Category Archives: Internet Marketing



Why Google Suspends Local Listings? – Top 8 Reasons

Why Google Suspends Local Listings

There are many panicked business owners or internet marketers, who arrive at Google My Business forum having a large red-colored banner saying “Suspended” at the top of the page. The forum Google My Business comprises a long list of such practices that you should not do, thus if your business got suspended then first figure out what things go wrong which you have done.

Before we get into the rules of suspensions, let’s just find out what are the important facts around suspensions stated by the Internet Marketing Company.

If you think that Google will notify you about the reasons, your listing got suspended, then let us tell you Google doesn’t believe in helping the rule-breakers to get better.

But in this post, we can tell you the reasons – that why Google has suspended your local listing? Scroll down and try to avoid the consequences:

 

1.  Your website URL is forwarding to different domain

 

Last year, we observed some of the cases when various businesses experienced local listing suspension. And Google publically confirmed that the reason is website URL which was taking the user to a different domain.

According to the Google’s guidelines “You are not allowed to provide phone numbers or URLs that redirect or refer users to the landing pages.”

 

2.  Including extra keywords to your business name field

 

As per the Google guidelines “Adding unnecessary details to your names such as marketing taglines, store codes, closing and opening hours,  phone numbers, product or service details, address or directions is not allowed.”

 

3.  You work as a service-area business and you have not hide your address

 

As per the stated guidelines by Google, you should disclose your address when the customer ask for it. Even if you do this, Google suspends your listing from Google Map as well.

 

4.  You have verified your business multiple times

 

In this case, Google suspends all the listings for the same business and also remove it from Google Maps. As Google guidelines state, “Do not create more than one page for each location of your business either through a single account or multiple accounts.”

 

5.  Your business is not allowed on Google Plus

 

This seems a new rule to us. Recently Google suspended the listing of a gun shop since the business comprises sensitive nature and it is not permitted at Google Plus.

 

6.  You have generated a listing at virtual office

 

According to Google: “In case your business rents a temporary or “virtual office along with a different address from your primary business, then you should not create a separate page for that location unless it is staffed during your routine working hours.”

We have noticed that businesses generate multiple listings for the virtual office, because they want to rank in various towns, and if Google finds it out, there local listing gets suspended.

 

7.  You have a listing for an online business without any physical storefront

 

Considering the very first rule for businesses, that they should be available for making in-person contact with their customers. But online businesses don’t do this, so Google specifies that they should create a brand page at G+ instead of having a local page.

 

8.  You run a service in a building that you don’t own

 

Google in its guidelines stated that “Ineligible businesses include: an ongoing service, class or meeting at a location that you don’t own or authorized to represent.”

 

Concluding Words

 

So you have another reason for being suspended by Google? Then feel free to reach us and share your experience with SEO Company India.

Check the 3 Decisive PPC Metrics for E-Commerce

Check the 3 Decisive PPC Metrics for E-Commerce

The moment online advertising and e-commerce stepped into the market, Cost Per Click (CPC) was marked as the primary KPI. After so many years, now the status of online marketing has been changed drastically, reflecting greater demands, and ROI of online advertising. If we talk about only e-commerce companies or e-commerce development company, then measuring ROI for PPC needs development in how we can grow in the industry.

Still, there are various online retailers or PPC firms who considers CPC as their major KPI. But due to the high competition in the e-commerce world, it is very difficult to imagine a metric created in conventional form could consistently lead the companies on the path of growth. In order to cope up with the current industry scenario, CPC has been replaced with more advanced KPIs that directly track ROI from the PPC accessed – Cost Per Acquisition (CPA), Cost Per Value (CPV), and Cost Per Profit (CPP).

 

Cost Per Acquisition (CPA)

 

CPA stands as the useful aspect for measurement since it directly connects with the heart of ROI. This KPI measures the ROI while considering your acquisitions such as sales, contact request and newsletter sign up.

However, CPA also signifies the actual measurement of ROI, as it believes in “success” not on the actual value of “success”. This can be acceptable in a business, which is providing a single product or services, but when it comes to e-commerce business, CPA doesn’t quite cut it. As e-commerce companies propose a range of products and services and also manages e-commerce promotions.

Hence, CPA proved to be an effectual KPI if you want to measure the ROI on your ad spend.

 

Cost Per Value (CPV)

 

In terms of CPV, it has an advantage over CPA as it returns the actual value of business from the customers or transactions. However, CPV is not just popular because it results in the actual value, but it also considers the value of a keyword with keyword strategies and bids to optimize effectively.

