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F2P Game Design: Top 10 Ways To Use Messaging As A Tool To Attract Mobile Game Players

To make a free to play game successful and popular among players requires to get the grip on players attention by effective messaging. Messaging in any form such as push notification, update prompts, offers or daily bonus can create excitement among players. However, messaging done inappropriately can take you in the loss pit and you will lose all your hard earned players.

Messaging done in gaming, intends to prompt players to take necessary call to action. To make players take your intended action, requires players to be engaged with the game productively.

This post is dedicated to provide 10 important tips for effective messaging that can enhance player retention on your game.

  1. Do not go overboard with messaging

Top Developers working on game development on android platforms suggests, to be limited in messaging. Too much nagging can make the player irritated and move to the next game. Therefore, the scheduling of the messages should be balanced to strike a cord in players effectively.

  1. Focus on difficulty curve

In order to make players highly engaged in the game, it is important to balance the threshold of engagement. Developers can use analytics and players relationship management tool to find out the behaviour of the players in various segments of the game. This result can be useful in shaping the game based on the response of the users. In case, a segment of the game is difficult for the player, give them tips. This way their engagement would increase.

  1. Tailor your message

Segmentation tools used in analysing the game help in sending tailored messages that can help players in the game. Developers can setup behavioural triggers to send messages at the time when players leave the game like when their resource is exhausted or their mission failed.

  1. Finding the right voice

The voice of the messages sent should be inclined with the mood of your game and the defined audience. Marketing tips can be adopted to address players persona and create message accordingly. Keeping voice consistent will make players recognize the brand and creates a great impression.

  1. Don’t be bossy

Top iphone game developers from various part of the world suggest that every players wants to have the freedom to discover the game they are playing. No matter the voice of message you adopt, make sure not to command any instruction. It is better to provide tips and hints which will look less bossy and more interesting.

  1. Knowledge about when to keep the player alone

Sending message does not mean to disturb the users at any hour of the day or night. Testing is needed to understand when to send the message, frequency and time of the day. You can give players the control about when they want to receive the notification from your end. This is a great way to make them hooked to you!

  1. Pitching about what comes next!

Giving players a glimpse of what is to come next can attract them to return again and again. Use in game messaging to flash new unlockable items or fun new level in the game.

  1. Don’t ask for payment at early stage

The trick is to keep the player hooked to your game. Having high level of engagement can turn in conversion but asking for payment in initial phase can ruin things completely. A relationship should be established within the player and game which can further convert in payment.

  1. Optimizing in app purchase and ads

Despite having a great messaging campaign, not all players will be interested in in-app purchase. It is beneficial to use game analytics to see the response rate of the player and then tailor the monetization strategy that suits the style of the player.

  1.  Testing is the key!

To know how much is your efforts paying to you, it is important to do rigorous testing. Use A/B testing to try different setups and just keep testing to find the best one that suits your needs.


Getting players engaged requires a tailor made channel of communication. There are many kinds of analytical tools that can help in finding the various components of your game that speaks for your F2P players. Get the data and structure your messaging accordingly, in order to generate great results.

Why Mobile Apps Development Is Going Towards Micro Apps?

This is the age of quick and easy things! Nobody wants to buy a huge house in order to get  convenience of maintenance, forgo big shopping bags for the sake of carrying things easily and big and complex apps for the sake of having easy usability.

In this world, every little thing changes, be it technology, human being or thinking. It evolves to bring better convenience in the all our lives. Micro apps are also introduced to bring that convenience in the usability of an app.

Micro apps are referred to as consumer oriented apps which are developed to satisfy a particular targeted functionality. These apps are meant to deliver a very focused usability by targeting only task based functionality that help users interact and get their result in no time.

The usability of micro app has increased in recent due to the various kinds of benefit it provides. Let us discuss what may be the reason for switching to micro apps?

Micro apps provide better targeting and conversion

Traditional mobile apps are loaded with custom codes to satisfy homogenous business objective. The front end of the apps were heavily coded and needs specific structure to support the backend. Modern iphone or android mobile app development company now integrate users need in app development. Newly build micro apps use standard programming language and API based on cloud based resources and virtual resources. This kind of programming cut down the back end coding, making it lighter. Modern micro apps are diversified, targeted and can be accessed from any medium.

