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How to create a mobile app without coding?

In this high-tech world, nothing seems impossible for a common man. If you are on the verge of creating an app for your business, you can do it yourself without even knowing ABC of coding. Though this blog, we are going to tell you how to create a mobile app without coding? There are numerous plug and play models released to the market through which you can yourself set up your application and embellish with the great design & features. For example, you have appypie, appsgeyser and many such tools. 

These are DIY mobile app makers available online having lots of useful features. Some applications even claim to have absolutely free tools with no monthly charges or any kind of paid features. Let’s get aware of how these app builders assist you in creating a fully-fledged solution without seeking help from any mobile app development company

A. Dashboard to create app: You must be thinking how an app can be created without having great designs in hand. So, here comes good news for you that these app builders come up with 1000s of themes from which you can select the one that suits you the best. Moreover, you can customize the themes with just drag and drop. For example, if you want to add a discount banner over your store, you have got a lot of options from which you can choose and place the banner as per your choice at the most visible spot over the website. You can change colors, fonts, button types and a lot of other things to fully customize your application as per your requirements. 

B. Visit Analytics: These app builders have Google, Firebase or other kinds of analytics tools integrated so that the app owner can monitor the stats and later implement the business strategies accordingly. It is important to have a look at the analytics every now and then for app owners to get aware if their efforts are going in vain or making any benefits towards business growth. Website analytics make you aware of the actual reports on how your mobile app visitors navigate on your application and basically who they are like their demographics, age, gender etc. You will be able to know which of your pages are highly visited, what information helps the users the most, and where do you have to put a call to action. 

C. Set push notifications: If we talk about mobile apps, the most important call to action are push notifications. They seem to capture our interest instantly. Suppose, you are sitting in your bed room watching the same old series and suddenly a notification of 50% of pops up from Myntra. You will definitely go behind. This is the importance of push notifications. The online app builders give you features to set these push notifications based on various events such as if user does not make a visit for whole week, you can allow your app to automatically shoot an appealing notification to that user. You do not have to indulge in coding instead just need to select the event on which notification has to be sent and give it a title. You can significantly increase customer retention rate and consequently boost sales by dropping push notifications to the targeted audience. 

D. Live chat feature: These app builders have either their own live chat modules or they tie up with other services to give a seamless experience to your users. It is important to have live chat feature on your app so that users can instantly ask what’s in their mind. Enabling live chat feature makes your application customer centric which is generally loved by your target audience. 

E. Multilingual features: Through online app builders, you can easily choose multiple languages in which you would like to get the content displayed according to your target market. Multi language support lets you users get the content in their local language due to which they feel a personal connection with your app and hence the chances of sales increase. With the multiple language support, you will be able to acquire customers from different countries and hence it becomes much helpful in expanding your business. 

There are many other features provided by these app makers depending upon which one do you choose. 

Using an app builder is a cost-effective option for you as if you go on hiring a mobile app development agency, it might charge you $10 or more per hour. If budget restrictions are there in your business model, then online app builders are bliss for you. With such tools, you can easily convert your website into mobile app in minutes. 

Benefits of using online app builders: 

a. Instant creation: At the place where an app development company might take a month to develop the required features, you are blessed with the online tools letting you create an app in minutes. So, if you are looing for an instant development, you can rely on these tools which are not confined to a few features. You can use N number of tools to satisfy your needs. 

b. Tutorials: If you are clueless on how to use such builders, then you have got a detailed tutorial through which you can learn using these tools in seconds. These guides give away step-by-step manuals to build, publish, promote and even monetize your app. 

c. Multiple templates: Unlike a real-life designer, these apps will give you 1000s of templates to choose from. If you go on dealing with a company, it will provide you a maximum of 3 or 5 iterations over designing whereas some of the online app builders provide you a wide range of options to choose from. 

d. Instant assistance: It there is something you are stuck on or something that the app builder cannot do then you can immediately hire their developers who can perform the required customizations in minutes. These are the developers who are already aware of the technologies on which that particular tool is made and hence rather than approaching some outsider for help, you can hire those developers.

So, what are you waiting for? Go ahead and create your own world prioritizing your choices. 

Top 8 Ways to Speed Up the Development Process of Your Mobile App

In our previous segment, we have tried giving you a rough estimation on how long does it take to develop an app. If you are planning an early launch to the market, then there are few ways through which you can speed up the process to reduce the development time significantly. In this high paced era, we are blessed with some of the really high-tech resources backed by advanced technologies which has made everything possible for us. Same goes with your mobile app development process. Let us see what’s the magic behind getting your app in the market swiftly. 

1. Use cross platform tools: Whenever you approach any developer asking for mobile app development, his/her first question would be “On which all platforms we are supposed to work”? This question mostly means whether you want to launch you app for Android or iOS or Windows users.
Going for one platform might chuck out a lot of potential audience from your scope. While, working on all the platforms at once might increase the development time and cost as well. So, we have a solution here.
There are many cross-platform technologies available in the market through which developers can provide you an app working on the prominent platforms through single code base. Means, you just need one resource who has to code once, and this code can work for all prominent platforms. It can bring a significant change in the development time and you will be able to launch your app in half the time you had to spend going for Native app. The popular and generally used cross platform tools include Xamarin, PhoneGap, FlutterSDK etc.

2. Create MVP strategy: MVP is Minimum Viable Product which can be your early product release containing just the core functionalities. Using this approach, instead of waiting for the whole development to complete, you can release your app with basic or core features at first and then keep coming up with the updates. It is a way to reduce the development time and hence the cost. Moreover, you will be able to test the acceptance of your app in the market. You can also look for the things that are additionally required by the users and can add the same later through updates. You will be able to maintain a momentum and be laser focused on the development using this methodology. By releasing just, the core features at once, you can expect maximum returns.

3. Adopt Agile: Agile is a product development methodology on which most of the mobile app development companies prefer to work these days. It has brought into action small product cycles, quick and frequent deliveries along with MVP approach. The whole work is divided in sprints and on completion of each sprint, the product is sent to the client to release a feedback. This process keeps the clients involved at every stage and hence no reworks happen in the future. It ensures that you ae not wasting time and resources on the things that are no more required by the users.

4. Create Wireframes: Creating Wireframes is another good approach where you roughly develop the screen as you want them to look on the final product and also linking is done between various screens so that the designers or developers can get the flow. It is basically a visual representation of your app’s UI. There are many wireframing easy to use tool are available in the market through which you can create wireframes. If you do so, your designer would be able to exactly understand your requirements else he/she will keep on trying and you might not like them even on the 10th attempt. Hence, Wireframing saves a lot of your time.

5. Routine code reviews and quality assurance: Conduct a QA after completion of every milestone rather than leaving it for later when the app is ready to launch. The same goes with Code reviews. With regular checking, you can fix the things as and when they happen. Else, you might even more issues arising due to existing ones when you are near to the launching date.

6. Automated testing: Use the power of automated testing to bring a significant drop in timeframe generally taken in manual testing. Automated testing allows you to run a suite of tests which might take literally hours if done manually. It generated fast feedback through which you can quickly start the process of debugging. It is seen to reduce the business expenses due to a significant drop in the amount of time required to run manual tests. Moreover, automated test cases are reusable and hence developers can reutilize them through different approaches.

7. Use third party modules: Though most of the companies suggest you to not use third party tools because they come up with certain restriction and interference in your application but choosing good ones is worth. Moreover, why to invest time reinventing the wheel? When you already have some of the amazing and efficient tools in the market, why to spend time regenerating them. A well-placed third-party module can assist you deliver a product of required quality while also reducing your development time.

8. Seek professionals: If you think that your in-house resources are taking too much time, you can always approach a company dedicatedly serving this field. It is there every day’s work and hence they will come up with a lot of ways on how you can quickly launch your app. 

There can be a lot of reasons for you to quickly get to the market like arriving season, market demand, industry trends etc. But, make sure to come up with a properly tested solution as your first impression is going to be the last impression. Even if you go for MVP approach, it is important for you to generate a good impact on users with even the basic product so that they would want to avail the future offerings. 

How Long Does It Take to Develop an App and Bring it to Market?

Our general answer to the entrepreneur asking how long does it take to develop an app is 4-6 months though the tenure depends a lot on the feature list. Some features are common and hence can be quickly implemented whereas the unique and complex ones can take a time of even a year or more. Mobile applications have solemnly transformed into tools on which our daily life runs. The total number of downloads annually has reached to an astonishing figure of 200 billion.

