Author Archives: Vervelogic

About Vervelogic

Vervelogic --

How To Choose The Perfect Colour Palette For Your Website?

It takes several steps to create a fascinating website design. Along with the design element, branding also plays a pivotal role in making a website really enticing for users. Even if you are designing a website for some other company or for your own business, it is vital to choose the right colour palette. Colour has a very strong influence to create on the mind of the audience. Without reading a word, colour palette has a power to influence the website users.

While colour has a such a significant role to play, choosing the right colour is one hell of a task!

Worried?

Don’t be. We are here for your rescue!

This post is dedicated for giving some quick tips for choosing right colour palette for your website using psychological studies and colour theory.

Let us dig-in in the world of colour:

  • Understanding what emotion the colour you choose can evoke

Designers from top website development company suggest that before marketers give their green signal to any particular colour palette, it is very important to analyse the effect of the colour. Every colour in itself has an impact to create, therefore, before implementing any colour it is vital to understand what kind of feeling it creates. It may sound silly for many people, but understanding  the psychology of colour will help in choosing simply the best for your website.

The colours used in the logo are not done in a casual fashion. Brand like coca cola, facebook or apple use colour like red, white, blue which are not chosen on a casual basis. These big brands use these colour palette because these colours stands for what they want their audience to understand.

Now, if you think you are confused and don’t know from where to begin, begin with playing around with some online colour tools. There are plenty of these tools around, use them and get yourself sure about the colour palette you want to use and its significant effect.

  • Choose the dominant colour

Once you have got a fair idea about the colour you want to go ahead with, consider choosing the dominant colour from the palette of your choice. Dominant colour would be the one that your users would recognise you. They would recognize your website and business card with the colour you choose, thus, it is really important to choose the right colour.

There are no definite number for choosing dominant colour, however, choosing two dominant colour can prove to be sufficient. One more important aspect to consider here is out of two dominant colours, one of them will be used more as compared to the other in the branding material. It can be in website, branding materials or anywhere else.

The two dominant colour chosen for the palette should either be complementary or contrast. Both the colour should not overshadow each other at any point of time. If in any case, you can play with tints and shades to get a balance equation between the two.

  • Choose the accent colour  

Ace designers from website designing company in jaipur highlights the importance of choosing the right accent colour for your website. Accent colour holds a very significant position. It is supposed to draw the attention of the user’s eye to an area which you intend to highlight. A poor choice of accent colour can make your website loose some good amount of opportunity that you wanted to gain from the colour. Usually accent colour are lot bold than the chosen dominant colour.

In website, accent colours are generally implemented in website navigation menu, call to action and other crucial elements of the website.

Applying with 60-30-10 rule

Once the colour palette is chosen, it is time to implement these colour in your website design. The way the colours are implemented also hold some significance, thus, prefer using the popular 60-30-10 rule of implementation. This rule implies implement 60 percent of dominant colour, 30 percent of secondary colour and 10 percent of accent colour.

Implementing colour by these can help you get a balanced colour palette for your website that can attract users significantly.

Are you ready for it?

How Cross Platform App Development Can Bring Profit For The Business?

There has been a confusion among people on whether to use a native app or a cross , platform/hybrid app development for business?

The question is really evident as more and more number of cross platform apps developers are taking a lead in the app market. Choosing among the two that brings profitable decision that works along with business requirements and capital is difficult. Therefore, this post is dedicated to highlight the business benefits that can be obtained from cross platform app development.

According to a research conducted by app development agencies, the cross platform and mobile advertising market is expected to grow at CAGR of 26.1% from 2016 to 2022.

The history of cross platform app development

About a few years ago, when cross platform app development was started because business did not allow a significant amount of investment and the client just wanted to reach at the top of app store. Apps would be developed in less than a month in cheaper prices. But the cheap prices suffered the quality.

Cross platform reached to new low and companies realized to move to native app which were expensive and time taking yet it gives benefit when the app is done live. This brought immense setback to cross platform app development and people readily moved to native platform. But after sometime, many new developers and companies worked together to build new framework that would eliminate the drawbacks which were attached to cross platform app development. The framework like Apache Cordova, Xamarin, sencha and appcelerator.

Now,we shall begin with focusing on the advantage of cross platform app development:

  • It helps multiple platforms with minimum source code

Experts from mobile app development company in jaipur suggest that the the most basic advantage of using cross platform is it helps to target multiple platforms such as android,iOS, windows and other by the use of minimum coding. These applications can be easily generated from a single codebase which helps the app developers to reuse around 70% of the code across various platforms.

There are many kinds of developers who prefer saving time and money while building an app which can be written once and runned with functionality. Another benefit of cross platform is single code base helps in saving lot of maintenance cost as there is no need track bugs for large number of codebase.

  • Fewer niche skills and readily available app developers

Mobile app development can be effective only when a right developer is chosen. There are numerous app development agencies available and hiring one among them is a difficult task in itself. Cross platform app development is an easy rescue for this. The development framework of cross platform app requires basic IT skills of HTML5, Javascript etc which makes it easier to find language expert. Professional android application developers points out in contrast to cross platform app, native app development requires spending significant amount of time in finding java core expert for android app development and objective-C and swift for iOS app development. In cross platform app, the productivity is enhanced as one does not have to run around for java and swift experts.

  • Eliminates unnecessary bulk of development process

It may sound unbelievable to have a shorter route for app development which is equally effective and rewarding but it is there!

