9 Most Unique Logo Design Trends To Checkout In 2018

An innovative logo is popularly considered as the face of any company or business. Yes, it is true! But restricting it to be just the face of the company would be underestimating its vast potential.

A well designed innovative logo apart from being the identity of the company also depicts the era or the time in which it is designed.

If you are a budding marketer looking to make a mark then, recognizing logo design trend is a very crucial aspect in choosing the right logo design style. These current logo design style will make your business look fresh and highly relevant.

So, What are you waiting for?

2018 has already arrived and you shouldn’t waste any of your time in not analyzing the innovative logo design trends for this year.

9 logo design trend to keep an eye in 2018:

1. Responsive and contextual logos

2. Architectural inspiration

3. Fun (creating an image and vibe)

4. Pushing metaphors to the extreme

5. Experimental techniques in typography

6. Grid based logo

7. Layering and masking of pattern and colour

8. Simple typography paired with monograms

9. Fundamental geometric shape

Are you ready?

Let us begin:

1. Responsive and contextual logos

Professional designers from logo design services india insist that a logo design in this competitive time must not be create keeping the aesthetics of pleasing design but it should also be designed in a way that it can be used at various context in which the design can be applied. Using logo on posters, business cards, advertisements are simple few of the places where a logo is used. In 2018 make sure to keep your focus on increased awareness to context in logo design.

 

Responsive and contextual logos

Responsive and contextual logos

Responsive and contextual logos Responsive and contextual logos

One of the example of awareness to the context can be seen from logo design made for Kristin Jarmund architect which uses abbreviation “KJ-A”. This abbreviation allows to adapt in various layout upon photographic backgrounds.

The logo easily accomodate to the concept of architecture both metaphorically and visually.

2. Architectural inspiration

Architectural design logo in resurgence in popularity of clever and innovative ways. Physical space has always had an important variable in creating a brand identity. In this competitive digital world, designers are finding ways not only to capture the look of architectural landmarks but also use the concept behind the physical manifestations of the brand through visual interpretation.

Architectural inspirationArchitectural inspiration  Architectural inspiration

3. Fun (creating an image and vibe)

Fun is that emotion which makes everything really saleable. Fun has always been part of the designing process, but the current state of economic uncertainties can inspire people to combat the negative aspects in the most funniest designs ever made. Fun is irresistible and it comes in many forms such as bright colour, good vibes, and also from cute character choice. In 2018, we can expect more number of fun logos making it really big.

Fun (creating an image and vibe) Fun (creating an image and vibe)

There are many ways fun logo can be created such as using joyful custom typographic characters or introducing the character with some really fun element.

4. Pushing metaphors to the extreme

The usage of metaphors are certainly not new in the world of logo design. However, the increase of curiosity and creative exploration in the design community which has made metaphors to be the focal point of creative exploration. Designers from multimedia design services suggest that in 2018, it can be expected that designers will give even more emphasis on pushing metaphors to its extreme with a thoughtful concept that gives a logo more depth than visual appeal.

Pushing metaphors to the extreme Pushing metaphors to the extreme

5. Experimental techniques in typography

Typography has been a concept which has been under the subject of lots of experimentation. Either it be developing new typographic shapes to modification of pre existing typefaces using photographic techniques. This year we can expect more experimentation in typography with unique concept and new realization of how pre existing technology can apply in designing.

Experimental techniques in typography Experimental techniques in typography

In typographic treatment, the technique brings to a new level which looks completely unconventional, organic and intriguing

6. Grid based logo

Grids are the backbone of graphic designing. It has the power to portray logic, theory, control and perfection. In a sense, this grid based logo trend can never end. Based on the earlier grid based designs, we can expect some new kind of experimentation in the grid design logo.

Grid based logo Grid based logo

For example, in the MOAA logo, the lines in the typographic letter of the MOAA logo becomes the grid in itself or the grid in ABCraft logo which speaks to how fundamental the brand name and value is. In 2018, grid is expected to appear in a new and exciting way.

7. Layering and masking of pattern and colour

Layering and masking pattern are one of the most sophisticated techniques that uses various patterns to reveal or contain additional content within shapes. These are usually subtle and can easily be under the radar.

Layering and masking of pattern and colour Layering and masking of pattern and colour

This technique of logo has a good room of experimentation in abstract and conceptual approach and in 2018 we can expect even more novel way of experimentation.

8. Simple typography paired with monograms

Designers are enhancing their skills with classic typefaces of the past years which includes precise attention to the basic parameter of logo typography such as typeface choice, kerning and letter spacing.

typography paired with monograms typography paired with monograms typography paired with monograms

But it should be kept in mind that the choice of typeface should be made very carefully. Its character shape and aspects of modernism can help in bringing the brand into current times. The typeface is really beautiful in its own and when treated with a careful eye result in a powerful logo and monotype that essays classic simplicity.

9. Fundamental geometric shape

Typography isn’t the only concept of logo design receiving simplification these days. The actual shapes used in logo with an increased focus on minimal geometry created with a less in more attitude. This kind of logo design have the advantage of style such as branding versatility, easy readability and instant impact. This makes it clear that we can expect even more in 2018.

Fundamental geometric shape Fundamental geometric shape

2018: A year of contradiction logo trends

2018 looks really promising for new trend in logo design. We can find both experimental typography and a return to basic concepts as well. We can expect to see simple grids and geometry as well as complex applications and layering of colour pattern. This year creative boundaries will be pushed and the designers will use their creative imagination to bring out amazing and innovative logo designs.

2 thoughts on “9 Most Unique Logo Design Trends To Checkout In 2018

  1. Pingback: 5 Trend In Logo Designs Among The Female Founded, Run And Funded Business | VerveLogic Blog

  2. Pingback: 3 Easy Step To Success :How To Give A Perfect Logo Design Brief? | VerveLogic Blog

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