Author Archives: Heena

What is Common in SEO, PPC, and Content Marketing?

Search engine optimization (SEO), pay-per-click (PPC) and content marketing, all three comprises their individual potential in the internet marketing industry. But these strategies encloses a common factor which is none other than the Keywords.

Keywords work as a glue that connects various online services. Implementing right set of keywords is directly proportional to the online success since it follows the latest online marketing trends. On the other hand, if it is not executed properly then it can destroy the entire marketing campaign as stated by various SEO companies India. Further, we have depicted the three major areas that require extra focus on keywords, let’s discuss in detail:

3 Major Zones of Keywords

The three major zones includes SEO, PPC, and content marketing:

SEO – In order to maintain the SEO efforts, it is important to target right keywords. Keywords and SEO shares a strong bond with each other, thus, it is understood, if keywords are working perfectly then it will positively impact the SEO campaign.

PPC – Keywords are essential for adverts, and beyond that you need product keywords for your product page. Successful PPC campaign is not possible without correct keywords, thus, every aspect of every section require proper implementation of right keywords without applying the mechanism of keyword stuffing. Since keyword stuffing comes in the list of Google penalties.

Content Marketing – If you want that your target audience finds your content, then it is essential to for content marketing campaign to focus on the keywords. No matter you want to include the keywords in your blogs, e-books, images or videos, the search engine never compromises with quality. Thus, work on the titles and avoid the practice of keyword stuffing.

Do not Forget Social Media

Social media also work as one of the zones for keywords. While working on social media, the marketers need to plan about their target audience and also they need to figure out what the audience is looking for. After that, post your stuff like blogs, images, videos with correct keywords, and see how it works for your successful online marketing. But don’t overdo it – just like other keyword zones.

Quality is Crucial

When beginners work with keywords, the very first question they ask – how many times they need to stuff their keywords. Here they don’t know that a great online marketing roams not only around keywords but quality also act as a major focus point. If the users are searching for a term, then they expect the same term to be available on the web page where they click through search engine results. This way, the users can immediately find out, if the webpage is relevant or not. For best practices with keywords, it is important to place the right keywords in the title and first paragraph. Other paragraphs are not required to include keywords.

Binding all together

The segments of online marketing, SEO, PPC and content marketing are somehow linked with each other. While working in the internet marketing campaign, all three of them have to talk to each other. Therefore, the marketers working in internet marketing company should ensure all these segments are working properly together and pulling out the great results.

If you have any other thoughts, ideas or queries? We are excited to hear from you – sound off in the comments!

Reasons to Start your own Online Store Instead of Other Online Marketplaces

We all know about eBay, Etsy and Amazon, these websites helps to create and boost their online e-commerce environment. No doubt, that these marketplaces act as a rooter for thousands of startups who are working to establish a reputation in e-commerce industry.

However, at some point, you might feel leaving these marketplaces and start your own online store with the help of e-commerce development company. On the other hand, if you feel that you’re bringing enough money with other marketplaces and the idea of moving places is ridiculous, then we can give you the reasons. In this post, we will provide you the reasons for starting your own online store instead of other marketplaces, since you deserve to reach more.

Your Money is yours

No matter how many products you sell, in other online marketplaces, you have to pay fees. Or you can go for other options i.e. sell unlimited products and just pay the transaction fee for individual sales. If your own store can benefit you with more of your money, then why you’ll choose to pay a big fat share to online marketplace.

Work for your own Brand

When you work through other online marketplaces, you get benefits from their brand names, but have you thought where you stand, where your name stands? After all, your own customers know Amazon, eBay and Etsy, they don’t know what your brand name is.

Yeah, we are not denying the fact that due to the rapid growth of e-commerce, these online marketplaces get you more customers as compared to your own store. The customers buy a product of yours from one of the marketplaces, but do you think he or she would recommend your name to others. No, they will just say that they have bought the product from Amazon, eBay or Etsy.

Being capable of handling all operations for an e-commerce website, you should invest your efforts in building your own brand name, not for others. Amazon, eBay and Etsy are just getting bigger and bigger, thus, your own store deserves all your hard work.

Promote your brand instead of someone else’s

If you promote your products outside the marketplace, then congratulations! You must have used social media marketing to target potential customers towards your small store. But do you think that other marketplaces will do something like this for you? The answer is “No”. They will focus more on sharing the products than promoting your brand name.

With your store, all your efforts will be provided to your own e-commerce company. You will be promoting your products, your brand name and it will elevate no one else but you. No other marketplace will be benefited due to your efforts.

Conclusion

The path of choosing your own online store is long and rutted, but in the end, what you’ll get? Your own e-commerce company. The e-commerce website development company will establish your own online store. Your income will directly come into your pocket and your work will support your own brand. Don’t you think its worth? We would like to hear from you! Please use the comment section below!

5 Golden Rules for Logo Designing

Logos are the most identical to businesses when we are working in digital industry. The logo works as a face of the brand or we can say it puts the first impression while reaching everyone who has any contact with the brand. Due to its potential impact, your brand’s logo must leave a favorable impression on your audience and many logo design company in India are working dedicatedly for it.

Knowing the individuality of your business could lie with a few pixels, we have compiled master rules of logo designing, no matter whether you are a pro or a starter, everyone working in this field is required to follow these rules:

Make is Simple

Every day people come across hundreds of brands and, of course, their logos, then what will make you stand out? The answer is “simple”. Yeah, try to keep your logo as simple as you can, since complicated logos confuses the audience. Apply all your designing experience and compressed it to the basics. We have a perfect example of a simple logo that is none other than the brand – Nike.

The simple logo and its simplified characteristics leave a strong impression on Nike’s customers.

Go for Everlasting

Remember a women wearing the black dress, that trend of black dress is everlasting. Following the popular fonts and designs might become little complicated when popularity fades off. Your logo along with your brand presence should be able to stand the test of time.

Coming over the example of an everlasting logo, Coca-Cola hits the mind first. It was created a long time ago, and it’s still appealing and presenting their business.

Should be Unforgettable

We have already mentioned that logo leaves a first impression, but its in your hands that it should leave a lasting impression too. Sharp colors and extraordinary graphics can make you stand different from the millions of companies out there.

Volkswagen can be the best example for unforgettable logo design. Once you have a stance on the mixed form of alphabets V and W, you know that it belongs to the brand’s name.

Must be Appropriate

Where does the brand stand without a story? The story helps your company to establish a strong connection with your customers if you elaborate your story through your logo. You must research deep and analyze your audience, and after that, you can apply fonts, colors, and graphics to create an appropriate logo.

Arlington Pediatric Centre stands as the best example for appropriate logo design since the story of this firm is clear through their logo.

Versatile is Best

The powerful asset of your logo can be versatility if you design with the same manner. While designing a logo, you should consider its usage. Since this logo will be embedded in different places such as banners, business cards etc. so it should be effective on any size. The same versatility goes with logo’s shade.

The versatility factor makes your logo flexible that can be used anywhere or on any occasion.

Compiling your entire business into a few pixels is not an easy task. Your brand should have the logo that showcases the core principles. Connect with the experts in logo designing or web design company in India and understand their working procedure along with the basics of logo designing, and you will definitely represent your company effectively.