Change in working pattern

The nature and the procedure of work has changed drastically over the years. This change in working pattern has come by various means, however, the role of mobile phone in this change is immense. There are many people who prefer working from home. Such users are in need constant need of an environment that satisfy their focused corporate needs.

To cope with the demand for such kind of enterprise apps,mobile app developers has diversified their way to single purpose app which easily connect with several back end resources. This kinds of apps are referred as micro apps that satisfy customers for targeted usability.

To cope with the changing need for customers, micro apps is just the ideal platform. They provide specific features and efficient results in minimum time.

Low code apps interact better

The greatest advantage of micro or purpose based apps is their ability to connect with larger systems that organizations has been using from ages such as SAP,Oracle and other customer relationship management etc. Instead of providing a huge software to customers navigating for their purposes, creating multiple smaller apps can be more beneficial.

Best iphone developers suggest that customers easily interact with smaller apps and provide better conversion for the marketers, therefore, using micro app is judicial.

Performance of Low code app development

Low code apps are those kind of apps which can be developed by low technical knowledge designer. Micro apps have very specific and limited usability, thus it can be easily developed even with low technical knowledge. It is fact that the performance of these app may be low when compared with native app but still advantageous.


Organizations who wants to make their presence on mobile, building micro apps can prove beneficial. Once the customers starts getting use to specific usability  and efficient results in minimum time, micro app for the organization will become the hub for conversion and engagement.

Why Web Applications Is Necessary For Business To Earn Profit?

Web applications are the most important component for online businesses across the globe. Web applications has helped business to expand their venture and reach to greater heights of success. These apps are capable to handle numerous clientele and customers at the same time. Various marketers from different sectors are using web apps for expansion of their business with the help of developers to meet the demand of the growing business needs.

Web application can offer a lot of resource and facility to business to progress further.

Let us dig into detailed benefits of web application development for business to grow:


  • Publicity and Branding


Web applications is a must need for business to stay in the competitive market and beat the competition. Unless your business doesn’t own a proper a web application, your need for publicity and branding remains unsatisfied. It is a prime necessity of the business to inform people about their presence i.e, increase the brand visibility among targeted customers. Best web application development company designers, make sure to develop application that best your purpose of engaging your targeted customers and bring better engagement.

Web apps inform people about your company or brand presence and attract them as well.

No only awareness, web application acts as a bridge of communication between the organizations and potential customers. Using web application for business opens the path of new and better customers acquisition, awareness and better conversion as well.

  1. Customer support

For internet marketing company, it is important to have a full fledged channel for customer support system. A sound customer support system enhance the reputation of the brand and also create a sense of trust in the mind of the customers. Web applications is the easiest way to get an enhance customer support system. The most amazing part about web application is the fact that it can accessed as per the need of the customers, at any time from any location.

Getting a good customer support system working for 24*7 for your web app, can bring that extra edge to your business.

  1. Improve efficiency

Working in hundreds of spreadsheet and buried inside piles of paperwork can actually make your cumbersome and time consuming. Apart from taking longer time, it also makes your work vulnerable to several kinds of errors that can significantly affect your efficiency in the market. Web applications is the ideal solution of this problem. Web apps streamline the process of working and also make it error free. Such kinds of error free reporting will enhance the visibility of your business in the market and also turning it to be a credible source of information.

  1. Security

Storing all the important information “in cloud” protect your business from any loss of information due to fault in any computer system. Web application provide you the opportunity to save your data and live peaceful. Until you have the login id, your web address, password etc of your business, you are in safe hands. You can simply use any platform or mobile to login and begin with your work from anywhere.

  1. Easily customizable and scalable

A web application can be easily customized based on the need of your business. Having features which directly or indirectly is needed by the customers to perform task will save them from tutorial which will show several features. Business owners can add or subtract any features that suit the purpose in web app.