Apps are not just some tools for individuals but also a channel for customer communication for brands. A number of businesses are now taking enough advantage of mobile presence through which they can remain connected with the prospects for 24*7. Being an entrepreneur, it is not necessary for you to be a good developer too. Hence, a number of mobile app development companies are there to support the demand. There is a huge variety of businesses operating worldwide working on different value propositions. To get an app developed, you need to plan out the features. The feature list can be divided into must-have features and good-to-have ones. 

There are plenty of steps involved in the process of mobile app development and each one demands time. In this article, we will tell you about various factors which affect the development time. 

Scope of your app: 

It is a no brainer that a small app will get developed in a lesser timeframe than a big one with a lot of features. So, the first step has to be defining the scope which can be done by analysing the needs of the target audience. Also, work on the things that the audience has never though of and coming out with such a thing has potential to excite them. Find out if there is any app already providing the exact same features as yours. Try to append something or come up with an entirely new concept so that audience can have a reason to switch to you. The scope has to be defined clearly so that in future, you do not have to come back to this step to add additional functions. Make sure to refine it as many times as possible. The scope would help developers take out the timeline for the project completion. 

Features of your app: 

The app designing and development time depends upon the number of features you are coming up with and the connection between them. You need to outline the method of operation for your upcoming app. Along with the features, you need to also decide how it is going to source and manage the data. You can create a storyboard or a wireframe which could tell about what features you need on which screen and how different screens are related to each other. It would majorly help the designers who work on the UI of your application.
Next up, you have to decide the platform on which you want to launch your application. Businesses often go for Android and iOS. There are separate processes developers have to adopt as per the platform. Android applications take a little longer to get developed than iOS because the former has many version and Android phones come in a variety of screen sizes. Developers have to make sure that the app is optimized for all the devices. 

The scoping might take you up to two weeks if the application runs on basic features whereas for complex ones, this process might take 3-4 weeks. It seems an easy-going task but when you actually sit finding out the connection between various functions and deciding the flow, you will find it time taking. 

Designing process: 

It is a crucial step when the app builders have to determine the feasibility of an application in terms of front end designing. The app is to be designed in a way that it looks appealing and at the same time, it should be backed by a strong backend. Building a good looking and minimalistic front end is easier said than done. There is a lot to think about right from user experience to visual elements to animations. A good app starts with modern design. When it comes to a modern design, you need to start with simplicity. You will not go wrong if you use a classic design style comprising of white space, flat elements and a bright colour palette. Next comes, call to actions. You need to provide very clear call to actions for the users so that it can quickly grab user’s attention. Once you are done with the basic things, you can add more things to the personality but make sure to keep the overall design simple. 

While choosing typography, you might think that complicated and novelty lettering can be fun but the best font would be the one which are easy to read at a variety of sizes. 

Animation is one must-have thing in the modern designing. The tiny hovers, parallax scrolling, elements moving across the screen have to be thoughtful. 

Prefer to bring as much simplicity as you can through your designing efforts since people do not have much time to deal with your complexities. Designing plays an important role in the overall success of an app. There are many elements which can make or break the results. 

Development process: 

The time taken in the development process depends upon various aspects. You need to be first sure of the platform you are going to launch your app on. If you want to go for both Android and iOS, you can proceed two ways. Either have Native apps developed or go for Hybrid apps. Native apps are better performing whereas Hybrid apps comes out at a low cost. Native apps are built with particular technology and language for a particular platform like Java for Android and Swift for iOS majorly. Hence, you have to hire two developers. With Hybrid technology, one developer can make one code work for all platforms. A Hybrid app can get ready in a lesser time than native apps.

On an average, the designing and development of an app takes 3 months. It can be lesser or more depending upon the scope of work. Both the processes go simultaneously if you have separate resources for designing and coding. Clients get involved the most at this stage since they have to approve designs as check the functionalities so as to allow the team to move forward. For this, builds are generated by developers and sent for revision to the clients. 


Once the development part is completed, team needs to make sure that the application does not have any bugs. The app is also being tested while it is under development but the final testing which is called Alpha testing is enough to prepare the app for the final launch. Beta testing is then done to detect if there are any error everyday users might face after they download and use the app. Beta testing does not take too long since team must have removed most of the errors while alpha testing. For Beta testing, you find to find a set of users that represent the target audience. Internal testing might take a time period of 1 or 2 weeks however beta testing can take around 2 to 4 weeks including the debugging time.  

Getting an app to the market can be a matter of weeks or even months. The timelines we have mentioned so far are average timelines. They can vary up to a great extent depending upon the type of application or its features and also the platforms you want to work on. 

Organizations these days prefer to follow Agile methodology for project according to which teams have to keep clients involved at every step, specifically after completion of each sprint. The timeframe of the project would also be dependent upon the time clients takes to release the feedback. So, make sure you are updating the team on time for them to move forward as quick as possible. 

App owners need to also make sure that if any third-party integration is required to be done over the app, they should have all the things ready with them. For example, if the chatting feature on the app is powered by a third-party chatting module then make sure to keep APIs ready with you as per your selection or suggestions by the development team. 

Above mentioned were some of the things that can make your launch delayed due to your own mistakes. 

Once the app has been brought to the market, you have to spend enough amount of time and funds into its branding and marketing so that people may know about it. 

How to bring your app in front of people? 

You have successfully made your application live on app stores, but the actual work starts from the time when you have to face a huge competition and make efforts to stand out. There is no timeline for the marketing. It has to go on. Still, we will give you an idea on when you can expect the results as per the marketing method used. 

1. Start marketing before the launch: Marketing an app before the launch creates anticipation among the audience and has proved to be a great success for businesses. As soon as you get firm on the app idea, start promoting it to pique interest in user’s mind. Promotional videos and banners form a great idea. Make your posts interesting and allow users to share them. You can choose relevant social media platforms for pre-launch marketing by keeping right targeting in account. It is suggested to start the pre-launch marketing before 2 months of launch to get good results. 

2. Optimize your app for app stores: Once the app is launched, stat optimizing it for the app stores so as to make it rank for specific list of keywords. 63% of the users download an app through searching specific terms on app stores. Use structured and well researched relevant keywords so that you can capture the market as soon as possible. With over 2 million applications existing over app stores, you have to make some serious efforts in order to at least bring your app in front of users. The mechanics of ASO include setting up an appropriate title, description, keywords, getting reviews and more. About the timeframe, ASO takes time definitely. It is a process that has to be monitored constantly and tweaks should be made to improvise results. If right strategies are applied and you are working in a competitive arena then you will start getting results in 2-3 months but good results might take up to 6 months to appear. Again, we will say it depends upon the type of keywords, their search volume and the current competition on them. If the keywords are highly competitive then it might also take you over 6 months to get results.

3. Paid marketing: There are many ways to promote your application through paid marketing. For example, press releases, online ads, cross promotion networks, Facebook targeted ads, Promoted tweets etc. Paid marketing is generally done to make a quick reach to the market since the other organic ways take time. If done properly, paid marketing would generate instant results for you. 

There are many other ways to promote an app like approaching a niche specific influencer, dropping emails, starting a blog etc. There is no specific timeline for any kind of marketing as it is a never-ending process which has to go on but yes, you have to set goals for different milestones. 

Looking at the market share captured by the increasingly evolving mobile apps, it is most likely for you to give it a try. The timeframe for the development would depend upon the scope of work whereas marketing has to be ongoing to keep achieving milestones. Feel free to connect with us in order to get more consultation or assistance.

Top 10 mobile apps for an effortless Customer Management

Being an entrepreneur, you do not even get to see the daylights. There is a number of aspects bound with a business. You have to invest hours in planning, development, implementation, launch, marketing, promotion and most importantly, customer management. Thankfully, we are blessed with ever advancing mobile app development technologies which has made this journey a bit effortless for the business owners. They have some of the great software and applications in the cart to help them throughout. 

What is Customer Management? 

Customer relationship management or customer management is an approach to manage the interaction with the current and potential customers of a company. It focuses on improving the business relationship by analysing the data related to customer’s past experience with the company. There are three essential elements connected with an effective customer relationship management- 

A. Managing current relationships: It is a sales person’s responsibility to manage the ongoing customers and have a look at cost of sales, market position and complexity of the product by means of the framework provided by the sales leadership. 

B. Creating opportunities: It is all about understanding prospects and initializing the conversation with them. For this, the marketing team needs to get right message out on right channels. Companies nowadays engaging business development executives on social media platform which serves as a great source for generating leads. 