Modern app developers use cross platform tools and framework to reduce the app development process significantly. This means that the app which was supposed to be developed in two three months can now be done in much more speed. Therefore, you can go ahead and launch your app in half of the time and cost as compared to competitors. After all who does not want to have shorter development cycle and quick deployment time for the app.

  • Revolution caused by React Native

The accusation made by companies on cross platform app development has come to an halt with facebook release of react native. Facebook has surpassed every software type and enhanced the developers expectations by creating an open source framework which is based in React.JS library which allow developers to create app for both iOS and android platform.

The best part of this framework is the apps performance and user experience which will be exactly like native app. React native does not make changes to the viewpoint of the app but allow app developers to define what your view should look on the input data. This way making UI becomes simplified, by ensuring that the view declaration can handle all shapes of app’s state. Thus, it gives truly native performance with fewer coding.

Conclusion

These point of advantage has some real solid reason to switch choice and move ahead with cross app development. The success can be ensured by understanding some tools and frameworks which helps in taking right decision at right time

Digging Deep In The App Designing: How To Design A Mobile App Focusing On The Aspect Of Quality?

The world of app is changing in the most rapid rate and the credit goes to new trends which has created a challenge in the life of the developers. The app users in present time is highly choosy as every users is in a look out for getting something new and more exciting. The users in this era is least interested in compromising in the quality front be it any physical product or any mobile app.

Looking into the changing inclination of the users, it is important on the part of the developers to create an app that satisfies the users need and also the current need of the market. There are approx 2.8 million of android apps and 2.2 million iOS apps in the app market but nothing can beat uber or whatsapp. It is the quality of the app is the most vital factor in deciding the success of the mobile app. According to a study only 16% of people prefer trying the mobile apps twice, if not satisfied for once.

Now the biggest question, how to ensure the optimal quality for the app? Here ensuring the quality means increase in number of downloads, growth in the number of customers, enhancement in revenue, usage statics and maintaining the quantitative metrics.

This post is dedicated to highlight some tips that can enhance the quality of your app in the process of development.

  • Mobile application testing is extremely important

There are many developers who believe that developing an app and then launching in the app store is the end of the process. In other words, there is no necessity of testing the application after the full development of the app. This kind of practice is faulty. Professional android application development designers suggest that after the development of the app,testing phase is really crucial before launching the app. This way the functionality of the app is tested and the quality of the app is not sacrificed,thus, handing over a great application to the users. This way a high rate of revenue and download can be expected from the app.

There are ideally two methods of testing an app, manual and automation. Experts suggest that if developers add new features or function in the app, it is better to test it manually. The automatic test of the script can be done for regression test cases or for complex task which cannot be tested manually. The testing can include external as well as internal audit in which all sorts of the bugs can be removed and also opt for device fragmentation. While doing appropriate testing, an ideal tool is needed which evaluate the mobile apps on cloud and lab based approach.

  1. Keep a strict audit on the app performance

If you want your app quality to be really high and stand out in the crowd, it is important to manage the app performance. Maximum users uninstall an app because they are not entirely satisfied with the overall performance that includes quick navigation, speed of the app, UI and UX design and many other.

You app should not be a medium to collect the data and records only. It is important to collect data and records but the importance of performance cannot be subsided. Your app should not have excess software development kit as it hampers the loading time of the app making it slow or even get it crashed. Apart from it, software development kit affect the battery of the device

Therefore, analytics a very important position but not at the cost of the app performance.

  1. The security of the app is paramount

In this high cybercrime arena, the security of the app is supremely important. Ignoring the security of the app will by default reduce the quality of the app significantly. Experts from iphone app development company in jaipur suggest that if you app needs users login details to enter and work, then employing verification gateway is really important. The verification gateway is also important if you app has inbuilt payment facility like ecommerce or cab booking etc.

  1. A highly experienced team with overall platform knowledge

A well qualified team of mobile app development teams should definitely consist of a project manager, android or iOS developers, frontend and backend developers, UI and UX design, mobile app tester etc. if you want your app development to be highly qualitative then prefer hiring only professional who has a comprehensive knowledge about the concerned area. A highly trained, professionally qualified app development team can create an app in a limited amount of time with utmost precision.

  1. Get a clear vision in mind

Having an experience can help you develop various kinds of app but having a clear and comprehensive vision of what you want to develop is a very crucial understanding. The documentation of the app holds a real significance in enhancing the quality of the app. It will help the developer to keep their efforts concentrated towards developing a particular kind of app without getting the path deviated. This way the quality of the app remain intact. The documentation process saves lot of time and money at the same time.

  1. Consider the review and rating of the app seriously

If you prefer that your app quality remain of high grade, then it is really important to stay connected with the end users and give extreme importance to the reviews and ratings. The customers reviews give valuable feedback after using the app which makes it easy on the part of the developer to analyse the app and make necessary changes and updates.

Thus, it is highly recommended to go through necessary feedbacks on a regular basis and address the concern issue.

  1. Give preference to cross platform apps

If you look into the app market closely, you can find the growing prominence of cross platform app which has got real prominence off late. The major reason for cross platform apps being popular is, it helps the app reach to a wider audience. It saves time and hard work in programming by logical modelling and create a native UI in the end.

Conclusion

The users in present time has emerged lot more choosy in installing apps, thus, an emphasis on quality and the cost cannot be anywhere forgone. It is the quality of the app that will bring better traffic and download metrics, therefore, it is important to test the apps thoroughly and identify any potential problem before the app gets on air.