  1. Easy installation and maintenance

Having web apps save customers from downloading and installing software in the systems. Once a new version of the app is updated on the server, all the place on which the app is working gets automatically updated, therefore, customers do not require installation

The current competitive market in the world need a whole new approach for business to develop and attract customers. Web applications are one useful innovation that brings best of engagement metrics from customers in present time. The advantage listed above can provide significant benefit in your business.

What are you waiting for?

6 Tips To Design An Exceptionally Good Mobile App Notification

You are in the mid of a serious work and suddenly your mobile gives you a beep!

Not again! It’s the notification again.

Well, believe it or not but most of the people have similar expression or even worse of it when they find notification in their mobile phones. These notifications are never read or even opened for that matter. Designed to enhance the user experience, these notification seems to work the opposite. It irritated the users and finally leads to app installation.

The original purpose of notification is not about irritating someone. It has loosed its focus to deliver useful information. People tend to extremely ignore notification because it does not provide value of interruption. An app is installed by users to gain some kind of benefit even managing the notification issue unless it is meaningful. Most of the time the deviation begins from here itself, designers never bother to design a notification and significantly harm the user experience for the app.

Notification should be designed in a way that connect the users with the brand. But the real catch is crafting notification that does not make its place in bad UX design and are meaningful as well.

This post is dedicated to find tips for designing a notification that brings the best of the brand to users and grab their attention.

Let just dive in:

  • Need

Developer from Android UX design services insist that before beginning with the notification procedure, it is important to understand the need for it. Top developers believe that most of the notifications are simple burden providing no added advantage to the users. If the notification provide information about a action that does not require system for recovery, then that notification is useless. At times when there are big errors are the system is dependent on the user’s action, notification is of great help for app makers as well for users.

  1. Tailor-made

Notification should be customizable for product features. This will help users select the kind of content they need for notification. If the users will be given the ability to select their alerts, they will happily see the pings coming on their mobile phones. In case, app maker don’t own sufficient user data, customization can be a great help.

  1. Appropriate and timely

Experts from iphone app development company in jaipur, suggest that to increase the worth of notifications,app makers should switch to user data analysis stats. At the time of making, it is important to pay attention to the product usage stats and other information relevant to targeted audience. This way the notification will hold value for users and increases the conversion as well.

  1.  Clarity in the content

The content of notification should definitely correspondent with the language used by users for content. The content made for notification should be clear and easily understandable. The content should not sound spam or irritating. App developers should stick with the brand image while crafting the content unique and different for the notification.

  1. No interference

Notifications are meant to help users rather interfering in their daily action. A timely content rich notification can help users but there are many different kinds of notification that pops up everyday. Designers will have to make sure to design their notification in a way that users can distinguish the valuable notification and discard the rest.

A valuable notification will inform the users with valid information without doing much interference. Use small pinpoint notification to inform people yet not disturb them.

  1. Last chance prompts

Nothing can be more troublesome than deleting an app that stores all your valuable data by mistake. Be it social media or cloud based data storage app, deleting the app mistakenly is a big trouble in itself.

Last chance prompt notification are therefore an essential way to keep you away from such troubles. These dialog box contain confirmation signal that users will have to provide before deleting the app completely. Designer should create big popup box to gather the attention of the user. Ask concise question in order to take prompt action by users.

  1. Control the number

After designing a valuable notification design, what converts all the efforts into waste is frequency. Notification dose can kill the communication that established over the period of time. It is important to understand the users,their requirements, patterns and then decide on the frequency of the notifications send.


Most of the time designers don’t put valuable emphasis on designing the notifications, as a result most of the app notifications are remains unheard. It is important to study the trend of the users preference and develop the design of the notification which is user friendly and help brand communicate better with the users.

9 Most Unique Logo Design Trends To Checkout In 2018

An innovative logo is popularly considered as the face of any company or business. Yes, it is true! But restricting it to be just the face of the company would be underestimating its vast potential.

A well designed innovative logo apart from being the identity of the company also depicts the era or the time in which it is designed.

If you are a budding marketer looking to make a mark then, recognizing logo design trend is a very crucial aspect in choosing the right logo design style. These current logo design style will make your business look fresh and highly relevant.