C. Managing opportunities: For sales personnel, managing an opportunity means identifying whether a lead is worth their time and resources or not. The second step is to know your customer’s decision dynamic e.g. issues, buying influences and competitive positioning. The same makes the foundation of the next interaction you are going to have with your potential customer. It is generally the last section in the sales funnel. 

10 best performing mobile apps for Customer Management: 

1. Insightly: Insightly mobile app works inline with its CRM web applications so that your team can have all the customer information on the go. With a few taps on your phone, you can easily find the people with whom your important meetings are arranged. You can easily add voice memos over the app to contacts, leads and opportunities so that everyone can remain updated of significant things. The application is available for both Android and iPhone. It is a free app with an Insightly plan starting $29 per month. 

2. Zoho CRM: There is a wide range of functions provided by Zoho CRM app including an easy access to customer information, find nearby customers, receive sales notification, create memos and more. Through this app, you ca easily get engaged with your colleague for a specific task. It gives you an informational dashboard featuring key trends and sales metrics. As a sales person, we have to keep an eagle eye on our mail box and make sure nothing gets missed. This app notifies you immediately when you receive any mail. You can instantly get in touch with your peers by means of feeds, commenting etc. It is available for both Android and iOS for free. The paid plan starts at $12/month. 

3. Highrise: Highrise is one place where you can manage all your contacts, previous conversation, tasks, document etc. With this app, it is easy to get information about every contact, emails, conversation etc. It also gives you an opportunity to reach out to all the customers at once with its broadcasting feature. The same can help you a lot at the time you want to release any offer. Bundling your all work together, it is an easy app to use. It is available on both Android and iOS. It is free with a Highrise plan, ranging up to $24 a month.

4. Capsule: Capsule lets you get a complete view of your business at once place. It can store your contacts, manage customers, leads, vendors and what not. It even works in offline mode where you can add or update the data in low or no internet connectivity area. This app is available for both Android and iOS. It is free for two users then you have to go premium plans starting at $12 per month.

5. HubSpot: HubSpot is a highly used application which gives you deals in your funnel. With this app you can enjoy almost all the basic features of a CRM with an added feature to track the performance of your sales team and campaigns. This app is available only on iOS and it’s a free app with basic features but to enjoy more, you have to go for paid plans starting at $50/month. 

6. Base: It is an enterprise level CRM through which you can easily enhance the process and productivity of your sales team. Through Base, you can see whatever happening with your business at any place at any time. You can access your data offline as well. Base is available on both Android and iOS and its plans start from $45/month. 

7. Agile: Agile is known to be an all-in-one CRM which lets you automate sales, customer service, marketing and many other associated activities. Through this, you will be able to get a real time information about your business, deals and milestones. It lets you send email campaigns, place calls, take notes etc. Agile is available on Android and iOS which is free of cost for up to 10 users, but the premium plans start at $8.99/ month.

8. Salesforce: Salesforce is the largest CRM platform of the world. Salesforce lets you access all the customer management related data along with productivity tools from anywhere. You can create, update, complete sales tasks and see reports. The same is available on Android as well as iOS with plans starting from $25/month. 

9. Freshsales: Freshsales has built in email and call options along with contact management and other important features like centralized dashboard, management of multiple sales pipeline etc. Available on both Andorid and iOS, it gives you a 30 days free trial and then plans start at Rs 799 per month if billed annually. 

10. Apptivo: Apptivo has over 50 integrated apps that includes CRM, project management, financials, supply chain and more. Apptivo is available on Android and iOS and is free to use for up to three users then the plans start at $8/month.


How do you create an app for your travel business?

How do you create an app depends a lot upon the type of business you run and people you want to target. I still remember arranging trips a decade ago! It was a task for braves. Other people had travel agencies like yours to the rescue who used to research everything, do the paper work and make sure the customer enjoys a great experience. Though, there were certain problems people had to face. The agencies used to just showcase the options with whom they have tie ups. There were no credits, loyalty points or any such rewards on the bookings done. The cost charged by the agencies could be arbitrary due to lack of options available to the users. 

The time has changed! It is an era where people can make the world pretty much reachable by means of a few taps on their smartphones. Planning trips is not a difficult and time taking job then it used to be. Being a travel agency holding years of experience in serving the industry, you have to think about your mobile presence so as to target a huge chunk of audience. 

Travel applications form a perspective niche for investment. mobile applications are expected to generate 188.9 billion U.S. dollars in revenue by 2020

Benefits of Travel apps: 

1. One stop solution: Travels applications serve as one stop shop all the needs of your clients related to travel such as Hotels, Tickets, Sightseeing, Travel related shopping etc. They do have to move to any other platform for any of their requirements so if you do not give any chance to them to get distracted, you will not lose them. 

2. Get instantly available: By means of mobile app, you can remain instantly available to your prospects. If you expect people to come to your brick and mortar office for the bookings or reach you over call, then remember you have already lost half of the customers as people look for ease and quickness today. Moreover, business wise, travel apps are a plus as employees do not have to bother about managing bookings, billing, invoice etc. They can find all the information at one place.

3. Customization: People are used to everything that is being customized according to their choice and requirements nowadays. Travel apps give you an opportunity to promote customization expressed in the form of different packages such as for fun trips, corporate or family holiday. If designed according to customer’s needs, mobile apps can turn a major source of conversion for your business. 

4. Brand recognition: You set up your branding by coming online as you are able to showcase your services publicly now due to which people would access you while being on the go. With the rising competition, it is important to be recognized by your target audience so that they keep coming to you and also recommend your services to others. Consumers are always more likely to go for a brand that they recognize over the unfamiliar one even if they are not much aware of a lot of things about your company at that point of time. 

With above points, we can clearly see how beneficial it would be for you to develop a mobile app for you travel business.

Must-have Features for Travel application

Plan your app by jotting down the features you would like to offer to your customer. While you approach any mobile app development company, first thing they would be expecting from your side would be ‘required features’. So, here we are bringing to you the list of some important features that you must have in your business application.

1. Map services: A travel app is incomplete without map integration as people generally use travel applications to plan a trip to a new place. Your in-app navigation services would help them locate their destinations quickly. If tourists serve as target audience for your business, then this feature becomes mandatory for you to offer a great user experience. Your travel application can use Google Maps SDK for iOS and Android; Google Places and Facebook Places APIs etc. 

2. Booking services: Another important feature for a travel application is to offer booking facilities to the users. Users should be able to buy tickets, book hotels, cabs, sightseeing and other important things related to their trip. A travel app is nothing without booking functionalities. Think of the things or facilities a traveller might need while going to a new place, staying there, roam around and returning back. Allow them online payment options through multiple methods such as Credit card, Debit card, Digital wallets etc. You need to also assure secured payment to the users by integrating a trust worthy payment gateway such as PayPal, Stripe etc. 

3. Travel overview: Allow users to have a look at the complete arrangements from conveyance and accommodation to sightseeing. Present thing in a structured manner so that they can view their trip from start to end and get a whole picture. 

4. Weather forecast: It is important for travellers to know the climatic condition of their destination places so that the unexpected happenings do not ruin their trip. Moreover, they are able to better pack their clothes and stuff according the predicted climate. A real time climate forecast is a great companion for users to do the bookings without getting concerned. Moreover, they do not have to leave your app to look for weather predictions when you become one stop shop for you. 

5. Language translation: People have to travel with vocabularies and phrase books in order to understand different languages associated with new places. Allow users to translate words and phrases through your app. You can use new technologies such as augmented reality for users to quickly translate everything around them. 

6. Currency converter: Do not let users to leave your app for any reason. Think about things they might want to know. One of those things is the currency exchange rates. Let them know everything in detail.

You need to approach an experienced mobile app developer or company in order to establish your mobile presence whereas there are certain things that you need to have before setting up your meeting with the developer. 

a. Feature list of your app

b. Designing instructions (If you want to give)

c. Technology stack (Any specific technology?)

d. Reference app (If any)

e. Target market

How to make money through a Travel app? 

To spend a fair amount in mobile app development, one needs to know the return. We are putting below some of the general ways through which travel applications make huge amount of money.  

1. Affiliate commission: The smartest model for a travel app monetization is affiliate commission i.e. commission coming from tickets, hotel reservations etc. If you include a particular hotel or cab service in your packages, then you are definitely eligible for a fair commission which frames one of the ways of how you earn from your app. 