8 Worthwhile CTA Design Technique That Bring Conversion

Ecommerce marketers always prefer to have as much conversion as possible. The conversion in any ecommerce website or for the matter of fact any website is dependent on call to action taken by the customers. Call to action may seem to be just a part of website like any other, however, it has major goals to conquer for the profit of the marketers.

It is often observed that small elements in CTA can create a major difference. The CTAs should be designed sharply that suits the purpose of the CTA i.e attract customers. This post is dedicated to give nine tips to design a CTA that converts.

  • Mute the other buttons

Developers from ecommerce web development india suggest, that muting the secondary buttons make users believe that the option muted is far better. They also insist to push other links in the background to highlight call to action button.

There are various ways by which buttons can be muted. A classic fade in the other buttons easily subdued its effect as it uses lighter and less aggressive colour. Another easy strategy is to make secondary button into ghost. Ghost buttons not only look modern, it also increases the clickability of non ghost buttons by making it look attractive.

In case you want to create your CTA into a ghost button, simply remove the outline of the button. Always remember, the CTA design should be highly attractive.

  1. Explain what can happen when clicking on CTA

The internet platforms are not very encouraging in terms of trust quotient. There have been many scene of cheating, therefore, people are highly speculative when clicking on any button. Call to action button can expect clicks only when it should project the customers about what happens after clicking the button.

Your CTA design should explain:

  • What happens after the click: Be it signup page, credit card screen, or direct link for download. Answering what happens after the click is needed to remove any suspesion.
  • Why they should click:  it is better to explain customers why they should consider clicking on the button

It is always great to answer the fear of the customers by one liner but remember never to go overboard on it.

  1. Placing the CTA at the right location

Expert designers can easily predict the vision area of the customers and easily place the CTA accordingly. But looking at the CTA on the first glance of the website should be strictly avoided. The first step should be to establish a relation, context and then move for conversion.

In left side the users usually search for information and are less receptive for suggestions. The right side of the website,users momentarily pause at last row before going back to left side, therefore, it is an ideal location to place the CTA.

  1. CTA button should be not too big or small

Call to action should never be too small or too big. A big CTA button can grab the attention, however, it shouldn’t be too big to handle.

There can be three reason for it:

  • More area for click means less efforts for activation

Having a big button space for CTA would mean that users will have to move their cursors or fingerless to activate link. Such kind of movement can bring irritation in users, therefore, it is better to leave it.

  • A standard CTA size brings better urgency and imperativeness
  • Bigger CTA are great for attracting customers but too big can actually dominate the whole ecommerce buying exposure, therefore, maintaining balance is the key.
  1. Contrast of colours

Colour is also a defining element in designing a CTA. Pairing various kinds of colour bring different emotion that affects the call to action. If you want your call to action look different, make sure of contrast colour from the background.

  1. The text

Experts from SEO service india predicts, long text in call to action create unnecessary irritation in customers. Lot of conversion problem is seen when a huge amount of text is stuffed in call to action. Users generally are not in need of huge content while they are about to buy something.

Ideally CTA microcopy should not exceed more than 5 words. Make your text in a way that guide the user and gently push for taking action.

  1. Use bold and actionable text

Design text of the CTA that speaks for benefit without investing much text. CTAs should be made in commanding language. It is the closing sale pitch, hence, it should definitely struck a chord in the mind of customers. Make sure to use word “ now” to create a sense of urgency.

  1. Empty space

Empty space in the ecommerce website page should not be created only when the all the design element used in the page is finished. It should be deliberately designed to bring that empty space that speaks volume for the product. White space create more noticeable space for the product. You call to action should have valid call to action. You can make the entire CTA as an element which can be used in the website. This can create a great conversion as compared to other design.

Conclusion

If you launching a new website, you need to make thorough research and then finalize the position and design of call to action. A call to action should always attract customers rather than making them bounce out. Provide elements that can bring their trust on your website, thus, creating conversion. Design CTA which is attractive and wisely placed within the website.

To Do Or Not To Do: How To Determine The Right Time For Launching Mobile App?

Increasing inclination on mobile technology, easy access to high speed internet and a lot of technological innovations has resulted to an atmosphere of mobile world. Not only individuals are extensively using mobile device for their personal usage but the brands are also increasing their investment in mobile app development to grab the full potential of the customers using mobile devices and bring a spurt of profit in the business as well.

According to a survey conducted by app development company,  mobile market is worth of 88.3 billion US dollars which makes it really enticing for brands to make their mark and harness the potential.

While deciding about launching a mobile app is easy but the most difficult part is to analyse when to launch the mobile app?, what can be the right time to make an investment in the mobile app?

Now you must be thinking what is the matter with time?

The answer to this is, mobile a app market is flooded with competition which is increasing with each passing day, therefore, timing of the app matters the most. Launching an app at the right time can bring success and money while otherwise, it can become a loss venture. Even if your app is superbly designed, launching the app at right time is really needed.

This post is dedicated in stating about how to analyse the right time for launching the mobile app.

  • Understanding the users buying cycle

Developers from android app development company in jaipur suggest that in order to make your app reach to the mobile phone of your targeted users, it is highly needed to understand the buying cycle of the users. Every individual has its own cycle of downloading and installing new apps. There are one type of users who prefer to check out every kind of app in 1-2 weeks, while the others prefer installing new apps at the beginning of a month and or some may stay from app stores months after months.

This means that marketers will have to put its best efforts to analyse the market and find out the buying practice of the targeted market and then launch the app accordingly.