Opportunely, if you use Analytics or Adwords value tracking on your e-commerce website, then you are able to relate with each and every keyword available in your Adwords account with the amount of generated revenue. Accessing this data can assist you in optimization which can directly maximize the amount of revenue.

 

Cost Per Profit (CPP)

 

CPP is as good as CPV, although CPV proposes the advantage of getting the actual value of each item, but it does not point out the profit. We can say, profit is the ultimate readout for any e-commerce business. Remember that, higher revenue per sale does not comprise any association with the higher profit margin, which means considering CPP would bring you greatest ROI.

CPP is believed to be an ultimate metric that optimizes and measures your PPC campaigns by web development company. Due to its advanced character, Google analytics e-commerce tracking can be integrated in order to seizure the transaction IDs and the associated profit value.

Optimizing and measuring your PPC campaigns signifies that you need to be thorough and focused on the correct KPIs, but not focusing on the number of clicks and the gross sale amount. Accessing CPP as your primary KPI can result in your PPC campaign into mean, immense profit margin and maximized ROI.

Check Out What’s New in Social Media – March 2016 Statement

Check Out What’s New in Social Media – March 2016 Statement

March 2016 has turned out to be an interesting month for the world of social media. If we consider the previous monthly updates on social media, then heavyweight will go towards Facebook. But in the month of March, Facebook was pretty quiet as compared to other social channels.

If you are willing to know about what are the new changes in Social Media, then here we, Internet Marketing Company present a brief statement of March 2016 on social media updates:

 

Facebook

 

The most interesting update on Facebook is – Live Videos. Facebook has started showing live videos to the users in their news feeds sections. Now people will see the content which is live, but not that recorded things. After launching this aspect, the live videos now treated as the greater ranking signal as compared to recorded videos, due to their original content.

 

Instagram

 

In terms of new updates on Instagram, this social media channel has extended the length of videos from 15-seconds to full 60-seconds. As per the company, the reason for this change “to bring you fun, flexible and creative ways to create and watch video on Instagram.”

Alongside, Instagram has protracted its search functionality in order to permit the users searching for other peoples’ followers. With this new search functionality, now the users can quickly find their friends or colleagues who are following other people.

Moreover, Instagram has declared about its reverse chronological feed and algorithm-based feed, which display the post out of order as per the people beliefs and what they care about the most.

 

Snapchat

 

Recently, Snapchat declared that they are reaching 8 billion videos views each day, which means their videos are serving the same amount as Facebook. You can put into the perspective since it is a prominent statement that at Snapchat there are 100 million users performing actively, as compared to the one billion active users of Facebook, which is pretty good.

 

Twitter

 

The 140 characters tweet on Twitter are not going away, but tweets may experience some changes on how they’ll be displayed on the timelines of people.

In October 2015, Twitter introduced native polls which turned out being one of the most eminent and popular social media experiments. Considering the immense popularity of this aspect, Twitter has recently decided to prolong the polls from one day to one week, or for less than 30 minutes.

In March 2016, Twitter has come up as 10-year-old, and the company has celebrated this milestone enormously. Regarding its 10th anniversary, the CEO Jack Dorsey recently made its media rounds.

Now, Twitter is in the process of making the algorithmic timeline as default, meaning that people will now need to opt-out instead of opting-in.

To understand these updates in detail, you can hire any internet marketing company that provides appropriate assistance.

 

YouTube

 

Have you ever keen to know, what people in your local area will publish on YouTube? Well, now you can since YouTube has launched a new feature with which you can find YouTube videos according to the location. For this, YouTube accessed a third-party tool.

Do you know anything about new social media updates, then leave in the comments! We SEO Company Jaipur will be back with some more interesting content.

Development of online business with internet marketing

The success of online marketing website depends heavily upon the product quality of business development company that relies on the parameters like technical capabilities, graphics and prices.

With the internet marketing company India, it is important to focus on clean and user friendly features. The companies use different impressive things on their websites to impress the visitors by flashes, numbers of videos and multi colors.

The online business company provides its client the number of facilities to attract them about its services and also, assure the good maintenance techniques. The products are arranged in the catalog of uniquely titled categories that include easy access to their sub categories.

Since the crowd initially depends on the product descriptions and keywords therefore, both the things need to be original and rich. For a internet based business, it is essential that the photographs and content materials are original so that the customers feel connected with the web site. The instructions, user manuals, brochures and spec sheets play big roles in converting the leads into sales therefore, it is good to take the help of digital marketing company India for the inclining growth of the business.

There are many internet based companies around the globe. It is probably the best approach of selling your products and solutions online. The marketing business provides lot of advantages to number of people around the globe. No doubt, online marketing company is the best option which provides the best gain and make powerful subscriber base.