2. Advertising: It is the most common means of earning money through any app or website. Allow relevant advertisements over your platform such as tour operators, hotels, airlines ads etc. Sell the advertising space to giants in the industry for making a smart amount of money. Get paid from the third-party ad networks by displaying ad commercials over your platform. There are various methods through which you can get paid. Brands might pay you per impression, per click or per conversion. 

3. Paid download: One of the simplest ways to earn from a mobile app is to make its downloading paid. But in this case, you have to offer enough value to the users so that they get willing to spend a nominal amount to connect with you at initial level. 

4. Premium features: Allow users to download your app for free and enjoy the basic features but in order to avail premium opportunities, they have to make in-app purchase. 

It is not just enough to develop an application for your business, you need bestow it with right amount of marketing and enough banding. People should know your USPs for which you might have to pitch them on social media and other places where they visit frequently. For tourists and travellers, travel apps have become an integral part of trips to plan things, bookings and guide them throughout their journey. Mobile apps serve as a great way to come closer to your target audience and hence increase the chances of conversion.

Today, you will find a range of travel apps with one telling you about just the hotels to another one planning everything for you from cabs to accommodation and sightseeing. Then, there is another category under which Trivago operates comparing prices given by various travel agents so that you can book things at cheapest cost. What’s your idea? 

Mobile app development has a huge role in the travel industry nowadays. Such apps make it really easy and swift to communicate with travel agencies, get tickets, reserve rooms and look for good deals. The usage of mobile apps for tours and travel industry will continue to evolve in the coming days which frames a strong reason for you to plan your app including important and innovative features.

Why is Serverless Architecture Booming in App Development Realm?

Serverless architecture is gradually becoming a broadly accepted approach for App development. Going serverless does not mean there is no involvement of server. It’s just that you do not have to own a whole lot of server and maintain it. You have to seek some third party often called as cloud companies in order to receive a cloud-based infrastructure. Amazon AWS, Microsoft Azure, Google Cloud are some of the eminent providers in the arena. If you are wondering what all parts of the overall building and maintenance process becomes their responsibility, then here is answer. They offer server management, configuration, scaling facilities, migration, networking, provisioning, security and other associated services. 

What is Serverless Architecture? 

Server Architecture is a software design pattern where the infrastructure is provided by a third-party cloud service as BaaS (Backend as a Service). Once the companies sign up with such service providers, they have to install an API at their end so that the services can be accessed. The payment is based on the amount of resources used by the application, but it works on Pay as you go model which makes it a convenient option for the small business holders as well. Here, the app development company just need to focus on development part and then it is sent to the vendor for further processes like testing, deployment and maintenance. 

It is widely accepted by all sorts of businesses knowing that the most of their day light used to go in debugging, implementing and maintaining the infrastructure when they did not have such a concept. With such a huge burden being lifted from their head, businesses can now focus on accomplishing goals and thus appending more values to the system. 

What is the idea behind serverless architecture? 

As it is called serverLESS, a little of computing power residing on the hardware is still required to be done. With serverless architecture, the developers have to put a reduced amount of efforts to publish, maintain or scale the servers. This concept has brought significant ease in app development and dropped the process complexity. The companies still relying on the old procedure have to remain entangled in the process of maintaining server.  

The modularity in the concept allow businesses to put their main focus on product development and business growth. With the ease bestowed by advanced technologies, a reduced patience level is often experienced by businesses. Any fault or lacking maintenance can immediately bring you stress due to which it becomes difficult to focus on the main functional area. Serverless approach also provides economic perks to the business irrespective of their size or age. Means, either it’s a start-up or well-established firm, there is no harm using serverless technique to cut out a lot of cost. Quick deployment, an early reach to the market, event driven project scaling and reduced cost are some of the benefits of serverless approach which we would detail in the further sections. 

Serverless Architecture Frameworks

There is a set of components you require in order to work with the third-party vendors. The framework for application development involving serverless architecture includes following components. 

1. Client application: Whether you take serverless approach or not, the client interface has to rendered on client side only. Though, to run client applications static web server is enough. 

2. Web server: The web server which is used to render the client application should be robust so as to serve the static HTML, JavaScript and CSS. 

3. FaaS solution: FaaS or Function as a Service is the most important component of serverless architecture. It allows developers develop, run and deploy application without having server infrastructure. Everything is available in FaaS from operating systems and tools to various frameworks. 

4. User authentication: Once the app owner sign up with any serverless computing services, it is their responsibility to make sure that the user is able to login easily and quickly without facing any sort of hurdles. 

5. Security token service: When serverless computing is adopted in a system, the users are given the service provider API to enter into the system and use its service. The serverless architecture should generate a security token for all the users then accessing API should be triggered.

6. Database: Database is another important component even if you have developed and made the application available through serverless computing. The data is stored in database hence it makes one of the components. 

When to use Serverless architecture? 

Not because everyone is going for it, you should adopt it too. Use Serverless architecture if,

1. You really want to give all your time to the product planning and development and not to debugging, implementing, provisioning, scaling and maintaining the infrastructure. This is one of the huge benefits of having Serverless architecture in place. You will be able to focus on your product rather than how it is maintained.  

2. You do not want to deal with the complexities whenever scaling is required. It gets automatically done. 

3. You want a reduction in the development cost due to low budget or saving the amount for other purposes. Using serverless architecture, you can bring down the cost without compromising on the quality of product. 

4. It is a lightweight and flexible application you are coming up with. If it needs to be updated on a frequent basis then you should opt the serverless approach. 

5. If you want to move to the market quickly. 

How does such applications work? 

Serverless applications run on cloud and hence are event driven. In such applications, UI remains the part of native mobile app, but the management and user authentication are left as a responsibility of BaaS services like AWS. Directly called by mobile apps, these services handle various user facing tasks e.g. Authentication, Registration etc. The same BaaS is used to retrieve the other backend components. Serverless computing has also made it easy to securely handle routing HTTP requests between a mobile app and your backend. It works on a systematic procedure where all the different operations are encapsulated in a function. AWS Lambda which is an FaaS platform runs such functions in parallel containers monitored separately. The thing that got better here is you can now solely focus upon logic of your app. Components can be decoupled now due to which developers can add new logic quickly without the inherent friction that was present in a monolithic architecture.

Popular categories of Serverless applications

1. Web application architecture: Serverless architecture is increasingly becoming the choice of web app owners especially single page applications on which pages are lighter and few dependencies are there. There is no need to maintain a shared server for the application as you have got many cloud services which help you build the API to connect with cloud and then its simple work for you to just login and run the code. 

2. SaaS integration: Developing SaaS application has always been a challenge for the developers as the load keeps on fluctuating in terms of customers and tasks both. With the emergence of serverless concept, there is significant ease perceived by the developers as automatic scaling is inherent in such systems. Whenever you have load, you do not have to worry about maintaining the space. 

3. IoT backend: It can be easily understood that if you have a large number of applications connected to your IoT network, managing them becomes a nightmare. The data is generated in huge chunks due to which your system starts lagging in terms of performance whereas it should always perform to its fullest. At this point, if you use serverless architecture it becomes easy for you to just focus on building the rules triggering registration logic, database search, activation code for activating the device is requesting access. It has brought a sigh of relief to engineers making their task this easy. 

4. Mobile backend: Using Serverless architecture, developers can create applications just like native apps. While the end users use the application, serverless functions are called which are rendered by the cloud vendors. Hybrid mobile apps with a serverless backend allow developers to use the benefits of serverless computing when they releasing the applications performing much like the native apps on any phone. Serverless mobile apps offer a range of benefits including quick updates, less overhead, scalability and pay as you go nature. It reduces the ongoing cost to a great extent as you have to pay only for the computing power that the application uses. 

 Advantages of using Serverless Architecture: 

1. Allows team to focus on goals: With serverless architecture, we can save much of our time and energy that can be channelized in accomplishing the goals and bringing innovations in the industry. When the operational time is reduced, the companies can easily adopt Agile methodologies and other positive approaches for project success. Project managers are hence provided with enough of freedom to let developers and team just focus on creating the business logic that bring innovation in the market. As a result, it leads to client satisfaction which is important to keep an organization growing. 

2. Effortless operation management: While developing any solution, the condition of the infrastructure is always kept in mind. It is somewhere an obstacle in coming up with something innovative. With the ever-advancing technology, you have to evolve your solutions as well. Hence, traditional systems are hard to manage nowadays. With serverless concept, developers just have to think about providing their best without having to worry about the infrastructure. There is no need for continuous integration and accessing delivery tools now. If you are someone adopting DevOps approach in your company, then going serverless can make you achieve your milestones in a better way.  