  • Understanding the type of service

Decide on whether your app will be used for seasonal sale or any special event or it can be used on daily basis can have really significant effect on the revenue generated by the app. For example, if you app is about asian game and you launch it after the asian game are over, then obviously you app will not perform well. Thus, it is really important or app marketers to analyse app service type and then decide on the launch time of the app.

Android app design service professionals suggest that if your app is on a seasonal basis, consider launching it before the season arrives. This will create that much needed hype for your app in the market resulting in increased amount of downloads. This idea should be implemented for any type of app which is about to be launched for its better success rate.

  • Check on the day, week and month

The time of the year, month and week also has serious impact on the success of the app. According to research conducted app marketing agencies, the best months to launch your app is december and february. This is that time of the year when marketing buy cost gets high which enhances the app success. On the flip side, august is the cheapest month of the year to enter the mobile market. However, the outcome the installation are much slower in this period.

Another research conducted revealed that weekends are the best launch new apps and features. Weekends are users break time from the daily life and would be eager to try something new.

Here’s some categories for the best days to launch for higher downloads and revenue:

  1. Business apps: expected higher downloads on tuesday and thursday
  2. Educational apps: higher tractions on weekend
  3. Health and fitness app: high download rate in the beginning and end of the week
  4. Music apps: Although these apps are downloaded, the graph of the download is highest on tuesday and saturday
  5. News based apps: Download every day
  6. Productivity app: gets download every day
  7. Social networking app: higher download on weekends
  8. Entertainment app: high download and revenue on  weekend
  9. Finance app: high download and revenue on weekend
  10. Game app: high traffic on saturday

Some other tips:

Launching a mobile app also depends on the app the store that you prefer to choose. For example releasing app in google play store, the bad day to launch day the app is thursday and for apple app store it stands to be on friday.

While selecting any particular day make sure that no tech giant is coming with any new update on that very day or else your app will remain in the background.

Conclusion

Developing a mobile app is the most essential element in online marketing arena which is highly profitable but really expensive. A single mistake can give you a set back of thousands of dollars in a go. Therefore, it is important to take every step strategically. Keep the above factors mentioned in your mind while you are about to decide the launch date for your app.

How The Navigation Bar Design Can Change The Fate Of Your Ecommerce Business?

The navigation bar of a ecommerce website houses multiple answers inside it such as how to find x? Which product is in my size/colour? What all things i added to my cart? Etc.

A well designed and thought out navigation bar is the most essential aspect of ecommerce website. It helps in connecting the users journey in various aspects of the website beginning from search to shopping cart. This stands for one of the crucial feature of ecommerce website.

Why Navigation Bar Is Important And How It Can Attract Customers?

Navigation bar is the hub for all activities surrounded in the ecommerce website. From the beginning to the finish of the buying process.  Developers from Ecommerce website development company in india, suggest that navigation bar is the one where customers instinctively get all the information right from the product to the shopping cart. All information in e-commerce websites are comforting but a poorly designed navigation bar can impede the customers journey causing them to bounce out of your website and seek the help of your competitor website.

There are majorly three function that navigation bar performs:

  1. If a customer is informed about what they want, then the work of navigation bar should be to make the customer reach the product without any delay.
  2. In case customer does not know what they are looking for yet the customers knows about the brand, the navigation bar should inspire and take the customers to somewhere where they can find the brand to make desired purchase.
  3. The navigation bar should also communicate what is the brand all about.

When a customers land on a website, the marketer has less than 10 seconds to impress them. These 10 seconds are meant to give the customers a complete information about various brands, what you are selling and what makes you different from your competitors. Now, the question is how customers can be encouraged to view further page?

This is where a well designed navigation bar can help. This will make customers take right purchase decision and understand the audience and the brand in a very short span of time.

Is There A Rule When Designing A Navigation Bar?

Developers from Website development company jaipur suggest that a well designed navigation bar should not have more than 7 options all together. Offering too many options in navigation bar make customer confused and they end being frustrated eventually leaving the website completely.

The second law of designing navigation bar is called “Hicks law”. Hicks law is the time customers use to make decision and this time increases with the increase in the number of alternatives. This law is broadly used for user experience because it makes complete sense.. The users may get more option, the more confused customers would become in choosing any single option.

Generally the initial and the end of the navigation bar options gets maximum clicks while the middle ones remains forgotten. This theory is supported by analytics and heat maps. It is important to think that structure of the site and occur from the first and last option on the nav bar is the place where customers feel the most connection. Therefore, it is important on the part of the marketer to use important piece of information at the start and end to generate adequate sale.

Is Adding Search In Navigation Bar Be Useful?

Search holds a very prominent role in giving satisfaction to customers. When search is added to navigation bar, it makes it easy for customers to get more information what the site is about and what all things are getting sold?. Customers can directly make them way to their desired product by simply typing the name of the product such as “ i want a green dress” or “ i need a red bag”.

This way customers will going to determine their own journey and a smart search function can get them to check out things much faster.

Is It Beneficial To Get The Brand Ethos Come Across The Navigation Bar?

There seems a real significance in appropriately naming the collections of your ecommerce website. For bigger brand playing around with names cannot confuse customers as they are aware of what should be expected but for startups and small companies, it is important to play safe. If you have a specific brand tone then prefer experimenting with it as it can help your brand stand out from the competition.

What All Things Should Be Completely Avoided In Navigation Bar Of Your Ecommerce Website?

