Our Approach

Verve Logic puts into practice User Centered Design (UCD) to accomplish experience modeling. As the name suggests, UCD is a set of practice that enables people to be at the centre of any activity to design it while using the product or service. In practical terms, this means we start every project by analysisng and understanding the people it concerns. Once we take into consideration their needs and goals, we work towards designing a solution which will fulfill the need of being intuitive and desirable. Since customer satisfaction is at core among our company policies, no project is considered complete without testing and refining the experience based on the feedback. We ensure a useful, usable and an engaging experience as our end product.

We understand the expenses that companies deal with and how crucial is fund management in any organization. In this scenario if money and time is wasted on trial and error, the experience can easily turn into a sour one and the business as well as the customer’s objectives is misaligned. However, early investment in experience modeling is like insurance that mitigates the risk of discovering misalignment when it’s too late to change the course of a product or service development.
Experience modeling is a proven way to build and execute a customer experience strategy that results in a differentiated and enjoyable product or service experience. Experience modeling is approached in three steps namely experience research, strategy and design.


Experience Research

Experience research yields a specialized type of customer insight that allows the team to identify with the end user. In context of the product or service, it is helpful in discovering the pain points of the customer experience while trying to achieve the goals in focus. Hence, it is easy to analyze customer behavior through insights offered from experience research. It also reveals opportunities that can lead to innovation through creating an understanding of how the current product or service experiences affect people practically and emotionally.

Experience Strategy

Experience Strategy conveys a vision that answers specific customer problems and takes hold of the opportunities realized through the previous step, experience research. Verve Logic’s experience strategies ensure transformative product or service offering to help our clients stay ahead of their competitors. We do this through pursuing innovative ideas and emphasizing creativity during this phase.

Experience Design

Experience design activities involve blowing life into our strategies. At this stage, we identify how to meet the strategy through the most appropriate delivery channel and project. Importantly, we verify these final designs with customers in time to alter course if that’s required.

Do Investment

  1. 4User/Task Analysis
  2. 4UI Structure
  3. 4Detailed Design
  4. 4Implementation

Reduce Hidden Fees

  • 4Training
  • 4Help Desk Support
  • 4Product Revision

Experience Research

Creating a solution requires deep understanding of customer behavior and all the other related actions. Therefore it is very important to understand your customer in length, their needs and goals before designing a solution that people will instantly fall in love with. There are many approaches and surveys that can be conducted to illuminate these but none can cut to the heart of how to design a product or service like experience research.

Verve Logic makes the most of a variety of qualitative and quantitative experience research techniques, each specifically structured to understand what influences people’s behavior pattern, goals and emotional needs. These unique research insights guide and enrich the design of products and services by establishing the true scenario for the client. This allows project teams to focus objectively on creating a truly desirable product or service.

Verve Logic’s experience research techniques go beyond the basic surveys and focus groups since they only give a limited perspective of the consumer mind. Our expert researchers focus on what people actually do rather than what they say. Specialist techniques are used to understand the underlying meaning in these behaviors. Once interpreted, this uncovers great results and unexpected responses frequently.

Verve Logic uses a three step process in order to build a rich representation of the current product or service offering, the marketplace as well as the context in which these are experienced.

  1. Understand the business context such that we can appreciate commercial objectives and constraints.
  2. Understand the characteristics, context, goals and mental models of the customers and staff.
  3. Get inspiration from related and sometimes unrelated products and services which enable us to explore new trends and ideas.

There are a number of research methods that offer some deep insights into the customer behavior. Contextual inquiry is among these methods and proven to be the most insightful method. Research participation helps the researcher learn by observing and analyzing various kinds of behavior. The researcher is easily able to gauge the customer or staff member experience related to the product or service.

The elaborate uncovering thus leads to an observation of the pain points of customers or staff through phone, email and website or in person. This sets an ideal foundation on which the experience strategy can be built; therefore aiming to answer the problems and seek opportunities exposed during the experience research phase.

Three step process in order to a rich representation of the current product

Experience Strategy

All products and services have a critical component called ‘experience’. Experience is the core ingredient that often determines the success of organizations. The products and services let customers and staff go through physical and emotional interaction. This ‘experience’ is a core ingredient that often determines whether organizations enjoy success, but to ensure an appropriate one, a discrete strategy is required.

Verve Logic uses experience research as a springboard to sketch out a desirable product or service experience. Backed by empirical evidence, an experience strategy is put in place. This facilitates shared understanding of the end result for our client. After taking our client through proper reasoning, we define an experience strategy in an elaborate fashion. The following steps are taken to present the same:

  • We set a vision through an experience promise which evolves from your customers.
  • We describe what needs to be done through experience principles that guide our ideas so they answer the opportunities outlined in the experience research.
  • We show how to apply principles through conceptual solutions as a prototype, visual mock ups and videos.
  • We validate the solutions through concept testing with customers and staff to ensure our ideas resonate.

A robust experience strategy avoids the risks of unintentional erosion of product or service experience and under performance of the same. Detailed explanation and careful planning of the strategy is important so the ideas are less likely to be misunderstood and the value of each part is realized.