3. Quick scaling: Scaling is generally strenuous with the traditional systems whereas with the all new concept of serverless architecture, applications are scaled up very quickly. You do not have to worry about whether the infrastructure is even capable to scale or not. Developers can immediately start using new environment or services following just a few steps. Scaling process for Serverless is almost automatic and seamless but yes, there is lack or entire absence of control. Serverless concept is a quick key to scalability. 

Disadvantages of Serverless architecture: 

1. Complexity: The development of distributed computing architectures is time taking and complex at the same time whether you go for the traditional approach or serverless. With latter, you have decided the size of each function which is crucial and tough. We will tell you the outcomes of both the cases. If the function size is too small, there would be a huge mixture of functions coming under one application whereas with too big sizes, the implementation, testing and debugging cannot be optimized much. You have to select tools to perform each step which is a common problem among teams. 

2. Third party API: If you give serverless architecture, you give up control on your application. Since the data is rendered directly from the third party, the end users might face some unexpected issues such as lesser security, forced updated etc. 

3. Operational tools: There is a lack of operational tools and metrics provided by the cloud companies at the moment. There is a lot of problems faced by developers in debugging a system running on serverless concept. In the case of major issues, they do not even have enough tools to take some step or even redirect users to some other point. 

4. Cold/Warm functions: There is no fixed time of launch in the case of serverless architecture. The function which has been used recently is called warm function and launches quickly whereas the one which has not been used from a long time becomes cold and takes time to launch. 

Serverless architecture has a good amount of advantages which is why it can override the drawbacks and become the future of modern app development. By adopting this approach, one can make a quick access to the market with an added advantage of spending less. In all, serverless applications are seen to perform well in the market and are widely accepted by masses.

How to Generate an Interesting App Idea That Works? | Unique App Ideas

Generating an app idea can be daunting at first. You have to look at your own interest and see what’s missing in the market. What you enjoy working on should also satisfy the needs of the target audience only then you can pave your path to success. There would be a great amount of possibilities and uncertainties hitting your way. You will get to listen to what people have experienced in the past following the same kind of idea. Few would be inspiring while the stories of failure would not come to an end. The reason behind failure of most of the start-ups lies in not understanding the market needs. Before jumping into analysing your competition, you should explore your own resources to find a solution for the problem existing in the market. 

Let’s have closer glance on how to generate an app idea that works. By the end of this blog, you will get acquainted with much information about the idea generation process so that you can white label it later and approach a mobile app development company to get it developed. 

Look at your company’s current appearance: 

You have seen your company growing through months or years. You must be aware of the things through which it hurts or cheers up. Strategies have changed. People have left. New folks have joined. Past failures must be restricting you from misdealing with the new opportunities. If a group of 5 people has now become a sound team of over 100 individuals, then your company must be no where similar to what you had started with. Understanding what your company has grown to be would help you the most in generating new ideas associated with your business. Find out the little details like the uniqueness, strength, pain points related to what you work on. 

If you have a traditional brick and mortar company, you get perks out of meeting your customers face to face. There is a personal relationship which grows in between, and such stores are often tilted towards taking out strategies focusing on client retention and long-term acceptance because their target is local people. On the other hand, virtual companies get to be a part of a network which is globally accessed. As these companies connect worldwide, they should ponder over building a system that is capable of collecting customer information. 

Virtual companies often rely on huge email lists updating their subscribers about running offers and deals. These companies have gotten opportunity to move to places having great customer potential. Hence, a major focus is often on building systems that complement mobility. A strong online presence and rich market knowledge as per changing demographics help this kind of businesses. 

Now, move on to understanding your employees because each one of them can turn into potential resources in your mobile app creation process. Every employee would look at the process from a different perspective and hence add up major differences in various aspects. Take their feedbacks seriously and bring up changes accordingly because they are the people who not individually but collectively know what makes your customers happy. 

Look at your mission statement and analyse whether your content, deliveries and goals are in line with that. 

Understand your pain points and try to work on them through your application. For example, in this digitalized world, it is very important to have a web presence. But, if your budget is low to have and maintain a web presence, may be your can work on a simple app just communicating about your products to prospects and guiding them to your store. You should also know the features with which your customers like to interact the most. 

Understand your customers: 

Your customers are the people keeping you on drive. Next to understanding your presence, you should think about your customers, their trigger points, pain points and place they visit the most. Get aligned to all their needs and feedbacks. Your website or app should always be able to collect customer responses. You can learn a lot of things about them by looking at their behaviour and analysing their interaction with your products/services. Find out the path thorough which they travel to reach your product. 

Star talking to them and know what they feel about your products. You can send them a general questionnaire or feedback form to collect valuable information. Try to offer them enough convenience so that they do not have to put much efforts in finding the choice and making a purchasing decision. 

Your customer responses and purchasing behaviour would tell you much about their pain points on which you can work through your app. For example, if you are running a restaurant which changes its menu on a daily basis then there should be a way through which you can inform your regular customers regarding the same. You can do so by means of sending a push notification. Users should also be given with an option for whether or not they want to receive this kind of notification. 

Look at your Business Plan: 

Your business plan is the collection of key things associated with your trade work. It is more of a roadmap for you treading which you can finally make up your business. Before you think of airing an app, re-visit your short term and long-term goals mentioned in the plan. See if some of the unaccomplished goals could be met by means of an app. A lot of things that are listed in your ‘Problems’ section now have solutions with the advent of advanced technology. 

Use the latest figures and your current knowledge of the market to find fresh solutions for the achievement of short term and long-term goals. You can find ways to incorporate such solutions by having a mobile app.

Plan out the feature and kind of design you app needs o have in order to accomplish those goals. 

With the collection of customer feedback as per the second step, you will be able to know that how the lacking things affect them right now. Prioritize the things that that affect them at a great extent and slowly becoming a hinderance in your success. 

Analyse your marketing: 

Marketing is a myriad of activities that makes you reach a wide base of customers. Your marketing decision affect your sales team, profit models and partnership the most. Look at the things that can be transformed in an app and the features that can be marketed well if they are brought to reach of mobile users. You need to find out where you a huge a chunk of your marketing budget goes and see if it can be reduced by shifting some of the features to your app. For example, instead of printed catalogue, you can consider promoting a digital catalogue. Also, if you shift your programs to your mobile app, you will be able to promote your products among wider audience. If you shift your efforts towards mobile, your ROI would be either same or become better.  Find out aspects that can be shifted on your app and the ways with which your app can help you generate new revenue sources. 

Find out trends of your industry: 

A business runs on strategies that have to evolve as per the evolving needs of the market and running trends in the industry. What’s working now might not work in the coming months. The key is to keep on generating ideas while keeping your business strings attached to the latest innovation and trends. Your ideas should satisfy the current needs of your customers.

For example, the giants like Uber and Ola first came up with dedicated cab bookings whereas later added Sharing/Pooling facilities which made it possible for customers to share the high fares. At this time, if you are coming up with a taxi booking application and not have the Share option, it will cut out most of the market from your scope since your target customers already have other cheaper and reliable options. Its an old story though. We have come many years ahead. Uber has many more new features in the cart now like Uber Black passengers can now request before their pickup that their driver not talk to them. Other features include luggage assistance and extended wait times. 

 You can find out the latest trends by following industry specific blogs, watching new releases, approach a dozen of analytics tool and more. Moreover, setting up a Google alert about a specific trend would let you know how frequently it is being used and what are the following success stories. It will help you refining your app idea and its features. Some of the blogs you can follow to get the latest updates are Entrepreneur, Springwise, Google Trends, Youtube trends etc. The history is the evidence of companies failing due to not adapting themselves according to the latest trends. The industry is changing over time. So, the business will need to change themselves over time. 

If you follow trends, you will be able to forecast the coming success or failure. Forecasting should an everyday for an entrepreneur. If you understand trends, the prediction will be better and easier for you. 

Analysing competition and applying reactive approach: 

It is never harming to follow or analyse the strategies of your competitors. If you are just starting up, you are a free bird. You can try and test many things on your system. Prepare a list of your competitors and have a close look at the features they offer. Why to do it? Because, your competitors are the existing players in the market, and it is likely for them to have an experienced team of professionals who are working in the same field from a long time. After they implement any strategy and it becomes available for the public use, you will be able to refine it and then add your own framed twist to it. We call it reactive approach which is important for your growth. You just need to wait for your competitors to act for a particular trend and then simply follow their idea with your twist if it works. 