The first thing to keep in mind is, never to put all your products under product category. This way you lose the opportunity to showcase customers what all things you can offer. If you navigation bar only have category like “about us”, “product”, “contact us” then you are not providing any idea or inspiration to the customers. This kind of approach will make customers go away as all the information seems to hidden.

The second important thing is aesthetics. There are at times we see “x” thing closes the browser window and links are underlined or  a certain colour. These aspects should be well thought during the design process so that the aesthetics of the website does not get destroyed. If your font is underlined, or in a certain colour, users may get frustrated as they may find it as link but when clicked, they reach nowhere. Therefore, for a better user journey consider giving eye to aesthetics.

Conclusion

A well designed navigation bar should include the logo or the homepage link, some type of search place, your cart and the primary collection. In case, there is a scope of space, you can consider adding delivery information which can be added by graphics or banners below the navigation bar.

The key to success is obviously testing, therefore, keep testing and use analytics to find what exactly attracts the attention of the customer and implement them.

6 Best Practices To Grow Your Ecommerce Business In 2018

Ecommerce platform are expanding at a phenomenal level. You can find numerous ecommerce websites making huge business, however, more than successful the rate of unsuccessful is getting higher. Why?

The major reason is not withstanding the growing competition!

In order to stay in the market, ecommerce marketers will have to get themselves updated with the best practices of the industry in order to gain recognition from the search engine and also from the customers.

2018 is here with new opportunities and prospects for ecommerce business. In order to beat the competition in the most effect way, we have listed some best practices to follow in 2018 for enhancing  your ecommerce business.

Selling products and service in 2018 will obviously have a different approach than the ones performed earlier. To generate greater amount of lead and secure maximum conversion, ecommerce websites will have to utilize the some of the best practices and the latest trend. This post is dedicated to point out some best practices for ecommerce website for 2018.

Let us begin:

  • Optimizing delivery of goods and services

Several research conducted by ecommerce development company in india highlights some of the realities related to delivery system of ecommerce websites. The research indicated that 39% of ecommerce users refuses to come back to a particular website due to bad delivery experience. Thus, it is really important to have a good delivery system in ecommerce business.

Usually bigger ecommerce venture has lot of capital to invest in creating a sound system of delivery but for smaller online ecommerce business matching this can be really difficult. For a smaller ecommerce business switching to a creative way for solving this problem is ideal. These ecommerce marketers can use personalized shipping option. It is not accountable for profit or loss, offering free shipping to stand among the competition. Several studies indicate that people prefer convenience over cost, thus, offer delivery date, time and place personalization at a price to keep the customers happy without casting any influence on profit.

  • Become master in mobile user experience

Research indicate that over 60% of searches in internet are done on mobile phones. Mobile buying stands for one-third of all ecommerce sales. Consultant from Digital marketing company india states that by 2017, it was approx 19% of all ecommerce transactions that took place by mobile devices and by 2018, this would be expected to increase by 27%. If you go by statistics, it is really important that ecommerce business should be well prepared about ecommerce site for mobile users and also make sure to tailor the experience specifically for the audience. Consider implementing mobile first design strategy that keeps mobile shoppers above in the mobile apps.  We suggest marketers to make a great mobile experience for the users and enhance your sale quotient for coming years.

 

  • Have full control over website security

 

Security is the most vital part of any online business. Ecommerce marketers will have to take every step that can make their website highly secured from hackers and malwares. Having good security system can give users a satisfaction and security and increases the chances for better customer acquisition. Marketers should verify security practice to protect the users data and their important personal details. A breach in security may discourage users from choosing your brand and taking any further step.

One of the best ways to improve security of your website is by better ux design. It is believed that the decision made in UX design make a website immune or vulnerable for causing security issue. To minimize the security breach, make sure to implement smart UX design in the website. A good ux design enables users to take minimum step to finish checkout process while keeping the information intact. A well optimized security aspect ought to bring a great brand reputation.

 

  • Use animation

 

Animations has been really engaging for users across different mediums. Professionals from SEO company in Jaipur states that animations are really easy to add to ecommerce sites and it brings good amount of customer engagement as well. With a small addition such as simply adding an animation hover can project your to be modern and highly responsive for users. Using animations make the website look visually appealing and grabs the users attention thoroughly. Consider including animation design elements in:

  • Hidden menu bar or sidebar
  • Buttons to add item in shopping cart
  • Call to action button
  • The background of webpage
  • Unlimited scrolling element

You should consider using animation which is bright coloured and fun. Adding custom animation can be a great way to stand different from the competitors.

 

  • Become an omni channel seller

 

Omni channel seller stands for the presence of marketer in various platforms apart from the one it holds. In this cut throat competitive world, the presence of marketers at various platforms such as social media sites is really important. It is the research which indicates that ecommerce websites with good social media presence has 32% more sale as compared to people who don’t have. However, simply joining platform like social media will not be enough to boost sales. One has to master of these platforms to bring significant results from the feature of the platform. This means marketers should be well aware for identifying targeted audience, recognize which site is visited the most by the targeted audience and post relevant content to keep the users engaged. Omni channel marketing can little cumbersome and time taking but it will definitely bring some serious benefits for your ecommerce website in 2018.