There is no doubt that the online service gives you many ideas that are not only free of charge, but also additionally gives innumerable options to score well in your internet business.

The marketing company offers you the complete versatility as well as control over the content material and performance in the industry. The online solutions are the most effective options for all sort of problems, either small scale businesses or full length enterprises. The marketing companies personalize everything in the industry with distinctive capabilities and help to increase the purchase experience of your clients.

Internet Marketting Company in India to Grow Your Business

Life has become easy and comfortable with the use of internet. You can find everything you want to know on the internet. Website has made it possible to reach millions of customers and the potential clients around the world. This is essential for the promotion and the growth of any business or organization.

Today every company or organization have their own websites. They offer us their products and services. The competition has increased among the different service providers. If you want to start your own business website then it is necessary that your website has all the qualities to attract the consumers. Attracting the consumers towards your business website would help you to stand in the competitive market.

Although, your website is good but it would be of no use if the people do not know about your website. It is essential for you to properly market your website. This can be done by hiring the internet marketing company in india. It knows how to make your website visible. They know the strategies that can attract the traffic towards your business website. They can perform this task more effectively being an experienced internet marketing company.

There are lots of benefits of hiring an internet marketing company. The best thing about the internet marketing company is that it has experience in this field. An experienced internet marketing company knows how to make your business wesite popular. It applies the strategies to draw the traffic towards your website. The more traffic you get, the more is the chances of the sale of your goods and services. It ultimately increases the profit for your business.

The digital marketing is done to maintain online reputation of any given brand or legend. It is done to increase the social reach of a business. It is also done to spread online presence and to engage users. There are various forms in which the digital marketing company in india works. It works for the the email marketing, search engine optimization, search engine marketing, mobile marketing, depending on the requisite of business and industry.

Hire the Best Internet Marketing Company in India

Internet marketing is a powerful marketing tool in the present day world. A lot of companies would be literally lost if they have not used the internet marketing techniques. It is crucial to point out that not all Indian online marketing companies are same. Though, many companies provide the same services. The final outcome differs from one internet marketing company india to the other. It is important to select the best internet marketing company to grow in the business.

The cost involved in hiring the internet marketing company varies from one company to the other. If you want more comprehensive search engine optimization, then you must expect to pay a little more money. The cost offered is not always the basis of choosing the best service provider. A low cost charging company may also provide the best service.

There are many firms which offer a specialization in marketing services. There are many companies which provide a number of services under a single roof. Based on your requirements, a marketing firm can meet your goals. If you have a real estate company, then you should consult a real estate branding company for exclusive real estate advertising ideas.

Though, India is advanced in IT sector, computer software, communication and web designing, it still lags behind in the digital marketing sector. Due to the lack of awareness in the field of online marketing, many IT and computer software professionals have not yet participated in this field.

The scope of Digital marketing company india is huge as there is a massive market for any field or segment. A huge population of India remains online at every point of time. All these people are approachable to be advertised via the internet.

To increase the business returns with the online marketing or to effectively brand your business you need to have patience. The process of digital marketing is a long haul. You need to select the top SEO company for your business that suit your requirements and is according to your taste. It should be highly experienced so that it can understand your business requirements very well.

Hire an Internet Market and Get Rid of Cutthroat Competition

Get your names or banner or any line describing your online existence flashing on the websites that already receive huge number of traffic or visitors. Investing huge in these concerns is always worthwhile and never proves to be fruitless decision. Showcasing your existence over website which can direct huge favourable traffic towards your website can never be a wrong decision and should be urgently made.

Try to employ the best online marketers for your need who can market your offerings and your business existence to the potential buyers operating from different corners of the world. Also the ways of marketing that these professional marketers undertake are purely ethical and involves no sort of black hat marketing techniques.

These marketing experts are mastered in using all the internet marketing tools to their fullest potential. They also work with the team support of other marketing branches like SEO, SMM, SEM, and SMO etc. These all when combined together is default guarantee that you and your product are going to achieve an

d unbeatable popularity over online platform. Their PPC campaigns are so effective that they increase the traffic over your website up to 30%more.

Try to build an emotional and strong relationship of your customers and your website by using various marketing tools. Inform everything about your product to the visitors in the briefest yet most interesting way so that the reader starts feeling your product really valuable just by going through the ad. Internet Marketing Company India has all such marketing strategies which will enthral any visitor in just first meet and will convince me to the extent of 60% to purchase of your product, remaining 40% depends upon the real values in your product for sure.