Competitor analysis is one of the building blocks to forecast the success of your future ventures. You will be able to know if your idea is going to work or not. You will see if people are accepting the similar kinds of application or not. On the basis of a competitor analysis one can identify the reasons for success, which allow a company to position themselves in a more advantageous market position. 

How to find out competitors? Your competitors would be the businesses that have either the largest market share or they are showing some kind of significant and strongest growth in market shares. 

Analyse their mobile apps and see if there is something which is missing in their offerings. Do their customers expect more? Which feature appeals the users the most? Can you present it in a better way? What is the twist you can bring? What would be your USPs? 

Answers to these questions would help you much in shaping up a good idea. But it is not right to blindly follow their idea. You have to generate one by keeping all the above points in mind. 

Explore things out of your industry: 

It is not necessary to keep rotating around the already existing concepts in your industry. You can always spread your wings taking other potential fields under. Working in the same industry for long would end up leaving a similar kind of product in your hands that already exist in the market. Generating an app idea does not mean to explore the best idea in the market and add up a fresh layer to it. You can include concepts and things from other industries as well. For example, you can include Gaming to engage the users and attach some perks to it. Like, if user qualifies a stage, he/she gets 500 points that can be converted into credits if users shops from your app. Mobile app development technologies have widened our scope to reach new levels. 

There is no set procedure for generating an app idea. It is a myriad of processes that you have to focus on. All these steps come together to produce an idea or a feature list for you that would work if followed by a correct launch and marketing. 

Now, we are going to talk about some of the successful app ideas approached in the market. Can you bring a twist to them? Have a look! 

1. Virtual Interior Design: I remember my childhood housed in a four-room set extended to a beautiful ground yard. There were shelves decorated with hand crafted items. Traditional vases used to add up to the beauty but almost all the houses used to look similar from inside. There was no variety. Now, we have a whole different subject called ‘Interior Designing”. We see people spending a huge amount in getting their indoor spaces designed. Everyone wants to know what kind of colours, lighting, materials, furniture would suit their homes. Not all can afford a dedicated designer. Though, AR technology is here to back us. If you are serving such an industry, you can create an AR based interior designing app. Users can add pictures of their spaces and try furnishing them with various interior designing elements such as different wall colours, light, curtains, furniture etc. If succeed in implementing and marketing such features correctly then you are nowhere lagging behind. 

2. Rating and Reviews platform: By the grace of technologies, we are definitely provided with an ease to how we used to shop. We had to go and visit a store in order to buy something. Now, we have many stores on our finger tips. Those are not just the local ones, you can also reach the one operating overseas. It is true that people love it but the same has also increased the frauds happening. Fraudsters hide behind the screens and you would not even know who made you fall in a trap. To overcome such a scenario, most of the online shoppers like to consider rating and reviews before making any purchase.
Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center). 72% of customers don’t take action until they have read reviews (Testimonial Engine)
In such a scenario, if you come up with a rating and review app, you can simply attract the users towards your platform before they go on buying the actual services. Isn’t that exciting?
For example, if you are a book lover, think about an app that lets you take picture of a book’s cover page and instantly comes up with online reviews. Even if you do not have potential and budget to directly attract users to your platform, you can simply fetch reviews from other major sites like Google reviews, Facebook etc. 

3. An aid to elderly people: For airing such an app, you do not even have to belong to a particular industry. Smartphone users are growing in number with not just youngsters have their hands on it. Elderly people are gradually capturing a large part in the total number of users. You can assist them for a variety of routine things which they might forget. For example, reminding them about taking medicines, paying bills, bring groceries, handling their accounts etc. Additionally, you can bind your app with the platforms that are dedicated to sell elderly stuff.  

4. IoT Powered app: IoT is the new wave hitting the market and slowly entering into almost all the sectors. The extensive use of remote connectivity and sensors has made it possible for us to further simplify all the tasks. It has become possible now to connect all the techs of your home like cars, lights, gadgets and operate the from single point. Some of the interesting apps hitting the market include smart packing, water quality monitoring, Smart office systems etc. According to Statista, “The total installed base of Internet of Things (IoT)connected devices is projected to amount to 75.44 billion worldwide by 2025, a fivefold increase in ten years. The IoT, enabled by the already ubiquitous Internet technology, is the next major step in delivering Internet’s promise of making the world a connected place.” You can clearly see the growth. 

5. Accounting app: Accounting application is useful for individuals as well as businesses. It is in place to record the flow of money for internal and external review and auditing. Your and your company’s financial growth and losses can be easily managed at one place through an accounting app. Being an entrepreneur, you have no option rather than putting all your brain to work. Though, having all accounts information at one place keeps sheer importance too because that’s what keeps your business growing. Such apps are capable of presenting a summary and also detailed presentation of profits and losses related to your business. Some systems also help you keep meeting the legal requirements where the business is operating. Also, Accounting apps brings accuracy to your calculations by elimination if human errors. 

It is not necessary to have an app idea related to your business. It might happen that you do not even have a business when you are thinking to have an app. For example, the one app we have mentioned above for elderly people. It can be a new venture for you altogether. You just have to ponder over the market needs and see how you can serve it following the latest trends, beating your competitors. You will be amazed to know that there are 2.71 billion smartphone users in the world today. Almost every third person in the world owns a smartphone. Apps come together to become support system for these devices. Being a business owner, if you have not tried your hands on mobile apps then you are clearly missing on a huge market.

Fiverr Business Model | How Does Fiverr Work and Make Money?

Founded in 2010, Fiverr is a marketplace for Freelancing services that operates online. It was an idea of Two Israeli entrepreneurs, Micha Kaufman and Shai Wininger to develop a two-sided online marketplace supporting freelancers and requirements of SMBs. The services that are offered on the platform include programming, designing, video framing, translation and more. The website was founded in 2010 and in just two years after its launch, it managed to host over 1.3 million Gigs. The platform is majorly dominated by adults for full time or part time work. The mission statement of Fiverr says that “Our mission is to change how the world works together.” Fiverr runs with an idea that the Digital services should work just like the digital purchasing and selling of products over Ecommerce websites

Fiverr Business Model:

Terminologies to understand:

Let us understand a few terms about Fiverr before going deep into its working 

1. Seller: A seller is a registered user over the platform which provides services to the people who post projects. Sellers can be small scale freelancers or companies who provide the required services. They can search for jobs over the platform as per their skill set, complete them and get rating and money. 

2. Buyer: Buyer would be the user who will post the project i.e the person or company who requires services. They can talk to multiple service providers and then decide whom to go for. They have to pay freelancers or companies in order to get the work completed. They play a major role in running the platform as without them there would be any work over the platform. 

3. Post a Request: A registered user can post a request which basically means posting a project. In this request, he/she would mention the details about the project to be completed. For example, if a person wants his company logo to be designed then he would post something like “Design a log for a clothing brand”

4. Gig: Gig is the small job performed by the service provider.

5. Gig Extra: As the name clearly indicated, Gig Extras is the extra money that a seller takes or a buyer pays to get some extra work done. For example, a buyer is paying $20 for a 500 words content then in order to get total 1000 words, he needs to pay extra $20 to the seller. 

6. Gig multiples: Gig multiples means that you can re-order your gig multiple times. The number of Gig Multiples increases when the level of the seller advances.

How Does Fiverr Work?

Fiverr bridges the gap between the service providers and buyers. Both the types of users have to first sign up on the platform in order to provide work or services. Fiverr gives you 80% of the project value. On this platform, you can post a project even for $5 and get it done. The platform is powered by lakhs of freelancers who can do your work in no time. If you have a lot of work to get done, you can also distribute the same among multiple service providers. It is not like that you have paid the money and there is no guarantee for work or if the work is wrongly done, you cannot do anything about it. You can easily raise a dispute and the support people at Fiverr would help you by sorting out your concerns. 

Fiverr for Freelancer: Freelancers are getting benefited to a great extent by the development of such platform. There are a lot of people who do not get satisfactory outputs out of their regular 9 to 5 jobs. They are always in search of small works that can provide them extra bucks and also add up something good in their portfolios. Fiverr, Freelancer, Upwork etc. are such platforms which have been supporting such people from a long time. They do have a platform on which they can easily find people who want to get some work done. They create gigs that the customers would pay for. If they deliver quality work to the customers, they can advance levels on Fiverr and also could offer Gig Extras and Gig Multiples.