When we have a strong experience strategy, we are ready to move into the specifics of experience design, where we fully explore every interaction that makes the product or service experience come to life.

Experience Design

Experience design creates superior user design, focusing on the experience strategy planned in phase two of the project. Executing the strategy with the right approach of work defines experience design. We know that great customer experience strategies are easily degenerated through the tyranny of small decisions. This phase of the project ensures that the essence and integrity of the creative ideas embedded in the experience strategy is preserved through to the final implementation.

At Verve Logic we serve you nothing but the best. Our experienced designers manage all the points where the customer interacts with an organization. These include technology interfaces like software, call-centre routing systems, web sites and services, as well as interaction with personnel, printed material, physical spaces and devices.

We understand that too many people working on a project can disturb the work flow. Hence we make sure that our clients enjoy the benefits of using the same team that was present in the experience research and strategy phase. This model is most beneficial to our clients since they can take full advantage of bringing customer insights and creative solutions to fruition in the final product or service.

Another advantage that we offer to our clients is that of developing prototypes and testing all designs iteratively prior to the launch of products or services. We ensure that the details are at par with the idea, guaranteeing the end result work. Armed with this confidence, when our clients launch products and services designed by Different, they can focus on marketing their success through delighted customers.



One of the best way to represent ideas and concepts for ease of use by customers and business stakeholders is by creating prototypes. Especially in a scenario where a new idea can pose to have a risk factor, a prototype is the only way to fully engage internal stakeholders and build a belief among them about the concept and its value

Prototypes enable a team to review the strengths and weaknesses of a particular design. There can be various forms of a prototype and all are intended to fake the final design for easy evaluation.

Different opens up new avenues of costlier development once the client’s faith rests on our capabilities. This comes only after the validity of an idea through testing it with customers. We create a variety of prototypes of various fidelities to maximize resources efficiently.

Low fidelity prototypes for software, websites and printed material are cost effective due to paper. Owing to a quick turnaround time and easy iteration, they represent the best value, ensuring that design and content meet the needs and expectations of customers or staff.

Higher fidelity prototype requires complex and dynamic software or web interfaces. Different uses a myriad of tools to mock-up rich interface behaviors, from HTML to flash or Windows Presentation Foundation.

Yet, there are certain customer experiences that cannot be mocked with either paper or software. We thus construct physical models or role-play customer to staff interactions that act as a model for experience that can be easily accessed by us. We break from traditional methods and put our creativity in place when required.

To ensure buy-in and engagement with ideas, nothing beats a prototype.

Usability Testing

Along with technological development, organizations must lay emphasis on the usability of the end product. Else, companies can easily spend lots of bucks on technology solutions and hardly make any impact with the product. Any product is futile without ease of use and this leads to unsatisfied customers or staff who find it unintuitive to use.

Therefore along with creating a great product, it is essential that the same is followed with usability testing. Usability testing is an activity in which astute organizations invest early to ensure that the end product is intuitive. We believe that it is vital to let the end user taste the version of technology we build so the organization has a scope for better development and improvements.

Another aspect of usability testing is that it need not be done only after the final product is built. Many organizations tend to oversee the benefits of usability testing at different stages. In effect, the poor results from these tests are a post mortem whereby it is too late to fix serious issues if occurred in the previous stage.

To gain maximum advantage in terms of success and investment, usability testing should start on a prototype before real software building begins. Different provides expert usability consulting and testing services. For best results, testing should be done in line with the different Approach.


Our Approach

Our approach is summed up in a 360 degree work style that we offer to our clients. We start by understanding the users of the product and move to testing interfaces and creating usable designs. Our work guarantees end to end solutions that are executed keeping in mind the highest level of standard.

Understanding and planning a product according to the abilities, needs and expectations of users is the first step of interaction design. There can be various ways of approaching interaction design, be it from a purely functional standpoint as in traditional UI design or proceeding in the way we do it. After analyzing the desire of the user, we couple those with our client’s goal and technical constraints of the product. Another vital aspect we take into consideration is the brand image. It is the holistic design of the entire user-product system that leads to the success of any user interface design.

After developing a set of consistent and rigorous models of information flow, supported by a set of interaction design, users can easily utilize and explore your product’s core features. With our experience in innumerable successful designs and vastly acquired knowledge, we eradicate constraints between the user and the product.

We focus on business goals rather than website goals. We work with our clients to apply usability in the quest of their organizations goals. Our mutual approach combines together skills from the world of design, engineering, technical communication and the social sciences.

Mobile Usability

We help your users access a website or application through their mobile phone and/or PDA without difficulty. Before the mobile phone usability testing is carried out, we will work with you to analyze and identify the following:

  • Your organization needs and goals for achieving mobile presence
  • Your site or application’s target audiences (and their purpose of the site)
  • Choosing the right mobile phones for testing
  • Where and how the tests should be carried out
We work to:
  • Enhance the quality of your visitors’ experience
  • Maximize conversion and task completion rates (e.g. information discovery, sales enquiries)
  • Improve visitor-retention (i.e. repeat visits)
What we deliver:
  • A report containing both, positive or negative result and offering specific recommendations for maximizing the user experience on mobile phones and handheld devices.
  • A presentation summarizing the main findings and recommendations.