 

  • Abide the best practices of SEO

 

Search engine optimization cannot have any shortcuts. It is responsibility of the marketers to keep the site updated with the latest changes made by the search engine. This way site’s can maintain its SERPS ranking and also provide great amount users satisfaction. For 2018, abide these following best practice of SEO:

  1. Cut short the sales pitch: The users in 2018 is least interested in listening to unnecessary advertisements that are bombarded on them, creating immense irritation. From 2017, google has started penalizing sites which use unnecessary intrusive interstitials like pop up box and lighboxes.
  2. Implementing breadcrumb navigation: For users getting lost within ecommerce websites is really common. To helps shoppers find the right path of your site and buy what they are looking for, use breadcrumb navigation. This is perfect for websites with different category pages
  3. Optimizing page loading time: Loading speed holds a crucial role in online business. If the website takes a longer time, users will definitely choose to bounce out of the website. It is therefore recommended to use various tools to analyse the loading time of the website in order to acquire more shoppers and maintain the ranking on SERPs as well.

Summarizing

2018 is expected to be bright and glorious for ecommerce marketers. Online shopping has become a great way to do multiple purchase without moving an inch from your location and thus people love to prefer it.

With the right website design, marketing strategy and best practices of online business, you can make your ecommerce websites reach new height for success. Use these tips which are stated above to give your ecommerce website a makeover and get immense successful in 2018.

A Dig Into The World Of Ecommerce: Why Ecommerce Website Need Some Serious Content Strategy In 2018?

Content marketing is one of the effective ways for any brand to place themselves in the competitive market. Content marketing holds so much prominence as customers interact with only those content that interest them in contrast with the traditional marketing strategies.

If you go about statistically then content marketing can increase your conversion rate by almost 6 times more than any traditional marketing practice.

According to a survey conducted by the consultants from best SEO company in jaipur, the average conversion rate of a website increases by approx 2.9% as compared to average of sites without a content strategy, 0.5%. This kind of statistics is capable enough to give people idea about the importance of content marketing strategy. In the ecommerce business, the important of content marketing is increasing only without any depreciation.

Looking into the prominence of content marketing in ecommerce venture, we have come up with this post that will highlight the process of how to develop a content marketing strategy that works for enhancing growth.

Let us dive into the world of content marketing for ecommerce platform

Before we begin,let us understand why brand needs content strategy.

Why Your Brand Needs A Serious Content Strategy?

There are several research which are conducted in the past and some are still ongoing to prove the effectivity of content marketing. According to the findings obtained from demand metrics:

  • Content marketing is capable to generate approx thrice more lead than the traditional marketing practices
  • Content marketing is around 60% less expensive than any other marketing channel
  • 82% of consumers have positive opinion about the brands or the company after reading the customized content.
  • 70% of consumers feel a close connection with the brand as a result of content marketing strategy.
  • 60% of consumers loves to read about the platform or the brand they prefer
  • 70% people prefer learning about any brand through articles than advertisements
  • 72% of customers believe that they have made a relationship with a brand due to the content they have came across.

The beauty of content marketing lies in enhancing every aspect of the brand. It speaks a volume about the brand to its customers and establish a direct connection that has better appeal than traditional practices. Thus, it helps in improving communication between brand and clients.

Let us discuss some general benefit of content marketing strategy:

  • Brand awareness

Experts believe that customers feels much more connected with brands that produce customized content, using content marketing as a tool for reaching out to customers and establishing a relationship.

The more valuable is the content, the more people will connect with the brand and get associated with it. Prefer posting authoritative content such as how to guides to position yourself as the expert of the niche industry.

  • Search engine optimization

A highly valuable, authoritative, original content is meant to bring great boost in SEO. capturing the attention of the customers on social media, posting the articles at relevant places, guest post on friendly sites are all excellent strategies for bringing new business. A great content piece can make its position itself by getting likes and shares at various platforms. This way the brand also gets a trust impression.

  • Establishes relation with other brands

Content marketing also helps in establishing a network of connection within other brands and companies of the niche industry. Content exchange and guest posting can be highly beneficial to establish a brand, enhance SEO, and also make a social proof for customers

  • Influence conversion

People only buy things from any brand or people to whom they can trust. If your content is genuine, valuable then it can create a trust factor which can obviously bring better conversion. A well strategized call to action or product link can be really useful for the entire content strategy by directing users where you need to go.

content influencing conversion is particularly very important for ecommerce brands as the content can guide the customers easily through the buying process with the right content at each stage.

  • Build loyalty

A good content strategy make people come back to the  brand or the platform post purchase. This way it will help in generating repeat purchase and increases the value of the customers.

How Can Ecommerce Platforms Get Specifically Benefited From Content Marketing?

For an ecommerce platform, content marketing can be a deciding factor of success. Research indicates that:

  • 60% of people prefer buying product after reading completely about it
  • 90% of people find customized content really helpful
  • 86% of customers are always ready to pay more for getting better customer satisfaction.

Professionals from website design company points out that designing a ecommerce website user friendly cannot yield result , if the content used in the website does not connect the customers on a emotional ground. Establish an emotional bond within the ecommerce platform and the customers is what makes content marketing so much important for ecommerce business

Some of the benefits of content marketing for ecommerce includes:

  • Aids in product research

This is the era of internet and over 80% of people prefer making valid research before buying any particular product online. Another very interesting statistics states that 60% of customers prefer to do product search on search engine. These statistics implies that websites with a effective content marketing strategy holds a better chances of attracting the shoppers.

Content in the form of product review or buying guide is highly useful for shoppers and definitely gets the attention of people. Establishing your prominence in product research will the ecommerce platform to proves its authority and generate huge amount of visitors.

  • Effective style of sales pitch

Always remember information is always enticing and welcoming while sales pitch are frustrating for customers. When you create a unique, informative piece of content, it will attract more shoppers as compared to any sales pitch. The biggest advantage of content marketing is it promotes the brand in the most user friendly way that does not seems forceful for shoppers.