So, What are you waiting for?

2018 has already arrived and you shouldn’t waste any of your time in not analyzing the innovative logo design trends for this year.

9 logo design trend to keep an eye in 2018:

1. Responsive and contextual logos

2. Architectural inspiration

3. Fun (creating an image and vibe)

4. Pushing metaphors to the extreme

5. Experimental techniques in typography

6. Grid based logo

7. Layering and masking of pattern and colour

8. Simple typography paired with monograms

9. Fundamental geometric shape

Are you ready?

Let us begin:

1. Responsive and contextual logos

Professional designers from logo design services india insist that a logo design in this competitive time must not be create keeping the aesthetics of pleasing design but it should also be designed in a way that it can be used at various context in which the design can be applied. Using logo on posters, business cards, advertisements are simple few of the places where a logo is used. In 2018 make sure to keep your focus on increased awareness to context in logo design.


Responsive and contextual logos

Responsive and contextual logos

Responsive and contextual logos Responsive and contextual logos

One of the example of awareness to the context can be seen from logo design made for Kristin Jarmund architect which uses abbreviation “KJ-A”. This abbreviation allows to adapt in various layout upon photographic backgrounds.

The logo easily accomodate to the concept of architecture both metaphorically and visually.

2. Architectural inspiration

Architectural design logo in resurgence in popularity of clever and innovative ways. Physical space has always had an important variable in creating a brand identity. In this competitive digital world, designers are finding ways not only to capture the look of architectural landmarks but also use the concept behind the physical manifestations of the brand through visual interpretation.

Architectural inspirationArchitectural inspiration  Architectural inspiration

3. Fun (creating an image and vibe)

Fun is that emotion which makes everything really saleable. Fun has always been part of the designing process, but the current state of economic uncertainties can inspire people to combat the negative aspects in the most funniest designs ever made. Fun is irresistible and it comes in many forms such as bright colour, good vibes, and also from cute character choice. In 2018, we can expect more number of fun logos making it really big.

Fun (creating an image and vibe) Fun (creating an image and vibe)

There are many ways fun logo can be created such as using joyful custom typographic characters or introducing the character with some really fun element.

4. Pushing metaphors to the extreme

The usage of metaphors are certainly not new in the world of logo design. However, the increase of curiosity and creative exploration in the design community which has made metaphors to be the focal point of creative exploration. Designers from multimedia design services suggest that in 2018, it can be expected that designers will give even more emphasis on pushing metaphors to its extreme with a thoughtful concept that gives a logo more depth than visual appeal.

Pushing metaphors to the extreme Pushing metaphors to the extreme

5. Experimental techniques in typography

Typography has been a concept which has been under the subject of lots of experimentation. Either it be developing new typographic shapes to modification of pre existing typefaces using photographic techniques. This year we can expect more experimentation in typography with unique concept and new realization of how pre existing technology can apply in designing.

Experimental techniques in typography Experimental techniques in typography

In typographic treatment, the technique brings to a new level which looks completely unconventional, organic and intriguing

6. Grid based logo

Grids are the backbone of graphic designing. It has the power to portray logic, theory, control and perfection. In a sense, this grid based logo trend can never end. Based on the earlier grid based designs, we can expect some new kind of experimentation in the grid design logo.

Grid based logo Grid based logo

For example, in the MOAA logo, the lines in the typographic letter of the MOAA logo becomes the grid in itself or the grid in ABCraft logo which speaks to how fundamental the brand name and value is. In 2018, grid is expected to appear in a new and exciting way.

7. Layering and masking of pattern and colour

Layering and masking pattern are one of the most sophisticated techniques that uses various patterns to reveal or contain additional content within shapes. These are usually subtle and can easily be under the radar.

Layering and masking of pattern and colour Layering and masking of pattern and colour

This technique of logo has a good room of experimentation in abstract and conceptual approach and in 2018 we can expect even more novel way of experimentation.