Also the subsidiary branch of this giant size marketing term is- SEO Company in Jaipur. The main work of this marketing segment is to rank its client in top 10 search results of leading search engines mainly being Google among all of them. This leading position over these search platforms is very essential as the biggest share of traffic directed towards a website come from the search results shown by these search engines only.

Buy products online with just click of a button

With the growth of online marketing now small business and even local artisans make the best use of these online facilities. You are able to get a large variety of products and services at your doorstep with just a click of a button. The shopping online has become the hottest craze among the general mass. This is the reason now one could even find the local artisans along with small vendors popping up on the computer screen. In fact it is an awesome technology and cheaper than as compared to the physical method of marketing.

Internet-Marketing-Strategies

These days we can see that more and more companies are approaching towards the internet marketing company India for an effective marketing of their products and services. The Indian companies work in making your company as the leading website whether it denotes small or big business. Certain rules should be followed by web owners for effective marketing. For example, you need to make the site optimized, to make the site trustworthy and authoritative as we can. If your site is affiliated to any of the household name companies, then ask their permission to display their logo. The internet marketing should always come up with a permanent contact so as the customers have the trust. In addition to this an active internet marketing company stands as unique from most of the exhibitors.

mobile-app

With the coming of Smartphones people now access internet through mobile sets. This growing trend of using of Smartphone has attracted a large number of users. Now businesses are approaching to mobile application Development Company to facilitate their customers as well as promote their products and services to the targeted audience.  In other words mobile application plays a great role in earning a large amount of revenues and in accomplishing their dreams and aspirations easily and successfully.

An experienced application development company consists of highly qualified, skilled and expert people to develop the right application. The credit goes to an application development company as they know better which application would suit which platform.

The online market place has contributed a lot in promoting the business at a cheaper rate as well as saving the time and of the buyers too. Now the buyers are free to buy products of their choice with just a click of button.

Low budget for marketing, come online

Marketing is extremely important for the companies whether it is small or big. As it helps to introduce the product among the targeted audience. There are many methods in the market that support of propagating the business. Now the thing that strikes your mind is that how to market the product at a very low cost. Though there are many methods to reach your customers, but these days marketing via internet is the latest method in use at present.

We could find many internet companies working to promote their client’s business online. Of course, this it is the economic way to reach the clients. It is because so many users log in to the internet daily. When the products are advertised online, then definitely it will reach the maximum people. We have the internet marketing company India working 24*7 to market the products of their clients online.

Making your business optimized to earn profit is a regular part of the business cycle. A digital marketing company India is working in the same pace of the market. A good digital company will always make the business visible in the market through the application of effective and impressive business strategies including the SEO strategies. It is simply due to the help of digital marketing that there is increase in the leads with help of SEO strategies.

digital mark 33 img

The process of online marketing is done at a much polished way and not only that it is proceeded step by step. Proper strategies are made and according to that it is planned and worked. The client can spend more money on advertisement according to the requirements. Business can get highly benefitted with digital marketing. Consumers today are making the right decision in selecting the product with the help of advertisement. As they are able to compare to products.

Especially, for small businesses the online marketing companies are very helpful and supportive. As they are able to promote their business at a very low cost.

A business firm can rely on a website developing company for their website.

A business firm that does not have an online presence cannot survive, it is as simple is that. It is important because firstly, an online presence is way through which a firm can gain a lot of credibility in the eyes of visitors. Secondly, through a website a firm can stay in touch with their clientele 24 hours a day, 7 days a week and 365 days a year. Through online advertising distance between countries can be transcended and even the customers at the farthest shore of the world can be reached. It can be exemplified by the fact that whether a person sitting in India or in any other part of the world can easily make a sale to person sitting at any other corner of the globe with ease.

Internet-marketing

For a business firm though an online presence is something that can’t be ignored but setting up one is a daunting task and it can be immensely appalling only if it’s done on own. It is better that the job be given to someone who is skilled and trained to do so while the firm can shed their sweat and do the job they are meant to, i.e. make reports, make presentations, do sales, make budgets, meet clients. The professionals at an Internet Marketing Company India will be the ones who would do the task of making the website at the firm’s behalf. These professionals will only poke to know what exactly the firm wants so that they can fulfill their needs and in fact replicate them.

user-experience-e-commerce-ux

Since the developers are meant to impersonate the firm’s need in form of a website, they create a User Experience Design with which a visitor can relate. The developers intelligently study the market, do a very thorough research on the consumer behavior and then come out with a design which can mock an actual marketing environment. Moreover, the page is made in such a manner that it can suit the screens of various devices that are in the market. This means that every page is of brilliantly hand-coded and designed.