  • It enhances the shopping experience

According to a research conducted by ecommerce website designing company, people enjoy the experience of shopping along with the end result. A content which is highly valuable enhances the experience of the customers journey with various kinds of insights and ofcourse entertainment. It is also found that the presence of good relevant content provide users the option to enhance the amount of time customers spend for shopping.

  • It shows the products in the right context

A good amount of customized content has the ability to complement your product in the context and show the value in the most meaningful way. A strong emotion tie up let the shopper imagine what they are about to buy and what they actually need, thus, it helps in increasing the urge to buy more!

  • Gives a timely boost at each stage of sales funnel

The most critical advantage of content marketing in ecommerce platform is helping shoppers to move along with the sales funnel.

This diagram stated above can give you a substantial idea.

  1. Awareness: Make sure to post your content to new channel, share the post on social media. Make sure to guest post on friendly websites to get your SEO strategy intact.
  2. Interest: Use informative post such as how to guide, buying guides, quizzes; social proof such as reviews, critics view, case studies, testimonials etc. Product information- product video, clever product description etc.
  3. Action: campaigning-arrangement for sales or everyday low prices; facilitating he buying process: more accessible to CTA, single click buying, streamline the checkout process
  4. Customer service, loyalty and advocacy: customer satisfaction: social media referral, social proof on social media, and efficient customer services

Summary

The above discussion when gone thoroughly can help you realize how important is content marketing is for online retailers who need a huge amount of growth in their business. A well designed and executed content marketing strategy can bring to you:

  • Great branding experience
  • Good customer relationship
  • Less cost and more ROI
  • Better SEO
  • More valid access to product information
  • More trustworthy than traditional advertising
  • Boost each stage of sale funnel and help in growing the sale faster

How Hosted Checkout Solution Can Boost Your Ecommerce Business?

Are you a ecommerce marketer? Or are you planning to become one?

In any of the state the question of whether to choose hosted or self hosted checkout solution must have knocked you sometime.

Eventually, there are lot of options available and choosing among them will depend upon your business and its needs.

When it comes to self hosted checkout option, it requires the marketers to manage all aspects of checkout by yourself. Indeed it offer more control but it also involves designing and building the checkout flow and most importantly maintaining the various moving parts involved with it.

Another option available is hosted solution. This gives a all in one solution where one can easily configure the checkout but also the cart hosting, security, and other back end payment requirements which are handled by constant updated platforms which can be integrated into the other business system.

There are many kind of advantages and disadvantages that each of the hosting system posses. Usually small and medium ecommerce companies are served well with hosted solution. In exchange for transaction fee, their chosen platforms take care about the technical aspect of accepting online payment, giving more time and resources to run the business.

This post is dedicated to highlight the advantage of hosted checkout solution.

  • They are absolute quick to launch

Developers from Ecommerce website development company suggest hosted payment platform reduces the technical barriers to slow down the entry your business in the market because everything is already built for you.

However, deploying the most basic version of self hosted online checkout requires the coordinated efforts of several moving parts which includes:

  • Checkout page design
  • Checkout page hosting
  • Checkout page security
  • Checkout page translations
  • Payment gateway agreements
  • Payment options
  • Currency support

For running self hosted online checkout, each of these elements needs to integrate so that it works seamlessly. To coordinate these elements together a team of very skilled professionals are needed, which means picking up for hiring skilled professionals from various fields. This kind of process is not only lengthy but also distract the attention of the marketer from the development and growing the business.

In contrast to this,hosted solutions are easily to setup the checkout process. It requires functionality from “out if the box” and self services customization is supported.

  1. Have a optimized checkout option with the help of experts

Unless as a company you have a dedicated amount of resource to develop and integrate elements needed for the checkout option, a hosted solution will be the most effective option. It provides access to all the tool and flexibility which can help your ecommerce business to get better conversion.

For enhancing the sale of your business, your ecommerce platform should be mobile friendly for customers and highly flexible to ensure the customers can complete the payment as quickly as possible. This means that all barriers and hesitations are removed like displaying the right language, local currency, and accepting different payment mode.

In case of you being the expert of your industry, a hosted payment solution let you leverage expert in your ecommerce business, thus,providing more time to focus on growing the business while reducing the risk of missing revenue.

  1. Reliable and secure

In a self hosted option although it never goes down completely but it is accompanied by several issues such as your cart may not display the product properly or the payment solution is rejecting legitimate credit cards. These kinds of payment options can create a huge impact at the bottom of the conversion and the whole process is dependent on your team to identify and fix the problem accordingly.

In addition to it, there are also range of security threats that fraud practice that has to be dealt by the marketer.  Professionals from Internet marketing company india highlights that in terms of hosted payment platform, the onus for the payment and its security module is handled by the hosted checkout platform and ensure that the security is maintained.

  1. Agile

Adding certain component or functionality in self hosted checkout option cannot guarantee that it can work harmoniously after the implementation process. Furthermore, you may end up developing a team which would handle the simplest change such as adjusting prices or cross-sell options to your checkout path.

In terms of hosted solution, it provides you the ability to change the checkout experience through self serve platform. Be it changing price, addition of free trials or implementing the process of rigorous billing process, a hosted platform is just the ideal option to quickly support all the strategy you implement.