8. Simple typography paired with monograms

Designers are enhancing their skills with classic typefaces of the past years which includes precise attention to the basic parameter of logo typography such as typeface choice, kerning and letter spacing.

typography paired with monograms typography paired with monograms typography paired with monograms

But it should be kept in mind that the choice of typeface should be made very carefully. Its character shape and aspects of modernism can help in bringing the brand into current times. The typeface is really beautiful in its own and when treated with a careful eye result in a powerful logo and monotype that essays classic simplicity.

9. Fundamental geometric shape

Typography isn’t the only concept of logo design receiving simplification these days. The actual shapes used in logo with an increased focus on minimal geometry created with a less in more attitude. This kind of logo design have the advantage of style such as branding versatility, easy readability and instant impact. This makes it clear that we can expect even more in 2018.

Fundamental geometric shape Fundamental geometric shape

2018: A year of contradiction logo trends

2018 looks really promising for new trend in logo design. We can find both experimental typography and a return to basic concepts as well. We can expect to see simple grids and geometry as well as complex applications and layering of colour pattern. This year creative boundaries will be pushed and the designers will use their creative imagination to bring out amazing and innovative logo designs.

List Of 7 In-game Marketing Mistakes To Avoid That Can Cost Big Monetary Setback

Marketing mobile game can be one of the toughest task to carry out. Not only it is difficult for marketers to make people download the app but also entice them to spend money on the app as well. The mobile game space is getting highly competitive with each passing day,therefore, strong efforts should be made in terms of strategies to meet the key performance indicator. The most commonly committed mistake in in-game marketing stems from a blanket approach in monetizing and messaging.

If you own a game app and wants to achieve something big out of it, then make sure to avoid these mistakes in your in game marketing strategies.

Let us begin!


  • Showing in game offers to everyone


Experts from iphone game development company suggests to segment players base and send them message accordingly. Never to show the same message of in game purchase to every player of the app. This way the revenue may increase but later the consequence can be devastating. Players may leave the app, if they feel the offer is irrelevant. It always beneficial to differentiate players within your user base and offer them on  segment wise to make them directly connect with the offer.

  1. The correct time of action

The success of any campaign depends upon the correct timing. The point of time choose in the game play, play a crucial role in determining the substantiality of the action. If you don’t put the campaign at the right stage of the game, it can happen that the campaign becomes useless or players may tend to leave the game before or after it. The most amazing time for campaign  offer is when the players are in need for it. While the players are consequently losing or winning the game, giving offer at this time may work wonders.

  1. Do not interrupt in players playing experience

The worst mistakes which are committed by marketers is interrupting the players at the wrong time. This mistake in in-game marketing can be corrected by analysing the data of players. It becomes easy to analyse which time of the date and which time of the week players engage more or less with your game. There are many fluctuation that come in different segments of players. Analyse these fluctuation and then place your marketing campaign for better result.

Know what time of the day or week, players are more attached to the game and then place your offer accordingly.

  1. Not showing the USP of the game

iOS app game development designers indicate that most of the players quit game in the early stage. It is therefore, important to give them reason to come back by showing the mirth of the game and how much it can offer. Marketing message for new players can also create significant effect. Rewards your new players or your will miss a great opportunity to bring better conversion. Make sure to give players some bonus points in weekly or monthly basis and show the unique aspect of the game. This way you can compel your players to come back again and again.

  1. Trying to sell in the early stage

Trying to sell your campaign right at the beginning of the players journey can make them run away. Give players the chance to get acquainted with the game, let them enjoy the game, feel successful and then give them an in app marketing opportunity for better experience.

There are several researches that shows that players who pay late for the game, tends to stay for longer period and vice versa. Patience is the key to bring long time success.

  1. What if your game is too rewarding?

The biggest risk and competition for in app purchase is free gameplay. There can be a chance that players return for free reward number and then go away.  The best way to know if the free game element is overpowering by analysing the data of loyal non spenders. Get in to the data to see if the game is too rewarding or if the offer is less communicative. If it is too rewarding, you will have to make changes.

  1. Avoiding A/B Testing

Having so many variables to consider, not doing testing would mean loss of opportunity. You can use A/B testing to notify players about various rewards at different time and see which one works the best. Make sure to make single element variable and others constant for better result analysis.