There are a lot of benefits a Freelancer can get out of Fiverr. He/she can build a good reputation which would be an invitation to more work. By building a good profile, he/she can become completely dependent upon the platform and can even get even get a customer who gives him/her regular work. They do not have to be bounded with one service provider. They do have a plethora of options to choose from. Moreover, it is very easy to start and there is security of payment since it is a renowned platform. 

Fiverr for Buyers: It is an era of startups and the people behind them run on a very tight budget initially. So, it is a good news for such people that Fiverr gets a lot of work done for you in a few bucks. You do have plenty of options in front of you. You can get as many freelancers as you want to get your work done. There are a lot of gigs remain on Fiverr which can be useful for businesses. Though, being a buyer, you need to search for the right freelancer that can do your work perfectly. The platform is an easy place to live on. You just have to search for the best offer, place the order, provide project description and required details, pay for the service and wait for orders to come to you. The buyer can also ask for the changes if he/she does not get what was wanted. After everything gets completed, the work, the modifications, buyer can rate and review the seller that is the Freelancer. The rating and reviews form an important part of the platform as it helps other buyers to decide whether or not to give work to a freelancer. 

Revenue Streams of Fiverr: 

After having a look at how Fiverr works, it is predictable that it must be earning money. Fiverr makes a huge amount of money through commission and processing fee by the buyers and sellers. Buyers need to process payment for their orders upfront whereas the sellers keep 80% of each Gig that has been completed successfully. Fiverr takes a commission of 20% from each and every Gig that has been sold and makes money of $1 for purchases up to $20 Gig. With reference to the orders above $20, 5% of the total would be taken from the buyers. 

Fiverr Value Propositions: 

There are two key players in the business model of Fiverr. One is seller which are freelancer always looking for work and other is buyer that are businesses of all sizes who want to outsource digital activities. 

For Sellers, here is the list of major values provided by the platform.

A. Find job easily: The platform has a lot of searching and filtering options through which freelancers can easily get a job. Instead, if they try to find the same over Google or social media, it might become a tough job. Fiverr is frictionless platform which offers real value for your efforts and money. 

B. Get huge inventory: Fiverr not only makes you find a job quickly but also serves you with a wide variety of options through which you can select whatever suits you. 

C. Clear scope of work: Fiverr asks the buyers to describe services before the project is handed over so that freelancers can easily understand the scope and quote accordingly. It protects them from facing the future disputes which is a general happening in the online industry. 

D. Flexibility: Freelancers can easily deliver services from where the want. They just need to have an internet connection in order to manage the project and deliver it on time. 

For Buyers, here are the benefits.

A. Trusted brand: Fiverr is an old and trusted brand which has been delivering services since long. You can trust the platform and its support services in order to get your work on time. 

B. Pool of Freelancers: You have a big troop of freelancers to choose from. You also get to see their ratings and reviews so that it becomes easy for you to decide which one to go for. 

C. Wide variety of services: Fiverr has over 200 categories of services which helps buyers in getting almost all the works done for their brand. A brand initially needs branding, programming, designing etc. and Fiverr has all of that basically. So, it is one stop solution for you. If you come here once, you do have to move to another platform in order to get any online work done. 

Freelancing has become a good source of part time jobs these days and online business entrants also look forward to protect themselves from spending extra money for getting small works done. So, we believe that Fiverr is going every level to serve its users the best way.

10 Apps Senior Citizens Must Try in 2019

Mobiles have become ingrained in our lifestyle. Thinking of spending a single day without a mobile device can scare some of us. It is our everyday companion, helping us to fight the barriers we encounter now and then. For elderly people using a smartphone can sometimes be a tug of war. Some of the seniors simply hate gadgets, they consider learning to use them a waste of time. When I gave a smartphone to my grandfather on his birthday, he said it drains a lot of mental energy, why should I use it? Today he feels pride in discussing the various features of his iPhone with his buddies. He never forgets to eat his tablets, exercise on time and don’t need a caretaker when he goes outside.  

Lifestyle apps surprisingly can help elders to take good care of themselves.  Elderly apps help you sustain a good level of mental and physical health. These applications are made for slow learners. You don’t have to be a tech-savvy person to use them.

Without further ado, let’s explore the 10 apps every senior citizen should know about. 

1.Senior Safety Phone app It is quite easy for millennials to multitask between apps. But, for elders, a home screen flooded with a sea of icons is the beginning of chaos. This app simplifies an elder’s mobile interface minimizing the confusions. The small app icons are replaced by large colored buttons increasing their visibility. You can customize the apps that appear on the home screen. The contacts elders call daily can also be added to the home. If you have a visually impaired person at home, the ‘call for help button’  is there to save them during an emergency. You can reach out to app developers in Chennai for the development of a similar app. 

2.Magnifying Glass with Light With ageing comes the weakening of senses. Most of the old individuals suffer from low vision. While you can’t do anything to improve your eyesight at this age, carrying a magnifier in your pocket is a solution. The magnifying glass with light app transforms your camera into a magnifier and flashlight into a torch. You don’t have to ask others for reading your menu, directions on the back of tablets, etc. Its uncomplicated UI includes a slider for zooming in and out. The shaking hands wouldn’t make it hard for elders to change its magnifying range. 

3.Kindle Aging can never stop the bibliophiles from reading. There are a plethora of books written specifically for elders. People in old age cope up with anxieties and learn the secret of living a healthier life through reading. Kindle mobile app is a treasure to more than 3.7 million books. It has a text to speech converter to facilitate reading for visually impaired people. You can enlarge the text, change brightness, access the built-in dictionary and read several books. It has a night mode which turns the text white and background black. Enjoy reading during the sleepless night without disturbing your spouse by turning on the night mode. 

4.Evernote The sticky notes with vegan recipes fluttering in the kitchen, doctor’s prescription, to-do-list, and address of the shopping store; save everything at one place with Evernote. Add photos, videos and voice recordings along with texts to your note and create a collection(notebook) of the related notes. The best part, you can access all your notes on both mobile and desktop devices. 

5.Silver Surf The elders who are using a search engine for the first time get perplexed between the ads, links and related search section. Swollen fingers from Arthritis can further make it challenging to use the different option in the browser. The enlarged text and less sophisticated screen in silver surf make navigation easier. 

6.Medwatch It is your medical instructor in the absence of a doctor. You can set alerts to remain yourself of the daily medication, exercises, etc. The app also provides information on drugs, their usages and side effects. It is developed by the FDA, all the data on drugs is medically tested and approved. If you have hired a caretaker for one of your family members, this app is a must on their mobiles. 

7.Librivox Getting old has its pros and cons. In some people, the ability to read deteriorates with age but it doesn’t take away their passion to explore new concepts. Librivox has over 15,000 free audiobooks which you can either stream online or save for later. The collection is updated every day. It has books in several genera from nonfiction to fiction. It is one of the best alternatives to e-books as per the app developers in Chennai. 

8.Skype As you grow old you create a legacy extending to several generations. In rare cases, children often get settled to distance places across the entire world. The elders are budget conscious; the high cost of international calling stops them from making frequent calls.Parents baldy miss their children, grandchildren, nephews and nieces. The Internet has brought everyone closer. Skype lets you voice call, send messages and make video calls without costing a single penny. Elders can see their children via video calling and get rid of all the worries. 

9.Pillboxie For caregivers who also work as maids keeping track of all the pills an elder has to take can be difficult. If your parents are fighting a disease, they might be prescribed additional medicines along with the usual vitamin supplements. Administering the drug at the right time is essential for maintaining an older person’s health. Pillboxie sets reminders to streamline the daily medicinal rituals of your elders. Your loved ones would miss any pills as the app functions even without online connection and active screen. 

10.Voucher Code  – Windows phone, android and apple users can browse through a list of discount coupons and codes using this app. Whether you are buying groceries or clothing, you don’t have to print the coupon when you are at the subway. Just download the coupon on the app. It offers  discount coupons on movie tickets, eateries, events, store and more. Before you download a deal, read the terms and condition properly. 

Conclusion – In App Stores and Play Stores, there are more than 2.1 million apps. Some of them are specifically tailored for notifying the users of doctor’s appointment, educating them on self-medication etc. They have features which assist the old in having a smooth life without missed anything important in their schedule.  

15 Reasons Why You Need A Mobile App for Your Business

People are increasingly moving towards a high usage of smartphones and businesses cannot stay behind taking a rich advantage. Mobile app development is seen becoming an integral part of most of the existing businesses since it keeps them connected with prospects for 24*7.  It is not necessary that people remain in front of laptops all the time, but smartphone is such a belonging which remains with them for the whole day. If you are releasing an offer, you can simply drop a push notification. If a user’s searched item is soon going to be out of stock, you can immediately send an alert. There are a lot more advantages which we will share in the further section of this article. 

