Players in retention technology move ahead fast in the game but don’t convert much.

It important beneficial to focus on player lifetime value and optimizing the game to make players convert. This kind of strategy would decrease the retention but it will give positive result on conversion and revenue.

Conclusion

App stores are so much clogged that it is difficult to differentiate without marketing strategy. In mobile game app market, every app is struggling to get the eyeballs on them. In such situation trying different marketing strategy like stated above can bring you users and conversions as well.

What Are The Trends In Mobile App Development Which Will Rule The Year 2018?

Time flys away in a blink! While we all are socking ourselves in 2017, 2018 is already knocking our door. It may seem difficult to believe that an year has already passed but sadly it’s the truth. Every year we expect something new to happen and this coming year seems to be no exception  from our expectations. New trends are emerging for the year 2018 that is capable of changing the wave of competition and beat it in every possible way. So let’s just not waste time and dive into the trends to look for in app development trend in 2018.

  • Accelerated mobile page(AMP)

Experts from mobile phone app development company in jaipur predict that introduction of AMP will make the page loading really faster keeping in mind that the low attention span of people, this features will help people to connect more with the app. Another important feature introduced by Google is isolated search index just for the mobile web.

In terms of SEO benefit, AMP are a new development hack to gain better SEO. It will help developers to develop fast loading websites and mobile apps. Therefore, the bounce rate would reduce significantly and engagement level would shoot!

  1. Android instant app

Instant apps work like websites, they are native apps. Instant app are simply ideal for better user performance. These native apps completely eradicate the complication of installing the app in mobile or web. They run easily on all android platforms and are easily are shareable.

  1. Blockchain

One of the most interesting trend in app development in 2018 is blockchain apps. Blockchain apps basically a record of company’s detailed listed as blocks, be it transaction or bitcoins. The advantage is none of the subsequent block can be altered without altering all the subsequent blocks along with collision of network. Developers in Iphone application development in jaipur believe blockchain apps are an ideal way to put aside your competition in the year 2018 and reach at better ranking in app store .

  1. Cloud technology

For the year 2018, one of the most beneficial feature is cloud technology. Cloud technology provide some of the major benefits in streamlined operation, reducing equipment cost and hosting, increases the app storage capacity and enhance productivity and collaboration. If you want your app work flawlessly, adapt to cloud technology.

  1. Artificial intelligence and Machine Learning

Artificial intelligence is an essential component in apps development. Apps are interestingly working to understand the users preference with the help of artificial intelligence and machine learning. Be it virtual personal assistance, cybersecurity, intelligent apps, or any other type, developers seek help from AI and ML.

  1. Augmented Reality and Virtual Reality

Mobile phone are seriously getting revolutionarized with multiple core processors to give better user experience. It is expected that in the year 2018, more extensive usage of augmented reality and virtuality reality component will be seen in usual apps and games apps. Developers predict that AR and VR can generate revenue around $150 billion by 2020.

  1. Predictive Analysis

Predictive analysis is seen adapted by most of the tech giants such as Apple, Google, Facebook, IBM and many others. This trend is about predicting the future by integrating AI. One can easily predict their business market position by considering data, and market output.

  1. Edge computation

The need for internet for things(IOT) has increased phenomenally which has also created an urge for computing technology. Edge computation works to push the data, application and computing power away from centralized points to logical extremes of the network. This is the technology that every tech giant is integrating.

  1. Mobile payment

Easy mobile payments and extensive usage of ecommerce websites has pushed the need for m commerce. We can see the extensive usage of mobile payments encouraged by Google wallet and Apple pay. This trend was a big hit in 2017 and is also expected to rule in 2018.

  1. Business bots

Developing any SAAS application or B2B application, bots are simply irreplaceable. The chatbots integration has been dominating in 2017 and this process is expected to continue in 2018 as well.

  1. Cyber Security

Cyber security is expected to rule in the coming year be it in internet of things(IOT) or mobile apps. Designers are developers will integrated the IT security feature in their apps from the initial process only. Enterprises will also look for checking the internet mutant by integrating best cyber security technology.

  1. Lazy loading

Pages that contain huge image files tends to take longer time to load as a result the bounce rates are too high and conversion ratio dips. In order to solve this problem of dipping conversion, tech experts have devised lazy loading technology where the images loads when their turn comes in the page.

Conclusion

There is no fix way to get success except hard work but best practices like above can definitely help. The year 2018 will have many surprises and technology that will rule the market, however, integrating you app with these upcoming trends stated above will help you in stay in competition and get your conversions.