It is evident that you commit mistake in first attempt but that mistake should be corrected in the other attempts. Make sure to avoid these mistakes listed above and ensure great conversion rate for your in app marketing.

More info:

5 Best Practice For Creating A Highly Secured Web Application

Every unsecured data in web applications is an enticing substance for hackers. Consumer data, business information, transaction details and many other thing come on stake when your web application is unsecured. It is always important to find out security vulnerability of your web app at regular intervals and make effort to follow best practice of security while creating your web app. Following security best practice would mean less security threat to your app and security to your valuable data.

This post is dedicated in listing the best five practices in app security to make web app immune from hackers.

Let us begin!

  1. Consider your user generated contents non friendly

Experts from web application development companies, believe that user generated content can create a strong security breach. They can easily corrupt the system and make easy access for hackers.

There are many sites such Facebook, Yelp, Linkedin etc which are which accepts various kinds of content type such as text, images, uploadable attachment etc, for having better customer engagement and ranking. However, these user generated contents have be crafted by hackers to breach the security of the web application.

Therefore, it is highly important to filter contents based on various security parameters for accepting them on your app.

  1. Know about the potential vulnerabilities

It is not the sole responsibility of the designer to have the complete knowledge of the web threats that arises in web apps. It is the responsibility of every people involved in the process of app development to have complete knowledge of threats mentioned in open application security project(OWASP). The security threats mentioned here can be a great help for app developers while designing the web app.

  1. Understanding security control in your language

Developers from best web development company in jaipur suggest that each language platform has its own set of security controls. These security control should be on tips of every person involved with app development to combat any security issue with the correspondent coding structure. Be it PHP, .NET or Java, everybody has its own security nuances. People involved in app development should be well aware for controlling security breaches such as SQL injection, cross -site scripting attack and more, with valid coding technique in given language.

  1. Never make your own security control

Developers creating security control can leave your web app prone to hackers. Developers don’t deal with security issues 24*7, hence they may easily fall in prey. Their assumption can appear valid and covering every point,yet their may be chances which cannot be denied. The best practice should be to follow OWASP top 10 listing. Train them for approved security control to mitigate threats listed in OWASP.

  1. Applying security control consistently

The only way to protect the security of your app is by applying security best practices throughout the app development. Security checks are not meant to be a one time affair, it needs consistency to maintain that security cover on your app working. Any small breach in security can bring hackers in your business and ruin it completely, hence, consistency should be the target.


Keeping these 5 best practices in mind can bring better security for your web app. Never completely trust user input and abide the rules to protect your app database.

Secret To Success : 6 Golden Rules To Create A Mobile App Design That Brings Profit!

Designing app for user experience cannot provide overall benefit. Be it mobile, tablet or web, apart from user experience, there are some more factor that make mobile apps successful. One of the main and important point of consideration before beginning with app development is the objective or thought behind developing it.

Various studies predict that 97% of people move out of any app within 3 sec due to bad design and interface. The whole game is in the court of UI. UI design intuitive and familiar  to engage users and make them stay on app for longer duration.

The secret to success is understanding the need of the users. Go for expanded research to get the idea for needs and problems of your targeted users. This post is dedicated to list five golden rules for creating a mobile app that stands tall on all parameters.

Let us begin:

Rule 1#  Follow the 4 pillars of interaction design

According to experts from android application developers, the four pillar of interaction design helps to create a strong which is high in user interaction and low in unnecessary clutter even if the app is used in small screen device.

The four pillars are:

  • Goal driven design: before any designing process, the most important factor to understand is the purpose of the app. It is very important to ensure the actual goal that the app will achieve.
  • Usability: The app should be designed depending upon the usability of the users. If the app is of no use for users or not desired, the purpose of the app is shattered. The interface of the app should be accessible and usable.
  • Function familiarity: The key to better engagement is using common phrases are similarity of functions that users have been familiar. This way users does not get confused while using any functionality in the app. For instance, blue text with underline is considered as a URL, taking you to new page. This functionality is common everywhere and so the user can easily take necessary action.
  • App to user response: after completion of any task or missing any stage in the app, there should be certain kind of blink, notification or sound. This kind of message will notify the users and keep them updated while they are working on the app.