1. Increased visibility: On an average, a user spends 162 minutes on smartphone everyday so if you remain available there, you are simply increasing the visibility of your brand. When we go through images, our brain records the memory unconsciously. Even if your app is not visited, the image i.e. the app’s icon will be there in user’s mind and when needed, he/she might consider you. Through your mobile app, you will also be able to maintain a visibility over app stores by performing app store optimization and adopting right strategies.  

2. Direct communication: Through a mobile app, you can establish a direct communication with your customers instead of making them travel through browsers. In a way, you reduce the time for them to reach you. If your business is dependent upon just a mobile responsive website, then we must tell you that it is never loved by users as per many studies carried out. A well-designed mobile app relatively runs faster than a responsive website. Personalization is key to target modern customers which is why mobile app are on lead. Mobile applications are capable of offering a tailor-made content to the users as per their preferences, usage behaviour, location and more factors. 

3. Sales growth: With the development of your mobile app, you will get a new channel for sales generation. You can allow users to directly make payment through the app so that they move down the conversion funnel quickly. If you have come up with an offer, you can quickly drop a push notification to the users with a time limitation so that he can make a quick decision. Loyalty reward is another time-tested method to increase the repeat business. If you are somewhere related to restaurant, lounge, spa, parlour or any such space that demands reservation, then through mobile app development, you will be able to provide users with a calendar functionality through which they can see the available seats and book right away. Mobile devices come up with an amazing feature called GPS through you may know user’s location. Now, when the users comes in your zone, you will definitely want to pitch them. Mobile apps lets you such functionality through which if user comes in vicinity, he/she can unlock coupons. Many such ways can support an increase in sales through mobile apps. 

4. Direct marketing: All the actionable information that you want to share with your potential audience travels through your app due to its commendable features like messenger, push notifications, newsfeed etc. You can carry out much of your direct marketing through a mobile app. It is a way to keep the users updated with all the information regarding your offerings. 

5. Customer engagement: Whether you sell a flower or a software, your customers always need an easy and quick way to connect which can be made possible through a mobile app. Mobile-first is a reliable approach to increase user involvement as it comes up with messaging feature facilitating an effortless connection. Users can also suggest feedback for recent updates. They can even drop a query for the products they are interested in. By offering a personalized experience you can keep them engaged on your platform and once they leave you always have a tool called push notification through which you can re-engage them. You can provide them a fully-fledged onboarding experience in order to guide the completely about your services and flow. The most important feature to keep users engaged is time. If you come up with things in lesser time than expected, you will be valued the most in the market. Mobile apps come up with such features. Apps are powered with high speed feature which is why they are fast and dependable every time user opens. With a clean coding and optimization, you can keep your mobile app light else it does not take much time in becoming a liability for you. 

6. Customer loyalty: One of the most important aspects of running a business successfully is customer loyalty. Offer the things through which they remain engaged with just you and become completely loyal towards your services. Promotions, in pap purchases and advertisement are some of the ways to cultivate customer loyalty. You can append features like loyalty points or rewards on your platform through which the regular shoppers are eligible for additional benefits. You can drop regular notifications to the users regarding the latest offers, updates or anything new about the platform. Though this, user would know that the platform is not stagnant at one place, it is evolving and hence it is trust worthy. Keeping the information relevant and interesting keeps the customer coming back to the business. A great app is always useful and fun, does not matter which field it related to, whether it facilitates shopping or not. It is easy to keep the users engaged on a mobile app rather than through a mobile responsive website. Since it runs on browser, we have to take care that the browser does not get closed accidentally. With an app, you can pick from where you left. Moreover, you just have to tap the icon rather than going to a browser and type a URL. 

7. Analytics: A mobile app can be a great source of analytics for your business. You can collect a lot of customer data through a mobile app and later use it for analysis. You will get to know the products or categories in which most of the users are interested. At the same time, you can eliminate unwanted pages, categories or products from the website by knowing the pages with zero count in terms of traffic. You can improve the user experience of your platform by knowing how exactly the users interact with your app. Though app, you get the data associated with the customer such as location, demographics, interest, age, gender etc. All these things help you gain a better understanding and improve your targeting in future. 

8. Competitive advantage: Mobile applications got introduced into almost all the industry lines. Still, a lot of businesses are not considering them as marketing or sales tool at present. You can gain a competitive advantage here because most of the businesses have their website but not all of them are powered by functional apps. You can confidently strengthen your position in the industry by generating an additional serving for the target users. 

9. Brand recognition: A mobile app can be created for any reason like Ecommerce, Online reservation, E-learning etc but what the brand gets as an added advantage is brand recognition. Mobile app development helps brands create awareness in the market and makes them stand out of the crowd. An application represents values. The way an app is branded reflects the company’s character. You need to cultivate a unique voice in the app’s messaging that can represent your values extensively. It will increase the brand authenticity. 

10. Accessibility: Though a mobile app, different people present at different places can be targeted at same time. In the absence of a such a model, it was difficult to target all the prospects at a time. With its great returns, push notifications have overcome some of the old school methods of marketing like SMS marketing, email marketing etc. Having said that, you can tell all your customers or potential audience about the latest offers running. Mobile apps have brought the customers near to a brand with their amazing features. With just few taps, they can instantly get an information, carry out a purchase or even make bookings. If you want to bring people close to your brand, make sure to have an app in place. 

11. Customer service: Mobile apps are seen to offer better customer service than ever. Are you wondering why? Over 2.7 billion people have smartphones in their hands now. Mobile apps are live for 24 hours in a day, hence businesses do not have to completely rely on smiling sales people all the time. Moreover, an app works on an algorithm and hence the operation would not be mood based as in the case of human beings. The interface would be same all the time and there are equal servings for all. 

12. Notifications: When there no apps, there were fewer and moreover not-that-much effective ways to reach customers like SMS, Emails, Face-to-face meetings.  With the advent of mobile apps, we are blessed with a feature called push notifications. An app is capable of sending push notifications to the users regarding any offer, discount or updates in their services. Applications can also send important reminders and alert to the users. For example, I participated in an online event through an app which sent me a reminder a day before and even an hour before the event hour. Push notifications are comparatively less intrusive than other marketing tactics and can potentially drive traffic. It assists users with useful information on time. Such notifications are capable of carrying even the deep links that can make your customer wherever you want inside your app. Push notifications can be harmful for your business if you use them going out of limits. No one loves a piled-up notification tray. If you are sending a dozen of updates in a day then customer would simply either uninstall your app or turn off the notifications due to which you will not be able to make even the important information reach them. 

13. Personalization: It is one of the fascinating buzz words in the market. Personalization is basically providing a tailor-made experience to the users according to their preferences, purchasing behaviour, history, location etc. Personalization can bring a significant hike in your sales since an online store is generally piled up with products. It is difficult for the users to find something completely according to their preferences. They keep on scrolling and at the end, get tired and just leave the app. At the same time, if you show them something of their choice and preferences, they will definitely consider it. 

14. Customer journey: Mobile apps reduce the efforts a user needs to put to find or purchase something from your store. The features such as categorization, filter, sorting etc. ensure a good navigation and hence you can offer a good user experience. By the grace of mobile apps, users can easily maintain the cart and perform online purchase through various payment modes. 

15. Instant online and offline access: Through mobile apps, users can connect with you instantly whether they are in network area or slightly out of connectivity. Whereas, if we talk about mobile responsive website, they cannot run without connection. Mobile apps allow users to access their content instantly and offer seamless experience by a huge amount of data that can be accessed offline as well. Some of the applications like banking, storefronts, finance, retail, games and news can work online and offline. It just the new updates made by the admin would appear only when you come in connection again. Also, if transaction and such activities are carried out through the portal then connection is needed. Mobile apps also come in Lite versions these days through which the core features can be easily accessed in low network areas as well. For example, we have Uber Lite which lets you book a cab even when you are in basement or anywhere will little connectivity. 

Mobile applications ae clearly acquiring the whole market due to which it keeps sheer important to adopt mobile first approach. Moreover, it is the demand of modern users which cannot be overlooked. If you are running out of budget to consider mobile app development at the moment, then there are certain ways through which you can bring down the development cost significantly. Feel free to get in touch with us through comment box in order to get more assistance.