  1. The platform is highly easy to expand and scale

If expansion is your goal, hosted solution can keep up with it for making your ecommerce venture expands even more. Not only does it support currencies, language and payment to make your international expansion really easy but it also easily accommodate the increased transaction volume

Conclusion

Running a online business is not a work of eating a cake! It is hectic ongoing process that requires to figure out how to attract and retain customers, provide exceptional service and also give quality product. Along with all these responsibilities, the last thing you want yourself to be indulged in technical management, manual calculation and compliance. Therefore, hosted solution is just the ideal way to knock the door of safe, secured and hassle free gateway for your ecommerce business.

More info: https://goo.gl/MhcQRG

3 Easy Step To Success :How To Give A Perfect Logo Design Brief?

A well organized logo design brief sets the stage for a focused logo design development. It is the logo brief which helps the designers to create a more focused logo design that helps in creating the perfect logo for the marketers choice.

But before moving ahead with the design brief, it very important to find the important component of a creative logo brief. It is also important to have a knowledge about some useful design language that can help you in describing what you want from your designer for your brands logo.

This post is dedicated to guide people for writing capable logo briefs that help designers to create a remarkable logo design for your companies.

Let us just dive in:

What does a logo design brief stands about?

Professional logo designers india defines logo design brief as a document that is helpful in providing designers with every kind information which is needed for designing a logo. It generally outlines fundamental information about the business, the design style, the project timing and ofcourse the budget.

Miscommunication among any of these points can lead to wastage of time and resource and also faulty design. So it is really important for marketers to provide an effective logo design brief to designers.

Follow these steps to create a perfect logo design brief for your business:

  • Give information about your business

For the best logo design, people prefer jumping on the visual aspect of a logo design brief, however, it always better to begin with the thought of “why”. This means backgrounder of your business and yours should be really handy. After all, for a graphic designer it is really important to understand people, products, industries and choose an aesthetics which remains compatible to all of these aspects of the brand.

  • Consider describing your product, targeted audience and industry

An competent designer is well aware about all the design techniques which go well with different type of products, audiences, and industries, thus, this one is a good place to get down to details. Consider sharing your product material, manufacturing process, targeted customers lifestyle and the industry competitors that you have.

  • Describe the brand value

Various kinds of brand value translates to various kinds of designing style. When you get down on explaining your brand value, it might give you a new perspective of different value spectrum such as modern vs vintage, fun or sophisticated, young or mature etc. For a designer it is really important to know all these aspects as they will be manifested in the visual design elements. For example, visual element,style, font everything in a fun logo is different from the sophisticated logo type.

This is an fun logo

This one is a sophisticated logo

The difference between the two is crystal clear, thus, mentioning these points in the brief is really important.

  • Provide your company name

You must be thinking, this is really obvious! But most of the time obvious things are overlooked the most! Make sure to specify exactly what and how it should be presented. What case you want the letters? Is there any space which is needed? Will it matter if everything comes in a single or multiple lines?

  • Give your company slogan(in case you need)

Sometimes slogans are embedded in to logo design and cannot be easily removed from the brand. Therefore, give a careful thought before embedding slogan in your logo design. Whatever decision you take, this will take design flies to keep a track of.

  1. Communicating the desired logo style
  • Express what kind of logo type you want to achieve

It is woodmark, emblem or an abstract design or something else. It is important to convey what kind of design you want. Specifying the desired logo format helps to save lot of time and resources for the designer as well as for brands. In case you are not very sure, your can suggest some of the formats that you think should work. The designer can also help you in showing some of the design options.

  • Design style

Apart from logo style, design style can also be mentioned. Some of the examples of design style can be modern, vintage, minimal etc.

  • colours

UI design services experts put a very strong emphasis on the colour selection be it for a logo or for an overall website or app page. Colour has a huge effect on how users interact and get the idea about what your brand is all about. It can also be considered as an element which has the power to grab the attention of the users in the first glance.

A good logo designer can always be really helpful for you in selecting the most appropriate colour palette for your brand logo. Colour suggestions can also be made in logo design briefs. The suggestion can be as general as blue and black or more specific suggestion can be given by including images that gives clear indication about the specific colour that you want.

  • Inspiration( mood board)

A mood board is a place for lot of things. In a mood board you can add photos that features certain colour palettes or the picture of logo application that you can use as a reference, photos that feature various elements of other logos which attracts you or even a pre existing logo design that you want to use in your business can also be included in the mood board.

  1. Clarity of timing and budget
  • Timing

The designing in itself is a process. Designing an amazing logo design may take hours or it may requires experimentation and exploration on the part of the designer as well. This is reason why giving an ample amount of time to design can brings some great logo design.

Designers are happy to work in a hush hush affair, but it is upto the marketer to start with the design process well before the time of business launch. Therefore, give your designers a time frame to create a logo design. It typically gets 1-2 weeks to get a logo but it can longer for some agencies. It is therefore, better to take the budget of 2-4 weeks.

  • Budget

It may sound embarrassing but it is necessary to have a budget and abide by it. Make sure you clarify that the designer works on a pre project on an hourly basis. If there are pre projects, clarify how many version and revision you can get from them. If the designer works on an hourly basis, then it is better to ask how much time they need to complete the designing process.

In many cases citing “you get what you pay for” is accurate for many logo designers. However, paying a certain amount to experienced designers a good price for their time can bring reliable results.

These three steps when followed considerable can lead you the better path of designing your logo. Make sure to follow them to provide a great brief which can reduce any wastage of time and resource in the process of logo designing.

Unique Logo Design Trends To Checkout In 2018

logo design

logo design

logo design vervelogiclogo design vervelogic woodien

View Complete Portfolio