Rule 2# Knowing the users

Knowing the user is the base for any app design. Developers from top Iphone mobile application development services believe that it is very important to know about the users, their expectations, needs, problems etc, to design an app that speaks to all or specific needs. Without knowing the user, it is difficult to quantify a good design for the app. In order to understand your users, we list the following parameters.

  • Users persona: create the representation of the users behaviours with the help of research, interviews or surveys. This data will help you understand your users expectations and their response more vividly.
  • User scenario: user persona provide you data for predicting the interaction of users at various stages of mobile design. This prediction can help you design app that interacts better with the users expectations.

Rule 3# Make written outline of the app

At this point designing the app on paper is a wiser decision. This designing should be done in accordance with the user data obtained. These prototype does not need to be fancy, yet it will your app development a direction.

At this stage of app development, design hierarchy of the content flow. It is better to analyse and create a written flow of content in an app.

Rule 4# Integrate familiar design elements with new ones

It beneficial to study the design of the best apps in the market and find the common design pattern in them such as slide out menu bar, toolbars or buttons at the top of the page etc. there are many features that together make an app, great.

The combination of familiar design pattern will give freshness to the mobile app design as well as give users better control.

Rule 5# Finger friendly design

People with fat fingers get irritated when the app does not respond well with their thumb impression. It should always made sure that the mobile app buttons should be finger friendly. They should have enough space for users to tap on them.

Rule 6# Wipe out the clutter

It is always beneficial to reduce the number of taps needed to go from point A to B. when designers have to after several taps to reach B, them may find another shorter way of reaching there. This process will help to remove unnecessary screen in the app, making it even more easy and time friendly.


To make your product successful, your app design should help users getting information quickly and effectively. The secret of mobile app success is targeting the need of the users

Users Game Experience: 5 Best Ways To Provide Memorable Free To Play Experience

To make a great game experience requires the complete knowledge about the players engagement metrics and player segments for better targeting. These metrics helps in delivering best offers to players and best free to game experience. Real time player enhances the in play game experience which further bring great retention and conversion.

But how can the engagement level in free to play games can be enhanced?

Let us discuss!

A/B Testing

Developers from game development android platforms agree to the point that in order to enhance the performance of any game app, the experience of the players should be recorded. The best to record players experience is by testing on a regular basis. A/B testing is a technique of testing different variable in a particular segment of players. There can be many parameters of checking the game such as adjusting the game difficulty, changing the value and type of stage in game. In testing one controlled group and one test group players is needed. Tutorial flow, difficulty level, offers, prices, and menu organization are some of the key to testing.

In game messaging

In game messaging is needed for effective monetization of app and retention also. Be it in the form of notification, push message, offers, in app messaging, bonus etc all of them are highly effective. To make in game messaging highly effective, it is important to design the app message attractive. Professionals from iphone game development company suggest, in app messaging is effective only when targeted with different segments. For example, if players are stuck at level 4, they need certain offer or resource to come out of it. Frequency is also a key factor of consideration in in-game messaging. Too much repetition can bring irritation in users and they can abandon the game.


Every player in the game is different, hence one plan that can fit all players is not possible. Personalization is an important key for the success of the game. Use behavioural segmentation to identify players, their likes and make real time changes for the segment to bring better engagement metrics. When games does not resonate with the players interest, they move away from it. Therefore,making adequate change is essential for capturing the rentiton of people. For example, if new players are not able to cross certain level in game, they can be offered with extra points or lives to make them inspired and motivated for the game continuity. If some players are moving through the game too fast, you can increase the difficulty level for them.

Ads serving

Ads are a great way for monetizing the game apps. If done in accurate way fetches amazing results but if it is other way round, serious consequence can be faced. A bad ads serving practice can ruin engagement level and retention of customers. Here the basic point to remember is, ads in a game should not disrupt the flow of the game. Rewarded videos are a great way to foster engagement among players. If done in right direction, advertisement can bring better revenue stream that can support in app purchase as well

In game events

To make detailed behavioural profile without digging deep inside the data, one has to very strategic in setting the event right. The first few minutes in a game is a crucial time and developers should follow the flow within that period. Custom events are helpful in determining where the players are stuck and what part of the game needs improvement. Analysing the segment of players blocked in the app can help in balancing the game for them. Thus, giving better engagement.