Myth Busting: Top 8 Ecommerce Seo Myths That We Should Stop Believing

Ecommerce platform has created a unique position in the market and also in the heart of the customers. They are easy, engaging and friendly, trustworthy platform. To our surprise nobody thinks about the amount of SEO efforts which are needed to make such sites users friendly.

Search engine optimization may seem to have an easy name but the work is isn’t that easy! A good carefully drafted SEO efforts can bring website on the verge of success and vice versa. In terms of e commerce, the SEO efforts are even more, as these ecommerce sites are huge to be maintained. The SEO process goes on and on but in this ongoing process there are certain loopholes. These loopholes arises from the many misconceptions that people have regarding E- commerce SEO.

This post is dedicated to burst the six biggest SEO myths for E commerce websites that should be forgotten forever!

Let us dive into the world of myths to burst them:

Myth 1: Focuses Solely On Technical Seo

SEO experts from top SEO services company from various corners of the world believe that marketer most of the time get trapped and frustrated in the conception that SEO is all about technical SEO and stops optimizing the website.

There are marketers who put great emphasis on site auditing, on page optimization etc that the metrics has not changed in fact their ranking has gone down. While technical SEO is important yet for going every other SEO practice and focusing only on Technical SEO is of no use. To get better ranking a strong link building profile is a must need. Links are one of the most dominant factors for getting good ranking. Getting a good link profile is a must need for google to analyze your website to be credible and authoritarian. In order to gain high quality link, ecommerce marketers should have keyword enabled high quality content to build links rather focusing on technical SEO.

Myth 2: Category Pages Does Not Matter

Experts from ecommerce website development company suggests, that category pages are the best way to rank the pages based on category specific keyword searches than any other page.

For example, if you have category for  “women gym wear” in your website and someone is searching for women gym wear, then you should have a category page with “women gym wear”.

Category pages helps to get better ranking and foregoing this opportunity for ranking is simply wastage of SEO efforts. Each category page of the ecommerce website should be optimized with the exact keyword group. Thereafter the title, meta description, H1 tag, URL and content should be optimized with the keyword to get easily found in the search results.

Myth 3: Duplicate Content In External Sites Is Malicious

Having similar content in two pages of the same website is considered duplicate content. Such content can make your website look spam and non authoritarian to google. To avoid this to happen canonical tags are so important to remove attribute pages and other similar content pages that cannot  the searchers with any valid content.

There are at times seen that using same product description given by seller are used in ecommerce website. These descriptions are not helpful and your ranking may get down

But, getting ranking dip is not the sole responsibility of description. A website with solid backlink profile and extremely good customer experience can neutralize the effect of description. The biggest example is amazon.

It is better to focus on backlink acquisition and customers experience to get better ranking for your ecommerce site.

Myth 4: Reviews Do Not Help In Seo

Reviews are a great way of adding fresh content on your website page. Marketers should use strategy to ask people to give product reviews. These reviews when indexed by google provide tremendous value to the site.

Apart from Google, searchers also find reviews authentic and starts trusting the brand for its quality of product and services. Therefore, reviews can give you a full package of benefits in terms of user engagements, conversion rate and SEO.

Myth 5: One That Fits In All: Searcher Intent Marketing

Generally there are two type of intent in e commerce websites. One is research, people who are collecting information for certain product and services. The other one is buy, people who are ready to make a purchase decision.

It is important to divert these two kind of customers in the place that provide them value. Customers researching for some product or service should be directed to blog for more detail. Optimize your blog for people in research intend phase. Add links in those post for people who then get ready to buy the product to relevant pages.

Myth 6: Seo Can Fix All Problems

SEO like any other field of effort is bounded. It can help in many ways but not in all! If the sale are trending in wrong direction, SEO can’t help in it. A e commerce which has poor content and low customer engagement metric can never rank high despite any efforts. No SEO technique can help in case you are below your competitor in terms of your websites strategy.

Myth 7: Algorithm Drive The Practice Of Seo

The tools and methods used in SEO makes sure that it follows the directions accepted by algorithm, hence any changes made in algorithm can be predicted before arrival. Algorithm refines pages which are modified by SEO tool.

Myth 8: Not All Ecommerce Page Needs Content

High quality content is always needed for google to index and get it into ranking. Apart from google content is needed for users engagement. People would come to know about the various facets of the product and service. Ecommerce site usually don’t provide content in category pages, however, adding content in these pages can help the sites beat its competitors and rank better in SERPs.

Content is vital key for SEO success, hence it is highly needed!

Conclusion

SEO is a dynamic arena of practise, hence it is surrounded by many myths and misconceptions. Hopefully, this post can help you to distinguish myth and reality and make firm efforts for your SEO needs.