People of all age groups are game lovers. Games not only entertain but educate as well. The strategies stated above not only make game playing memorable but also bring better conversion and engagement level.

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Opening Eyes For Future: Top 7 Ecommerce Web Design Trend For 2018

2018 is coming with big opportunity, new trends, technology that will create a new dimension of growth. Ecommerce ventures are highly popular and will remain to rule in the market for ages. While 2018 is around the corner, we are here with some of the trends in ecommerce web design that will definitely have its presence in 2018.

Let us discuss some of these trends in 2018:

  • Boxes

Designers from top companies in ecommerce website development in india, suggest that boxes in ecommerce web design will have significant role in 2018. They will not only enhance the functionality of the website but also the design as well. Boxes are catchy and can be easily used to catch the attention of people towards call to action. Boxes also spice up the look of the website with artistic layerings which is a great way to make simple design attractive. In short, the box element in ecommerce web design would be surely a trend in 2018.

  1. Bold and bright colour

There has been a tendency in brands to play safe with web safe colour scheme i.e colours that display solid and consistent on any browser or medium. The year 2018 is about being bold and colourful. There will be a rise in bold colour outlines that will help in catching the attention of the people easily. We can expect to see colours which are more vivid. Brands can expose the colour further with selecting colour palette which are creative by various colours. Startups will make sure incorporate bold colour panels for standing different and interesting from the rest. In a nutshell, colours and bold lines will be a great hit in 2018

  1. Customized illustrations

Illustration are fun quotient in an ecommerce website. They are creative, addictive, fun visual elements that add an extra edge to your website. Developers from Web development company in jaipur predicts that unique style of illustrations will help ecommerce website to create a unique brand identity in the market and in the mind of customers. Customized illustration can be used in multiple form in ecommerce website such header image, bespoke font, custom iconography and animated visuals.

These visual elements will create a huge difference in the look of your ecommerce web design. Therefore, experiment with customized illustration in the coming 2018.

  1. Scrolling in a different way

We all know that scrolling is about moving the page top to down and down to up. Up till now, people pay strong emphasis on keeping the important content in the first half of the page or you can say above the fold. 2018 is keeping with freshness so no old tricks please!

The coming year will make it difficult to define the fold as users are viewing the website at various size screens based on their medium of access. Scrolling is wonderful only when done correctly. A bad effect of it can bring sharp decrease in user experience. Therefore, new style of scrolling will be a hit in 2018. This kind of trend is expected to bring better user interaction in customers buying journey.

  1. Videos taking over the ecommerce websites

Moving images are the greatest way you can ask people to stay somewhere. Videos are creative, entertaining, educating medium of communication within websites. Although videos are not newly invented but still it has versatility that makes its usage in multiple fields such as advertising, storytelling, photography etc. professionals from internet marketing company india suggest that videos has the capacity to lock the attention of customers ensuring highest engagement level. It has huge potential that can bring exceptional result for the ecommerce websites. Thus, it is vital that videos will be part of ecommerce web design trend for 2018.

  1. Voice search over search bar

A search is an essential component of ecommerce website. In 2018, it is expected ecommerce websites may step further and use voice search techniques over search bar. This would mean better user experience as they will not have to type any word. Such kind of feature can bring revolution in the ecommerce industry.

  1. Guided selling

Ecommerce website in 2018 should have guided selling as part of their strategy. Guided selling in terms of ecommerce website is software tools which ask customers information about items highlighted and used for making proposals. While guided selling should be part of 2018 ecommerce web design. Following should be kept in mind:

  • It should comprehend customers need
  • Understanding the need for accessible items
  • Recommend product as per need

Guided selling can appear as an item related questionnaire for users.


Ecommerce websites have promising opportunity in 2018. The trends stated above can bring great results for the business trying to get something big in the coming year.