Mobile App Ui Design: Learn 10 Quick Tips To Get The Best Ui Design For Mobile App

Have you ever noticed the dominance of mobile apps in your life?

Most of the people would answer No.

The reason is absolutely clear! Mobile and mobile apps has seamlessly integrated itself in our daily lives so much that it is part of our life more than anything else.

An attractive, feature loaded mobile app can give absolutely that experience which people expect them to perform. But while developing these highly useful mobile app,two main important components are kept in mind. These two component are UX i.e user experience and UI i.e user interface. No matter how much money is invested in a app designing, in the end an app which bring high credibility of mobile app is the one that stands unique and useful. They are meant to give better user experience.

But have you ever heard about bad user experience? I am sure you must have!

The bad user experience originated from bad UI i.e user interface. Interface design that work on the  functionality of the app is a subset of user experience design that targets the whole experience of users in the app. Now, you be must be thinking UI design of an app is a difficult task, isn’t it?

Indeed it is! To help you in making your firm way to UI design, this post is dedicated in getting 10 quick tips to get you an awesome UI design for your app.

Let’s dig into details:

  1. Appropriate size graphics

Most developers follow the rule of using fit to all graphics for their various app usage. However, the approach is faulty! This approach hampers the visual appeal of the app. The best mobile app UI design should have graphics that looks fantastic and tailored to fit the device. Appropriate size graphic loads at run time and gives better user experience.

  1. Know the users

Well, this is the basic! Knowing user is very important, their needs and problems they encounter for achieving their goal. Developers should know who are the users of the app. Interact with them and get their opinions as well. Digging deep in their expectations and need make you design your app accordingly. This kind of valuable insight of targeted user will help design interface based on their usability.

  1. Make it responsive

Experts from professional iphone ui design company, puts great stress on designing the user interface in a way that the app becomes fully usable in many devices and operating systems. Therefore, all the issues related to using the app in various device and platform should be handled and make the app highly responsive.

  1. Fit in the format

Most of the time we see app hangs while loading large graphic file. This hang in the app running is not due to size of the file but the inappropriate adaptability of the format. Android platforms with many file formats like PNG, JPEG, GIF, BMG and webP. Similarly there are certain formats suitable for ios platforms. Make sure to use format that fits with the operating system for better interface.

  1. Iterate for good

The best method to enhance the user interface is iterate the app in order to make it more interactive and grab the attention of user for longer time. Each iteration bring great deal of learning  for improving the performance which can be incorporated in future.

  1.  Focus on colour

Make sure to use mild and subtle colour between screen transit and implement UI colour differentiation to inform the users about the stage change in the app. Such kind of colour scheme makes the app absolutely professional and classy. For example, subtle colour during screen transition would not make it look loud.

  1. Round corners

Generally buttons or imageview interfaces are displayed in rectangular pixel on the screen,however, designers from ipad ui design company regards it to be non compulsory.

They suggest that it is better to soften the look of the interface by using round cornered control similar to web style that can look comfortable for users.

  1. Simplicity is the key

Keeping simple does not mean not using innovative design. Simplicity in app would mean that  first time users can easily operate the app without going in details with instructions and the tutorials. A simple UI means making the users take multiple action within few steps. The idea is to make it work like a simple app and grab the engagement of the users.

  1. Good contrast for better viewing

Why it makes you turn off when you see a colour email?

obviously , you can’t read it due to bizarre colour contrast!

Make sure while setting colours, use those colors that make people easily read and see the app. Go for high contrasting colours scheme that make content and design absolutely clear.

  1. Clear fonts

Like colours, experimenting with wacky fonts should entirely avoided. A non readable fonts defeats the whole purpose of the app and ruins the goal which is meant to be achieved. Use one which are pleasing and readable. Use font size that is readable and fits with the element of the device.

  1. Make team of real users

Getting real users in your team while designing UI is absolutely beneficial. You can get suggestions, opinions and ideas to analyse what to include and what to leave. Make this step as early as possible to avoid any wastage of time and efforts. This strategy will definitely improve the quality of the app and reduce time.

  1. Stick to UI guideline

Make sure to follow guideline listed for UI design based on various platforms. You must include alternate resources for multiple guidelines. App are thoroughly scrutinized before selected for the app store, hence, following guidelines are simply necessary. There are various set of rules for icon, menus etc, stick to them and design the interface accordingly.

Conclusion

The UI design of the app is highly dependent on the targeted users. Using these tips stated above, you can design a UI design that can stand high on the ladder of usability for users. The competition in app world is increasing rapidly hence, in order to beat the competition great UI design is a must!

More info:  https://goo.gl/1uUGbh